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    Discussion Forum Unit 4 Operations

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    Mohamed
    Zara faces several challenges to its continued growth, including changing consumer demands requiring frequent new designs, low clothing quality, difficulties balancing sustainability commitments, and lack of brand specialization across product categories. While Zara has been successful driving awareness through social media and PR, it lacks a solid marketing strategy to address growing competition. To combat these challenges, Zara should strengthen its understanding of the market landscape, increase active social media presence, sponsor influencers, develop its online store functionality, and ensure a user-friendly customer experience.

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    Discussion Forum Unit 4 Operations

    Uploaded by

    Mohamed
    81 views3 pages
    Zara faces several challenges to its continued growth, including changing consumer demands requiring frequent new designs, low clothing quality, difficulties balancing sustainability commitments, and lack of brand specialization across product categories. While Zara has been successful driving awareness through social media and PR, it lacks a solid marketing strategy to address growing competition. To combat these challenges, Zara should strengthen its understanding of the market landscape, increase active social media presence, sponsor influencers, develop its online store functionality, and ensure a user-friendly customer experience.

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    Discussion forum unit 4 operations

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    Zara faces several challenges to its continued growth, including changing consumer demands requiring frequent new designs, low clothing quality, difficulties balancing sustainability commitments, and lack of brand specialization across product categories. While Zara has been successful driving awareness through social media and PR, it lacks a solid marketing strategy to address growing competition. To combat these challenges, Zara should strengthen its understanding of the market landscape, increase active social media presence, sponsor influencers, develop its online store functionality, and ensure a user-friendly customer experience.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    81 views3 pages

    Discussion Forum Unit 4 Operations

    Uploaded by

    Mohamed
    Zara faces several challenges to its continued growth, including changing consumer demands requiring frequent new designs, low clothing quality, difficulties balancing sustainability commitments, and lack of brand specialization across product categories. While Zara has been successful driving awareness through social media and PR, it lacks a solid marketing strategy to address growing competition. To combat these challenges, Zara should strengthen its understanding of the market landscape, increase active social media presence, sponsor influencers, develop its online store functionality, and ensure a user-friendly customer experience.

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    Based on zara’s outsourcing strategy and physical distribution scheme described in the

    article, what do you think are challenges that the company will face to sustain its growth?

    Although Zara leads the fast-fashion market, the company is facing some challenges. The needs

    that demand is constantly changing and it needs to introduce new designs, so the company’s

    clothing quality is not high. It is hard to balance its commitment to sustainability. The company’s

    brand must remain honest and follow through with its commitment to the marketplace to combat

    its clothes’ short lifetime and the carbon emissions released during manufacturing. Zara’s

    extensive clothing and accessories for men, women, and children also lack specialization and

    focus.

    Zara does limited marketing in the fast-fashion industry, mainly driving brand awareness through

    social media networks and d public relations. It has been able to generate strong recognition by

    pulling consumers in by meeting its demands. However, as the competition grows increasingly

    cutthroat, it lacks a solid marketing strategy and faces future challenges.

     Briefly describe a strategy to address the most compelling challenges facing the

    organization? 

    Marketing strategy

    First, Zara’s company must have a firm grasp of the market landscape in which your

    organization operates and a strong understanding of your competition because marketers

    understand this context. Zara must see how its company fits within the marketplace, market

    projections, forecasts, and growth rates.

    Similarly, Zara should make their social media accounts active mainly on Instagram and

    Facebook and Print Company’s name on the shopping bag. The retailer does minimal amounts of

    marketing promotions and advertisements. Zara’s company utilizes an anti-marketing approach


    by pulling customers in, not pushing its products out, ultimately spending only about 0.3% of

    sales on advertising (Simmons, 2017). Zara has successfully procured a large following with 43

    million followers on Instagram, 29 million on Facebook, and 1.3 million on Twitter.

    Nonetheless, Zara needs to learn a more Market landscape to combat the numerous new

    businesses trying to mimic its business model and promotes brand strength. Zara must research

    firms in their market and seek data, analyses, and reports from research and advisory companies

    that operate specifically in their market. Zara could make its brand strong by sponsoring fashion

    bloggers, YouTubers, and famous social media influencers to a large number of customers.

    E-commerce

    Creating an online platform will allow Zara to integrate actual selling points into their different

    marketing campaigns seamlessly. Zara must choose a niche that suits its interests and passions

    because it will help to treat this business patiently and professionally. Since their company’s

    online store is not as strong as it seems, their company lacks areas of functionality. Zara’s

    company needs to provide a quality shopping experience for their customers to make it more

    user-friendly, tailoring it to first-time recurring customers.

    Lastly, Zara’s company focuses too much on the aesthetics that the minimal design and

    distributing model poses make it challenging for the user to navigate the site and decipher what

    product the photo is advertising. (Simmons, 2017)

    Reference

    Simmons, J. W. (2017). Marketing strategy: A beginner’s guide to B2B marketing success. Jason

    W. Simmons. https://www.scribd.com
    Berfield, S., & Baigorri, M. (2013, November 14). Zara’s Fast-Fashion edge.

    Https://Bambooinnovator.Com. Retrieved July 10, 2022, from

    https://bambooinnovator.com/2013/11/20/zaras-fast-fashion-edge/#more-33581

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