A

SUMMER TRAINING PROJECT REPORT

ON

ANALYSIS OF INVESTORS EXPECTATION AND SELECTION OF

Submitted to

Dr. A.P.J. Abdul Kalam Technical University, LUCKNOW

for the partial fulfilment of

MASTER OF BUSINESS ADMINISTRATION

Batch 2021-2023

Submitted To Submitted By

Prof. Rahul Singhal Manisha singh

Assistant Professor MBA 3th Sem

AJAY KUMAR GARG INSTITUTE OF MANAGEMENT 27th K.M Stone,

1. Introduction
2. Research objectives
3. Research Methodology:

 Research Design
 Data Requirements
 Sampling Procedure
 Sample Size
 Data collection instrument

4. Managerial Implications
5. Learning Outcomes
6. References
 INTRODUCTION
Investment sectors is one of the most prominent-sector in the Indian industry but there may be
certain reasons because of which a larger section of the society is untapped. so to understand this
behavior that what may be the reasons which effect the buying behavior of the customers a
survey was conducted in tier -2 cities to understand the amount and quality of information that
the consumers have regarding the investment products and it was also checked that if a customer
has all the information regarding benefits and conditions will he consider to buy any investment
products. Through survey it was also analyzed that what are the people perspective towards
which section of the society has a need for investment or should buy insurance. Apart from the
project, sales were the major part of the summer internship project where in the customers were
tapped through interns of the company. Each intern had to be involved in sales of investment
products during the internship in their home city or city of their choice by creating leads. I as an
intern opted for investment program in MUTUAL GLOBE by interacting with different age
groups clients(30-40,40-50,50-60)for the purpose of retirement planning, education planning,
vehicle planning, marriage planning and home planning in addition to that feedback report is
necessary.

In this internship we need to study 12 chapters in which it covered an introduction to basic

A mutual fund is an investment vehicle where multiple investors come together and pool their
funds. This pooled money is then invested by the fund manager across various asset classes
including equity, debt, gold, and other securities to generate returns. The gains and losses
incurred from such investments are divided among investors in the proportion of the share of
investment.

Mutual fund is a trust that pools the savings of a number of investors who share a common
financial goal. This pool of money is invested in accordance with a stated objective. The joint
ownership of the fund is thus “Mutual”, i.e. the fund belongs to all investors. The money thus
collected is then invested in capital market instruments such as shares, debentures and other
securities.

The income earned through these investments and the capital appreciations realized are shared
by its unit holders in proportion the number of units owned by them. Thus a Mutual Fund is the
most suitable investment for the common man as it offers an opportunity to invest in a
diversified, professionally managed basket of securities at a relatively low cost. A Mutual Fund
is an investment tool that allows small investors access to a well-diversified portfolio of equities,
bonds and other securities. Each shareholder participates in the gain or loss of the fund. Units are
issued and can be redeemed as needed. The funds Net Asset value (NAV) is determined each
day. They are an alternative to investing directly investments in securities are spread across a
wide cross-section of industries and sectors and thus the risk is reduced. Diversification reduces
the risk because all stocks may not move in the same direction in the same proportion at the same
time. Mutual fund issues units to the investors in accordance with quantum of money invested by
them.

Investors of mutual funds are known as unit holders.“A Mutual Fund is nothing more than a
collection of stocks and/or bonds. You can think of Mutual Fund as a company that brings
together a group of people and invests their money in stocks, bonds and their securities. Each
investor owns units, which represent a portion of the holdings of the Fund.”

RESEARCH OBJECTIVES
1. To analyzing factors affecting investment decision.

2. Identify how Mutual Fund plays in the market.

3. Study the  purpose of behind investment.

RESEARCH METHODOLOGY

 Research Design
Descriptive research and Exploratory research design were selected.

 Data Requirements
This research study is mainly based on primary data and secondary data .

 Sampling Procedure
Sample are selected on the basis of non- probability Sampling.

 Sample Size
 Data will be collected by 95 respondents.

 Data collection instrument

PRIMARY DATA

Primary data is what is research collect from different sources .It is also helps research
to get elaborate information to his research

• Questionnaire
• Face to face interview
• Telephonic Interview

SECONDARY DATA

• Various publications of central, state and local government

• Various publications of international bodies

• Technical and trade journals

• Books, Magazines, Newspapers

• Reports and Publication of various associations connected with business and industry,
bank, stock exchange etc.

• Report prepared by research scholars, Universities, economics, etc.

• Public records and statistics, historical document and other sources of published
information .

MANAGERIAL IMPLICATION
A mutual fund manager needs to fulfill varied roles and responsibilities, beginning with the
management of equity, debt and diversified fund with the support of research desk, taking
accountable investment and exit decisions for the fund, delivering superior returns compared to
the benchmark returns and monitoring investments regularly to find newer investment
propositions.
The fund manager is considered to be the most crucial element in successful mutual fund
investment. AMCs rely upon the experience and track record of a fund manager to sell their
funds. The fund manager either makes or breaks your investment.

LEARNING OUTCOMES
1. Learn the basics of mutual fund and their history.
2. Familiarize with the types of mutual funds.
3. Advantages and drawbacks of mutual fund.
4. Terms associated with mutual fund.
5. Comprehend with the regulations governing mutual funds in India.
6. Compute the net asset value [NAV] of mutual funds.
7. Understand the requirement for the annual report and annual statement of accounts of the
schemes and the Mutual Funds

REFERENCE
Journals & Newspapers Referred

 Outlook Money ‘Best Funds’ April 15, 2013

Website
 www.utimf.com
 www.pruicici.com