ADAPTABILITY LEVEL FROM TRADITIONAL BUYING TO

ONLINE METHOD BY THE HIED STUDENTS OF DE LA

SALLE JOHN BOSCO COLLEGE

An Undergraduate Thesis
Presented to
The Faculty of the College of Business Administration
De La Salle John Bosco College
La Salle Drive, Mangagoy, Bislig City,
Surigao Del Sur, Philippines

In Fulfilment
Of the Requirements for the Degree
BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION

By

Malazarte, Anthony Louise B.

Tiodianco, Nova Mae C.
Macabingkil, Jessevel L.
Pelos, Henry B.

November 2022
 ii

APPROVAL SHEET

This undergraduate thesis entitled “ADAPTABILITY LEVEL FROM

TRADITIONAL BUYING TO ONLINE METHOD BY THE HIED STUDENTS

OF DE LA SALLE JOHN BOSCO COLLEGE” prepared and submitted by

Malazarte, et al., in partial fulfilment of the requirements for the degree of

Bachelor of Science in Business Administration, had been examined and

recommended for acceptance and approval of ORAL EXAMINATION.

GINA Y. JORDAN, M.A

Adviser

PANEL OF EXAMINERS
Approved by the Committee on Oral Examination with a grade of

CHRISTIAN LLOYD A. RENDON, DBA

Chairman

ROGELIO P. MIRA PHANDORA V. CUNAHAP, MBA

Member Member

Accepted and approved in fulfilment of the requirements for the degree of

Bachelor of Science in Business Administration.

PHANDORA V. CUNAHAP, MBA

Program-In-Charge
 iii

ACKNOWLEDGMENT

The researchers would like to express their gratitude to our Heavenly

Father for providing them with direction and knowledge as they embarked

on their journey to complete this study, as well as for keeping them strong

and steadfast as they faced several trials and hardships on their way to

completion. Furthermore, the researchers would like to express their

heartfelt gratitude to everyone who contributed to the study's success and

completion:

Warm greetings and gratitude were extended to Ms. Phandora V.

Cunahap, MBA, Mrs. Gina Y. Jordan, M.A, Mrs. Leah Tesorio, M.Ed Mr.

Rogelio P. Mira, and Dr. Christian Lloyd A. Rendon for their constant

support, significant contribution, and commitment during the study's

conduct and conclusion. The time and effort they put in were much

appreciated, as were the experience and information they had imparted

upon this research. Special thanks were also extended to the institution,

namely De La Salle John Bosco College, for supplying them with data and

material that proved to be quite useful in this research.

Lastly, to their dearest respondents, who shared their valuable time

and participation in answering this research questionnaire.

Researchers
 iv

DEDICATION

“To our Heavenly Father, who made everything possible and

bestowed knowledge, hope, bravery, and strength to the researchers with

His tremendous love and eternal might."

- Researchers

To their understanding parents and loved ones

Mr. Ramon Ceasar and Mrs. Lourdes Malazarte

Anthony Louise

Mr. and Mrs. Macabingkil

Jessevel

Mr. and Mrs. Tiodianco

Nova Mae

Mr. and Mrs. Pelos

Henry Simon
 v

TABLE OF CONTENTS

TITLE PAGE i

APPROVAL SHEET ii

ACKNOWLEDGEMENT iii

DEDICATION iv

TABLE OF CONTENTS v

LIST OF TABLES ix

LIST OF FIGURES x

ABSTRACT xi

CHAPTERS

I. PROBLEM AND ITS SCOPE

INTRODUCTION

Rationale 1

Conceptual Framework 6

THE PROBLEM

Statement of the Problem 8

Objectives of the Study 10

Hypotheses 11
 vi

Scope and Limitation of the Study 12

SIGNIFICANCE OF THE STUDY 13

DEFINITION OF TERMS 15

II. REVIEW OF RELATED LITERATURE

Traditional Buying 16

Online Method 22

Local Literature 41

Correlation between Measures 42

III. RESEARCH METHODOLOGY

Research Design 46

Research Locale 47

Research Respondents 48

Research Instruments 50

Pilot Testing 51

Data Gathering Procedure 54

Statistical Treatment 55

IV. PRESENTATION, DATA ANALYSIS AND INTERPRETATION

Demographic Profile
 vii

A. Year Level 59

B. Degree Course 60

C. Gender 60

D. Age 61

Summary of Tables 61

Traditional Buying 66

Online Method 70

V. CHAPTER V – SUMMARY, FINDINGS, CONCLUSION, AND

RECOMMENDATION

Summary 81

Findings 83

Conclusion 85

Recommendation 87

BIBLIOGRAPHY

APPENDICES

A. Program Plan 107

B. Letter for the Resource Speaker 111

C. Letter for the Participants 112

D. Certificate of Appreciation 113

E. Certificate of Participation 114

 viii

F. Script of the Webinar 115

G. Participants’ Evaluation of the Webinar 122

H. Documentation during the Webinar 125

I. Validation Sheet 127

J. Survey Questionnaire 128

K. Research Letters 133

L. Grammarian Certificate 141

CURRICULUM VITAE 142

 ix

LIST OF TABLES

Table 1: HIED Students Sample Population 49

Table 2: Mean, Scale Values, and Interpretation 51

Table 3: Pilot Testing Sample Population 52

Table 4: Coefficient Interval and Correlation 58

Table 5: Demographic Profile 50

Table 6: Summary of Tables 61

Table 7: Traditional Buying Indicators 66

Table 8: Online Method Indicators 71

Table 9: Rating Percentage of the Webinar 123

 x

LIST OF FIGURES

Figure 1: Flow of the Research process 7

Figure 2: Map of Bislig City 47

Figure 3: Conbach Result: Traditional Buying 53

Figure 4: Conbah Result: Online Method 54

 xi

ABSTRACT

This quantitative “Adaptability Level from Traditional Buying to

Online Method by the HIED Students of De La Salle John Bosco College”

goal was to see how adaptable De La Salle John Bosco College HIED

students were on switching from traditional to buying online. The sample

included 215 students from De La Salle John Bosco College's total of 463

students. Using statistical tools such as Mean to determine the level of

adaptability from traditional buying and online method, as well as to select

the highest and lowest mean, and significant relationship among the

variables. This study sought to answer the following questions: (1) the

demographic profile of the respondents in terms of Year level, Program,

Gender, and Age; and (2) the adaptability level of traditional buying of De

La Salle John Bosco College Hied students in terms of Discount, Physical

Scrutiny of Products, Mall/Store/Convenience, Family Togetherness, and

Time.(3) In terms of Customer Relationship, Customer Loyalty, Good

quality products and services, Effective assurance in data protection,

highly secure financial transaction, Trust, Customer Satisfaction,

Innovation, Customer Feedback, Strategic Networking, the level of

adaptability of Hied students of De La Salle John Bosco College in terms

of online buying. (4) Hied students at De La Salle John Bosco College have

a considerable association between traditional and online buying methods.

 1

CHAPTER I

THE PROBLEM AND ITS SCOPE

INTRODUCTION

Rationale

Traditional shopping allowed customers to view, feel, and browse the

things for sale. It was necessary for consumers to be physically there in

order to examine the items. They would make payment and would bring

the items home if they were happy with their condition and pricing. This

was especially important when acquiring everyday basics like groceries

and medications. Customers would return to the same stores over and

over because they were happy with the quality of the items and services;

this was referred to as customer loyalty. Traditional shopping had been

practiced for many years. It was one of the most frequent ways for society

to acquire goods and services for centuries before the internet and e-

commerce came into play (Isswani & Chaturvedi, 2019).

Most countries had restricted social life and some had even imposed

partial or complete lockdown on their citizens in order to control the rapid

spread of the COVID-19 virus within the country, and the restrictions on

movement ranged from the prohibition of large gatherings to the temporary

closure of schools and offices, and even a temporary shutdown of the

economy, in which workers from non-essential sectors of the economy

were unable to go to work. Some employees may be able to work from

 2

home, while others were on the verge of being laid off because their jobs

could not be completed in the comfort of their own homes. During the

lockdown, most retail businesses and services had to close their doors.

Concurrently, consumers faced rising levels of economic uncertainty as a

result of rising unemployment. Due to the temporary closure of some

establishments, internet purchasing had become the only way for many

customers to securely meet their consumption demands. Consumers were

highly concerned about the impact of COVID-19, both from a health and

economic standpoint. People were reacting in various ways, with varying

attitudes, actions, and purchasing patterns. People all throughout the

world were terrified as they tried to adjust to a new normal. Fear was

running high as people consider what this crisis meant for them, but more

importantly, what it meant for their families and friends, as well as society

as a whole (Koch et al., 2020).

Consumers were reacting to the situation in various ways. Some

people were apprehensive and frightened, which caused them to buy

essentials and hygiene goods in a frenzy. At the opposite end of the

spectrum, some customers were unconcerned about the epidemic and

were going about their business as normal, despite government and

health-care recommendations. CPG firms must understand how their own

customers were behaving and design tailored and individualized

marketing strategies for them. The days of one-size-fits-all marketing had

passed us by. The blockade produced by COVID-19, and hence shop

 3

closures, had confronted the retail industry with unprecedented hurdles.

Customers avoided the stores, and sales fell. Shopping in retail climate

was more competitive than ever. The Internet had revolutionized and

would continue to transform the retail sector in an industry driven by

multichannel merchants (Crowley, Spangenberg & Hughes, 1992; Griffiths

& Howard, 2008; Doherty & Ellis-Chadwick, 2010). In recent years, more

and more retailers had moved into this channel in search of greater

profitability, resulting in significant growth of e-commerce over the last few

years at a rate that even outperformed traditional retail channels (Sands,

Ferraro, & Luxton, 2010). (Sivanesan, Monisha, Babisha & Abisha, 2017).

The worldwide e-commerce business had seen tremendous

development as a result of the swift spread of the COVID-19 epidemic and

the advancement of mobile Internet technology, with clients quickly

adapting to online buying methods. The advancements in Internet

technology enabled the extension of purchasing possibilities beyond the

traditional ways, which may be more time consuming (Akinbode, Ekpudu,

Ojo & Are, 2016). Traditional shopping techniques' issues with needing to

physically obtain information were relieved, and customers were better

able to spend their time productively (Ekwueme & Akagwu, 2017). With

the rise of digitization, internet shopping was increasingly gaining favor

among society members, and for good reason. Online shopping was "one

of the fastest-growing phenomena," according to Silpa, Rajasree, and

Balasubramanian (2016), and was described as "a kind of electronic

 4

commerce that allowed customers to buy items and services via the

internet." The former was correct, especially during the epidemic, when

citizens' movements were restricted, forcing them to discover alternative

means of purchasing what they needed. As a result, one of the primary

reasons people opted to purchase online was the convenience of doing so

(Setiawan et al., 2020; Kailash, 2020; Tham, Dastane, Johari, & Ismail,

2019). Furthermore, quick access to product information (Wang et al. in

Kailash, 2020; Kushwah & Singh, 2019) and user reviews (Keeney in

Kailash, 2020) encouraged consumers to buy online. This was due to the

fact that additional information provided consumers with greater product

certainty.

The Internet had the potential to increase market transaction

efficiency. Companies that used the Internet may greatly cut their search

expenses and enhance their flexibility in responding to new market

possibilities as a consequence of lower sunk costs. The research investigated

the influence of the Internet on business overseas market expansion using

internationalization theory and agency/transaction cost theory. These

theoretical difficulties and their potential impacts on internationalization

were highlighted by the presentation of three broad predictions about

probable outcomes. Foreign brand attitude and reference group influence

were minimal in terms of explaining consumer cross-border online shopping

(COS) behavior. As a result, in the COS environment, two distinct cultural

conceptions and intercultural adaptation should be considered. Healthy

 5

consumer ethnocentrism (CET) was chosen as a national-oriented cultural

term in this study, while intercultural sensitivity (ICS) was chosen as a

product country-of-origin-oriented cultural concept (Wu, et al. 2019)

This study focused primarily on customers' preferred methods of

purchasing products and services, as well as the variables that had

influenced their decisions and the challenges they had encountered

throughout their transactions. It also gave customer ideas for businesses

to improve shopping experiences. This study investigated a typology of

adaptive buying habits in response to the COVID-19 pandemic. The main

contribution of this study was that it provided segmentation on shopping

adaptable patterns in the context of the COVID-19 pandemic, which

showed noteworthy contrasts from prior studies and exposes fresh

insights on shoppers' adaptive attitude and behavior as they coped with

the pandemic.
 6

Conceptual Framework

Highlighted in this study were the independent and dependent

variables. The independent variables focused on traditional buying with

clear indicators on discount, product scrutiny, mall, stores, convenience,

family togetherness, and time. The second independent variable focused

on online buying which focused on customer relationship, customer

loyalty, good quality of products and services, effective assurance in Data

Privacy, highly secured financial transactions, trust, customer

satisfaction, innovation, and customer feedback. The dependent variable

focused on the adaptability level of the HIED students in their purchase

item.

The researchers conducted a pilot testing for the validity of the

research questionnaire then was checked and approved by the research

statistician. Following the approval, the researchers double-checked that

the letters specified standards and requirements were met. After getting

authorization, the researchers conducted the final data gathering to their

respondents. Lastly the acquired data were combined, collated, analyzed,

tabulated, and interpreted.

After the analysis and interpretation of data, the researchers

conducted a webinar about the Adaptability Level from Traditional Buying

to Online Method.
 7

Figure I

Flow of the Research Process

Input
 Demographic profile of the
Process Output
respondents in terms of year
 Pilot Testing  Webinar about
level, degree course, gender,
 Gathering of data Adaptability Level
and age. through survey from Traditional
questionnaire.
 Adaptability Level of Buying to Online
Traditional Buying.  Tabulation of
Method by the
answers from the
 Adaptability Level of survey. HIED students of

Online Method.  Analysis and De La Salle John

Interpretation of Bosco College.
 The significant data.
relationship between the
traditional buying and
online methods.
 8

THE PROBLEM

Statement of the Problem

This study was designed to determine the level of adaptability from

Traditional Buying to Online Method by the HIED Students of De La Salle

John Bosco College.

Particularly, this study aimed to answer the following:

1. What was the demographic profile of the respondents in terms of:

1.1 Year Level

1.2 Program

1.3 Gender

1.4 Age

2. What was the level adaptability on traditional buying of the HIED

students of De La Salle John Bosco College in terms of:

2.1 Discount

2.2 Physical Scrutiny of Product

2.3 Mall/ Store/ Convenience

2.4 Family Togetherness

2.5 Time
 9

3. What was the level of adaptability on Online buying of the HIED

students of De La Salle John Bosco College in terms of:

3.1 Customer relationship

3.2 Customer loyalty

3.3 Good quality products and services

3.4 Effective assurance on data protection

3.5 Highly secure financial transaction

3.6 Trust

3.7 Customer satisfaction

3.8 Innovation

3.9 Customer feedback

3.10 Strategic Networking.

4. Was there a significant relationship between the traditional and online

method of buying of the HIED students in De La Salle John Bosco College?

5. What valuable recommendation could be proposed relative to the study?

 10

Objectives of the Study

The general Objective of this study was to determine the adaptability

level of traditional buying and online methods by the HIED students of De

La Salle John Bosco College.

Specifically, this study was to achieve the following objectives:

1. What was the demographic profile of the respondents in terms of:

1.1 Year Level

1.2 Program

1.3 Gender

1.4 Age

2. To know the level adaptability of traditional buying of the HIED students

of De La Salle John Bosco College in terms of:

2.1 Discount

2.2 Physical Scrutiny of Product

2.3 Mall/ Store/ Convenience

2.4 Family Togetherness

2.5 Time

3. To know the level of adaptability of Online buying of the HIED

students of De La Salle John Bosco College on terms of:

 11

3.1 Customer relationship

3.2 Customer loyalty

3.3 Good quality products and services

3.4 Effective assurance in data protection

3.5 Highly secure financial transaction

3.6 Trust

3.7 Customer satisfaction

3.8 Innovation

3.9 Customer feedback

3.10 Strategic Networking.

4. To determine if there was significant relationship between the

traditional and online buying methods of the HIED students in De La Salle

John Bosco College.

5. To produce valuable recommendation that could be proposed relative to

the study.

Hypothesis

Null Hypotheses: There was no significant influence between Traditional

Buying and Online Method by the HIED Students of De La Salle John

Bosco College.
 12

Scope and Limitation

The research studied about the Adaptability Level from the

Traditional Buying to Online Method by the HIED Students of De La Salle

John Bosco College, school year 2021-2022

This limited the chosen respondents from the higher education

department of De La Salle John Bosco Colle. This study was undertaken

in the area of Mangagoy, Bislig City specifically in De La Salle John Bosco

College and was done in the 2nd trimester 2021-2022.

 13

SIGNIFICANCE OF THE STUDY

This research was beneficial to the groups of individuals whom the

researcher believed could enhance themselves or gain more benefits in

their daily living,

Schools. This study could benefit and influence schools to associate

and raise awareness when it came to purchasing and decision making

especially to their own population like the employees and students. De La

Salle John Bosco College, in particular could provide an environment

where students could learn a lot of basic skills and experiences for one-

on- one connections and defining academic, career and personal interests

that could give big impact in building community with peers, faculty

and community.

Consumers. This study could serve as a factor in consumer

environment affect buying decisions. Consumer could also form one end

of the chain of distribution and improves the quality of life experienced by

individuals and communities. It encouraged positive attitudes towards

work and empower individuals to become self-reliant through the

application of food, clothing, housing and furnishings, and entrepreneurial

knowledge and skills. This could also give them adequate knowledge and

skills in choosing the right products that would commensurate their

budget and needs.

 14

Community. This study would be beneficial to the community since

a lot of people specially millennials were engaged in traditional or in online

shopping. They could learn new things and would know how to behave in

engaging into businesses and purchases. Such events were very helpful

for understanding the pros and cons of the industry. Belonging to a

supportive, caring community that enabled vulnerable individuals to

respond better on adapting social connections that provided positive

impact would be a good avenue for value formation.

Business sectors. This study could benefit the business

environment and internet commerce. It was widely regarded as a value

creation process that could benefit society, business, and nonprofit

organizations. It also helped to identify opportunities and threats. It had a

greater wealth and higher employment, Energy optimization that improved

industry or sector competitiveness, contributing to economic stability and

growth could be achieved.

Government. This study could benefit the local and national

government on conducting public awareness and insights about the

adaptability from traditional shopping to online methods especially on how

to avoid scams and fraudulence. This could also guide the public

departments such as Securities and Exchange Commission (SEC),

Department of Trade and Industries, and many more.

 15

Researchers. This study could benefit and could help future

researchers as their guide or reference. There would always be new

information and discoveries being made that could help them gain more

ideas and concepts about the topic and could be used for the years to

come. When individuals were committed to learning, they were always in

a place of growth to recognize multiple realities and sources of knowledge

that could increase the validity of the findings.

DEFINITION OF TERMS

The following terms were defined operationally based on how they

are utilized in this study.

Adaptability - It was the quality of being able to change or be

changed in order to deal successfully with new situations

Online Shopping - Consumers would buy items or services directly

from a seller through the Internet using a web browser or a mobile app in

online shopping.

Traditional Shopping - It was the oldest form of purchasing

products or services, in which customers travelled directly to stores,

shops, or vendors to handle the product in their hands, check it, and ask

questions of the salesperson right away if there was a problem with the

item in the store.

 16

CHAPTER II
REVIEW OF RELATED LITERATURE

Based on the independent and dependent variables, this literature

review included discussions gathered from numerous articles, journals,

researches and studies. Traditional Buying, as one of the independent

variables centered its attention on discount, product scrutiny, malls,

stores, convenience, family togetherness, and time. Another independent

variable was on online buying with clear indicators on customer

relationship, customer loyalty, good quality of products and services,

effective assurance on data privacy, highly secured financial transactions,

trust, customer satisfaction, innovation, and customer feedback. Lastly,

the dependent variable concerns on the adaptability level from traditional

set-ups to online method.

TRADITIONAL BUYING

Society was involved in some form of process of obtaining

commodities they wanted or needed even before civilization began.

Traditional shopping, often known as offline shopping, was a method of

purchasing products or services that required consumers to be physically

present at storefronts and engage in human-to-human interaction with a

salesperson. It was the earliest method of purchasing goods or services in

which customers went directly to stores, shops, or vendors. Traditional

shopping allowed customers to hold the product in their hands, allowing

 17

them to inspect it and ask questions of the salesperson immediately if

there was a problem with the item in the store (Sivanesan, et. al 2017).

This led to the conclusion that when it came to shopping, customers value

physical contact and product experience tremendously. In terms of

services, customers may immediately appreciate and experience them. In

addition, for some people, going around malls and shopping was a kind of

relaxation, enjoyment, and amusement (Liu, et al. 2019).

The significance of traditional shopping could meet immediate

requirements without the need to wait for delivery. It may deliver

wonderful sensory experiences such as seeing and feeling the vibrant color

of ripe fruits as well as smelling freshly baked pastries and bread, which

were tough to replicate in an online setting. According to a study analysis

on global e-commerce, 61% of respondents from all over the world find

going to a brick-and-mortar grocery store to be a pleasurable experience.

57% of respondents found food shopping to be a pleasurable experience

(Nielsen, 2015).

The advantages of traditional shopping were crucial for people

purchasing fashion items such as clothing and shoes, as they must ensure

that the clothing or shoes were the correct color or size. Traditional

purchasing also ensured that customers received their purchases as soon

as they payed. Customers may get them quickly and simply because they

were close by and didn’t require delivery or wait time. Traditional shopping
 18

can be a fun way to spend time and socialize with friends. If we received a

damaged or incorrect product, we may quickly return it and request an

exchange or refund without any fuss. Traditional shopping was preferred

when factors such as personal check and feel were important. Online

shopping lacked social connections, whereas traditional shopping allowed

buyers and sellers to interact face-to-face. (Nielsen, 2015)

Due to the high retail costs, store remodeling, and other expenses,

traditional shopping usually had more extensive products as well

(Suthamathi and Jeeva 2020). Traditional buying was adapted by students

in purchasing. Consumers were influenced by the indicators just like

discount, product scrutiny, malls, stores, convenience, family

togetherness, and time (Kaur, 2018).

Discount

The first indicator focused on Discount. Price discount, was a

reduction in the price of a product from its normal price over a period of

time ( Eckhoudt et al., 2019). Traditional shopping relied heavily on

personal interaction with customers. It survived on word of mouth, great

customer service, networking, and customer referrals for new and repeat

purchases and relied heavily on face-to-face connection with customers.

Due to these, customers could ask for more lower prices to the seller or

owner in order to purchase the item. However, in malls, stores, and

convenience the prices were fixed the the customers could not ask for a
 19

bargain (Siddiqui & Tripath, 2016). However, malls, stores and

convenience also offered special discount, seasonal discount, and item

with specific discount. Customers may wait and buy items during this

discounted days may have the item at lowest prices (Siddiqui, 2016).

Individuals' store choices were influenced by the lowest shopping prices,

but demonstrated that quality of service, price, and convenience were the

characteristics that customers used to choose a store (Hunneman and

Sloot 2017). Bringing stores closer to individuals (proximity) through

zoning regulations or carbon taxes had also been shown to be effective in

understanding individual shopping behavior (Sun, et. al 2021).

Product Scrutiny

The second indicator focused on Product Scrutiny. Traditional

shopping allowed customers to look at, feel, and examine the items for

sale. It necessitated the physical presence of customers in order for them

to examine the merchandise. The customers could also test the product

before purchasing or try the sample item. They would pay and take the

product home if they were satisfied with their condition and pricing. This

was especially important when buying everyday basics like groceries and

medications. Customers who were satisfied with the quality of the items

and services they received would be returned to the same stores over and

over. (Isswani & Chaturvedi, 2019).

Mall, Stores and Convenience

 20

The third indicator focused on Malls, Stores, and Convenience.

Despite the many benefits of the internet, shopping in-store still has many

advantages and occupied a key position in the retail industry. Some

aspects of the in-person experience were unique, such as physically

inspecting a product or speaking with a competent sales associate about

your needs. Let us not forget about the peace of mind that came with

knowing exactly what you were getting when you walked out of the store

with your purchase. Customer service was also better in order to interact

more people in buying. A friendly and knowledgeable sales associate,

combined with an up-close look at the products, created a more personal

shopping experience. This was especially true for local and specialized

stores where you would likely talk to somebody who was keenly familiar

with the products. From bookstores to car dealerships, personal

recommendations and expert guidance could be quite helpful (Nationwide,

2021).

Family Togetherness

The fourth indicator focused on Family Togetherness. Shopping in a

regular supermarket was an entertaining time out for the family (Nielsen,

2015). Buying an item to malls, stores, convenience was some sort of

family bonds and a way to understand your parents’ and children’s likes

and dislikes. You could have all the time and could ask opinion form your

blood related sibling to choose better products. Shopping with parents and
 21

children was also a form of security , attention and supports (Mintel,

2016). We already had classic shopping incators. A corporation could use

one method to stay ahead of the competition and establish and maintain

the store's image as well as form a positive image in the minds of

customers. Positive image stores were useful not only for attracting

customers to buy them, the company, or the items, but also for enhancing

customer satisfaction with the organization.

Time

The fifth indicator focused on Time. Shopping would take longer time

in the traditional sense. Shoppers must leave their homes and travel to

the store. There were generally long lines, preventing shoppers from

shopping at their leisure. Also, shoppers could only shop during the

operating hours of the retail or shopping mall, which might cause some

annoyance to shoppers. Traditional shopping often offered a limited

selection of items and services to its customers while also being time-

consuming. Due to limited space in warehouses and stores, it would be

difficult for suppliers to stock up on every item on the client's wish list. As

a result, customers may have to go to a different store to find the item they

desired, resulting in extra time spent on a single item (Suthamathi and

Jeeva 2020).

Current retailing trends demonstrated a transition away from

traditional store-based retailing and toward more Internet-based retailing

 22

(Keen, Wetzels, Ruyter & Feinberg, 2002; Skiver & Godfrey, 2017). In a

country like Nigeria, however, shoppers continued to buy a lot from shops

and malls, making traditional shopping very relevant (Falode, Amubode,

Adegunwa, & Ogunduyile, 2016). This modern method of shopping and

the traditional method were different in terms of opportunity, merits, and

demerits for buyers and sellers. Shopping was much more than just a

transaction; it was an experience in and of itself. Shoppers placed a

premium on convenience and choice, as well as getting the most bang for

their buck (Falode, et. al. 2016).

ONLINE METHOD

Online shopping was a type of electronic commerce in which

consumers would buy products or services directly from a vendor via the

Internet using a web browser or a mobile app. Consumers identified a

product of interest by visiting the retailer's website directly or by searching

among alternative vendors using a shopping search engine, which

displayed the availability and pricing of the same goods at other e-retailers.

Customers may buy at web shops from the comfort of their own homes,

just as if they were sitting in front of a computer. Online shops were

frequently open 24 hours a day, and many consumers had internet access

both at work and at home. One of the most enticing parts of online

shopping, especially during the holiday season, was that it eliminated the

need to stand in long lines or search a store for a certain item. Online, a
 23

broad variety of items were available. Online buying comprised not only

purchasing but also looking for things. People had been able to buy online

for over twenty-five years. It had skyrocketed in popularity. With the rise

of the internet, electronic (online) commerce had emerged as a significant

economic trend (Muhammad and Jongtae 2018).

Many more names for online shopping included e-web-store, e-shop,

e-store, Internet shop, web-shop, web-store, online store, and virtual store.

It has had an influence on the financial markets' and economy's economic,

political, and cultural growth. Customers may buy things from the

convenience of their own homes or workplaces. When shopping online, you

would frequently find more information on a company's items than you

would in a real store. Instead of chatting with only one or two sales

associates in person, you may read product descriptions,

recommendations for similar goods, and reviews from other customers

online, which may help you make a more educated purchase decision. The

internet could make shopping easier and more comfortable for the client.

It was also simple to cancel transactions. This could save time and effort

(Ene, 2019).

Its popularity was continually growing as a result of the proliferation

of Internet technology and the growing proportion of online retailers in the

retailing industry. Online shopping was becoming more popular since it

provided consumers with several benefits and increased the convenience

 24

of purchasing without leaving the house. Online retailers typically allowed

customers to utilize "search" functions to locate certain models, brands,

or goods. Online shopping provided consumers with access to the global

market, allowing them to compare prices across regions and sites,

determine whether prices varied by order fragmentation, and become

aware of alternative products. However, brand image and product quality,

as well as the goodwill of the country of origin, all had a significant impact

on the purchase intention of online products (Haque et al., 2015).

To entice customers to purchase online, e-retailers and marketers give

discounts to customers. Because they have reduced real estate and

maintenance costs, the sellers will not back down from offering large

discounts. Because consumers do not need to ask for assistance from a

salesman, virtual shopping allows customers to test out new goods more

easily. Before completing your order, you may also witness firsthand how

to utilize the product, its benefits, and more. When making a large

purchase, 55% of shoppers conduct internet research. It also allows you

to compare costs across different internet stores with enhanced visibility

(Statista, 2021).

The number of internet users was growing every day, which implied

that online purchasing was growing as well. Various features of internet

purchasing make it more convenient for clients when compared to

conventional methods of buying, such as the ability to view and purchase

 25

goods. The economic benefits of internet buying were highest for the

country. Consumers not only purchased products online, but they could

also compare and browse items online. This could lead to customers going

out and purchasing those things at stores, but because people also went

online to research merchants and compare products, the internet ended

up influencing around six times as many offline purchases. 2020 has been

a year of increased (digitalization), and we believe it was a broad, profound,

and permanent move to online lives (Pang, 2020).

Due to the importance of online and mobile transactions, multiple

studies had been conducted to investigate the problem from various

angles. However, because it was a continually changing industry, it needed

ongoing research. While many studies had focused on a variety of factors

that may influence online and mobile purchase adaption, most studies,

according to the authors' research, had disregarded the important

influences of culture or the country component. The introduction and

quick expansion of the Internet and E-commerce had resulted in several

changes in our lives. This new phenomena had promised not just change,

difficulties, and even a bright future to consumers, but also to businesses,

suppliers, and intermediaries. There were still many "ifs" and "buts" that

people were muttering about its potential, influence, and consequences on

everyone's professional and social life. According to media analysts, the

sustained success of modern media buying might be attributed to the

multiple advantages of online purchase. The simplicity of scanning,

 26

selecting, and paying for any product of your choice from a vast selection

of things from numerous e-commerce sites from the comfort of your own

home or workplace was one of these benefits. Customers had embraced

new media for online purchasing because of these and other benefits (Liu,

et. al., 2015).

In today's environment, online shopping was the convenient solution

to a hectic lifestyle. There had been a significant shift in the way customers

shopped over the last decade. Despite the fact that people continued to

buy from physical stores, users or buyers found internet shopping to be

incredibly handy. Online buying saved time for modern consumers, who

were often too busy or reluctant to spend much time shopping. (Statista,

2021).

The Internet had transformed the way we shopped. The advantage of

online shopping was that it was the best option for people who did not

have much time and were busy in their office and business work. It was a

convenient way for people who could not withstand crowded places and

malls for shopping because they could sit at their home or office and order

anything at any time. It provided a wide range of possibilities that were not

available while shopping in person. Online buying could save energy since

it eliminated the need to travel to a physical store and waste energy on

shopping. It was simple and easy to compare prices from one online

shopping site to another. The enhanced innovation of search engine

 27

allowed everyone to check prices and compare with only a few clicks, and

it also provided one the flexibility to purchase at one's own pace and

convenience because online shopping stores were open 24/7, 7 days a

week, and 365 days a year. As a result, internet shopping was reducing

the undesirable habit of standing in a large line and waiting. Through

internet shopping, anybody may purchase desired things or services from

anywhere in the globe without physically being present there. Internet

shopping aided in overcoming the geographical constraint of purchasing.

(Jain, 2016).

Although internet shopping was simple and handy, it might

occasionally disappoint you since items bought online may not appear the

same when they appeared at your door; the color, size, or something else

may change from the actual item. Furthermore, there were certain

websites that were fraudulent and provided you with excellent deals in

order to lure you and deceive you in the end. The internet stored solely

displays product photographs and descriptions. Those who preferred to

touch, view, and try the things before purchasing would be unable to do

so when shopping online. Because of their inability to verify items before

purchasing, consumers were at a significant risk of merchant fraud. Using

a stolen credit card or making a fake repudiation of an online transaction

exposed merchants to fraudulent purchases. One of the issues regarding

internet purchasing was the lack of complete disclosure of the actual cost.

This was especially noticeable in cross-border purchases. After purchasing

 28

a thing from a real store, one may utilize it immediately, which could be

rewarding. However, online buying took patience to wait for the item to

come (around 6/7 hours or more), which could reduce the degree of

satisfaction. It was thus critical that we performed online shopping

intelligently and with great care in order to avoid any type of chaos later

on. Customer discontent occured when product delivery errors occured,

affecting branding (Sudha 2016).

Marketing was essentially meeting the consumer's demands more

effectively and efficiently by providing better products and services at lower

prices, easier shopping access, and faster delivery. A competent marketer

continuously adjusted to change in order to better meet the demands of

their customers. Sometimes the chance to better reach customers was

developed by marketers themselves, and other times it was provided by

technology. In comparison to the past, the internet had a greater impact

on people's daily lives. People's everyday activities had steadily

transitioned from physical to virtual environments. Shopping and payment

environments had also shifted from physical to virtual. Thus, internet

shopping was a fun and easy method to find hard-to-find things, make

purchases, and find deals, but it also carried some risks. With a few

safeguards, online shopping could be simple and pleasurable. The risk of

solitude and safety was frequently cited as a reason to be wary of online

buying. Consumer attitudes regarding online purchasing were influenced

 29

by factors such as shopping convenience, information seeking, social

contact, and diversity. (S Kumar, 2015)

The urbanization of international affairs was also accompanied by a

rising acknowledgment of cities' active participation in global policy

processes as local governments rather than just as locations. While

institutionalized city networks were not new, they were becoming

increasingly apparent on the global scale. Cities were increasingly using

them to de-localize policymaking by linking across regional, national, and

international borders. In this paper, we evaluated the scale of this

networked governance, its advantages and disadvantages as a result of its

rapid spread, and we proposed that cities dealt with this networked

environment more strategically (Acuto, 2016).

Shopping adaption demonstrated how consumer behaviour shifted

dramatically amid a crisis. According to certain research, customers'

purchasing habits shifted during difficult and stressful periods such as an

economic downturn or a viral outbreak. It had long been recognized that

the COVID-19 epidemic impacted people's psychological reactions, such

as worry and dread, which influenced consumer behavior. In response to

the COVID-19 epidemic, this led to adjustments in construct building to

identify shopper typology. This study examined customer behavior and

attitudes about shopping adjustments during the pandemic, including

panic purchasing, reduced consumption, reduced food waste, price

 30

sensitivity, migrating to e-grocery shopping, health consciousness, and

readiness to make charitable gifts. (Baking et al., 2020; Jribi et al., 2020;

Jung et al., 2016)

Customer Relationship

The first indicator focused on Customer Relationship. Customer

relations referred to the process through which organizations interacted

with their customers and developed long-term connections with them.

Customer relations involved a wide range of tasks, from aiding customers

with day-to-day inquiries to developing long-term strategies that

contributed to customer success. When done correctly, it may result in

good results such as better customer retention, higher customer lifetime

value (CLV), and stronger customer connections. Customers had more

influence over their selections than ever before in today's digital

environment. Exceeding client expectations and developing memorable,

long-term connections may be the only way out. Developing and

maintaining excellent client connections was crucial to long-term business

survival in competitive consumer marketplaces (Ilias and Androniki 2017).

Customer Loyalty

The second indicator focused on Customer Loyalty. Customer loyalty

was the finest present a company could receive. Marketing to current

clients was far easier than getting new ones. Providing excellent customer

service and pleasing your consumers was a good place to start. For
 31

starters, it enhanced the whole shopping experience for your customers.

Second, it had a high potential for generating referrals and good word-of-

mouth. Online company owners could redefine their business plan to place

a greater focus on client loyalty. They must determine what measures were

being implemented to boost the number of loyal clients. The objective

should be to encourage repeat purchases and persuade customers to

become brand evangelists. When opposed to traditional purchasing, online

shopping may be seen as lacking in human warmth and friendliness since

it was more impersonal, anonymous, automated, and often devoid of face-

to-face contacts. As a result, generating consumer loyalty in online

contexts (e-Loyalty) was a challenging challenge. The fundamental

premise of this viewpoint was that consumers would prefer programs that

gave the "greatest value," perhaps ignoring the significance of consumer

effects in developing loyalty. Researchers studied a range of loyalty

programs to find which unique designs had a higher influence on program

performance (Breugelmans et al., 2015).

Good Quality of Products and Services

The third indicator focused on Good Quality of Products and Services.

The perceived quality of service was one of the most essential factors of

online shopping trust. It is defined as "consumers' perceptions of

responsiveness, empathy, and certainty." By providing high-quality

services, most online selling platforms gained customer confidence and

 32

establish long-term partnerships. Without client trust, no unique

characteristic of your organization was generally sufficient to entice

visitors to purchase your service or product. This was a crucial notion to

understand in a world where it was difficult to foresee client wants.

Service-quality perception impacted online shopping acceptance, and

there was a substantial correlation between perceived store service quality

and trust (The perceived quality of service was one of the most essential

factors of online shopping trust. It was defined as "consumers' perceptions

of responsiveness, empathy, and certainty." By providing high-quality

services, most online selling platforms gained customer confidence and

establish long-term partnerships. Without client trust, no unique

characteristic of your organization was generally sufficient to entice

visitors to purchase your service or product. Good services of sellers of

retailers online meant replying to customers messages was a good point.

Their respect towards their customers and patience in answering their

comments, evaluations, reviews and perceptions was an ideal action to

deliver quality services towards customers online. Avoiding harsh words is

a must (Hsu, et al., 2018).

Effective Assurance in Data Privacy

The fourth indicator focused on Effective Assurance in Data Privacy.

Some customers were concerned about their privacy. Many customers

preferred to avoid spam and telemarketing, which may result from

 33

providing contact information to an online retailer. Many websites tracked

customer purchasing behavior in order to recommend an item or another

website to visit. Despite the fact that various jurisdictions had varied laws

on consumer privacy and different levels of enforcement, internet buying

raises privacy concerns. Putting one’s life private information in online

purchasing may put their life at risk. (Sudha 2016). To handle today's

tremendous issues in the interconnecting disciplines of cyber security,

information privacy, network security, and socio-technical security

aspects, information assurance methods on security are necessary.

Information assurance spans all elements of information security (such as

confidentiality, integrity, and availability) and provided a viewpoint on

information protection that included assurance processes at various levels

of management (e.g., technology, operations, and security education &

training awareness programs). According to the National Security

Technology and Information Systems Security Committee (NSTISSC),

information assurance encompassed the ability to secure, detect, and

respond to information and information systems. As a result, information

assurance was more than just a protection for information and

information systems (the goal of information security), but also a control

that supported users and IT professionals in recognizing and responding

to possible hazards. To assuage their customers' anxiety and negative

feelings about security and privacy in e-commerce, online vendors

deployed information assurance solutions. Prior research had identified

 34

two of the most often used assurance mechanisms: third-party assurance

seals and self-exposure assurance declarations. Third-party assurances

seals were "assurances issued to an Internet merchant by a third-party

certifying body such as a bank, accountant, consumer union, or computer

firm." Web seals are intended to assuage online customers' concerns about

online transactions. 2016 (Kim, et. al. 2021).

Highly Secured Financial Transactions

The fifth indicator focused on Highly Secured Financial Transactions.

Online shopping secured financial transactions of consumers by keeping

their private background confidential. It did not require real currency, and

you may pay with your debit or credit card, however cash on delivery is a

possibility (Jain, 2016). As Internet and wireless network technologies

evolved over time as people visiting websites and making financial or non-

financial transactions. Customers may conduct financial transactions

online from anywhere in the world, regardless of their physical location,

thanks to the growing online consumer market. As a result, the Internet

offered companies a developing market with limitless opportunities, which

they may profit on by providing clients with online purchasing alternatives.

It simplified the process while saving money on logistics and manpower. It

enabled quick and real-time replies to client inquiries, as well as price

negotiation and the lowest possible costs, to be the main line of expanding

shopping services. Furthermore, Internet marketing and financial

 35

transactions provided clients with low-cost services while efficiently

growing firm sales. Electronic commerce could solve financial problems

such as shortening delivery time, lowering procurement costs, lowering

unconfirmed orders (for receiving payment first and then shipping the

goods), integrating back-end system effectiveness, increasing supply chain

control ability, and electronizing the operations of transactions,

transportation, storage, and payments to analyze customers' procurement

data. Online retailers must use suitable data encryption techniques to

safeguard the security of financial transactions and the privacy of

consumers' personal information such as addresses and phone numbers

(Sanskrity , 2016).

Customer Trust

The sixth indicator focused on Customers Trust. Another key

contribution of this study was the importance of trust in consumer loyalty.

Among youthful client, trust was the most important antecedent of e-

loyalty. They stuck with the brands in which they had trust. Trust had a

positive impact on consumer loyalty in e-commerce. Customers who did

not trust an e-commerce website would not be loyal to that e-commerce

website, even if the products/services given were satisfactory. A favorable

online experience, or flow, was another important predictor of e-loyalty. It

is difficult to separate out from the crowd and continuously perform in

today's competitive market. While we were looking for new methods to

 36

generate money, we were overlooking one of the most important existing

earnings sources — loyal clients. Customer loyalty was the finest present

a company could receive. Marketing to current clients was far easier than

getting new ones. Providing excellent customer service and pleasing your

consumers was a good place to start. For starters, it enhanced the whole

shopping experience for your customers. Second, it had a high potential

for generating referrals and good word-of-mouth (Meyer-Waarden, 2015).

Trust was essential in e-commerce and had received a great deal of

attention in e-commerce, multiagent systems, and artificial intelligence.

Consumer mistrust was a significant barrier to transaction success. This

barrier was especially difficult to overcome in the case of online purchases,

because the parties in the transaction could not physically see one other.

A consumer, as a trustor, found himself/herself in a perilous scenario

when he/she utilized the Internet as a means to express his/her wants to

an e-vendor and enters confidential information about himself/herself

when buying online. The success of internet commerce was determined on

consumers' trust in vendors and items they cannot see. Without trust, it

was hard to imagine forming or maintaining a transactional relationship.

(A Bauman, 2017).

Consumer Satisfaction

The seventh indicator focused on Consumer Satisfaction. It was the most

important and well-studied notion in marketing management. Customer

 37

happiness was the most important problem in an online purchasing

environment since it contributed to consumer acquisition, retention, and

the long-term profitability of online companies. The amount of customer

satisfaction was determined by the link between consumer expectations

and consumer experience. This level was attained when the experience met

or exceeded the expectations of the customers. It was critical to attract

new clients to the industry. If a company's brand value arose as a result

of attracting more consumers in the industry, the company's brand value

arose as well. It had been observed that digital technology had a significant

influence on both consumer acquisition and satisfaction. Online shopping

was the most important factor in both client attraction and satisfaction. In

today's technology environment, most businesses used internet

purchasing to both satisfy their clients and attract new ones. Online

purchasing had a significant influence on customer satisfaction. It was

critical for the firm to keep the prices of its items low so that more

customers are drawn in and pleased. If the firm was able to attract and

satisfy more clients through the process of online purchasing, it would be

a powerful competitor to other strong companies in the business sector.

E-tailers required the efficiency of robust distribution, and as a result,

clients did not have to wait for extended periods of time to receive their

ordered items. In business operations, the organization must maintain

openness so that consumers may demonstrate their loyalty and faith in

the company. It was critical to consistently delight consumers by delivering

 38

high-quality services and products at a reasonable price, since this would

grow the company's income (Macarenhas ,2019).

Innovation

The eighth indicator focused on Innovation. Innovation and technology

had a significant impact on the popularity of the online purchasing system.

Functional barriers (such as trialability and complexity) were related to

consumers' perceptions of the magnitude of changes that will occur as a

result of adopting an innovation, whereas psychological barriers (such as

norm and risk) were related to consumers' inner conflicts in beliefs about

an innovation. There was a high demand for online retailers as a

consequence of increased internet penetration and the availability of

online shopping sites, resulting in billions of dollars in revenue. The fast

advancement of technology and innovation in the field of online purchase

had resulted in a substantial shift in purchasing patterns across all age

groups. Customers' purchasing habits had become more effective and

efficient as a result of online shopping, and companies have been pushed

to new heights, forcing them to make the necessary modifications and

changes in order to access the new market of smart consumers. More

marketers were experimenting with new advertising techniques.

Economists discovered increased efficiency and effectiveness in digital

advertising when they transitioned from interactive advertising to digital

advertising. People were to get active in the changes in modernization as a

 39

result of technological advancement. The confluence of technology

presented marketers with new problems that force them to rethink their

marketing tactics. It was the internet's primary source of money since it

entertained users and encouraged them to use their marketing goods. The

use of the internet as a marketing medium to obtain and attract customers

(Acuto, 2016).

Customer Feedback

The ninth indicator of online shopping focused on Customer

Feedback. Online stores were increasingly allowing their customers to

leave online comments on the products or services they offer. Little effort

had been made to grasp the process through which such online feedback

impacted customers' purchase decisions. It indicated that reading OCF

gave clients with knowledge that assisted them in making purchase

decisions. One method was to communicate testimonials and reviews. Post

testimonials from prior satisfied customers on your website, social

networking platforms such as Facebook, Twitter, and LinkedIn, and in

emails to your subscribers. Online evaluations and testimonials had a

significant impact on your consumers' choice to purchase or not. Word of

mouth was still the most successful sales component and marketing

approach since it worked without you needing to spend money on it. But

it definitely does not come easily. You could learn what customers really

thought about your business and products by measuring satisfaction

 40

rates throughout the entire customer journey, from the first time they

visited your website to when they placed an order and received their

purchase. Over time, you could analyze these results to learn what made

someone so excited about your brand that they told all their friends about

it on Instagram. You may utilize this data to improve your overall customer

experience and produce more satisfied consumers. As a result, it's critical

to have a strong website technology, great items, and, of course, a solid

customer support service for your clients to rave about. Features such as

online chat, forums, and feedback promoted trust in online purchase (U

Tandon, et. al, 2017).

Strategic Networking

Lastly, tenth indicator of online shopping focused on Strategic

Networking. When it coame to firm networks, in particular, networking

theory suggested that much of a firm competitive advantage is derived from

long-term collaborative business relationships, and entrepreneurs could

gain access to resources that they would not otherwise had access to, thus

improving their business performance, through networking activities.

Companies may minimized risk and production costs, boost flexibility,

efficiency, and knowledge capacity, and achieve greater performance

outcomes by forming business networks. Companies could better forecast,

prevent, and absorb market risks that influence their operations by

forming strategic networks, and they could collectively reached previously

 41

inaccessible market areas. According to the literature, the extent of the

link between strategic direction and business success was dependent on

the industry in which the company works, as well as many internal and

external factors. As a result, this article adds to the existing body of

literature by presenting the findings of a multidimensional analysis of the

relationship between strategic networking (SN) and small business

performance in the manufacturing sector, specifically by accounting for

the moderating effect of the external environment (BM Milovanovi, D

Primorac, G Kozina – 2020).

Local Literature

With the rise of online shopping, we've moved from brick-and-mortar

stores like malls and bazaars to websites and mobile apps that we can use

directly from our phones. In barely a decade, internet shopping has grown

from a solitary pastime to a multibillion-peso industry. (Delelis, 2019)

More Filipinos were using e-commerce for the first time to make

purchases. This was, to be sure, a new practice for many Filipinos. Online

buying activity has also risen in the last year, with nearly 9 out of 10

Filipinos increasing their online purchasing activities on websites or apps,

and 7 out of 10 shopping more on social media platforms. (Caraballo,

2021)

Customers liked to purchase things online since it was simple and

handy. Consumers were drawn to internet stores because of the assurance

 42

of prompt delivery. The experts advised online retailers to evaluate their

logistics systems to ensure that they were satisfying the demands of on-

time delivery. Install tracking software on your websites since it was the

consumer's worry when buying online if the online store would keep them

updated on the things they purchased. Customer care representatives at

online retailers may prompt or alert consumers about the progress of their

orders. This manner, it aided in the creation of a link and communication

with clients. Customers needed to feel valued, thus they should receive

individualized attention. (Narte et al, 2019)

Correlation between Measures

In the study entitled, “Shoppers Experience with Traditional and

Online Shopping in Benin City”, it found that the shopping frequency in

online shopping was high with 60.2% of the total respondents indicating

that they had shopped in online stores in less than three months ago. The

result of the present study appeared to confirm the finding by Meixian

(2015); Kwarteng and Pilik (2016) and Sivanesan et al. (2017) who reported

a high rate of shopping frequency in online shopping in China, Ghana and

India respectively. The next objective of this study was to find out the kind

of goods that shoppers purchased most online. It was found out that

electronic products (mobile phones, tablets, cameras, etc.) and

clothes/shoes were ranked in the first and second positions respectively

as the most purchased goods in online stores. The result of the present
 43

study appeared to partially confirm the finding by Sivanesan et al. (2017)

that clothes and mobile phones were ranked in the first and second

positions respectively. The study had tried to find out shoppers’

experience with traditional and online shopping in Benin Metropolis. The

result showed that shoppers encountered preponderance of pleasant and

unpleasant experiences in traditional and online shopping. The most

pleasant experience by those who shopped in traditional stores was the

courtesy and good customer service provided by the sales representatives

in traditional shopping while discount/promotion provided by online

retailers was the most pleasant experience in online shopping. Similarly,

the proliferation of fake and substandard products in the market was the

most unpleasant experience by traditional shoppers while delay in delivery

was the most unpleasant experience by online shoppers. Online shopping

scored poorly on timely delivery of products. This showed that many of the

respondents who shopped online perceived that online retailers sometimes

delay in delivery products to shoppers. It was recommended that online

retailers/vendors should improve on their delivery strategies to ensure

prompt delivery of products to shoppers in order to satisfy them better.

One of the most unpleasant experiences in online shopping was the

problem of delivering product different from what was ordered for or seen

online by shoppers. To overcome this problem, we recommended that

online retailers should deliver products based on shoppers’ specifications

and avoid a situation whereby product delivered to shoppers was different

 44

from the photos/graphics of the product displayed. Proliferation of fake

and substandard products in the market is another unpleasant experience

by traditional and online shoppers. We recommended that traditional and

online retailers should make spirited efforts to stock and sell quality

products to their numerous shoppers in order to satisfy them better and

to enjoy continued patronage (Adjaino, 2019).

Henceforth, in the study entitled “Comparative Study on Online

versus Offline Shopping”, results revealed that online shopping was a new

experience and had greatly impacted the lives of consumers in its short

time of existence. Online shopping had made consumers more effective

and efficient in their shopping behavior and had driven businesses to a

new level, forcing many to make the necessary adjustments and changes

to reach the new market of knowledgeable consumers. The results of this

survey underscored the need for businesses to take the online market

seriously. The survey conducted revealed a positive attitude and behavior

toward online shopping even by those consumers who still liked traditional

stores. These consumers were mostly in low and high age groups. Those

consumer groups had time to spend in traditional stores and malls and

value the offline shopping experience for social reasons, such as meeting

with friends. These consumers appeared to be more knowledgeable by

gathering information online and then purchased it from traditional

stores. Rapid growth of e- commerce had resulted in an E-transformation

in the global retail infrastructure. Internet has emerged as a cost effective

 45

means of doing business. Despite being faced with numerous bottlenecks,

Thanks to rising internet and higher incomes and more savvy population.

Secured online payments, better to Electronic Stores, return policies and

exciting discounts could help the Perceptions of Shopping Benefits.

Considering the demographic profiles of online users; gender, age and

education had significant association to web shopping in the current

Indian scenario. The overall results prove that the respondents had

perceived online shopping in a positive manner. This clearly justifies the

project growth of online shopping in the country. However, the frequency

of online shopping was relatively less in the country. Online shopping

organizations could use the relevant variables and factors, identified from

the study, to formulate their strategies and plans in the country. The

organizations could prioritize the consumer implicit and explicit

requirements in online shopping environment. The results could also be

used by various organizations to identify their target customer segments.

The results of the study can be utilized by practitioners in relooking or

revamping their strategies for online shopping. Online websites should pay

more attention to the female segments as results prove that females shop

more in online shopping as compared to men (Sukhwinder and Vikramjit,

2018)
 46

CHAPTER III
RESEARCH METHODOLOGY

In order to meet the study's goals, this chapter described the

research design, research locale, research respondents, research

instruments and statistical treatment, and data gathering procedure.

Research Design

A quantitative non-experimental research design was used in this

study. The process of collecting and interpreting numerical data is known

as quantitative research. It could be used to look for patterns and

averages, make predictions, test causal linkages, and extrapolate results

to larger groups. Both correlational and experimental research could be

utilized to employ statistics to formally test hypotheses or predictions.

Based on the sample method used, the results may be generalized to a

larger population. Quantitative research was the polar opposite of

qualitative research, in which non-numerical data was collected and

analyzed (Bhandari, 2020).

Substantially, in this study, it analyzed the Adaptability Level from

the Traditional Buying to Online Method by the HIED Students of De La

Salle John Bosco College. Significant relationships were identified, and

recommendations were made based on the study's objectives once the

findings have been received. It was hoped to hold a seminar for the student
 47

on the adaptability level from traditional to online buying to improve their

skills in buying decision.

Research Locale

This study was undertaken in De La Salle John Bosco College in

Mangagoy, Surigao Del Sur. The survey would take held in De La Salle

John Bosco College's Higher Education Department.

In the Philippines, De La Salle John Bosco College (DLSJBC) was

located in Mangagoy, Bislig City, Surigao del Sur. It was founded by the

Don Bosco Fathers in 1963, and the administration and supervision was

handed up to the De La Salle Brothers in 1977. The La Salle Schools

Supervision Office recognized JBC in 1999, and the school was officially

admitted as a network school of De La Salle Philippines in 2007. Figure 2

depicts maps of the Philippines and Bislig City, the location of De La Salle

John Bosco College.

 48

Figure 2

Maps of Bislig City

 49

Research Respondents

This study utilized convenient random sampling technique

employing Slovin`s formula. With this technique, the computed sample

taken from a population were accounted for confidence level of 95% with

margins of error of 0.05. From the population of 463 students, a total

number of 215 was the total respondents of the study. The following

computations is shown below:

n = N/1+Ne^2

N – Total Population

n – Number of samples

e – Margin of Error

Computations:

N = 463

e = 0.05

n = 463/1+463 (0.05) ^2

n = 463/1+463(0.0025)

n = 463/1+1.1575

n = 463/2.1575

n = 214.6 or 215
 50

Thus, the result after calculating the variables was 214.6 or 215 sample

size.

Table 1 - HIED students Sample Population

Programs 1st Year 2nd year 3rd year 4th year Total Total
populati Sample
on size

BSBA 33 28 34 95 44

BSED 3 8 11 5

BEED 18 18 14 50 23

BSA 17 12 15 44 20

BSHM 19 22 21 2 64 30

BSIT 15 27 29 1 72 33

BSTM 8 17 13 1 39 18

CG/MSTP 13 13 6

Diploma – 25 25 12
Tourism
Technology

Diploma – 25 25 12
Information
Technology

Diploma – 25 25 12
Hospitality
Services

TOTAL 463 215

Source: Registrar Office

All in all, there were 215 HIED student participants of the study.
 51

The researchers asked for an official list of students for the 2 nd

trimester of the school year 2021 – 2022 from the De La Salle John Bosco

College Registrar Office through written letter addressed to the head of the

registrar office and noted by the research instructor. The Registrar Office

then approved the letter and gave the list of students via email address.

After receiving the list, the researchers then proceeded doing the pilot

testing and the final data gathering. The researchers used convenience

sampling following the sample size for each department to avoid bias.

Research Instrument

This study utilized standard questionnaires adapted from two

authors based on the variables of the study. The first one was to measure

the adaptability level of students from traditional buying adapted from

Sukhwinder Kaur and Vikramjit Kaur (2018) entitled, “Comparative Study

on Online Shopping and Offline Shopping”. It was a 10-item Likert Scale

Questionnaire that asked the students of the status of their adaptation on

physical purchase with 5 as Strongly Agree and 1 as Strongly Disagree.

The second was on the adaptability level of students in Online

Buying that asked the students’ status of adaptation in online purchasing

adapted from Kumar (2010) which had 20-items Likert scale, with 5 as

Strongly Agree and 1 as Strongly Disagree. These questionnaires were

validated by experts for construct validity with the test of significance of

0.05 in the Cronbach Alpha Test. After conducting the pilot testing, the
 52

questionnaire was then validated by using Jamovi Software and the

guidance of the research statistician.

Table 2.

Responses/Interpretations, Scale Values, and Rate of Weighted Mean.

5 Point Rate of Verbal Interpretation

Likert Weighted Description
Scale Mean Level
5 4.21 - 5.00 Strongly Agree The statement was
highly experienced at
all times.
4 3.41 - 4.20 Agree The statement was
experienced most of
the times.
3 2.60 - 3.40 Neither The statement was
experienced often
times.
2 1.80 - 2.59 Disagree The statement was
experienced
sometimes.
1 1 - 1.79 Strongly The statement was
Disagree never experienced at
all.

It showed the responses/verbal interpretations and descriptions,

scale values, and rate of weighted mean. The responses descriptions

included strongly agree, agree, neither, disagree, and strongly disagree.

The scale used the five-point Likert Scale.

Pilot Testing

The researchers’ chosen respondents who took the pilot testing were

two (2) students from the different departments namely, BSBA, BSA, BSIT,

BSHM, BSTM, BSED, BEED, CG, Diploma – Tourism, Diploma – Information

 53

Technology, Diploma – Hospitality Services. The total number of students that

participated in the pilot testing was twenty-two (22) or 10% of 215 total

sample size. The pilot testing was conducted via Google forms.

Table 3

Programs 1st Year 2nd year 3rd year 4th year Total No. Of
population Students
in Pilot
testing

BSBA 33 28 34 95 2

BSED 3 8 11 2

BEED 18 18 14 50 2

BSA 17 12 15 44 2

BSHM 19 22 21 2 64 2

BSIT 15 27 29 1 72 2

BSTM 8 17 13 1 39 2

CG 13 13 2

Diploma – 25 25 2
Tourism
Technology

Diploma – 25 25 2
Information
Technology

Diploma – 25 25 2
Hospitality
Services

TOTAL 463 22

CONBACH RESULT:
 54

Figure 3
Traditional Buying

Traditional Buying Questionnaire had the Cronbach of 0.7 and considered

as acceptable.
 55

Figure 4
ONLINE Method

Online Method Questionnaire had the Cronbach of 0.9 and considered as

good.
 56

Data Gathering Procedures

The following measures were taken by the researchers to collect the

data for this study:

The researcher first sent a formal written message to the validator,

requesting that they read and review the surveys as research instruments.

After the tools had been validated, they submitted these for feedback,

suggestions, and recommendations, and then a pilot testing was be done.

A second batch of letters was sent to the HIED Deans and Program-in-

charge by department to inform them that the researcher was about to

conduct their final data gathering.

Following the approval, the researchers double-checked that the

letters specified standards and requirements were met. After getting

authorization, the researchers worked with their respective deans,

Program-in-charge or a representative student by department to obtain

the participants' Facebook accounts and other necessary information.

Furthermore, data were acquired via the teachers' group message or

Facebook accounts. Google forms were sent to the group chat via Facebook

Messenger as well as private messages to answer survey questionnaires.

They were given sufficient time to complete and submit their completed

questionnaires.
 57

Finally, according to statistician’s instruction and the study’s goal,

the acquired data were combined, collated, analyzed, tabulated, and

interpreted.

Statistical Treatment

The following were the tools used by the researcher in processing

the gathered data:

Mean - This was used to determine the student’s level of

adaptability from traditional buying to online method in response to

research objectives 1, 2 and 3.

Mean Formula: X=Σx/N

Where:

X – Mean

Σ x – sum of all scores

N – Number of cases

Standard Deviation - This was used to measure the dispersion of a

data set relative to its mean of the level of adaptability from traditional

buying to online method in response to research specific objectives

number 1, 2 and 3.
 58

Pearson-R – This was applied to determine the significant

relationship of students’ level of adaptability in traditional buying and

online buying in response to research specific objective number 3.

Formula of Pearson-R:

Where:

N = number of pairs of scores

r = Pearson Coefficient

n= number of the pairs of the stock

∑xy = sum of products of the paired stocks

∑x = sum of the x scores

 59

∑y= sum of the y scores

∑x2 = sum of the squared x scores

∑y2 = sum of the squared y scores

Table 4

COEFFICIENT INTERVAL CORRELATION

0.90 - 1.00 (-0.90 to -1.00) Very Strong Positive (Negative)
Correlation
0.70 - 0.89 (-0.70 to -0.89) Strong Positive (Negative)
Correlation
0.50 – 0.69 (-0.50 to -0.69) Moderate Positive (Negative)
Correlation
0.30 – 0.49 (-0.30 to -0.49) Weak Positive (Negative)
Correlation
0.00 – 0.29 (0.00 to -0.29) Very Weak Positive (Negative)
Correlation
 60

CHAPTER IV
PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA
This chapter described the results and discussions of the study

conducted in determining the Adaptability Level from Traditional Buying

to Online Method by the HIED Students of De La Salle John Bosco College.

Data were obtained from the questionnaire distributed to the HIED

students of De La Salle John Bosco College.

Table 5: Demographic Profile of Respondents

In this section of the questionnaire presented the data based on the

demographic profile of the respondents such as year level, degree course,

gender, and age.

Table 5.1

Year Level

Frequency Percent
1st Years 94 43.7%
2nd Years 57 26.5%
3rd Years 63 29.3%
4th Years 1 0.5%
215 100%

Table 5.1 showed that the 1st year level had 43.7% or 94 students,

2nd year level had 26.5% or 57 students, 3rd year level have 29.3% or 63

students, and lastly 4th year level had 0.5% or only 1 student.
 61

Table 5.2

Degree Course

Frequency Percent
BEED 23 10.69%
BSA 20 9.30%
BSBA 44 20.46%
BSED 5 2.32%
BSHM 30 13.95%
BSIT 33 15.34%
BSTM 18 8.37%
CG 6 2.79%
Diploma Program – Hospitality Services 12 5.58%
Diploma Program – Information Technology 12 5.58%
Diploma Program – Tourism Operations 12 5.58%
215 100%

Table 5.2 showed that the Bachelor of Science in Business

Administration had the highest number of respondents with 20.46% or 44

individuals who responded to this study. On the other hand, Bachelor of

Secondary Education had the lowest respondents with 2.32% or 5

students.

Table 5.3

Gender

Frequency Percent
Female 144 67%
Male 71 33%
215 100%

The Table 5.3 showed that the female respondents was the highest

with 144 students or 67% while on the other hand, male had 71 student

or 33%.
 62

Table 5.4

Age

Age Range Frequency Percent

17 – 23 Years old 169 78.60%
24 – 30 Years old 35 16.27%
31 – 37 Years old 5 2.32%
38 – 45 Years old 6 2.79%
215 100%

Table 5.4 showed that aged 17 to 23 years old were the highest

number among the age range with 169 students or 78.60% out of the total

population. On the other hand, aged 31 to 37 was the lowest with 5

students or 2.32%.

Table 6: Summary of the tables

Table 6.1

Traditional Buying

MEAN SD Verbal Description

1. Discount 3.69 0.91 Agree
2. Product Scrutiny 4.31 0.72 Strongly Agree
3. Malls/Stores/Convenience 4.32 0.73 Strongly Agree
4. Family Togetherness 4.14 0.90 Agree
5. Time 4.11 0.76 Agree

The summary of traditional buying was shown, where

Malls/Stores/Convenience visitation was the highest among the 5

indicators in traditional buying with a mean of 4.32, indicating that the

respondents had high experience on buying items in traditional malls,

stores, convenience. Discount, on the other hand, had the lowest mean of
 63

3.69, indicating that the respondents received discounts most of the time

when purchasing traditionally. This meant that in traditional shopping,

Malls/Stores/Convenience were highly valued by customers when it came

to purchasing products because they could ask for assistance from a

knowledgeable salesperson and were pleased to be able to observe, feel,

and peruse goods sold. Discount, on the other hand, was the lowest

because most respondents were unable to communicate effectively about

bargains and preferred budgets for specific items.

Shopping malls' prominence as retailing formats had grown

significantly, and mall culture played a vital role in consumers' lifestyles.

Consumers demanded commercial places not just for purchasing, but also

for recreational shopping and leisure; consequently, social considerations

were involved, as one of the primary incentives for leisure was to enjoy

social interaction with family or friends. With all the benefits of shopping

malls for shoppers as well as business owners it could be concluded that

shopping malls & shopping centers would continue to rise in popularity

over time. Shopping malls, on the other hand, should satisfy customers'

needs in order to encourage return visits (Anselmsson, 2016).

On the other hand, price discounts were not always positively

correlated with consumers’ purchases. When purchasing nonessential

products, a low discount may reduce consumers’ purchase intentions (Wei

Lui & Xing Zao, 2021). Some traditional stores prices were fixed such cases
 64

in malls and other shops. This meant that special discounts, seasonal

discounts, and item-specific discounts were also available at malls,

retailers, and convenience stores but not all the time what in physical

stores they would offer discounts. Thus, some customers tended to wait

and purchase items during these discounted days (Siddiqui, 2016).

Table 6.2

Online Method

MEAN SD Verbal Description

1. Customer Relationship 3.76 0.77 Agree
2. Customer Loyalty 3.86 0.70 Agree
3. Good Quality of Products and Services 3.79 0.76 Agree
4. Effective Assurance in Data Protection 3.21 0.85 Neither
5. Highly Secured Financial Transactions 3.61 0.81 Agree
6. Trust 3.61 0.76 Agree
7. Customer Satisfaction 3.70 0.72 Agree
8. Innovation 4.08 0.69 Agree
9. Customer Feedback 4.04 0.72 Agree
10. Strategic Networking 3.91 0.72 Agree

The summary of online method, with innovation being the highest

indicator with a mean of 4.08 and a verbal description of Agree meant that

the respondents had experienced innovation in online method most of the

time during online purchases. This meant that in the online method,

respondents were interested in continuous improvement of customer

services, where they could ask questions about transactions or business.

Upgrading the business website was another way to persuade respondents

to shop online. Innovation was seen to be a crucial factor in the choice to

 65

buy, particularly when it improved the customer's self-image. Customers

saw that companies pushing innovation were those that paid attention to

customers, comprehended and addressed their needs, and continuously

improved their existing websites and goods (Jonathan Pirc, 2015).

The lowest indicator, on the other hand, effective assurance in data

protection, which had a mean of 3.21 and a verbal description of neither

indicated that the respondents had used the online method and often

experienced with effective assurance in data protection. Consumers were

afraid to purchased online due to leaked in personal information which

may be used by scammers to gain money. Online purchases were

constantly challenged by potential threats which included security and

breaches of customer privacy. Effective assurance in data protection was

an issue for the respondents concerning about the risks when sharing

their personal information, this influenced their decision on purchasing

online. Also most of the respondents had witnessed fraudulence in online

businesses which affected the reputation of online shops in general. To

mitigate these concerns, several information assurance had gained

attention in practice (Mousavizadeh et al, 2016). The market for privacy in

social networks was dysfunctional because there was significant variation

in sites' privacy controls, data collection requirements, and legal privacy

policies, but this was not effectively communicated to users (Joseph

Bonneau, 2010).
 66

Table 6.3

Significant Relationship of Variables

Pearson R P Value Significance Decision

1. Traditional .537 .00 Significant Reject Null
Buying Hypothesis
2. Online Method .537 .00 Significant Reject Null
Hypothesis

Null Hypothesis: There was no significant influence between Traditional

Buying and Online Method by the HIED Students of De La Salle John

Bosco College.

Decision: Reject the null hypothesis

According to the coefficient interval, 0.537 had moderate positive

correlation thus, there was a moderate significant relationship between

Traditional buying and Online Method by the HIED students of De La Salle

John Bosco College. This indicated that the respondents had moderate

level of adaptability from Traditional Buying to Online Method. Given the

results of table 6.3, this meant that both traditional buying and online

method had a low effect on one another, indicating that respondents

accepted both purchasing methods and chose the one that was most

convenient for them. Furthermore, because some items are not available

in certain areas, respondents may use both as a means of purchasing

products.
 67

Traditional buying had only less effect or influence on online method

and vice versa. This simply meant that traditional buying and online

method had their own characteristics and features. Both types of shopping

had merits and shortages. The benefits of both shopping online and

shopping in real stores were countless (Yang, 2014).

This was supported by the customer satisfaction theory which

presumed that customers made purchases based on their expectations,

attitudes, and preferences (Mill, 2002). The internet and traditional

shopping both had their own advantages and disadvantages. Consumers

may use both the online and traditional modes of shopping depending on

their preferences at a particular moment, which resulted in fundamentally

different behaviours across the two mode of shopping. The consumer

choices varied based upon their preference towards online shopping

versus offline shopping (Sarkar, 2017).

Table 7: Adaptability Level on traditional buying of the HIED students

of De La Salle John Bosco College

In this section of the questionnaire presented the data based on the

traditional buying indicators in terms of:

 68

Table 7.1

Discount

MEAN SD Verbal
Description
1. I can ask for greater bargain when I 3.70 0.93 Agree
physically purchase the item.
2. I can personally talk to the seller and show 3.68 1.06 Agree
my budget to get my preferred item.
3.69 0.91

Table 7.1 revealed the Traditional buying in terms of Discount. The

result showed an overall mean 3.69 with the standard deviation with 0.91

or Agree in its descriptive level. This implied that the respondents mostly

experienced discounts in terms of buying products traditionally. Most

respondents were unable to fully experience traditional store discounts

because most of the prices were fixed and discounts were only given during

seasonal events. In terms of budgeting, discount was not fully given when

a customer shows his or her budget for a certain item. In addition,

individuals' store choices were impacted by the lowest shopping prices and

it was clear that discounted price was one of the factors that customers

considered when making their decisions (Hunneman and Sloot 2017).

Furthermore, buyers could ask for added features and customisations to

the product, or services like installation and delivery. (Canniford, 2021).

 69

Table 7.2

Product Scrutiny

MEAN SD Verbal
Description
1. I can personally inspect the product and its 4.36 0.80 Strongly
physical features. Agree

2. I can touch the product and can be tested for 4.25 0.78 Strongly
further inspection. Agree
4.31 0.72

Table 7.2 displayed the Traditional buying in terms of Product

Scrutiny. The whole result had a mean of 4.31 with the standard deviation

with 0.72 or Strongly Agree in descriptive level. This showed that the

students highly experienced product scrutiny when it came to inspecting

and testing products traditionally. When it comes to physical stores, one

of their advantages was the opportunity to test products, which most

respondents valued. This meant that respondents had first-hand

experience and appreciated scrutinizing products before purchasing them

on traditional stores.

This could lead to the conclusion that physical touch and product

experience were of immeasurable importance to consumers when it came

to shopping. Consumers had the opportunity to observe, feel, and peruse

the goods sold which they could examine the products physically and

asked questions to the salesperson immediately if there was a problem

with the item in the store (Bhalerao & Gujar, 2019). This was especially
 70

critical when purchasing daily necessities such as groceries and medicine

(Isswani & Chaturvedi, 2019).

Table 7.3

Malls/Stores/Convenience Visitation:

MEAN SD Verbal
Description
1. I am convenient to visit the stores/malls 4.21 0.97 Strongly
because I can ask help from their Agree
knowledgeable staff to look for an item to
purchase and the color that suited me.

2. I am happy to witness the good customer 4.42 0.74 Strongly

service in every convenience, malls and Agree
stores
4.32 0.73

Table 7.3 disclosed the Traditional buying in terms of

Malls/Stores/Convenience Visitation. The result had a mean of 4.32 with

the standard deviation with 0.73 or Strongly Agree in descriptive level. This

indicated that the respondents were highly experienced when buying

products in stores. Among the traditional buying indicators,

Malls/Stores/Convenience Visitation was the highest. This meant that

customers enjoyed interacting with sales personnel, especially when they

needed advice when purchasing a specific product. Most respondents also

had a great experience with customer service in physical stores when

visiting. Moreover, the oldest way to purchase products or services is in-

person, in which case consumers would visit the stores, shops, or vendors

directly (Suthamathi & Jeeva, 2020). Customers could personally ask the
 71

salesperson for their expertise in terms of the product suitable for the

buyer. Walking around in malls and shopping traditionally was also a form

of leisure, enjoyment, and entertainment for some people (Liu et al. in

Bhalerao & Gujar, 2019).

Table 7.4

Family Togetherness:

MEAN SD Verbal
Description
1. I can spend more time with my family 4.10 0.98 Agree
when I buy an item personally with
them and I could ask for their
opinion.
2. I am happy to bond with my family by 4.18 0.94 Agree
just strolling around the stores to
look for items I preferred to buy.
4.14 0.9

Table 7.4 presented the Traditional buying in terms of Family

Togetherness. The result had a mean of 4.14 with the standard deviation

with 0.9 or Agree in descriptive level. This indicated that the respondents

were mostly experienced on buying products traditionally with their

families. Shopping was an activity to strengthen family bonds, and many

studies found that spending time with the family while shopping was the

best opportunity to develop bonds with each family member. Furthermore,

family members may provide advice on which product to purchase because

sharing information within the family is a common practice to help one

 72

another. Hence, shopping in a conventional supermarket was a fun activity

for the whole family and purchasing items at malls, stores, and

convenience stores was a way to strengthen family ties and gain insight

into your parents' and children's preferences (Nielsen, 2015). The

customers may have unlimited time and seek advice from a blood relative

to help choose superior products. Shopping with parents and children also

provided a sense of safety, attention, and support (Mintel, 2016).

Table 7.5

Time:

MEAN SD Verbal
Description

1. I can bring home item or use it after 4.14 0.87 Agree

I pay and saves time especially when
the item is badly needed fir current
situation.
2. I need much time for product 4.08 0.87 Agree
inspection and testing.
4.11 0.76

Table 7.5 displayed the indicator of Traditional buying in terms of

Time. The result had a mean of 4.11 with the standard deviation with 0.76

or Agree in descriptive level. This indicated that the respondents were

mostly experienced on buying products traditionally when budgeting the

time for purchasing the product. Buying in physical stores saved time

because customers received the product immediately after purchasing.

 73

Unlike the online method, delivery would cost customers their valuable

time. Time was the main resource that consumers spent when they

purchased in traditional stores and time had positive impact on customer

satisfaction. (Vasic, 2019)

Table 8: Adaptability Level on Online Method of the HIED

students of De La Salle John Bosco College

In this section, the data based on the traditional buying indicators

were in terms of:

Table 8.1

Customer Relationship:

MEAN SD Verbal
Description

1. I have a harmonious relationship in 3.72 0.95 Agree

Online Shopping business.
2. The online business is consistently 3.79 0.80 Agree
courteous to its customers.
3.76 0.77

Table 8.1 displayed data from the indicator of online method in

terms of Customer Relationship. The result garnered an overall mean of

3.76 with the standard deviation with 0.77 or Agree in descriptive level.

This implied that customer relationship were mostly experienced by the

HIED students of De La Salle John Bosco College. The respondents had

experienced the customer – business relationship whereas online sellers

were courteous during their time of purchasing products. Moreover, most

 74

respondents agreed that they had an amiable experience when shopping

online.

This conclusion was supported by Rakesh Soni (2021) in his article

entitled “Why is Customer Relationship Important for Every Business”,

Stating that Customers’ positive relations allowed the business sector to

engage on a much more intimate level with your consumers. The

respondents gained benefit and were in favor of having a positive

relationship can help connect both the business and customers much

more on a personal level.

Customer Relation with any business weren’t something that could

be formed and then neglected; they needed time and work to maintain—

and the same is true for a company's connection with its consumers.

Developing consumer connections may be accomplished by maintaining

the communication channels mentioned above, as well as enhancing them

and encouraging the audience to become more active (Milne, 2019).

Table 8.2

Customer Loyalty

MEAN SD Verbal
Description
1. I repurchase from the same online 3.85 0.86 Agree
business.
2. I would recommend online shopping 3.86 0.78 Agree
to others.
3.86 0.7
 75

Table 8.2 showed data from the indicator of online method in

terms of Customer Loyalty. The result gained an overall mean of 3.86 with

the standard deviation with 0.7 or Agree in descriptive level. This entailed

that customer loyalty was mostly experienced by the HIED students of De

La Salle John Bosco College. Respondents agreed that having a positive

experience with an online store influenced them to repurchase, thereby

establishing customer loyalty. Furthermore, when the respondents

thought the store was worth the effort, they recommended it to others,

particularly their family and friends.

Intent to repurchase was considered a reflection of customer loyalty

according to marketing literature (Javed, 2020). Loyalty are the key

elements determining the success of the market concept implementation.

The customers will repeat the purchase if the service provider reached or

exceeded their expectations (Vasi et al, 2019).

Table 8.3

Good Quality of Products and Services:

MEAN SD Verbal
Description

1. I receive the expected product or 3.85 0.83 Agree

service from online stores.
2. The quality of the product that I buy 3.73 0.81 Agree
in the online store is excellent.
3.79 0.76
 76

Table 8.3 Presented data from the indicator of online method in

terms of Good Quality of Products and Services. The result obtained an

overall mean of 3.79 with the standard deviation with 0.76 or Agree in

descriptive level. This revealed that the respondents were mostly

experienced when it came to the quality of products when having to use

online method on buying products. One of the issue when purchasing

online is the “Expectation vs Reality” whereas the quality of the products

are questionable. However, the respondents agreed that they received the

expected product from the online stores. This meant that the respondents

had a great experience when purchasing good quality products online.

During a single visit to an online business, customers would

experience the service as a whole process and result. For online customers,

high-quality e-service quality was the means by which the internet's

potential benefits could be realized. It was much easier to compare product

technical features and prices online than through traditional channels, e-

service quality became a critical factor for customers. As a result, online

customers anticipated equivalent or greater levels of service quality

(Santos, 2003),
 77

Table 8.4

Effective Assurance in Data Protection:

MEAN SD Verbal
Description

1. I feel safe when I share my personal 3.06 1.01 Neither

data on online business.
2. I have witnessed an online business 3.35 1.03 Neither
taking advantage of the customer’s
data.
3.2 0.85

Table 8.4 specified the indicator of online method in terms of

Effective Assurance in Data Protection. The result had a mean of 3.2 with

the standard deviation with 0.85 or Neither in descriptive level. This

showed that the respondents often experienced the effectiveness and

assurance on their personal data protection when having to use online

method on buying products. The respondents were concerned about the

risks of sharing their personal information, which influenced their decision

to purchase online. In addition, the majority of respondents had witnessed

fraud in online businesses, which harmed the reputation of online stores

in general.

When it came to personal data, the effect extended beyond legal,

compliance, and cyber security to how firms made business decisions, use

information, and connect with third parties. (Munusamy, 2021). With

developments such as the repeal of protections requiring Internet service

providers to obtain permission from consumers before sharing personal

 78

data, concerns around the collection and use of personal data remained

high (Rao & Dwivedi, 2017).

Table 8.5

Highly Secured Financial Transactions:

MEAN SD Verbal
Description

1. I am satisfied of the payment system 3.75 0.87 Agree

the online business offers whenever I
buy something.
2. I feel safe when I am paying online 3.47 0.96 Agree
through various mode of payments.
3.61 0.81

Table 8.5 displayed data from the indicator of online method in

terms of Highly Secured Financial Transactions. The result got an overall

mean of 3.61 with the standard deviation with 0.81 or Agree in descriptive

level. This indicated that the respondents were mostly experienced

security of their financial transactions when having to use online method

on buying products. Overall, respondents agreed that they were

comfortable with the payment system on online businesses when they

made a purchase, owing to the fact that most online businesses employ

strong encryption on their financial transactions. However, this was not

the case because the dangers of digital scams and fraud cannot be avoided.
 79

According to the “2013 Identity Fraud Report” consumers were more

active and knowledgeable about the risks of online credit card and cash

on delivery transactions than in the past. Individuals who were victims of

fraud had begun avoiding smaller Internet retailers after an incident of

identity theft. Large Internet retail sites and gaming websites reported the

lowest level of losses. Filipinos were adopting e-wallet or e-payment

systems more than credit cards in 2018. Platforms such as GCash and

PayMaya were option for Filipinos to do digital financial transactions

without physical cash and credit cards. Digital wallets were

inherently safe, there are precautions to make sure the information and

device remained secured. (Raon et al, 2021).

Table 8.6

Trust:

MEAN SD Verbal
Description

1. I trust the online business. 3.64 0.79 Agree

2. I trust the process of payment in 3.58 0.84 Agree

online business.
4.11 0.76

Table 8.6 presented the indicator of online method in terms of Trust.

The result had a mean of 4.11 with the standard deviation with 0.76 or

Agree in descriptive level. This indicated that our respondents were mostly

experienced when it comes to trust on having to use online method on

 80

buying products. The outcome indicated that the respondents trusted the

online business. Listening, being sincere, respectful, authentic, helpful,

consistent, reliable, supportive, committed, and well-intentioned are the

first steps in building trust online. Because being able to buy or sell implies

trusting others, trust is the most important factor when transacting with

others.

Trust was considered as one of the most crucial prerequisites and

positively associated with intent to repurchase. Several studies had

suggested that trust was a key facet in online commercial transactions,

particularly because of the complex social surroundings and had a direct

significant effect on repurchase intentions (Javed et al, 2020). In addition,

consumers appeared to be slightly more confident in the security of online

payments than last year. When consumers were asked for their opinion on

payments security agreed that they had more trust in online payments

than 12 months ago. (Paysafe, 2021)

Table 8.7

Customer Satisfaction:

MEAN SD Verbal
Description

1. I am satisfied of the product I 3.69 0.75 Agree

received in online shopping.
2. I am satisfied when I buy products 3.71 0.75 Agree
online.
3.7 0.72
 81

Table 8.7 showed the indicator of online method in terms of

Customer Satisfaction. The overall result had a mean of 3.7 with the

standard deviation with 0.72 or Neither in descriptive level. This indicated

that the respondents were mostly experienced in terms of satisfaction

when having to use online method on buying products. Customer

Satisfaction was used to assess how satisfied a customer was with a

product, its quality, and overall experience. The research results revealed

that the respondents agreed that they were satisfied with the products they

received whenever they purchased products via online method.

Customer satisfaction was essential to business longevity and the

overall evaluation of the total buying and consumption experience with

services or products over a time period. Satisfaction with prior experiences

was an important aspect in generating trust. Customers felt satisfied with

and had trust in an online store, it may reinforce their intent to repurchase

(Javed et al, 2020). In this case, In technology environment, most

businesses employed online purchasing to fulfill their customers.

Customers’ satisfaction explained the way of evaluating continuous

performances. The reaction of the customers was expressed by the

customers' satisfaction (Hanifet 19 al. 2010).

Customers' levels of satisfaction were determined by the company's

customer service and pricing fairness. Customers' services were related to

the activity system, which included the customer support system,

 82

complaint processing and timeliness, the simplicity of reporting

complaints, and the friendliness when reporting complainants. The

company's customer care service department both controls and provided

services to customers (Hanifet al. 2010).

Table 8.8

Innovation:

MEAN SD Verbal
Description
1. The online shopping is continuously 4.05 0.74 Agree
improving their customer service.
2. The online shopping is consistently 4.11 0.73 Agree
upgrading their website design as
well as introduction of new
products.
4.08 0.69

Table 8.8 presented the indicator of online method in terms of

Innovation. The overall result had a mean of 4.08 with the standard

deviation with 0.69 or Agree in descriptive level. This indicated that the

respondents were mostly experienced in terms of innovative or new things

when having to use online method on buying products. This showed that

in innovation, respondents were interested in constant improvement of

customer services via the online method, where they could ask questions

regarding transactions or business. Another strategy to entice respondents

to shop online was to upgrade the business website.

 83

Innovation was seen as a vital aspect in the purchase decision,

especially when it enhances the customer's self-image. Consumers noticed

that businesses that listened to people, understood and responded to their

requirements, and continued to enhance current websites and products

were driving innovation. (Jonathan Pirc, 2015).

Table 8.9

Customer Feedback:

MEAN SD Verbal
Description
1. The feedbacks are addressed 3.92 0.81 Agree
accordingly.
2. The online business is open to any 4.16 0.78 Agree
suggestions, comments, and
feedbacks.
4.04 0.72

Table 8.9 featured the indicator of online method in terms of

Customer Feedback. The result had a mean of 4.04 with the standard

deviation with 0.72 or Agree in descriptive level. Result showed that the

respondents were mostly experienced in addressing feedback when having

to use online method on buying products. Customers' feedback about their

experiences with a product or service was critical, so online stores should

addressed it appropriately. According to the results obtained, respondents

agreed that e - commerce websites had opened their feedback sections for

them to share their experiences during transactions.

 84

Customer feedback was a powerful information that was crucial to

planning insights in every part of the business. When the customers felt

listened to, they began to have positive connotations and once the

feedback delivered the desired improvements, communicated the good

news to the customers who requested them, otherwise, the customers

would feel neglected (Perzynska, 2022).

Table 8.10

Strategic Networking:

MEAN SD Verbal
Description
1. I get the right information I need. 3.86 0.75 Agree
2. It’s easy and hassle free to acquire 3.96 0.82 Agree
the information I need from online
stores.
3.91 0.72

Table 8.10 conveyed the indicator of online method in terms of

Strategic Networking. The result had a mean of 3.91 with the standard

deviation with 0.72 or Agree in descriptive level. It clearly showed that the

respondents were mostly experienced in acquiring the information when

having to use online method on buying products. The results garnered

from the table 8.10 showed that the agreed that they respondents had

access to the information needed when purchasing a product online

through the e – commerce websites. With this information, the

respondents had the tight tools with free hassle to acquire the information

needed.
 85

The use of social networks in online shopping provided marketers

and businessman with new revenue opportunities while providing

customers with product information (Gou et al, 2011).

 86

CHAPTER V

SUMMARY, FINDINGS, CONCLUSION AND RECOMMENDATION

This chapter showed the research findings, conclusions gathered

and recommendations formulated by the researchers.

SUMMARY

A quantitative non-experimental research approach was used in this

study. The process of gathering and analyzing the numerical data was

defined as quantitative research. It may be used to look for patterns and

averages, predict outcomes, assess causal linkages, and extend results to

larger groups. In both correlational and experimental research, statistics

may be used to formally test hypotheses or predictions.

The sample included 215 students from De La Salle John Bosco

College's total of 463 students. And after the survey's distribution via

social media, email, and other means, the collected data was compiled,

mean and standard deviation calculated, and interpreted according to the

statistician's instructions based on the study's purpose, using statistical

tools such as Mean to determine the level of adaptability from traditional

buying and online method, as well as to select the highest and lowest

mean, and Pearson r to find the significant relationship among the

variables. In this study, standard questionnaires will be applied, which

had been customized to the two authors depending on the study's factors.
 87

The first was a ten-item Likert Scale Questionnaire that questioned

students about their physical buying and online method adaptability, with

5 representing Strongly Agree and 1 representing Strongly Disagree,

developed from Sukhwinder Kaur and Vikramjit Kaur's "Comparative

Study on Online and Offline Shopping." (2018). The second questionnaire,

adapted from Kumar (2010). These were tested for construct validity using

the Cronbach Alpha Test with a level of significance of 0.05 and with a

result as acceptable.

The study's main goal was to see how adaptable De La Salle John

Bosco College HIED students were on switching from traditional to buying

online. This study answered following questions: (1) the demographic

profile of the respondents in terms of Year level, Program, Gender, and

Age; and (2) the adaptability level of traditional buying of De La Salle John

Bosco College Hied students in terms of Discount, Physical Scrutiny of

Products, Mall/Store/Convenience, Family Togetherness, and Time.(3) In

terms of Customer Relationship, Customer Loyalty, Good quality products

and services, Effective assurance in data protection, highly secure

financial transaction, Trust, Customer Satisfaction, Innovation, Customer

Feedback, Strategic Networking, the level of adaptability of Hied students

of De La Salle John Bosco College in terms of online buying. (4) Hied

students at De La Salle John Bosco College have a considerable

association between traditional and online buying methods.

 88

Findings:

A. The first objective determined the demographic profile of the respondents

in terms of year level, degree course, gender and age of the HIED students

of De La Salle John Bosco College. First, the findings in the research in

terms of year level indicated that most of the respondents were from the

1st year level with 94 students in total. Second, in terms of degree course

it indicated that Bachelor of Science in Business Administration had the

highest number of respondents with 44 students. Third, in terms of gender

it showed that female had the higher number of respondents with 144

students than the male that only had 71 students. Lastly, in terms of age

it showed that the respondents age range from 17 years old to 45 years

old. The highest age range with 169 students’ aged ranging from 17 years

old to 23 years old.

B. The second objective determined to know the level adaptability of

traditional buying of the HIED students of De La Salle John Bosco College

in terms of discount, physical scrutiny of product,

malls/store/convenience, family togetherness, and time.

Malls/Stores/Convenience visitation was the highest among the 5

indicators in traditional buying, with a mean of 4.32, indicating that the

respondents had high experience on buying items at

Malls/Stores/Convenience visitation. Discount, on the other hand, had

 89

the lowest mean of 3.69, indicating that our respondents received

discounts most of the time when purchasing traditionally.

C. The third objective determined to know the level of adaptability of Online

buying of the HIED students of De La Salle John Bosco College on terms

of customer relationship, customer loyalty, good quality products and

services, effective assurance in data protection, highly secure financial

transactions, trust, customer satisfaction innovation, customer feedback

and strategic networking. Innovation being the highest indicator with a

mean of 4.08, showing that the respondents had experienced innovation

in online method the most of the time during online purchases. The lowest

indicator, on the other hand, effective assurance in data protection, which

has a mean of 3.21, indicating that the respondents had used the online

method with often experience on effective assurance on data protection.

D. The fourth objective determined if there was significant relationship

between the traditional buying and online methods of the HIED students

in De La Salle John Bosco College. According to the coefficient interval,

0.5 - 0.69, had moderate positive correlation thus, there was a moderate

significant relationship with 0.537 between Traditional buying and Online

Method by the HIED students of De La Salle John Bosco College. This

indicated that the respondents had moderate level of adaptability from

Traditional Buying to Online Method.

 90

Conclusion:

Conclusion:

According to the results of the study, the following conclusion were

formulated.

It concluded that our respondents’ ages between 17 years old to 45

years old. It was stated that 17 – 23 years old as the highest age range

with 169 students. The highest respondents in terms of degree program

were from the Bachelor of Science in Business Administration with 44

students in total. In terms of the year level, it was mentioned that the 1 st

year level was the highest with 94 students in total. Lastly in terms of

gender, Female was the highest with 144 students in total while male had

71.

On Traditional Buying, Malls/Stores/Convenience visitation was

the highest among the five indicators in traditional buying indicating that

the respondents had high experience buying items at

Malls/Stores/Convenience. This showed that physical stores’ prominence

as retailing formats has grown significantly, and offline stores now played

a vital role in consumers' lifestyles stating that traditional shops were more

likely to be irreplaceable. Discount, on the other hand, was the lowest

specifying that the respondents experienced discount most of the time.

Physical stores had low discount rate due to its prices being fixed or only

accessible during seasonal and any price related event.

 91

In terms of Discount, the result showed an overall mean 3.69 with

the standard deviation with 0.91 or Agree in its descriptive level. This

implied that the respondents mostly experienced discounts in terms of

buying products traditionally. Most respondents were unable to fully

experience traditional store discounts because most of the prices were

fixed and discounts were only given during seasonal events. In terms of

budgeting, discount was not fully given when a customer shows his or her

budget for a certain item.

For the Product Scrutiny, the whole result had a mean of 4.31 with

the standard deviation with 0.72 or Strongly Agree in descriptive level. This

showed that the students highly experienced product scrutiny when it

came to inspecting and testing products traditionally. When it comes to

physical stores, one of their advantages was the opportunity to test

products, which most respondents valued. This meant that respondents

had first-hand experience and appreciated scrutinizing products before

purchasing them on traditional stores.

Malls/Stores/Convenience Visitation result had a mean of 4.32 with

the standard deviation with 0.73 or Strongly Agree in descriptive level. This

indicated that the respondents were highly experienced when buying

products in stores. Among the traditional buying indicators,

Malls/Stores/Convenience Visitation was the highest. This meant that

customers enjoyed interacting with sales personnel, especially when they

 92

needed advice when purchasing a specific product. Most respondents also

had a great experience with customer service in physical stores when

visiting.

For the Family Togetherness. The result had a mean of 4.14 with the

standard deviation with 0.9 or Agree in descriptive level. This indicated

that the respondents were mostly experienced on buying products

traditionally with their families. Shopping was an activity to strengthen

family bonds, and many studies found that spending time with the family

while shopping was the best opportunity to develop bonds with each family

member. Furthermore, family members may provide advice on which

product to purchase because sharing information within the family is a

common practice to help one another.

Lastly, Time. The result had a mean of 4.11 with the standard

deviation with 0.76 or Agree in descriptive level. This indicated that the

respondents were mostly experienced on buying products traditionally

when budgeting the time for purchasing the product. Buying in physical

stores saved time because customers received the product immediately

after purchasing. Unlike the online method, delivery would cost customers

their valuable time.

On Online Method, Innovation being the highest indicator, showed

that the respondents had experienced innovation in online method most

of the time during online purchases. This implied that innovation is seen
 93

by the respondents as a new opportunity to discover new products or

things. Innovation was observed by the consumer in a way that companies

were listening its buyers, understanding and gave feedback to their

concerns, and lastly, to continue improved current website and products.

On the other hand, the lowest indicator was effective assurance in data

protection showing that the respondents experienced assurance in data

protection often times in online method of purchasing. With that,

respondents also observed that there were risks involved in online

shopping thus, giving the effective assurance in data protection a low rate.

Customer Relationship, the result garnered an overall mean of 3.76

with the standard deviation with 0.77 or Agree in descriptive level. This

implied that customer relationship were mostly experienced by the HIED

students of De La Salle John Bosco College. The respondents had

experienced the customer – business relationship whereas online sellers

were courteous during their time of purchasing products. Moreover, most

respondents agreed that they had an amiable experience when shopping

online.

In terms of Customer Loyalty, the result gained an overall mean of

3.86 with the standard deviation with 0.7 or Agree in descriptive level. This

entailed that customer loyalty was mostly experienced by the HIED

students of De La Salle John Bosco College. Respondents agreed that

having a positive experience with an online store influenced them to

 94

repurchase, thereby establishing customer loyalty. Furthermore, when the

respondents thought the store was worth the effort, they recommended it

to others, particularly their family and friends.

For the Good Quality of Products and Services. The result obtained

an overall mean of 3.79 with the standard deviation with 0.76 or Agree in

descriptive level. This revealed that the respondents were mostly

experienced when it came to the quality of products when having to use

online method on buying products. One of the issue when purchasing

online is the “Expectation vs Reality” whereas the quality of the products

are questionable. However, the respondents agreed that they received the

expected product from the online stores. This meant that the respondents

had a great experience when purchasing good quality products online.

Effective Assurance in Data Protection, the result had a mean of 3.2

with the standard deviation with 0.85 or Neither in descriptive level. This

showed that the respondents often experienced the effectiveness and

assurance on their personal data protection when having to use online

method on buying products. The respondents were concerned about the

risks of sharing their personal information, which influenced their decision

to purchase online. In addition, the majority of respondents had witnessed

fraud in online businesses, which harmed the reputation of online stores

in general.
 95

Highly Secured Financial Transactions. The result got an overall

mean of 3.61 with the standard deviation with 0.81 or Agree in descriptive

level. This indicated that the respondents were mostly experienced

security of their financial transactions when having to use online method

on buying products. Overall, respondents agreed that they were

comfortable with the payment system on online businesses when they

made a purchase, owing to the fact that most online businesses employ

strong encryption on their financial transactions. However, this was not

the case because the dangers of digital scams and fraud cannot be avoided.

Trust, the result had a mean of 4.11 with the standard deviation

with 0.76 or Agree in descriptive level. This indicated that our respondents

were mostly experienced when it comes to trust on having to use online

method on buying products. The outcome indicated that the respondents

trusted the online business. Listening, being sincere, respectful,

authentic, helpful, consistent, reliable, supportive, committed, and well-

intentioned are the first steps in building trust online. Because being able

to buy or sell implies trusting others, trust is the most important factor

when transacting with others.

Customer Satisfaction, the overall result had a mean of 3.7 with the

standard deviation with 0.72 or Neither in descriptive level. This indicated

that the respondents were mostly experienced in terms of satisfaction

when having to use online method on buying products. Customer

 96

Satisfaction was used to assess how satisfied a customer was with a

product, its quality, and overall experience. The research results revealed

that the respondents agreed that they were satisfied with the products they

received whenever they purchased products via online method.

Innovation, the overall result had a mean of 4.08 with the standard

deviation with 0.69 or Agree in descriptive level. This indicated that the

respondents were mostly experienced in terms of innovative or new things

when having to use online method on buying products. This showed that

in innovation, respondents were interested in constant improvement of

customer services via the online method, where they could ask questions

regarding transactions or business. Another strategy to entice respondents

to shop online was to upgrade the business website.

Customer Feedback, the result had a mean of 4.04 with the

standard deviation with 0.72 or Agree in descriptive level. Result showed

that the respondents were mostly experienced in addressing feedback

when having to use online method on buying products. Customers'

feedback about their experiences with a product or service was critical, so

online stores should addressed it appropriately. According to the results

obtained, respondents agreed that e - commerce websites had opened their

feedback sections for them to share their experiences during transactions.

Strategic Networking, the result had a mean of 3.91 with the

standard deviation with 0.72 or Agree in descriptive level. It clearly showed

 97

that the respondents were mostly experienced in acquiring the information

when having to use online method on buying products. The results

garnered from the table 8.10 showed that the agreed that they respondents

had access to the information needed when purchasing a product online

through the e – commerce websites. With this information, the

respondents had the tight tools with free hassle to acquire the information

needed.

It was also concluded that HIED students of De La Salle John Bosco

College had moderate adaptability level from traditional buying to online

method. Both the internet and traditional buying have pros and cons.

Consumers may utilized both online and traditional methods of

purchasing depending on the preferences at the moment. Consumer

preferences differed depending on whether they favor online or offline

purchasing.

The overall results proved that the respondents find both ways,

traditional and online a convenient method to purchase. In our market

nowadays, traditional and online buying are both irreplaceable. It is

because there are customers who prefers the traditional way or the online

method. Customers may use both traditional and online buying methods

based on their preferences at a given time, resulting in fundamentally

different behaviors between the two. That is why, the correlation between
 98

online and traditional buying is moderate due to the fact that both are

important and cannot be replaced.

Recommendation:

The following recommendation were formulated based on the results

of the data analysis from study. It was highly recommended for the

educational institutions, buyers and businesses to understand the

adaptability level from traditional buying to online method to help them be

more knowledgeable on purchasing specifically schools, consumers,

community, business sectors, and the future researchers.

Primary recommendations:

School

One of the primary goals of this research was to help students,

teachers and staff to understand the adaptability from traditional buying

to online method and all of its risks and benefits. The researchers

suggested that schools would hold webinars or seminars, particularly on

Assurance in Data Protection, Consumer Literacy or any related topic in

traditional and online method of purchase in order to help students,

faculty, and staff become more informed about offline and online

purchase. As the knowledge increased, this would help students, teachers

and staff to manage their finances and avoid any fraud, scams, and losses

when purchasing products online.

 99

Consumers

Consumers were one of the main beneficiaries of this research for it

focused on the adaptability level from traditional buying to online method.

This could help the consumers to be more literate in terms of their

preferred way of buying because the study showed a various indicators

that both traditional buying and online method had, in both types of

shopping have merits and shortages. The benefits of both shopping online

and shopping in real stores were countless also with the risks. The

researchers recommended that consumers should start seeking

information before making online and offline purchases which they may

accomplish by reading articles and news stories on data security and safe

financial transactions particularly on the topics of assurance in data

protection and bargain or discounts which was shown as the lowest

indicator of the study.

Community

Community was also a beneficiary of this research study due to the

opportunities for Bislig as a developing city. With more businesses that

would enter in this place and potential buyers from the citizens or

neighbouring cities, the researchers suggested to the community,

particularly some organizations such as Chambers of Commerce, BIR, DIT

and other groups, to expand their capabilities on assisting other

businesses especially in understanding the traditional buying to online

 100

methods in order to contribute on the development and innovation of other

firms. With this action, the city’s economy and safety in terms of business

transaction especially on finances and personal data would be managed

and observed helping our fellow entrepreneurs, citizen and netizen.

Business Sectors

Businesses were blooming in this city due to the opportunities here in

Bislig. With this information, there were risks and benefits that most

businesses encountered. The research study could help the business

sectors to be mindful in terms of selling products in traditional and online

method and would help understand the adaptability level of consumers

from traditional buying and online method. With the findings of this study,

the researchers suggested that business sectors to have innovative

planning in both traditional and internet businesses, as innovation was

the study's highest indicator. This would help them expand and develop

into a well-established business. It was also shown that a moderate level

of adaptability was the result of this study, thus business sector should

open its doors for traditional and online method of purchasing for it was

concluded that the customers had their own pefered way of purchasing

and having both traditional and online method would help business

sectors to reach more customers. Lastly, discount and effective assurance

in data protection was the least of the indicators from traditional and

online. Business sectors should find ways on how to reach to their

 101

customers in a way that both of the lowest indicators would be managed

and strategically solved.

Government

Building on lessons from behavioral insights, it was advised that the

government should educate citizens against scams, including how to

report them and avoid misinformation. It must establish a line of

communication with online firms concerning fraud and deceptive

practices, and, to the extent possible, provide information to aid in the

identification of dishonest merchants. It must encourage collaboration

across organizations with pertinent consumer protection obligations, for

instance, through inter-agency taskforces. The government must also

make sure that online shops should be registered to Securities and

Exchange Commission (SEC) and Department of Trade and Industry (DTI)

to make sure that this online shop provided data security to consumers.

They must avoid scaling back consumer protection and product safety

regulations, and must think about how to make business administration

costs more manageable and compliance procedures more efficient.

Researchers

Due to the limitation of the this study, it was recommended

that future research should focus on a larger representative sample of

internet users and more variegated random samples to verify the current

study's findings. This research provided a basis for future researchers

 102

involved in online shopper behavior. Furthermore, the variables and

indicators identified in this study may not be sufficient, as well as future

research may consider more variables and indicator. Researchers may also

look for influence on online shopping behavior, customer satisfaction, and

loyalty, customer perception of discount, customer perception on data

protection in online shopping, and many more.

 103

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APPENDICES
 107

Appendix A

DE LA SALLE JOHN BOSCO COLLEGE

La Salle Drive, John Bosco District, Mnagagoy, Bislig City
College of Business Management

PROGRAM PLAN

Title/Theme: "Financial Resiliency: Building Trust, Data

Protection and Secured Transaction in this

Digital Era"

Resource Speaker: Mr. Jose Antonio D. Villarba, PFA

Date & Time: October 15, 2022 (Saturday)

@1:50 PM – 3:30 PM

Communication Tool: Webinar via Zoom

Participants: De La Salle John Bosco College HIED

Students

No. Participants: 40 HIED Students

 108

Rationale:

Many people in today's generation are adapting to change by

purchasing their wants and needs from traditional to online methods.

Online transactions have been used to ease and reduce the hassle of

paying and buying through walking in different stores. However, this also

raises concerns about trust, effective assurance in data protection, and

financial transaction security.

Security risks in online transactions can range from intentionally

stealing customer data to passively listening in on other people's

conversations. In a radio frequency-operated mobile commerce, it is easily

possible to obtain all the information by simply sending the user a message

or even listening in on their conversation. Consumers are affected because

they are concerned about unauthorized access to their voicemails and

data.

The foundation of each business deal is trust. It typically arises from

interpersonal connections between the parties to a transaction, procedural

familiarity, or recourse mechanisms. Due to the virtual aspect of internet

purchasing, the requirement for building trust in online platforms to make

purchases becomes of extraordinary importance. It depends on providing

consumers and businesses with assurances regarding the security and

dependability of their use of network services, the safety of their

transactions, and their ability to confirm key details regarding

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transactions and transacting parties, such as the origin, receipt, and

integrity of information, as well as the identification of parties dealt with.

Consequently, the researchers of the study “Adaptability Level from

Traditional Buying to Online Method by the HIED Students of De La Salle

John Bosco College” had come up to a proposal to conduct a webinar on

"Financial Resiliency: Building Trust, Data Protection and Secured

Transaction in this Digital Era". This webinar aims to help our fellow HIED

students to be more aware and secure on using online methods as they

purchase through the internet. It could also help them to build trust and

financial resilience in every online transaction. As a result, this webinar

was designed to respond to the recommendations made of this study.

Finally, this could be used as the learning guide to the community,

students, teachers, and consumers that are fond in buying online.

Objectives:

At the end of the session, the students should be able to:

● Deepen their understanding by significance to trust, secured

financial transaction, and data protection in online purchase.

● Apply the practices and strategies that are crafted to improve the

student’s financial resiliency, trust, data protection and secured

transaction in this digital era.

● Recognize the students' needs and doubts in online transactions

that need enlightenment.

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The Program

Organizers Anthony Malazarte, Henry Pelos, Jessevel Macabingkil,

Nova Tiocianco
Budget Speaker Honorarium: Php 3,000
Certificate/Frame: Php 50.00
Program Flow Time Duration Activity Person-In-
Charge
Zoom Gates Open-

Enter the Meeting

1:50 – 2:00 PM Anthony Malazarte
And Checking of
Attendance via
Google forms

Opening Prayer and

2:00 – 2:05 PM Video Presentation
National Anthem

Opening Remarks Henry

2:05 – 2:10 PM
Pelos

Introduction of the Jessevel

2:10 – 2:15 PM
Guest Speaker Macabingkil

Session Proper Mr. Jose Antonio

2:15 – 3:00 PM
D. Villarba, PFA

3:00 – 3:15 PM Q & A Portion Emcee

Awarding of
Jessevel
3:15 – 3:20 PM Certificate to the
Macabingkil
Guest Speaker

Acknowledgement,

And Evaluation
3:20 – 3:25 PM Anthony Malazarte
Of Activity via
Google forms

Closing Prayer
3:25 – 3:30 PM Emcee
Photo Opt.

Emcee: Nova Tiodicanco

 111

Appendix B
Letter for the Resource Speaker
 112

Appendix C
Letter for the Participants

DE LA SALLE JOHN BOSCO COLLEGE

La Salle Drive, John Bosco District, Mnagagoy, Bislig City
College of Business Management

Sept 23, 2022

Lasallian Greetings!
In compliance with our study entitled, "ADAPTABILITY LEVEL FROM
TRADITIONAL BUYING TO ONLINE METHOD BY THE HIED STUDENTS
OF DE LA SALLE JOHN BOSCO COLLEGE", we, the undersigned
researchers plan to conduct a webinar entitled, "Financial Resiliency:
Building Trust, Data Protection and Secured Transaction in this
Digital Era" This is set to take place on Saturday, 15th of October 2022
at 1:30PM to 3:30PM via Zoom.

In line with this, we humbly invite the HIED students of De La Salle John
Bosco College to be the participants of our webinar for this will be a great
help to them in expanding their knowledge about the said topic.

We eagerly await your participation on the webinar. Thank you.

Respectfully yours,

MALAZARTE, ANTHONY LOUISE B.

Research Leader

Approved by:
Noted by:
PHANDORA V. CUNAHAP, MBA CHRISTIAN LLOYD RENDON, DBA
Research Instructor OIC - Vice Chancellor, Academics
and Research
 113

Appendix D
Certificate of Appreciation for the Resource Speaker
 114

Appendix E
Certificate of Appreciation for the Resource Speaker
 115

Appendix F
Program Script

Emcee:

May we request all participants to register via Google forms which can be

found on the chat box.

5, 4, 3, 2, 1 pls. Prepare yourselves for the opening prayer.

Let us all remember that we are in the Most Holy presence of God. In the

name of the Father, and of the Son, and of the Holy Spirit, Amen.

===== (PLAY PRAYER VIDEO) =====

Saint John Baptist De La Salle, Pray for us. Live Jesus in our Hearts,

Forever. In the Name of the Father, and of the Son, and Of the Holy Spirit

Amen.

Good Afternoon, Lasallians! Thank you for joining us for today’s webinar.

I am your host Nova Mae C. Tiodianco, from BSBA department.

How are you today? If you are doing great give a heart reaction! Oh I see a

lot of people who are excited for today’s webinar ... so the topic for today’s

webinar will be “Financial resiliency: (Building trust, data protection and

secured transaction in this digital era)”

But before we proceed to our formal program. Let's have first a roll call by

department or program for us to feel your presence right now. We do hope

 116

all of you watching right now, are all ready to show your support virtually

to your respected programs.

All right! Without further ado, we start.

 First can I have a HEART reaction from teacher education

department!

Wow thank you Teacher Education Department.

 Next! A CLAPPING reaction from the BSBA and BSA Department!

I can see both departments are ready! Thank you!

 A POPPERS reaction from the MSTP and diploma program!

Wonderful! Thank you MSTP and Diploma Program!

 Lastly, a WOW reaction from the IT and BSHM/TM department!

That’s the spirit! Thank you so much BSIT and BSHM/TM

department!

Thank you so much for your participation. Now, to give us the opening

remarks for this program, may I now call Mr. Henry Pelos.

Opening remarks (Henry Pelos):

Hello and Good afternoon everyone, to my co-students, to our Vice

Chancellor of Academic and Research – Dr. Christian Lloyd Rendon, to our

thesis instructor – Ms. Phandora V. Cunahap, and to everyone gathered

here together in this online session, a pleasant afternoon.

 117

It is my pleasure to welcome you all for joining us in today’s webinar

session where we are given this platform to present our thesis output. Let

me take this opportunity to express my gratitude to my classmates, our

thesis instructor and advisers, for being our guide. This is a great chance

to be able to present the fruit of our labour, the results of all the hard work

that we poured and the diligence we committed. I hope for a fun and

smooth sailing presentation of our output and wish for everyone’s learning.

Again, welcome everyone and may we all have a great day!

Emcee:

Thank you Henry for that fruitful remark. I’ll now turn the microphone

over to Jessevel Macabingkil to introduce the resource speaker.

Introduction of the Resource Speaker (Jessevel Makabingkil):

Our resource speaker is an alumnus from De La Salle John Bosco College

and finished his Business Administration bachelor’s degree with both

Marketing and Financial management in the year 2012.

He is a Licensed Financial Advisor, Registered Financial Planner and a

Certified Financial Planning Professional. Now, he is currently a

Professional Financial Advisor by a global designation for Trustworthy

Selling by LIMRA. Also, he is an Associate Unit Manager from AIA

Philippines and Digital Integration Consultant for Ripple Inc.

A person who loves to meet and deal with different kinds of

people/customers and helping them achieve financial literacy and

 118

wellness. Ladies and gentlemen, our resource speaker Mr. Jose Antonio

Villarba.

===== (Discussion of the Speaker) =====

Emcee:

Thank you so much Sir Villarba, so yes! Be a responsible student when

engaging ourselves with online transactions. Thankfully, Sir Villarba

mentioned a lot of key points that would guide us on

Now let us proceed to our open forum portion. If anybody have a question

you can type it down in the chat box

===== After the Q & A =====

So now let us proceed to the giving of certificate to our guest speaker.

Reading of the Certificate (Jessevel Macabingkil):

This certificate of appreciation is proudly awarded to Mr. Jose Antonio D.

Villarba, for sharing his time and expertise as resource speaker in the

webinar entitled “Financial Resiliency: Building Trust, Data Protection,

and Data Secured Transaction in this Digital Era” on October 15, 2022.

Given this 15th day of October 2022 at Mangagoy, Bislig City Surigao Del

Sur.

Emcee:
 119

To all participants, you will also have your own certificates and we will

send it through your Gmail’s. So make sure to fill out the evaluation later.

For the acknowledgment, may I now call on Anthony Malazarte.

Closing Remarks (Anthony Malazarte):

Thank you, Ms. Nova,

Good afternoon, everyone! But before I will start, please check the chat box

below for the evaluation form. Make sure to input your email address

properly because we will send your e-certificate shortly after the program.

So, I hope that you all had your take away from this webinar and hopefully

you will apply it to your daily activities.

On behalf of my group members, I would like to give thanks to our Dean /

chairman of thesis Panel Dr. Christian Lloyd Rendon, research advisor and

instructor, to our guest speaker Sir Villarba, and of course our

participants who are present with us today. Thank you so much for

making this Thesis output a successful one.

Once again, good afternoon and Animo Lasalle!

Emcee:

Thank you so much to everyone who participated in today’s webinar. Your

attendance is highly appreciated. So now, we are now near at the end of

 120

our webinar may I request to all participants to turn on their cameras for

the photo op. Portion.

Photo Op (Anthony Malazarte - Technical team):

1, 2, 3, Smile! Thank you.

Emcee:

To end this program, let us have Jessevel Macabingkil for our closing

prayer.

Closing Prayer (Jessevel Macabingkil):

Let us all remember that we are in the most Holy presence of God

We express our gratitude to you, Lord, for the abundant blessings we have

received. We thank you, Father God, for the gift of borrowed life, as well as

the gifts of knowledge and wisdom. We thank you for our teachers, Lord.

Despite some challenges in carrying out the plans, Lord God, you have led

us during this entire activity, so thank you for allowing us to have a

successful webinar. Thank you, Lord, for our speaker and for the students

who took the time and made the effort to participate in this type of event.

Lord God, we humbly beg your pardon for all of our indifferences and

shortcomings. May you continue to lead us as we end this activity.

My dear fellow students, let us all recite the Lasallian prayer.

I will continue oh my God to do all my actions for the love of you.

 121

Saint John Babtist De La Salle

Pray for us

Live Jesus in our heart, now and forever. Amen

Emcee:

Once again I am Nova Mae C. Tiodianco, Your host. Thank you for joining

us today!
 122

Appendix G
Participant’s Evaluation of the Webinar

The Table 9 shows the percentage of how the participants rated the

webinar. A total of 19 students answered the webinar’s evaluation survey.

 123

Strongly Agree Neutral Disagree Strongly TOTAL

Questions Agree Disagree
% % % % %
A.
The session
delivered 68.4 31.6 0 0 0 100
information I
expected to receive
B.
The subject matter
78.9 21.1 0 0 0 100
or topic was
presented effectively.
C.
The pace of the
73.7 26.3 0 0 0 100
activity was
satisfactory.
D.
The duration of the
activity was 73.7 21.1 5.3 0 0 100
sufficient for the
material covered.
E.
The speaker was
knowledgeable and
able to share his
knowledge and
expertise regarding 73.7 26.3 0 0 0 100
on the innovative
learning styles in
teaching
Mathematics in the
new normal.
F.
The facilitators
73.7 21.1 5.3 0 0 100
facilitated well the
participants.
G.
As a result of this
activity, I gained 63.2 36.8 0 0 0 100
new knowledge and
oriented me well.
Average 72.1 26.3 1.5 0 0 100
 124

Table 9: Participant’s Evaluation of the Webina

The table shows that, out of 19 participants who evaluated the

webinar, 68.4% or 13 participants strongly agreed that the session

delivered information I expected to receive and 78.7% or 15 participants

had strongly agreed that the subject matter or topic was presented effectively.

In addition, 73.7% or 14 participants strongly agreed that the pace of the

activity was satisfactory, 73.7% or 14 participants strongly agreed that the

duration of the activity was sufficient for the material covered, 73.7% or 14

participants strongly agreed that the speaker was knowledgeable and able to

share his knowledge and expertise regarding on the innovative learning styles

in teaching Mathematics in the new normal, and 73.7% or 14 participants had

strongly agreed that The facilitators facilitated well the participants. Lastly,

63.2% or 12 students had strongly agreed that the result of this activity, I

gained new knowledge and oriented me well.

Based on the information given, the overall evaluation rating of the

webinar is 72.1 under “Strongly Agree” which indicated that the majority of the

participants gave a very high agreement rating on the webinar that the

researchers organized.
 125

Appendix H
Documentation during the webinar
126
 127

Appendix I

VALIDATION SHEET
(P. M. Veroy RN, MAN)

Name of Validator: ____________________________________________

Degree and Position: ____________________________________________
Number of years in teaching: ___________________________
To the evaluator: Please check the appropriate box for your ratings.
Scale: 5-Excellent 4-Very Good 3-Good 2-Fair 1-Poor
5 4 3 2 1
1. Clarity and Direction of Items.
The vocabulary, language, structure and
conceptual level of participants. The test
directions and the items are written in a clear and
understandable manner.
2. Presentation and Organization of Items.
The items are presented and organized in logical
manner.
3. Suitability of Items.
The items appropriately presented the substance
of the research. The questions are designed to
determine the skills that are supposed to be
measured.
4. Adequateness of the Content.
The number of the questions per area is a
representative enough of all the questions needed
for the research.
5. Attainment of Purpose.
The instrument as a whole fulfills the objectives
needed for the research.
6. Objective.
Each item question requires only one specific
answer or measures only one behavior and no
aspect of the questionnaires suggests in the past
of the researcher.
7. Scale and Evaluation Rating.
The scale adapted is appropriate for the item.
REMARKS:
________________________________________________________________________

GINA Y. JORDAN, MA.ED

Signature over Printed Name
 128

Appendix J

Research Survey Questionnaire

Dear Respondents,

We, the undersigned, are conducting a survey about “Adaptability

Level from Traditional Buying to Online Method by all HIED students of

the De La Salle John Bosco College”. It is purposely undertaken in order

to gather more information about Adaptability level to online buying

method.

In view of this, we humbly ask for your cooperation and effort to

answer our survey questionnaire. The researchers will appreciate the time

that you will spend in answering the said questions given to you.

Rest assured that whatever results that are taken from the study be

used for academic purposes only.

Anticipating for your full cooperation in answering the questionnaire.

Respectfully yours,

Researchers.
 129

Adaptability Level from the Traditional Buying to Online Method by

the BSBA Students of De La Salle John Bosco College
(Smith 2010, Kumar 2010, Kaur 2018)

I. Demographic Profile:

Year Level:
Degree Course:
Gender:
Age:

II. Traditional Buying and Online Buying

Directions: Put a check (/) inside the box that best corresponds to your choice.

5 - STRONGLY AGREE – the statement is highly experienced at all times

4 - AGREE – The statement is experienced most of the times.

3 - NEITHER – The statement is experienced often times.

2 - DISAGREE – the statement is experienced sometimes.

1 - STRONGLY DISAGREE – The statement is never experienced at all.

 130

Traditional shopping

5 4 3 2 1

A. Discount

1. I can ask for greater bargain when I physically purchase the item.

2. I can personally talk to the seller and show my budget to get my

preferred item.
B. Product Scrutiny

3. I can personally inspect the product and it’s physical features.

4. I can touch the product and can be tested for further inspection.

C. Malls/Stores/Convenience Visitation

5. I am convenient to visit the stores/malls because I can ask help from

their knowledgeable staff to look for an item to purchase and the color
that suited me.
6. I am happy to witness the good customer service in every
convenience, malls and stores
D. Family Togetherness

7. I can spend more time with my family when I buy an item

personally with them and I could ask for their opinion.
8. I am happy to bond with my family by just strolling around the
stores to look for items I preferred to buy.
E. Time

9. I can bring home item or use it after I pay and saves time especially
when the item is badly needed fir current situation.
10. I need much time for product inspection and testing.
 131

Online Buying

5 4 3 2 1

A. Customer Relationship

1. I have a harmonious relationship in Online Shopping business.

2. The online business is consistently courteous to its customers.

B. Customer Loyalty

3. I repurchase from the same online business.

4. I would recommend online shopping to others.

C. Good quality of products and services

5. I receive the expected product or service from online stores.

6. The quality of the product that I buy in the online store is excellent.

D. Effective assurance in data protection

7. I feel safe when I share my personal data on online business.

8. I have witnessed an online business taking advantage of the

customer’s data.
E. Highly secured financial transactions

9. I am satisfied of the payment system the online business offers

whenever I buy something.
10. I feel safe when I am paying online through various mode of
payments.
Trust

11. I trust the Online business.

 132

12. I trust the process of payment in online business.

Customer satisfaction

13.I am satisfied of the product I received in online shopping.

14. I am satisfied when I buy products online.

Innovation

15. The online shopping is continuously improving their customer

service.
16. The online shopping is consistently upgrading their website design
as well as introduction of new products.
Customer feedback

17. The feedbacks are addressed accordingly.

18. The online business is open to any suggestions, comments, and

feedbacks.
Strategic Networking

19. I get the right information I need.

20. It’s easy and hassle free to acquire the information I need from
online stores.
 133

Appendix K

Research Letters

February 4, 2022
Mrs. GEMMA E. AGUILAR, M.Ed.
Head of Registrar Office

Dear Mrs. Aguilar,

Greetings in St. Lasalle!

We, the undersigned Research 2 students are conducting a study entitled, “Adaptability Level from
Traditional Buying to Online Method by the HIED Students of De La Salle John Bosco College”
for this second term of academic year, 2021 – 2022.
In line with this, we humbly ask from your good office for the list of names of the Higher Education
students who are officially enrolled in De La Salle John Bosco College.
We are anticipating for your thoughtful response on this modest request. Thank you.

Respectfully yours,

MALAZARTE, ANTHONY LOUISE B. TIODIANCO NOVA MAE C.

Researcher Researcher

MACABINGKIL, JESSEVEL L. HENRY SIMON B. PELOS

Researcher Researcher

Noted by:

GINA Y. JORDAN, M.A.

Research Adviser
 134

February 21, 2022

Mrs. LEAH C. TESORIO

Math Teacher

Dear Ms. Tesorio

Greetings in St. Lasalle!

We, the undersigned Research 2 students are conducting a study entitled “Adaptability Level from
the Traditional Buying to Online Method by the HIED Students of De La Salle John Bosco
College” for this second term of this academic year, 2021 - 2022
In line with this, we are writing to respectfully request your time and expertise as a research
STATISTICIAN. We are really confident that your educational background, experience, abilities, and
advice will be extremely relevant and beneficial to our research study.
We are anticipating for your thoughtful response on this modest request. Thank you.

Respectfully yours,

MALAZARTE, ANTHONY LOUISE B. TIODIANCO NOVA MAE C.

Researcher Researcher

MACABINGKIL, JESSEVEL L. HENRY SIMON B. PELOS

Researcher Researcher

Noted by:

PHANDORA V. CUNAHAP, MBA

Research Instructor
 135

February 20, 2022

Ms. PHANDORA V. CUNAHAP

Program in Charge, Business Administration Department

Dear Ms. Cunahap,

Greetings in St. Lasalle!

We, the undersigned Research 2 students are conducting a study entitled “Adaptability Level from
the Traditional Buying to Online Method by the HIED Students of De La Salle John Bosco
College” for this second term of this academic year, 2021 - 2022
In line with this, we humbly ask for approval from your good office to conduct our Final Data Gathering
starting on Feb 23, 2022 until March 13, 2022 to the Business Administration Students.
We are anticipating for your thoughtful response on this modest request. Thank you.

Respectfully yours,

MALAZARTE, ANTHONY LOUISE B. TIODIANCO NOVA MAE C.

Researcher Researcher

MACABINGKIL, JESSEVEL L. HENRY SIMON B. PELOS

Researcher Researcher

Noted by:

PHANDORA V. CUNAHAP, MBA

Research Instructor
 136

February 20, 2022

Mrs. CECILIA A. PAULINIO

Program in Charge, Teacher Education Department

Dear Mrs. Paulinio,

Greetings in St. Lasalle!

We, the undersigned Research 2 students are conducting a study entitled “Adaptability Level from
the Traditional Buying to Online Method by the HIED Students of De La Salle John Bosco
College” for this second term of this academic year, 2021 - 2022
In line with this, we humbly ask for approval from your good office to conduct our Final Data Gathering
starting on Feb 23, 2022 until March 13, 2022 to the Teacher Education Students.
We are anticipating for your thoughtful response on this modest request. Thank you.

Respectfully yours,

MALAZARTE, ANTHONY LOUISE B. TIODIANCO NOVA MAE C.

Researcher Researcher

MACABINGKIL, JESSEVEL L. HENRY SIMON B. PELOS

Researcher Researcher

Noted by:

PHANDORA V. CUNAHAP, MBA

Research Instructor
 137

February 20, 2022

Mrs. RAQUEL L. BAUTISTA

Program in Charge, Accountancy Department

Dear Mrs. Bautista,

Greetings in St. Lasalle!

We, the undersigned Research 2 students are conducting a study entitled “Adaptability Level from
the Traditional Buying to Online Method by the HIED Students of De La Salle John Bosco
College” for this second term of this academic year, 2021 - 2022
In line with this, we humbly ask for approval from your good office to conduct our Final Data Gathering
starting on Feb 23, 2022 until March 13, 2022 to the Accountancy Students.
We are anticipating for your thoughtful response on this modest request. Thank you.
Respectfully yours,

MALAZARTE, ANTHONY LOUISE B. TIODIANCO NOVA MAE C.

Researcher Researcher

MACABINGKIL, JESSEVEL L. HENRY SIMON B. PELOS

Researcher Researcher

Noted by:

PHANDORA V. CUNAHAP, MBA

Research Instructor
 138

February 20, 2022

Mrs. BARRY LEO DANTES

Program in Charge, Hospitality and Tourism Management Department

Dear Mr. Dantes,

Greetings in St. Lasalle!

We, the undersigned Research 2 students are conducting a study entitled “Adaptability Level from
the Traditional Buying to Online Method by the HIED Students of De La Salle John Bosco
College” for this second term of this academic year, 2021 - 2022
In line with this, we humbly ask for approval from your good office to conduct our Final Data Gathering
starting on Feb 23, 2022 until March 13, 2022 to the Hospitality and Tourism Management Students.
We are anticipating for your thoughtful response on this modest request. Thank you.

Respectfully yours,

MALAZARTE, ANTHONY LOUISE B. TIODIANCO NOVA MAE C.

Researcher Researcher

MACABINGKIL, JESSEVEL L. HENRY SIMON B. PELOS

Researcher Researcher

Noted by:

PHANDORA V. CUNAHAP, MBA

Research Instructor

February 20, 2022

 139

Ms. FLORIZA L. LACSAO

OIC - Dean, College of Computer Studies

Dear Ms. Lacsao,

Greetings in St. Lasalle!

We, the undersigned Research 2 students are conducting a study entitled “Adaptability Level from
the Traditional Buying to Online Method by the HIED Students of De La Salle John Bosco
College” for this second term of this academic year, 2021 - 2022
In line with this, we humbly ask for approval from your good office to conduct our Final Data Gathering
starting on Feb 23, 2022 until March 13, 2022 to the to the Information Technology Students.
We are anticipating for your thoughtful response on this modest request. Thank you.
Respectfully yours,

MALAZARTE, ANTHONY LOUISE B. TIODIANCO NOVA MAE C.

Researcher Researcher

MACABINGKIL, JESSEVEL L. HENRY SIMON B. PELOS

Researcher Researcher

Noted by:

PHANDORA V. CUNAHAP, MBA

Research Instructor

February 20, 2022

 140

Dr. CHRISTIAN LLOYD A. RENDON

Dean, College of Business and Management Department

Dear Dr. Rendon,

Greetings in St. Lasalle!

We, the undersigned Research 2 students are conducting a study entitled “Adaptability Level from
the Traditional Buying to Online Method by the HIED Students of De La Salle John Bosco
College” for this second term of this academic year, 2021 - 2022
In line with this, we humbly ask for approval from your good office to conduct our Final Data Gathering
starting on Feb 23, 2022 until March 13, 2022 to the to the students of Hospitality Management,
Tourism Management, Business Administration, and Accountancy.
We are anticipating for your thoughtful response on this modest request. Thank you.

Respectfully yours,

MALAZARTE, ANTHONY LOUISE B. TIODIANCO NOVA MAE C.

Researcher Researcher

MACABINGKIL, JESSEVEL L. HENRY SIMON B. PELOS

Researcher Researcher

Noted by:

PHANDORA V. CUNAHAP, MBA

Research Instructor

Dear Respondents,
 141

Appendix L
Grammarian Certificate

DE LA SALLE JOHN BOSCO COLLEGE

La Salle Drive, John Bosco District, Mnagagoy, Bislig City
College of Business Management

GRAMMARIAN’S CERTIFICATE

This is to certify that the undersigned had reviewed and went

through at the pages of the Thesis Study entitled “Adaptability Level from

the Traditional Buying to Online Method by the BSBA Students of De

La Salle John Bosco College” by Mr. Anthony Malazarte, Mr. Henry Pelos,

Ms, Nova Tiodianco, and Ms. Jessevel Makabingkil aligned with the set of

structural rules that govern the composition of sentences, phrases and

words in English language.

Signed this 19th of April 2021 at De La Salle John Bosco College, La

Salle Drive, Mangagoy, Bislig City.

Signed:

GINA Y. JORDAN, M.A

Grammarian
 142

CURRICULUM VITAE
 143

Anthony Louise B. Malazarte

P-2 Taripe Drive, John Bosco Dist.
Mangagoy, Bislig City
0916-329-6729
anthonybmalazarte@gmail.com

Objective:
To improve and expand my knowledge and abilities while also
contributing to the company for which I will be working. To share my
talents and develop my interpersonal skills in the business field,
particularly in marketing.

PERSONAL DATA

Date of Birth : June 17, 2001

Place of Birth : Mangagoy, Bislig City
Status : Single
Gender : Male
Nationality : Filipino
Age : 21 years old
Religion : Roman Catholic

EDUCATIONAL ATTAINMENT

Tertiary: De La Salle John Bosco College

La Salle Drive, Mangagoy, Bislig City
Bachelor of Science in Business Administration
Major in Marketing Management 2019 – present

Secondary: De La Salle John Bosco College

La Salle Drive, Mangagoy, Bislig City
Accountancy, Business, Management Strand
S.Y. 2017-2019

De La Salle John Bosco College

La Salle Drive, Mangagoy, Bislig City
S.Y. 2013-2017

Primary: De La Salle John Bosco College

La Salle Drive, Mangagoy, Bislig City
S.Y. 2007-2013
 144

AFFILIATIONS

AIA Philippines (Internship)

AIA Office Building
Licensed Financial Advisor
2022 – Present

Junior Executive Club

De La Salle John Bosco College
Officer – Sergeant at Arms
2019-2022

Supreme Student Government

De La Salle John Bosco College
Student Council – President
2019-2022

Red Cross Youth Council

De La Salle John Bosco College
Officer – Vice President
2017-2019

SEMINARS AND TRAININGS ATTENDED

2022 AIA Philippines Training and Webinar

AIA Office Building at Davao City
Internship

2022 Business Congress

De La Salle John Bosco College
Via Online (Zoom)

2021 HIED Leadership Training via Online

De La Salle John Bosco College
Via Online (Zoom)
 145

2021 Lasallian Entrepreneurs in the New Normal Webinar

Via Online (Zoom)

2021 Celebrating Ones’ Giftedness: Business Week

Via Online (Zoom)

2020 International Lasallian Days for Peace 2020

Via Online (Zoom)

2019 NSTP Leadership Training Program

At De La Salle John Bosco College Learning Center

2019 NSTP Two-Day Emergency Medical Response Training

At De La Salle John Bosco College Learning Center

2018 Red Cross Youth Council Training

911 Emergency Medical Training
At De La Salle John Bosco College Learning Center
 146

Henry Simon B. Pelos

P-7 Laurente Street
Poblacion, Bislig City
09774934074
henrysimonpelos172gmail.com

Objective:
To work in an organization which provides me with ample opportunities to
enhance my skills and knowledge along with contributing to the growth of the
company.

PERSONAL DATA

Date of Birth : December 17, 1999

Place of Birth : Mangagoy, Bislig City
Status : Single
Gender : Male
Nationality : Filipino
Age : 22 years old
Religion : Roman Catholic

EDUCATIONAL ATTAINMENT

Tertiary: De La Salle John Bosco College

La Salle Drive, Mangagoy, Bislig City
Bachelor of Science in Business Administration
Major in Marketing Management 2018 – present

Secondary: De La Salle John Bosco College

La Salle Drive, Mangagoy, Bislig City
S.Y. 2016 - 2018

De La Salle John Bosco College

La Salle Drive, Mangagoy, Bislig City
S.Y. 2012-2016

Primary: Bislig Central Elementary School

Poblacion, Bislig City
S.Y. 2006-2012
 147

AFFILIATIONS

Junior Executive Club

De La Salle John Bosco College
Member
2018-2022

SEMINARS AND TRAININGS ATTENDED

February 2020 Caraga Students Research Conference 2020

Father Saturnino Urios University
Butuan City

June 2019 23rd Caraga Business Conference

Bislig City Cultural and Sports Center
Montero Street, Poblacion Bislig City

December 2018 Two-Day Emergency Medical Response Training

National Service Training Program
De La Salle John Bosco College
La Salle Drive, Mangagoy, Bislig City
 148

Nova Mae C. Tiodianco

P-8 Piape Street
Poblacion, Bislig City
09451871325
novamaetiodianco22@gmail.com

Objective:
To be able to be part of the company that allows for faster
professional growth and rewarding training/career, that enables to utilize
my creativity and innovative thinking for the benefit of the organization
and myself.

PERSONAL DATA

Date of Birth : November 22, 1999

Place of Birth : Poblacion, Bislig City
Status : Single
Gender : Female
Nationality : Filipino
Age : 22 years old
Religion : Roman Catholic

EDUCATIONAL ATTAINMENT

Tertiary : De La Salle John Bosco College

La Salle Drive, Mangagoy, Bislig City
Bachelor of Science in Business Administration
Major in Financial Management 2019 – present

Secondary : Andres Soriano Colleges of Bislig

Andres Soriano Avenue Mangagoy, Bislig City
S.Y. 2017 - 2019

Bislig City National High School

Villa Josefa, Bislig City
S.Y. 2012 - 2016

Primary : Bislig Central Elementary School

Poblacion, Bislig City
S.Y. 2007 - 2013
 149

AFFILIATIONS

Junior Executive Club

De La Salle John Bosco College
Member
2018-2022

SEMINARS AND TRAININGS ATTENDED

2022 Business Congress

De La Salle John Bosco College
Via Online (Zoom)

2019 NSTP Two-Day Emergency Medical Response Training

At De La Salle John Bosco College Learning Center
 150

Jessevel Makabingkil
P-7 Liatimco, Lianga
Surigao del Sur
0946-041-1858
mjessevel7@gmail.com

Objective:

To further expand my business administration abilities and

expertise while also achieving a high degree of performance is a goal in
financial terms.

PERSONAL DATA

Date of Birth : February 28, 1999

Place of Birth : Panirungan, Liatimco, Lianga Surigao del Sur
Status : Single
Gender : Female
Nationality : Filipino
Age : 23 years old
Religion : Roman Catholic

EDUCATIONAL ATTAINMENT

Tertiary : De La Salle John Bosco College

La Salle Drive, Mangagoy, Bislig City
Bachelor of Science in Business Administration
Major in Financial Management 2019 – present

Secondary : Wakat National High School

Wakat Barobo Surigao del Sur
S.Y. 2018-2019

Primary : La Union Elementary School

Poblacion, Bislig City
S.Y. 2007 - 2013
 151

AFFILIATIONS

Junior Executive Club

De La Salle John Bosco College
Member
2019-2022

Vocational
Wakat National High School
Member
2018-2019

SEMINARS AND TRAININGS ATTENDED

2022 Business Congress

De La Salle John Bosco College
Via Online (Zoom)

2019 NSTP Two-Day Emergency Medical Response Training

At De La Salle John Bosco College Learning Center