10

Technology and
Livelihood Education
Wellness Massage
Quarter 1 – Module 2:
Product Development
T.L.E. – Wellness Massage – Grade 10
Self-Learning Module (SLM)
Quarter 1 – Module 2: Product Development
First Edition, 2020

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Printed in the Philippines by Department of Education – SOCCSKSARGEN Region
Module Writers: Khaleda T. Wamar
Office Address:
Editors: Regional
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A. Geonzon
Telefax: (083) 2288825/ (083) 2281893
Reviewers: Reynaldo M. Pascua, CESE
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Management Team: Allan G. Farnazo, CESO IV – Regional Director
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Dr. Meilrose B. Peralta - CID Chief
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R. Pasigado Jr. --Division ADM Coordinator Reynaldo M.
Pascua, CESE - Subject Area Supervisor
 10
Technology and
Livelihood
Education

Wellness Massage
Quarter 1 – Module 2:
Product Development
Introductory Message
To the facilitator:

Welcome to the T.L.E. – Wellness Massage Grade 10 Self-Learning Module

(SLM) on Product Development!

This module was collaboratively designed, developed and reviewed by

educators both from public and private institutions to assist you, the teacher or
facilitator in helping the learners meet the standards set by the K to 12 Curriculum
while overcoming their personal, social, and economic constraints in schooling.

This learning resource hopes to engage the learners into guided and
independent learning activities at their own pace and time. Furthermore, this also
aims to help learners acquire the needed 21st century skills while taking into
consideration their needs and circumstances.

In addition to the material in the main text, you will also see this box in the
body of the module:

Notes to the Teacher

This contains helpful tips or strategies that will help you in guiding the learners.

As a facilitator you are expected to orient the learners on how to use this
module. You also need to keep track of the learners' progress while allowing them
to manage their own learning. Furthermore, you are expected to encourage and
assist the learners as they do the tasks included in the module.

To the learner:

Welcome to the T.L.E. – Wellness Massage Grade 10 Self-Learning Module

(SLM) on Product Development!

The hand is one of the most symbolized parts of the human body. It is often
used to depict skill, action and purpose. Through our hand we may learn, create
and accomplish. Hence, the hand in this learning resource signifies that you as a
learner is capable and empowered to successfully achieve the relevant
competencies and skills at your own pace and time. Your academic success lies in
your own hands!

This module was designed to provide you with fun and meaningful
opportunities for guided and independent learning at your own pace and time. You
will be enabled to process the contents of the learning resource while being an
active learner.

This module has the following parts and corresponding icons:

What I Need to Know This will give you an idea of the skills or
competencies you are expected to learn in
the module.

What I Know This part includes an activity that aims to

check what you already know about the
lesson to take. If you get all the answers
correct (100%), you may decide to skip this
module.

What’s In This is a brief drill or review to help you link

the current lesson with the previous one.

What’s New In this portion, the new lesson will be

introduced to you in various ways such as a
story, a song, a poem, a problem opener, an
activity or a situation.

What is It This section provides a brief discussion of

the lesson. This aims to help you discover
and understand new concepts and skills.

What’s More This comprises activities for independent

practice to solidify your understanding and
skills of the topic. You may check the
answers to the exercises using the Answer
Key at the end of the module.

What I Have Learned This includes questions or blank

sentences/paragraphs to be filled in to
process what you learned from the lesson.

What I Can Do This section provides an activity which will

help you transfer your new knowledge or
skill into real life situations or concerns.

Assessment This is a task which aims to evaluate your

level of mastery in achieving the learning
competency.

Additional Activities In this portion, another activity will be given

to you to enrich your knowledge or skill of
the lesson learned. This also tends retention
of learned concepts.

Answer Key This contains answers to all activities in the

module.
At the end of this module you will also find:

References This is a list of all sources used in

developing this module.

The following are some reminders in using this module:

1. Use the module with care. Do not put unnecessary mark/s on any part of
the module. Use a separate sheet of paper in answering the exercises.
2. Don’t forget to answer What I Know before moving on to the other activities
included in the module.
3. Read the instructions carefully before doing each task.
4. Observe honesty and integrity in doing the tasks and checking your
answers.
5. Finish the task at hand before proceeding to the next.
6. Return this module to your teacher/facilitator once you are through with it.
If you encounter any difficulty in answering the tasks in this module, do not
hesitate to consult your teacher or facilitator. Always bear in mind that you are
not alone.

We hope that through this material, you will experience meaningful learning
and gain deep understanding of the relevant competencies. You can do it!

What I Need to Know

After performing the activities on identifying characteristics, lifestyles, skills

and traits that a successful entrepreneur possesses and creating a plan of action,
you are now ready to explore more about the environment and market.
This module is aimed for you to:
1. Discuss the key concepts of developing a product;
2. Arrange the stages of concept development;
3. Develop your own concept of your product or service; and
4. Appreciate the importance of product development.
 What I Know

Pre-test
Directions: Read each item carefully and select your answer from the given four
choices. Write only the letter of your choice on the space provided before the
number.
1. These are luxuries, advantages and desires that every individual
considers beyond necessary.
A. desires B. needs C. wants D. requirements

2. It is a factor or consideration presented by a seller as the reason that a

product or service is different from and better than that of the
competitor.
A. unique selling plan
B. finding value-added
C. unique pricing policy
D. Unique selling proposition

3. It is the introduction of new ideas to make the product and services more
attractive and saleable to the target customers.
A. new idea C. innovation
B. creativity D. product development

4. It is a managerial tool used to assess the environment and to gather

important information that can be used for strategic planning.
A. scanning C. WOTS Analysis
B. SWOT Analysis D. survey analysis

5. These are things that people cannot live without.

A. desires B. needs C. wants D. requirements

6. It is a process of making new products which will be sold to the

customers.
A. product analysis C. product implementation
B. product development D. product conceptualization

7. A stage in which the needs of the target market are identified, reviewed,
and evaluated is called .
A. identification of customer needs
B. concept development
C. refine specifications
D. economic analysis

8. It is a managerial tool used to assess the environment and to gather

important information that can be used for strategic planning.
A. scanning C. WOTS Analysis
B. SWOT Analysis D. survey analysis
9. It is the introduction of new ideas to make the product and services
more attractive and saleable to the target customers.
A. new idea C. innovation
B. creativity D. product development

10. It is generated by examining the goods and services sold in the

community.
A. business creation C. business concept
B. business pricing D. business idea

11. The following are tips on how to discover your USP and how to use it to
increase your sales and profit, EXCEPT .
A. Use empathy
B. Identify customers’ desires
C. Identify customer’s reason not to buy the product
D. Discover customer’s genuine reasons for buying the product

12. What does empathy means in business?

A. Putting yourself in the shoes of your customers.
B. Introduction of something new in your product or service.
C. Improving the products or services to provide satisfaction.
D. Finding out what drives and motivates your customers to buy your
product or service.

13. The following are some of the possible innovations for your products,
EXCEPT .
A. Improvement of taste, color, size, and shape
B. Reduction of product quality
C. Modification of packaging
D. Change of price

14. In identifying customer’s desires, which is very important for you to

understand and find out?
A. The things that drive and motivate your customers to buy your
product or service.
B. The personal information of the customers.
C. The customers’ educational background.
D. None of these

15. It refers to a believable collection of the most persuasive reasons why

people should notice you and take the action you‘re asking for.
A. creativity
B. innovation
C. value proposition
D. product development
Lesson

2 Product Development

What’s In

Activity 1: Review
Directions: To deepen your understanding of the previous activity that you have
done which was the creation of an action plan, answer the following questions:
1. Why is there a need to compare and align your PECs with the PECs of a
successful entrepreneur?

2. How does your action plan help sustain your strong PECs and/or
address your development areas?

3. What plan of action would you do to address your development areas?

 What’s New

Concept development is a critical phase in the development of a product. In

this stage, the needs of the target market are identified, and competitive products
are reviewed before the product specifications are defined. The product concept is
selected along with an economic analysis to come up with an outline of how a
product is being developed.

Activity 2: ‘Arrange It!’

Directions: Arrange the following stages to make a correct and complete process of
concept/product development by numbers from 1 to 8, with 1 as the first stage and
8 as the last. Write the number on the box provided at the left side.

Establish target specifications.

Refine product specifications.

Identify customer’s needs.

Perform economic analysis.

Plan the remaining development project.

Analyze competitive products.

Select a product concept.

Generate product concepts.

 What is It

Activity 3: ‘You Complete Me’

Directions: To deepen your understanding of the stages of concept/product
development, complete the process below by writing the stages of concept/product
development inside their appropriate boxes. Be guided with the arrows.

CONCEPT/PRODUCT DEVELOPMENT

The process of product development follows the following stages:

1. Identify customer needs

Using survey forms, interviews, researches, focus group discussions, and

observations, an entrepreneur can easily identify customer’s needs and wants. In
this stage, the information that can be possibly gathered is product specifications
(performance, taste, size, color, shape, life span of the product, etc.). This stage is
very important because it would determine the product to be produced or
provided.
2. Establish target specifications

Based on customers' needs and reviews of competitive products, you can

now establish target specifications of the prospective new product and/or services.
A target specification is essentially a wish-list.

3. Analyze competitive products

It is imperative to analyze existing competitive products to provide important
information in establishing product or service specifications. Other products may
exhibit successful design attributes that should be emulated or improved upon in
the new product or service.

4. Generate product concepts

After having gone through with the previous processes, you may now develop
a number of product concepts to illustrate the types of products or services that are
technically feasible and will best meet the requirements of the target specifications.
5. Select a product concept
Through the process of evaluation between attributes, a final concept is
selected. After the final selection, additional market research can be applied to
obtain feedback from certain key customers.
6. Refine product specifications:

In this stage, product or services specifications are refined on the basis of

input from the foregoing activities. Final specifications are the result of extensive
study, expected service life, projected selling price among others are being
considered in this stage.

7. Perform economic analysis

Throughout the process of product development, it is very important to
always review and estimate the economic implications regarding development
expenses, manufacturing costs, and selling price of the product or services to be
offered or provided.

8. Plan the remaining development project

In this final stage of concept development, you can prepare a detailed

development plan which includes list of activities, necessary resources and
expenses, and development schedule with milestones for tracking progress.
 What’s More

Activity 4: Identification
Directions: To firm up what you have learned and have a better appreciation of
concept/product development, identify the stages being described in each item.
Write your answer to the space provided after each item.
1. This is a stage where you are now ready develop a number of product
concepts to illustrate the types of products or services that are technically
feasible and will best meet the requirements of the target specifications.

2. In this stage, the information that can be possibly gathered is product

specifications (performance, taste, size, color, shape, life span of the product,
etc.). This stage is very important because it would determine the product to
be produced or provided.

3. This stage is very important for it reviews and estimates the economic
implications regarding development expenses.

4. It refers to the stage where you can already prepare a detailed development
plan.

5. An activity where additional market research can be applied to obtain

feedback from certain key customers.
 What I Have Learned

Activity 5: ‘Sum it Up!’

Directions: Answer the following questions and write your answers to the space
provided.
1. Is considering the stages of concept/product development important?
Why or why not?

2. What do you think is the reason why concept development is considered

as critical phase in the development of a product?

What I Can Do

Activity 6: ‘What a Good Example!’

Directions: Give an example of activity on how you will do each of the stages of
concept/product development. Write your answer to the space provided.
1. Identify customer’s needs

2. Establish target specifications

3. Analyze competitive products

4. Generate product concepts

5. Select a product concept

6. Refine product specifications

7. Perform economic analysis

8. Plan the remaining development project

 Assessment

True or False Test

Directions: Determine whether each statement is correct or incorrect.

Draw a star if it is true, and write O if it is not.

1. Before the final selection, additional market research can be applied to

obtain feedback from certain key customers.

2. Before identifying customer’s needs, you can already establish target

specifications of the prospective new product and/or services.

3. Refining product specifications precedes establishing target specifications.

4. It is imperative to analyze existing competitive products to provide

important information in establishing product or service
specifications.

5. Generating product concepts is also developing a number of product

concepts to illustrate the types of products or services that are
technically feasible and will best meet the requirements of the target
specifications.

6. Using survey forms, interviews, researches, focus group discussions, and

observations is one way of identifying customer’s needs.

7. Refining product specifications is the basis of input from the foregoing

activities. Final specifications are the result of extensive study, expected
service life, projected selling price among others are being considered in
this stage.

8. Generating product concepts precedes identifying customer’s needs.

9. Reviewing and estimating the economic implications regarding

development expenses, manufacturing costs, and selling price of the
product or services to be offered or provided is part of identifying
customer’s needs.

10. Analyze competitive products - In this final stage of concept development,

you can prepare a detailed development plan which includes list of
activities, necessary resources and expenses, and development schedule
with milestones for tracking progress.

11. The very first step in product development is identifying customer’s needs.

12. Before planning the remaining development project, performing economic

analysis must be done first.

13. After analyzing competitive products, you can now generate product
concepts.
 14. Based on customers' needs and reviews of competitive products, you
can now establish target specifications of the prospective new
product and/or services.

15. Through the process of evaluation between attributes, a final concept

is selected. After the final selection, additional market research can be
applied to obtain feedback from certain key customers.

Additional Activities

Activity 7: Product Conceptualization

Directions: Develop the concept of your product or service by using the process on
the next page. Use bullets in every stage of product conceptualization in listing
important key ideas. Use a separate sheet if necessary.

1. Identify
customer’s
needs
7. Prepare a - 2. Target
development plan - specifications
- - -
- -

6. Refine product 3. Analyze a

specification competitive product
- -
- -

5. Select a product 4. Generate product

concept concept
- -
- -
Answer Key
 Assessment Rubric for Written Discussion

EXCELLENT GOOD POOR

Shows a full Shows a good Does not seem

CONTENT
understanding of understanding of to understand
KNOWLEDGE
the topic. parts of the topic. the topic well.

Does not
Presents all Presents some
ORGANIZATION present ideas
ideas in an of the ideas in
OF IDEAS in an
organized way. an organized
organized way.
way.
Most sentences
Sentences are Sentences
are well-
well-constructed, have
constructed, with
with standard significant
standard spelling
GRAMMAR & spelling and grammar or
and grammar
SPELLING grammar (not the spelling errors
(not the kinds of
kinds of and/or non-
abbreviations
abbreviations standard
used while
used while texting) English.
texting)

References

https://www.academia.edu/34705203/Lmwellnessmassageg10_151012103134_lv
a1_app
 DISCLAIMER
This Self-learning Module (SLM) was developed by DepEd SOCCSKSARGEN
with the primary objective of preparing for and addressing the new normal.
Contents of this module were based on DepEd’s Most Essential Learning
Competencies (MELC). This is a supplementary material to be used by all
learners of Region XII in all public schools beginning SY 2020-2021. The
process of LR development was observed in the production of this module.
This is version 1.0. We highly encourage feedback, comments, and
recommendations.

For inquiries or feedback, please write or call:

Department of Education – SOCCSKSARGEN Learning Resource Management System (LRMS)

Regional Center, Brgy. Carpenter Hill, City of Koronadal Telefax No.: (083) 2288825/ (083) 2281893
Email Address: