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    Airtel Idea-1 1

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    Baba Kumer
    This document provides a synopsis for a major research project comparing the brand promotion strategies of Airtel and Idea, two major Indian telecommunication companies. The research aims to understand which company has a stronger brand promotion strategy and which factors influence their promotional decisions. It will evaluate how brand promotion impacts sales and determine which features attract customers. The research methodology involves a survey of 50 customers in Indore on their satisfaction with and preferences between the two brands. Limitations include limited data sources and potential response bias.

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    Airtel Idea-1 1

    Uploaded by

    Baba Kumer
    69 views7 pages
    This document provides a synopsis for a major research project comparing the brand promotion strategies of Airtel and Idea, two major Indian telecommunication companies. The research aims to understand which company has a stronger brand promotion strategy and which factors influence their promotional decisions. It will evaluate how brand promotion impacts sales and determine which features attract customers. The research methodology involves a survey of 50 customers in Indore on their satisfaction with and preferences between the two brands. Limitations include limited data sources and potential response bias.

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    airtel___Idea-1__1_ (1)

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    This document provides a synopsis for a major research project comparing the brand promotion strategies of Airtel and Idea, two major Indian telecommunication companies. The research aims to understand which company has a stronger brand promotion strategy and which factors influence their promotional decisions. It will evaluate how brand promotion impacts sales and determine which features attract customers. The research methodology involves a survey of 50 customers in Indore on their satisfaction with and preferences between the two brands. Limitations include limited data sources and potential response bias.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    69 views7 pages

    Airtel Idea-1 1

    Uploaded by

    Baba Kumer
    This document provides a synopsis for a major research project comparing the brand promotion strategies of Airtel and Idea, two major Indian telecommunication companies. The research aims to understand which company has a stronger brand promotion strategy and which factors influence their promotional decisions. It will evaluate how brand promotion impacts sales and determine which features attract customers. The research methodology involves a survey of 50 customers in Indore on their satisfaction with and preferences between the two brands. Limitations include limited data sources and potential response bias.

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    SYNOPSIS FOR MAJOR RESEARCH PROJECT

    ON

    BRAND PROMOTION STRAREGIES A comparative study of Airtel & Idea

    Dissertation Submitted in Partial Fulfillment Of the requirement for the Degree of Master of Business Administration (2009-2011)

    Guided ByDr.Deepa Joshi

    Submitted ByAshok Solank

    CONCEPTUAL FRAME WORK

    From the comparative study of these two Telecommunication service providers Airtel & Idea, we are trying to understand that on Brand promotion s, which company is strong. As we know that Airtel is the biggest telecom service provider of India with 8.17 billion customers in 16 states and Idea has a customer base of 53 million in 9 states in India. From this study the researcher evaluate that on which factors promotion strategy of both the companies are decided? And to what extent it affects sales of a brand, will also figure out that which are the feature which attracts a customer to opt a service provider.

    Research Problems:
    1>what is the impact of Brand promotion on sales of a company? 2> which factors are responsible to decide Brand promotion strategies?

    LITERATURE REVIEW y IDEA Cellular is a publicly listed company, having listed on the Bombay Stock Exchange (BSE) and the National Stock Exchange (NSE) in March 2007. By Idea cellular ltd. y IDEA Cellular is a leading GSM mobile services operator in India with over 53 million subscribers, under brand IDEA. It is a pan India integrated GSM operator covering the entire telephony landscape of the country, and has NLD and ILD operations.

    Bharti Airtel y Airtel comes to you from Bharti Airtel Limited, one of Asias leading integrated telecom services providers with operations in India, Sri Lanka and Bangladesh. Bharti Airtel since its inception, has been at the forefront of technology and has pioneered several innovations in the telecom sector.(2007-08)

    OBJECTIVES y To study the formulation of brand promotion strategy which will enable to meet organizations objectives. y To find out the comparative analysis between brand promotion strategies of idea and airtel.

    y To study the impact of brand promotion on the consumers preference. y To find out which factors are. Considered by the companies while formulating the brand promotion strategies

    RESEARCH METHODOLOGY Moving on with our interest with this industry the researcher was decided to conduct a survey for which we have prepared the following questionnaire to evaluate level of customer satisfaction. Sampling Design Universe: Indore Sample Size: 50 Sample Technique: Convenience Sampling

    LIMITATION: y Limited data source y Biasness of respondents

    QUESTIONNAIRE

    Name: Gender: M / F E-mail ID: Mobile No. : Age Group: a) Below 18 b)18-28 c)28-40 d)Above 40 Occupation: a) Student b) Business c) Service d) Housewife e) Any other: 1. Which Telecom service provider they are using? (i) Airtel (ii) Idea ( iii) Any other 2. Specify your satisfaction with telecom service provider according to the following? Parameter Excellent Good Average Poor Coverage y Tariff plans y Customer care y Availability of recharge vouchers y Flexibility of recharge vouchers y GPRS facility y Other Services 3. Through which media you are getting information about your telecom service provider? (i) TV (ii) Newspaper (iii) Pamphlets (iv) Bill Boards (v) Others (specify)

    4. Compare your telecom service provider with the following & rate them on a scale of 10. Airtel BSNL Docomo Idea Reliance Smart gsm Tata indicom Vodafone 5. Would you change your service provider ? (i) YES (ii) NO 6.How often you face a call drop or any other coverage problem a day? i) Once ii) twice iii) thrice iv) more 7. In your view what suggestions you have for your telecom service provider?

    References
    Webliograbhy: 1. www.wikipedai.com

    2. www.ejournal.com 3. 4. www.pizzahut.com www.indiacatalog.com

    5. www.economictimes.com

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