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    Marketing-Plan Price

    Uploaded by

    Eira Avyanna
    The document contains marketing plans for three businesses - CHEWPAPIE, PIPIMBAP, and BUNCHILICIOUS. Each plan lists the product prices, what customers are willing to pay, competitors' prices, reasons for prices, discounts offered, and credit terms. Discounts are offered to attract new customers and gain loyalty. Credit is provided to schools, loyal customers, and those willing to pay to increase sales and loyalty.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Marketing-Plan Price

    Uploaded by

    Eira Avyanna
    32 views3 pages
    The document contains marketing plans for three businesses - CHEWPAPIE, PIPIMBAP, and BUNCHILICIOUS. Each plan lists the product prices, what customers are willing to pay, competitors' prices, reasons for prices, discounts offered, and credit terms. Discounts are offered to attract new customers and gain loyalty. Credit is provided to schools, loyal customers, and those willing to pay to increase sales and loyalty.

    Original Title

    MARKETING-PLAN_PRICE

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    The document contains marketing plans for three businesses - CHEWPAPIE, PIPIMBAP, and BUNCHILICIOUS. Each plan lists the product prices, what customers are willing to pay, competitors' prices, reasons for prices, discounts offered, and credit terms. Discounts are offered to attract new customers and gain loyalty. Credit is provided to schools, loyal customers, and those willing to pay to increase sales and loyalty.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    32 views3 pages

    Marketing-Plan Price

    Uploaded by

    Eira Avyanna
    The document contains marketing plans for three businesses - CHEWPAPIE, PIPIMBAP, and BUNCHILICIOUS. Each plan lists the product prices, what customers are willing to pay, competitors' prices, reasons for prices, discounts offered, and credit terms. Discounts are offered to attract new customers and gain loyalty. Credit is provided to schools, loyal customers, and those willing to pay to increase sales and loyalty.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    You are on page 1of 3

    Business Name: CHEWPAPIE

    2.3. MARKETING PLAN: PRICE

    1. 2. 3.
    ___CHEWMANGOES_ ___CHEWMALLOWS___ ___CHEWNANA______

    Cost ₱462 ₱327 ₱344

    The price that customers are willing


    to pay ₱30 to ₱35 ₱25 to ₱30 ₱25 to ₱30
    ₱15 for toppings (optional) ₱15 for toppings (optional) ₱15 for toppings (optional)

    Competitors’ prices ₱59 to ₱80 ₱49 to ₱60 ₱50 to ₱70

    Reasons for setting this price Based on the willingness of the To have a affordable price that To be informed and budget
    consumers to pay. our consumer will buy our our products for the costing.
    products.

    Discounts will be given to the First 10 Customer will get 10% Buy 4 pcs for 89 to 99 pesos only Buy one chewnana or
    following customers discount. for Tropa and Family. chewmallow pie get one free
    toppings for students.

    Reasons for giving discounts To attract new and repeat To gain costumer loyalty. For them to save money and
    customers. to market our products.

    Credit will be given to the following Schools, Loyal customers, and Schools, Loyal customers, and Schools, Loyal customers,
    customers consumers who are willing to consumers who are willing to and consumers who are
    pay. pay. willing to pay.

    Reasons for giving credit To have more sales and to gain To have more sales and to gain To have more sales and to
    loyalty. loyalty. gain loyalty.
    Business Name: PIPIMBAP
    2.3 MARKETING PLAN: PRICE

    1. 2. 3.
    SILOG PIPIMBAP TOCIMBAP BEEF PIPIMBAP

    Cost ₱438 ₱488 ₱567

    The price that customers ₱60 to ₱79 for 6 pcs. ₱69 to ₱80 for 6 pcs. ₱90 to ₱100 for 6 pcs.
    are willing to pay

    Competitors’ prices ₱100 ₱110 ₱120


    Reasons for setting this Based on the willingness of To have a affordable price To be informed and budget our
    price the consumers to pay. that our consumer will buy products for the costing.
    our products.
    Discounts will be given to First customer will acquire First 10 customer will have Buy 2 pack of pipimbap for
    the following customers 10% discount. 10% discount. ₱200

    Reasons for giving To attract new and repeat To gain costumer loyalty. For them to save money and to
    discounts customers. market our products.

    Credit will be given to the Schools, Loyal customers, Schools, Loyal customers, Schools, Loyal customers, and
    following customers and consumers who are and consumers who are consumers who are willing to
    willing to pay. willing to pay. pay.

    Reasons for giving credit To have more sales and to To have more sales and to To have more sales and to
    gain loyalty. gain loyalty. gain loyalty.

    Business Name: BUNCHILICIOUS


    2.3 MARKETING PLAN: PRICE

    1. 2. 3.
    UBE BUCHI CREAM CHEESE BUCHI YEMA BUCHI

    Cost ₱221 ₱258 ₱230

    The price that customers ₱10 per piece, ₱50 for 6 pcs. ₱12 per piece, ₱60 for 6 pcs. ₱10 per piece, ₱50 for 6 pcs.
    are willing to pay

    Competitors’ prices ₱134 for 8 pieces ₱169 for 12 pieces ₱250 per box
    Reasons for setting this Based on the willingness of the To have a affordable price that To be informed and budget
    price consumers to pay. our consumer will buy our our products for the costing.
    products.
    Discounts will be given to First 10 Customer will get 10% Buy 8 pcs for 89 to 99 pesos Customer who will purchase
    the following customers discount. only for Tropa and Family. 20 pieces will have 20%
    discount.
    Reasons for giving To attract new and repeat To gain costumer loyalty. For them to save money and
    discounts customers. to market our products.

    Credit will be given to the Schools, Loyal customers, and Schools, Loyal customers, and Schools, Loyal customers,
    following customers consumers who are willing to consumers who are willing to and consumers who are
    pay. pay. willing to pay.
    Reasons for giving credit To have more sales and to gain To have more sales and to gain To have more sales and to
    loyalty. loyalty. gain loyalty.

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