LEMO - CONNECTED N°18 A Magazine by LEMO
LEMO - CONNECTED N°18 A Magazine by LEMO
LEMO - CONNECTED N°18 A Magazine by LEMO
AUTUMN 2022
MAGAZINE
18
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IN THIS MAGAZINE
06 02 T E C H - B I T S F R O M A R O U N D T H E WO R L D
04 L E M O N E WS
GEARED UP FOR HIGH SPEED
06 S P E C I A L F E AT U R E
T H E G R E AT E S T S H OW O N E A RT H
1 0 B R OA D C AS T I N G T H E M O S T P O W E R F U L
FO OT BA L L L E AG U E
16 1 3 T H E L E M O G R O U P TO S E RV E 5 B I L L I O N FA N S
16 SAU B E R T E C H N O LO G I E S
W H E N F O R M U L A O N E I S O N LY T H E B E G I N N I N G
20 THORNHILL MEDICAL
M O B I L E L I F E S U P P O RT
24 L E M O H I S TO RY
1 9 7 2 - T H E S TA RT O F A C L AS S I C A M E R I C A N
S U C C E S S S TO RY
20
I M P R E S S U M
EDITORIAL BOARD
Alexandre Pesci, Judit Hollos Spoerli,
Nicolas Huber, Cédric Savioz, Peter Dent
WRITER
Nicolas Huber
TRANSLATOR
Judit Hollos Spoerli
GRAPHIC DESIGN
Thierry Winzenried
Caroline Ray
| IN THIS MAGAZINE
CONNECTED | #18 | AUTUMN 2022
TECHNOLOGY
AT THE HEART
OF SPORT
Always find a solution. Be successful We are also present at the high-
in difficult conditions. Push back limits. est level of football : LEMO solutions
Strive for excellence. In fact, modern have been equipping cameras and
technology and sports are driven by broadcasters as well as the largest
basically the same motivation. If not stadiums – those of the prestigious
the same obsession. Premier League, along with the latest
architectural marvels built for the next
At LEMO, we perfectly identify with World Cup in Qatar.
high-level athletes. We have sup-
ported them and their performance Hence, we contribute quite concretely
for many years. Citius, Altius, Fortius to the “ greatest show on Earth ” (see
(Faster, Higher, Stronger) : since the our special feature on page 6). For us,
Atlanta Olympics in 1996, practi- just like for the players, it means both
cally all the cameras broadcasting a reward for all the hard work and
the Olympic Games have been fitted pressure for high performance where
with LEMO HD connectors. failure is not an option.
01
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TECH-BITS
FROM AROUND
© AIRYACHT
N°1 N°2
02 | TECH-BITS
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THE WORLD
© NASA/JPL-Caltech/MSSS
T E C H - B I T S | 03
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GEARED UP
FOR
HIGH SPEED
LEMO has launched its all-new USB 3.1 connectors supporting a transfer speed of up to 10 Gb/s. Just like its Single
Pair Ethernet connectors, they represent another important milestone in the Group’s already long experience in
rugged and durable high-speed data transfer solutions.
In order to meet the demand, industrial communication protocols – combining the exceptional ruggedness, reliability, and durability
Ethernet and USB are the most widely used – evolve continuously, of its Push-Pull connectors with the USB 3.1 protocol enabling a
enabling increasingly higher transfer speeds. They change so rap- transfer speed of up to 10 Gb/s.
idly, that even the official definition of “ high speed ” (25 Mbps+) has
been outperformed by today’s standards reaching 400 times faster The shielding of the two 3.1 pairs ensures optimum protection
speed. & signal integrity. They are also equipped with a pair of USB 2.0 con-
tacts to ensure backwards compatibility as well as two low voltage
Once the protocols agreed, connector market leaders have been power contacts.
competing to propose the best solutions and LEMO has been riding
high on the “ high speed ” evolution market for almost 15 years. It The USB 3.1 is available for a large variety of models. For indoors
will continue to do so, by launching this autumn all new connectors applications, the solid B Series (IP50). For outdoors applications
and extreme environments, the K Series and the more compact
T Series, both of them certified IP66 to IP68.
04 | LEMO NEWS
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The brand new USB 3.1 (in the middle), an SPE (to the left)
and an M Series Ethernet 10G Base-T4 : LEMO’s latest high-speed solutions.
SPE is an increasingly important variant of Ethernet transmission. LEMO then developed connectors specifically dedicated to high
Using only two twisted copper wires (transporting up to 50 W speed. In 2012, a type A USB 2.0 with ratchet mechanism (the
power) such cables offer slower transfer speed than non-SPE LM.U2A) for increased ruggedness (M Series). Three years later,
(1 Gb/s vs. 10 Gb/s), but they are more flexible, compact, lightweight the faster Ethernet 10G Base-T4 (size 2-514) – including a new
and cost effective. These are some reasonable arguments why M Series as well as a screw-coupling W Series (withstanding up
the automotive industry – whose big cars can embark over 2 km to 30 bar pressure).
and 50 kg of cables – was the first to adopt it. The SPE is also
widely used in other applications, such as railways or industrial All these models still feature in the LEMO catalogue, alongside
automation. the new USB 3.1 and Ethernet SPE. This is of course not the end
of the story : the Swiss group’s R&D team is already working on its
LEMO SPE connectors are proposed in B, K and T Series. There are next generation high-speed solutions.
two variants : one with a single SPE (size 0-511) and another, more
specific, comprising two SPE (size 1-512). LEMO does not only propose connectors. A high-speed perfor-
mance can only be reached if all components within the interconnect
With its latest USB and Ethernet models, LEMO continues an solution are optimised and matched. To avoid any disappointing
already long-established expertise in high-speed data transmission. experience, LEMO offers customer specific cable assembly solutions
In fact, it goes back to 2008, with standard connectors complying manufactured in-house. n
with the protocols applied at the time (USB 2.0, 480 Mbps and
Ethernet 1000 Base-T4, 1 Gbps).
L E M O N E W S | 05
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THE
GREATEST
SHOW ON
EARTH
A rectangular-shaped grass field, two goals, a ball, twenty-two players : both
the setting and the actors are ready for performance. Football is the most
popular show on Earth, the FIFA World Cup in Qatar will have proven
it once again. The unstoppable rise of the “ beautiful game ” is closely linked
with that of television and broadcasting. So, just like the players, this special
feature will zigzag between grass pitches and television screens.
PAGE 08
06 | T H E G R E AT E S T S H O W O N E A R T H
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In 1955, the UEFA decided that national associations (and not pub-
lic television) would have full power to authorise or not broadcast-
ing football matches. Thus, even major international matches were
denied coverage, much to the dismay – and even anger – of fans and
television viewers.
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Technologies have turned football into “ the biggest show on “ Football is not for women ! ” is still a common remark. It is quite sur-
Earth ”. n prising, as women used to play the game since antiquity and have
been playing modern football since its creation. Women’s teams
have existed since the late 19th century in England, where there
was even a golden age of women’s football (50,000 spectators at
a match in 1920)… until the English Football Association banned
women from its stadiums between 1921 and 1970.
It was also in 2022 that the latest Women’s European Cup took
place. Organised in its birthplace, England and won by the English
team, it triggered strong enthusiasm, widely ignoring all gender
issues. n
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BROADCASTING
THE MOST POWERFUL
FOOTBALL LEAGUE
Manchester United’s legendary Old Trafford, one of the stadiums equipped by TTL Video.
Manchester United with its home ground Old Trafford, nicknamed To keep its special status, the Premier League must guarantee a
“ Theatre of Dreams ” ; Anfield, legendary home of Liverpool F.C. and great show. On the football pitch, by attracting the biggest stars
countless others. English clubs are the Mount Olympus of football, and playing an intense attacking game. In its stadiums, constantly
and their stadiums are respected temples. improved, when not completely rebuilt (nine new stadiums since the
creation of the Premier League in 1992). And, on a global scale, by
Broadcast in more than 210 countries, the prestigious Premier capturing every move and every emotion, transforming them into
League is followed by over 3.2 billion people around the world Hollywood drama.
(source Nielsen). Not to mention the spectators watching the
matches in pubs or on mobile media. Its cumulative television At the heart of this international show, there is a small British com-
broadcast rights could easily amount to 4 billion dollars. pany of 12 people.
10 | T H E G R E AT E S T S H O W O N E A R T H
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What does permanent cabling actually mean ? It sounds quite sim- “ Time is always my biggest worry ! ”, says the chief engineer. To keep
ple : “ We install all the necessary cables for broadcast units. They the deadlines, the small company needs sometimes 30 or 40 extra
don’t need to bring their own cables to lay them before the matches staff.
(and withdraw them after the matches). They arrive and connect
themselves onto the existing network, it is as simple as that. ” As always with the Premier League, the mission is not an easy one,
given the large-scale organisation.
This permanent network links the parking area of the stadium,
where the broadcast companies’ OB vans arrive, with all the sources : In fact, the installations are usually intended for not only one but
cameras and microphones, press rooms, commentators’, and inter- seven broadcasters (two British, five foreign) working simultane-
view booths, etc. ously. The Premier League’s camera plan includes 41 locations and,
most of the time, at least twenty cameras are used for shooting a
The preparation of a match coverage is hence greatly facilitated. match.
Broadcasting is safer and more reliable, and the stadiums and sur-
rounding public areas are tidy and free from miles of cables lying all Inside of the stadiums, there are two hard-wired TV studios for
over the floor. shooting and five hard-wired interview booths. There are seven
pitch-side locations equipped for interviews before and after the
Once the installation is ready, TTL Video also provides maintenance, matches. Sorry, ten locations : “ Requested by the Premier League,
which is absolutely necessary, since part of the cables is outdoors we are in the process of installing three more in each stadium for the
(in England’s notoriously wet climate), where they are stepped all 2022-23 season ! ” (This being the latest example of an “ upgrade ”
over and dragged on the ground. This means considerable risk for provided by TTL).
sensitive fibre optics. “ So, we check and clean all the cables and
connectors twice during the championship, in every stadium. ” It is Every single location, linked through the vast network, is wired for
out of the question for dust to compromise the show. image, sound (comments, interviews, ambient noise…) and power
supply (lights, equipment…). With duplications for double security.
Major transformations, such as upgrades of the broadcast system, A total of over 300 cables makes up a stadium’s broadcast installa-
must be carried out during the off-season, when the stadiums tion, including 70 fibre optic cables.
are empty. A 10 to 12-week break fully loaded for TTL Video –
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In a stadium, such as Nottingham Forrest’s, equipped by TTL Video The powerful league is of course always on the lookout for inno-
this year, 95 km permanent cabling was necessary. This was by vation. 8 years ago, it tested 3D broadcasting – “ It didn’t take off
far not a record for the company. “ Tottenham Hotspurs’ stadium and I don’t see it coming back ! ” says Bewsey. They tried “ Player
is a special case since it also hosts some NFL American football Cam ” which made it possible to follow a selected player (sometimes
matches. The system is more complex and requires more equip- interesting, but often boring). They tried 360-degree images ena-
ment. We have laid 600 cables that make up a total length of over bling the spectator to look around. – “ A fun gimmick : the images
200 km ! ” of the normal broadcast are much better ! ”. And the “ 360° replays ”
freezing an action and observing it from every angle – “ they are
Such installations generate a number of decisive benefits for the very interesting and could become permanent ”. The “ Spidercam ”,
powerful Premier League. enabling Hollywood-type travelling shots above the players, is often
used for big important games.
“ They made it possible very early on to broadcast worldwide, con-
sistent and more personalized experience ” explains Bewsey. “ By On the broadcasting side, they are trying to further simplify the
multiplying commentator booths, studios and pitch-side interview installation. There are tests to connect certain cameras via 5G.
locations, the Premier League enables television broadcasting Remote production is also being considered. “ For which the con-
companies to provide content that reaches and connects much tent captured in the stadiums would be uploaded in the cloud.
better with their audiences. ” A French television channel can for Broadcasters could get access from their HQ and wouldn’t need to
example interview a French player, while a Korean broadcaster inter- send their production tracks on site ”, explains Stefan Bewsey.
views a Korean player, which is much more engaging than a unique
broadcast for all audiences. Infrastructures and equipment keep evolving, but they serve the
same purpose as at the time of the Premier League’s creation 30
The technical quality is also optimised and perfectly broadcast. years ago : to propel British football superheroes into even more
Television viewers are increasingly immersed thanks to sound qual- homes all over the world. And to confirm the Premier League’s status
ity. The images shot and broadcast in 4K (“ 8K is probably the next as the most powerful sports league in the world. The football show
step ”) are rich with vivid colours and seize even the leaves of grass must go on. n
around the players’ feet.
© TTL Video
Finally, more equipment also enables improved production and var-
ied scenarios. Long gone, the static film sequences shot with static
cameras almost exclusively from the stands !
BROADCAST CABLES
FOR WIMBLEDON
Launched in 1877, the Wimbledon championships are the oldest TTL Video spent a full month this year laying 270 cables for the
tennis tournament in the world. Also being one of the four Grand new installation. The system is even more important than that of
Slam tournaments, they are widely broadcast. However, as they are a Premier League stadium, since there is not only one pitch, but 18
organised over only a fortnight (last week of June, first week of July), courts broadcast simultaneously ! Just like Premier League’s HDTV
the venerable institution had never deemed it necessary to install cameras, Wimbledon’s are connected by LEMO solutions. n
permanent cabling. Recently, they have changed their mind.
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Qatari stadiums (caption showing Stadium 974) have all been equipped
with LEMO connectors and NORTHWIRE cables.
Launched in 1930 in Uruguay and held every four years, the Football World Cup
has missed only two editions (1942 and 1946 because of the Second World War).
So, this year’s FIFA World Cup in Qatar will be the 22nd edition. It is the first one
to be held in an Arab country and, for climate reasons, the first one organised
in winter.
FIFA estimate a record number of 5 billion television viewers will follow the tourna-
ment. No need to tell you that any broadcast interruption would create quite a stir
around the world. It is out of the question to miss out on a decisive moment. LEMO
is among those who keep watch.
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The eight Qatari stadiums have been equipped with permanent This must imply a large number of people as well. How many will
broadcast infrastructure, which was installed by system integrators be participating in shooting the images and broadcasting them
assigned by the Supreme Committee for Delivery and Legacy and towards the rest of the world ?
supervised by local broadcaster BeIN and Al Kass. All of them will
use LEMO Group solutions : the stadiums have received an aver- From cameramen behind the main stadium cameras, those with
age of several hundred LEMO 3K.93C connectors terminated to a camera on their shoulder, the cable-cam operators, the drone
thousands of metres of SMPTE cable. A significant amount of this operators, the sound engineers, producers, directors, and edi-
SMPTE cable being supplied from NORTHWIRE, the Swiss group’s tors, all the way to on-site technicians, and many more ; hun-
US cable factory. dreds of people are involved in the process of making the show.
Broadcasting is a huge operation.
This is of course not a simple trial : LEMO has been a leader in inter-
connect solutions for the broadcast industry for several decades. It Why did you choose LEMO Group solutions ?
is the creator of the 3K.93C Series, adopted as a global standard
for HDTV television (read more in “ 1995 - How the TV Revolution LEMO connectors are a standard in the broadcast industry. The
Started ” in CONNECTED 17). Today, the Group’s solutions equip quality level of the product is amazing, and customer support is
most TV studios in the world as well as major entertainment and absolutely on the highest professional level.
sports infrastructures.
How about NORTHWIRE cables ? They are quite “ young ”, since
AVC Doha-Qatar, one of the integrators in charge of guaranteeing they were developed in 2017 by LEMO’s US factory and the
the zero-defect broadcast of this World Cup, in cooperation with World Cup is their first major application.
LEMO Middle East, has equipped three of the eight Qatari stadi-
ums. We have asked its Managing Director Tom Smider about this It is true that other brands of SMPTE cables are better known
special mission. and established in the Middle East market. However, based on
unquestionable LEMO quality, we decided to go for NORTHWIRE
You are working for billions of “ end customers ” … does this put any cables. We made a great effort – with LEMO’s help – to pres-
particular pressure on you ? ent them and convince the client with technical data and other
proofs of quality and reliability. Our decision was the right one :
Tom Smider : This broadcast installation should be reliable all the way
– from the camera position to your TV screen at home. Every single
detail of the system requires specific attention and care.
All the positions, especially the primary camera locations will have
at least one spare connection point for redundancy. The reason for
this is the absolute rule in broadcasting “ The show must go on ” !
At home you will never get the feeling that anything is wrong or
missing.
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their quality is excellent, they are sturdier, easier to pull and much
easier to terminate. All of this has been well proven by the testing
and usage during the inauguration of Lusail stadium, the biggest of
the World Cup 2022.
Yes, indeed. After the installation, testing, certifying and handover The mantle of the Lusail Iconic stadium.
of the system, maintenance is the most critical part. Maintenance of
a broadcast system – especially of the SMPTE connection points –
require precision, skills, proper tools, and test equipment. So, trained
personnel is the biggest challenge. Connector manufacturers are the
ones who have the best know-how about these components, thus
working with the LEMO team for the maintenance plan is a must.
5 billion
television viewers
1,5 million
spectators
64
games
32
teams
28
days
8
stadiums
1
world champion
© AVC Doha-Qatar
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WHEN
FORMULA ONE
IS ONLY
THE BEGINNING
Freshly created Sauber Technologies promises its customers the know-how, equipment, and technologies of 30 years’
experience in Formula One. High-end additive manufacturing and wind tunnel tests, among others.
Austrian hydraulic turbines, Swiss wheelchairs, a 70-year-old Ferrari 340, potato cultiva-
tion in Germany, a Hawaiian triathlon, a Formula 1 team… what do they have in common ?
All of them have encountered complex technological challenges, which were successfully
addressed by a small cutting-edge company in Hinwil, nestled in the countryside near Zurich.
At the time of our interview for this article, Sauber Technologies had a staff of about sixty,
but it has probably grown in numbers since then. “ We are experiencing a great demand ”,
smiles COO Christoph Hansen, a mechanical engineer. “ We hire new people every month… ”
Specialised staff, from production workers to engineering PhDs, has been recruited in
Switzerland, but also in Italy, UK, Germany and even in India. The company’s mission : use
Formula One means, technologies and mindset to address the technical challenges of a wide
range of businesses.
The Sauber name is well-known in the world of motorsport. It is the name of the founder,
Peter Sauber, a motorsport enthusiast, who started designing race cars back in 1970 and
won the legendary 24 Hours of Le Mans race with Mercedes. This exceptional trajectory
has also been familiar with the premier class : Sauber launched a private Formula One team
in 1992, partnered with BMW in 2005, then became independent again, before signing a
partnership with Alfa Romeo in 2018.
Meanwhile, Sauber’s financial means have increased. A new factory was built, still in Hinwil,
and the company became known as the Sauber Group. Sauber Motorsport was created in
2001, Sauber Engineering (3D printing) and Sauber Aerodynamics (testing) in 2017. Today,
the first one directs and operates Alfa Romeo F1 Team ORLEN. The other two merged in
2022 to become Sauber Technologies.
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rials R&D department. “ Its scope covers all steps, from development
to product qualification. ”
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CONNECTING
© Sauber Motorsport
THE ALFA ROMEO
F1 TEAM ORLEN
Developing and operating Formula One cars is a mission under very
high pressure. For sure, Sauber Motorsport knows something about
this : it designs and manufactures the C42 of the Alfa Romeo F1 Team
ORLEN. Every component is well thought, analysed, and tested. But
also the electric and electronic parts, including connectors.
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MOBILE
LIFE
SUPPORT
MOVES® SLC™ has been deployed in Ukraine, just like in other armed conflicts and disaster
operations. It provides critical care assistance to wounded, in situations where it would be
available much farther away and potentially too late. An innovative solution created by
Canadian company Thornhill Medical.
It is only in war that both sides of human ingenuity coexist so brutally. On the one side, it
innovates to wound and kill, on the other it heals and saves lives. Side by side, but viscerally
opposed.
Dr. Joe Fisher is devoted to the light side of human ingenuity, medicine. His research at
Toronto’s University Health Network has made major breakthroughs in understanding the
absorption and use of oxygen by the body. Then, based on the results, he developed new,
highly efficient methods of delivering oxygen to patients.
In 2004, together with other physicians and engineers, he created a company to develop
solutions based on his innovations. He named it after the Toronto neighbourhood where he
still lives – Thornhill Medical.
Meanwhile, the studies conducted by Dr. Fisher started drawing attention from the US
Marines. They had been looking for solutions to reduce the use of large, heavy and poten-
tially explosive oxygen tanks transported by their medical teams to military operation sites.
“ At first, they asked us if we could prove that it was possible to ventilate patients using
much less oxygen ”, says Veso Tijanic, COO of Thornhill Medical. “ We proved it. Then, they
asked us whether we could develop a device for this. Finally, whether we could integrate
other functionalities into this device. ”
20 | THORNHILL MEDICAL
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© Thornhill Medical
These back-and-forths lasted about 5 years, gradually combining (high FiO2) and redistributes only the strict minimum to the patient.
science and technology. It resulted in a very first product, launched Moves SLC operates with significantly less oxygen than required by
in 2011 : MOVES®, an innovative portable life support unit. traditional open-circuit ventilators. This is so little that a small oxy-
gen-concentrator - integrated into Moves SLC, that extracts oxygen
This cooperation has also deeply transformed Thornhill Medical. from ambient air - is sufficient. No need for supplies from large oxy-
“ We used to see ourselves as an R&D laboratory, we have now also gen tanks.
become a medical device manufacturer ! ” says Tijanic.
Yet, Moves SLC is more than an innovative ultra-efficient ventilator,
Whilst the US Marines started using Moves, Thornhill Medical says Veso Tijanic, “ it is a complete life support device ”. In addition
continued to innovate. In 2017, it launched an enhanced version, to its integrated oxygen concentrator, it also includes suction and
MOVES® SLC™. several sensors that monitor vital signs and brings it all together via
a unique interface, that can be operated on the device or by a mobile
Today, the Canadian company employs a staff of about 70. It contin- touch screen.
ues to do research and development with its own team and partners
around the world, publishing regularly in scientific journals. It has The user can intubate a patient and monitor its ventilation (FiO2,
sold Moves SLC around the world and launched two other solutions, ETCO2, SpO2, ABP and other indicators) in addition to the patient’s
MADM™ and ClearMate™ (see page 22). temperature (two sensors), blood pressure (internal and external)
and 12-lead ECG. The evolution of these measurements can be fol-
Just like these two products, the heart of Moves SLC is a technology lowed over the last 24 hours.
stemming directly from Dr. Fisher’s research in breathing sciences.
It includes a ventilator operating in circular-circuit : it recovers the
oxygen expired by the patient, carefully controls its concentration
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All of this, in a device measuring only 84 cm x 14 cm x 25 cm, weigh- The challenge was successfully overcome : “ Moves is designed
ing about 21 kilos (including interchangeable batteries) which can under the highest industry standards and has been tested and
be slung across the shoulder. fully certified by various regulatory bodies. ” It has been certified
MIL-STD-810G, a ruggedness US military standard, verified by
“ Moves SLC represents no more than 30 % of the volume and over twenty different tests (acoustic vibration, explosive atmos-
weight of traditional equipment – ventilator, concentrator, suction, phere, etc.).
monitoring device ” adds the COO. Integrating various technologies
in such a compact, lightweight package was, without surprise, a The device is hence approved for use – not only transported, but
major challenge for the engineers. Still, not the most difficult one. actually used on a patient – in various helicopters, aircraft and land
vehicles. And this makes a world of difference for Tijanic. “ Critical
Making medical device components capable of withstanding care, such as we provide, normally requires specially equipped facil-
extreme conditions will have been even more complex. “ Traditional ities or vehicles. With Moves SLC, any place or vehicle – even civilian
technologies were designed to function in hospitals ” explains Veso - of sufficient size, is an opportunity for treatment. ”
Tijanic. “ Moves must function in the middle of military operations,
and be resistant to vibrations, crashes and shock, continue operat-
ing smoothly in sandstorms or in the rain, in temperatures between
-26°C and +54°C .”
© Thornhill Medical
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In July this year, the US army published a report summarizing its Thornhill is also exploring another solution for cases where no
medical modernization strategy. The 22-page report confirms the experts are available on spot. Last April, a Moves SLC was used in
need for ever more lightweight, compact and cost-effective tech- a demonstration of “ remote control of ventilators & infusion pumps
nology. It also mentions the use of artificial intelligence for more to support disaster care ”. Operators based in Seattle successfully
autonomous monitoring of the patients’ medical condition. Thornhill controlled remotely a device based in Toronto. Science-fiction thus
is exploring the AI angle. becomes science, and turns into reality.
“
There isn’t always a qualified expert available everywhere ” The Canadian company continues innovating to heal and save lives
explains Tijanic. “ AI could ensure the optimum settings of the device, on rough chaotic terrain and in the most extreme and unpredictable
and then modify these depending on how the patient’s condition circumstances. It is driven by medical and technological progress. It
evolves. ” is also driven by a many-thousand-year-old trend : humans will likely
never stop waging war. n
Thornhill Medical’s mobile life support device can be easily slung across the shoulder by medical rescue teams.
© Thornhill Medical
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1972
THE START OF
A CLASSIC
AMERICAN
SUCCESS STORY
The story of LEMO’s conquest of the New World began with two converging paths : LEMO USA
and NORTHWIRE, both of them started, by coincidence, in 1972. United since 2014, they now
have a 100 years of combined expertise in interconnect solutions in the US market.
The first trajectory began in the cool climate of Osceola, Wisconsin, not too far from
Minneapolis. Ormund Kravik was already 59 when he founded a company there, designing
and manufacturing power cables. As a tribute to the area and to his origins (his parents
immigrated from Norway), he named the company NORTHWIRE.
The second trajectory started at the same time, 2577 km from Wisconsin, in the California
heat. LEMO’s sales director Walter Straessle travelled there personally to launch the Swiss
company’s first office in the US. He convinced LEMO’s CEO Marcello Pesci to set up the com-
pany on the West Coast – a brilliant intuition, since it is right here that the global centre for
innovation, the Silicon Valley would soon arise. Straessle hired Bob Wersen, an engineer man-
aging a small connector workshop in Berkeley and LEMO’s US subsidiary was officially born
in early 1972. Wersen would be its first representative and subsequently its first director.
LEMO started by setting up a sales office and establishing the inventory in a rented space to
meet the growing demand. The growth was phenomenal and every 2 to 3 years there was a
need for extra space and expansion. Finally, it was decided to build a first US factory in Santa
Rosa, inaugurated in 1983. LEMO USA’s current headquarters were built in 2000 in Rohnert
Park, California. (Continued on page 27)
24 | LEMO HISTORY
CONNECTED | #18 | AUTUMN 2022
T H E L E M O G RO U P
I N T H E U SA TO DAY
SUBSIDIARIES
2
Y E A R S O F CO M B I N E D
E X P E RT I S E
100
L E M O STA F F
I N RO H N E RT PA R K (C A)
145
N O RT H W I R E STA F F
I N O S C EO L A (W I)
A N D SA N TA T E R E SA (N M)
310
L E M O H I S T O R Y | 25
CONNECTED | #18 | AUTUMN 2022
LEMO has a strong presence in the medical market, but also in test Have the LEMO Group’s resources also boosted NORTHWIRE’s
& measurement, defence, and aerospace. We are equally well posi- innovation ?
tioned in the crewed & uncrewed vehicles (UAV) market which has
been strongly developing due to drones being used more and more Yes, indeed. LEMO has for instance asked NORTHWIRE to design
extensively in farming, police surveillance, security… The autono- an SMPTE cable for its HDTV broadcast connectors – NORTHWIRE
mous vehicle market (our connectors are in Lidar applications) is too had never worked with fibre optics before – as well as a PTE cable
young to be dominant but is highly innovative and promising. for medical connectors. We could introduce the SMPTE cable into
the market and we are now producing major quantities for football
At NORTHWIRE, we are working on very specific applications, stadiums in the Middle East (see special feature on page 13). Our
namely in the medical field, industrial motor drives and heavy farm- medical cable BioCompatic was also launched, and more and more
ing equipment – our cables are used in GPS and vision systems of customers have been using it instead of their standard silicone
tractors. solutions.
Why was it decided in 2019 to have one common president for What is the near future of the LEMO Group in the USA ?
LEMO USA & NORTHWIRE ?
We continue to promote our most promising markets. For
In order to further develop synergies targeted at the time of the NORTHWIRE cables, it is namely in farming heavy equipment
acquisition in 2014. Products and markets being very different, we (unfortunately they don’t use a lot of our connectors). For LEMO,
have worked hard to get the sales and marketing of our two compa- we will focus especially on CHIP manufacturing. It is a market on the
nies together. Now we collaborate on joint opportunities : our sales move right now : US manufacturers are updating their production
teams can go to the customer and focus on complete interconnect methods ; they relocate their plants in new countries. These changes
solutions. in equipment create opportunities for placing our interconnect
solutions with a major competitor advantage : we can rely on the
With good results ? enormous experience acquired by LEMO in the European market. n
26 | LEMO HISTORY
CONNECTED | #18 | AUTUMN 2022
1996 was an important milestone in LEMO’s American journey : the The shift in market positioning accelerated in the nineties when
Atlanta Olympic Games were the very first sports events in the world Mark Kravik took over the leadership from his father. He invested a
to be filmed in HD, and it was LEMO who designed the connectors lot of time and effort in order to succeed, by hiring dedicated staff
enabling this incredible feat (see “ 1995 – How the TV Revolution and building a new, larger and better adapted factory, inaugurated
Started ” in CONNECTED 17). After this successful world first, the in 1998 in Osceola.
LEMO solution became the standard for HDTV and has established
itself gradually in the studios and major sports and cultural infra- NORTHWIRE began designing and producing more and more com-
structures (see special feature page 6). plex, custom solutions - control cables for the machine business,
manufacturing and process automation of industrial, aerospace,
In parallel, over the last decades, LEMO has continuously strength- defence and energy applications. Around 2010, the company also
ened its high-end market position and has proven itself as the con- entered the medical market with power and data cables for the
nector benchmark for demanding applications and harsh environ- diagnostic industry. Its reputation became well proven, within the
ments. From the International Space Station to submarines, from US market.
Formula One to operating theatres, LEMO solutions are recognized
for their ruggedness and reliability. However, the success was still This is the point where the two paths finally merged.
solely about connectors and LEMO continued to search for cables
that could match the quality of its products to provide US customers Between the leader in high performance connector solutions seek-
with complete solutions. ing to acquire a complex cable manufacturer and a complex cable
manufacturer who needed resources and a network to grow, the
With a view to master every step of its value chain, LEMO has been areas of complementarity were obvious. The same quest for the
searching to integrate its own cables into its offering. perfect quality, common fields of application, the same family values
and a lot of synergies.
Meanwhile, NORTHWIRE had developed a great deal since the
seventies. In the early days, it used to design and manufacture sim- In 2014, Katina Kravik, NORTHWIRE’s CEO and granddaughter of
ple solutions such as low voltage power cables for vacuum cleaners. the founder signed an agreement with Alexandre Pesci, LEMO’s CEO
Gradually, it abandoned the commodity market and repositioned and grandson of the founder, and the US company joined the Swiss
itself in more complex solutions, with higher added value. group. The first synergies were promptly exploited, LEMO entrust-
ing its new subsidiary with the creation of medical and broadcast
cables for its connectors.
L E M O H I S T O R Y | 27
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