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    Product Philosophy - Edited

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    Austine Omondi
    Apple uses a product philosophy focused on innovative features to dominate the tech industry. They concentrate on design, software, and placing products in movies and TV shows to communicate their value. While this strategy has been successful, competitors offering lower prices has challenged Apple. To address issues, Apple needs to shift from focusing solely on the products they deem suitable and instead understand customer needs.

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    Product Philosophy - Edited

    Uploaded by

    Austine Omondi
    26 views4 pages
    Apple uses a product philosophy focused on innovative features to dominate the tech industry. They concentrate on design, software, and placing products in movies and TV shows to communicate their value. While this strategy has been successful, competitors offering lower prices has challenged Apple. To address issues, Apple needs to shift from focusing solely on the products they deem suitable and instead understand customer needs.

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    Apple uses a product philosophy focused on innovative features to dominate the tech industry. They concentrate on design, software, and placing products in movies and TV shows to communicate their value. While this strategy has been successful, competitors offering lower prices has challenged Apple. To address issues, Apple needs to shift from focusing solely on the products they deem suitable and instead understand customer needs.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    26 views4 pages

    Product Philosophy - Edited

    Uploaded by

    Austine Omondi
    Apple uses a product philosophy focused on innovative features to dominate the tech industry. They concentrate on design, software, and placing products in movies and TV shows to communicate their value. While this strategy has been successful, competitors offering lower prices has challenged Apple. To address issues, Apple needs to shift from focusing solely on the products they deem suitable and instead understand customer needs.

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    1

    Product Philosophy

    Institutional Affiliation

    Student’s Name

    Course

    Date
    2

    Product Philosophy

    Apple uses the product philosophy as a critical marketing philosophy to ensure they

    continue to dominate in the tech industry, producing electronics, software, and online services.

    With this philosophy, the company assumes that its consumers are not sure of want; as a result,

    they install lucrative and innovative features on their products (Dudovskiy, 2021). With this

    philosophy, apple has been able to dominate most of the tech industry, displaying an almost

    monopolistic behavior towards other players in the industry. The strategy used by Apple has so

    much paid up to the extent that the company hardly conducts sales promotions as part of its

    marketing strategy.

    In actualizing the product philosophy, the firm has concentrated on specific strategies that

    help them sustain its market while attracting new customers (Kotler, 2018). Apple is a design

    firm, media platform, competent software developer, and computer manufacturer. With all these

    operations, the firm cost-effectively communicates its value proposition to the target audience.

    As such, the firm has been able to evade price wars by competitors such as Samsung and

    Microsoft. Apple is guided by a value proposition: "beautiful design that works right out of the

    box with ever-smaller packaging.” The company has equally made fortunes with this philosophy

    through the effective placement of its products (Patel, 2018). Apple has had its products placed

    in various movies, and the reviews are overwhelming. The placement has been done in several

    films and TV shows. The placement is usually so strategic and is done by celebrities who have a

    large following on social media platforms. Boyhood and Saturday Night are some of the shows in

    which Apple has placed its products. Advanced features and specifications of Apple products

    have seen positive reviews that point to high quality and lead to increased market share.
    3

    The firm has, however, had its share of woes operating in the stiffly competitive

    environment. While producing iPods, a distinctive feature is iTunes, with which the company

    makes fortunes. This fortune has, however, not been long-lasting as content creation companies

    and music labels have raised concerns about threats imposed by Apple in dominating digital

    music. Moreover, competition is stiff in the same sector as firms such as Napster and Walmart

    have inconvenienced the operations of Apple in this sector. This is because some of this digital

    music stores offer downloads at discounted prices while others do it for free (Kalyani, 2018). In

    dealing with this problem, Apple has tried to diversify its products and innovate new products,

    which has been expensive. The most viable solution to these woes that Apple has experienced

    over time is a change of strategy and perhaps trying to adopt other marketing philosophies. The

    firm should begin working on customers' needs rather than investing much in the product they

    deem suitable for them (Kotler, 2018). It is perhaps the right time for Apple let consumers

    choose what they want.


    4

    References

    Dudovskiy, J. (2021) Apple marketing strategy: A brief overview. https://research-

    methodology.net/apple-marketing-strategy-an-overview/

    Kalyani, P. (2018). Walmart and Flipkart: The Biggest Deal in Indian E-com Startup

    Market. Journal of Management Engineering and Information Technology, 5 (4), 1, 13.

    Kotler, P., Keller, K. L., Ang, S. H., Tan, C. T., & Leong, S. M. (2018). Marketing management:

    an Asian perspective. Harlow: Pearson.

    Patel, N. (2018) “7 Key Strategies That You Must Learn from Apple’s Marketing” Neil Patel

    Digital,  Available at: https://neilpatel.com/blog/7-key-strategies-that-you-must-learn-

    from-apples-marketing/

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