Assignment 1

Assignment

Business Management System

Fujitsu UK & Ireland

Student’s Names

Total Quality Management

MGT 406

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Table of Contents
Introduction.................................................................................................................................................3
Question 1: Fujitsu UK & Ireland BMS......................................................................................................3
Fujitsu UK & Ireland Code of Ethics......................................................................................................4
Compliance with laws.........................................................................................................................4
Human Rights......................................................................................................................................4
Competition.........................................................................................................................................4
Property Rights Policy.........................................................................................................................4
Bribery.................................................................................................................................................5
Conflicts of Interest.............................................................................................................................5
Insider Trading....................................................................................................................................5
Asset and Financial Protection............................................................................................................5
Confidentiality.....................................................................................................................................6
Political Payments and Activities........................................................................................................6
Communication...................................................................................................................................6
Implementation....................................................................................................................................6
Fujitsu UK & Ireland Health & Safety Policy.........................................................................................7
Digital Business Solutions.......................................................................................................................8
Optimized Business Models................................................................................................................8
Innovation Centers...............................................................................................................................9
Automated Operations.........................................................................................................................9
AI & Analytics....................................................................................................................................9
Optimized Problem Solving...............................................................................................................10
Blockchain Technologies...................................................................................................................10
Implementing Fujitsu UK & Ireland BMS in the Public Sector.............................................................10
Question 2: Link Between Process Framework in Fujitsu and BMS Deployment.....................................11
Continuous Development and Improvement.........................................................................................12
Product and Process Evaluation.........................................................................................................12
Continuous Service Improvement......................................................................................................13
Community Development and Investment.........................................................................................13
Combined Process Approaches..........................................................................................................14
Responsible Business Approach........................................................................................................14
Robust Management Team....................................................................................................................15
Operating Practices................................................................................................................................15

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Integrated Quality Management System................................................................................................15

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Introduction

A business management system (BMS) refers to top-level tools adopted by an

organization to help make decisions during the planning and implementation of the

organization's strategies (Brocke & Rosemann, 2015). The strategies entail the processes,

policies, guidelines, procedures, practices, and any other activity related to the management of

the organization. A Business Management system will give a reliable procedure to successfully

implement strategic and tactical decisions for the organization to ensure that the goals of the firm

are met as well as satisfying all customer needs. A good BMS gives managers a tool for

planning, controlling, and monitoring various processes to ensure continuous improvement of the

organization and improved business performance.

Fujitsu UK & Ireland employs over 9,000 employees and integrates information, people

and infrastructure through advanced digital technologies (Fujitsu UK : Moving Forward for a

Sustainable World, n.d.). The company pays keen interest to the management of its resources

using a reliable BMS approach. The approaches include the use of policies that ensure

employees and other stakeholders adhere to socially acceptable practices.

Question 1: Fujitsu UK & Ireland BMS

The BMS of Fujitsu UK & Ireland clearly defines the nature of the business conducted by

the organization. Through different policies, the organization complies with the laws of

particular countries in which it has operations. At Fujitsu UK & Ireland, the Chief Executive

Officer (C.E.O) takes the responsibility to stipulate various ethical aspects of the

organization(Operating Practices : Fujitsu UK, n.d.-a). The C.E.O ensures that all employees are

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educated about the policy and comply with laws at all times. As a result, it increases Fujitsu UK

& Ireland's trust, confidence, and reputation in the face of all stakeholders.

Fujitsu UK & Ireland Code of Ethics

The policy is associated with;

Compliance with laws

Every employee is required to comply with the laws applicable to organizations,

governments, statuses, or treaties. The employees are educated to understand the necessary laws

that pertain to the operation of the business and by all means, Fujitsu does not violate the laws

through the actions of the employees (CODE OF ETHICS POLICY Policy Statement, 2012).

Human Rights

Fujitsu UK & Ireland complies with the United Nations principles regarding human

rights and ensures that all stakeholders are treated fairly and respected (CODE OF ETHICS

POLICY Policy Statement, 2012).

Competition

The company ensures that it engages in fair competition in all the markets it operates. All

the company employees ensure that they comply with the relevant regulations regarding

competition in a timely and proper manner (CODE OF ETHICS POLICY Policy Statement,

2012).

Property Rights Policy

Fujitsu UK & Ireland safeguards the intellectual properties of its business and those of

partner companies. The corporation recognizes its intellectual rights and ensures that it upholds

the respective rights of others. There is an Intellectual Property Management Policy that

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stipulates the rules followed when handling intellectual property rights (Operating Practices :

Fujitsu UK, n.d.-b).

Bribery

Fujitsu UK & Ireland operates based on the prices and quality of its solutions and

products. All stakeholders are prohibited from taking or giving any bribe in form of monetary

value, or any form. Employees linked to Fujitsu through intermediaries, consultants, or any other

third must as well comply with the bribery regulations at all times (CODE OF ETHICS POLICY

Policy Statement, 2012).

Conflicts of Interest

Employees or any stakeholder are restricted by Fujitsu UK & Ireland not to engage in a

situation that violates the interests of the organization or those of other stakeholders. On

suspicion of such conflict, the affected parties must immediately report to the line manager. The

policy also requires all employees, despite their levels and ranks not to use their role position,

corporates facilities, or information to behave in ways that are contrary to the company’s

obligations, or gain benefits for their relatives, friends, or themselves (CODE OF ETHICS

POLICY Policy Statement, 2012).

Insider Trading

The corporation requires all employees to comply with the policies restricting insider

trading of Fujitsu Securities. Consequently, employees should be keen to ensure that they don’t

breach such laws or involve themselves in the dealings (CODE OF ETHICS POLICY Policy

Statement, 2012).

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Asset and Financial Protection

Fujitsu UK & Ireland stipulates financial and accounting procedures that must be

observed in all dealings. Any payment advanced to third parties must be duly authorized and

transparent according to the organization’s accounting and authorization procedures. The policy

also restricts employees to lease, dispose or use the organization’s assets for other purposes

except transactional purposes related to Fujitsu’s businesses (CODE OF ETHICS POLICY

Policy Statement, 2012).

Confidentiality

Employees are required to comply with the policies that ensure private information

regarding customers or employees is adhered to. The corporation’s confidentiality policies are

applicable in countries that do not have such laws, as long as Fujitsu UK & Ireland operates in

those countries (CODE OF ETHICS POLICY Policy Statement, 2012).

Political Payments and Activities

Fujitsu UK & Ireland restricts donations of any form to political parties, people, or

offices. In cases of political donations, Fujitsu requires (CODE OF ETHICS POLICY Policy

Statement, 2012).

Communication

The corporation has the responsibility to ensure that the policy is communicated to all

employees and respective stakeholders (CODE OF ETHICS POLICY Policy Statement, 2012).

Implementation

Employees are expected to raise concerns or questions regarding the Code of Ethics

policy to the respective line managers. Unethical conduct must be then reported to the respective

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line managers and no tolerance for any employee who violates the policy (CODE OF ETHICS

POLICY Policy Statement, 2012).

Fujitsu UK & Ireland Health & Safety Policy

The BMS at Fujitsu UK & Ireland ensure that they take all measures for protecting the

health of all employees. The policy also ensures the protection of the health of all those in

contact with the corporation’s business. The management recognizes the improved employee

performance associated with observed health standards. All the stakeholders are expected to

discharge their safety and health responsibilities effectively, ensuring that all of them understand

and manage safety standards (HEALTH & SAFETY POLICY Policy Statement, n.d.).

To effectively achieve the management of health and safety at the company, Fujitsu UK

& Ireland fosters a culture that prioritizes safety, well-being, and health of employees, as well as

ensuring reduced injury risks at the workplace. The organization actively manages safety and

health risks by promoting attitudes regarding the identification and reduction of risks. Fujitsu UK

& Ireland creates awareness among all employees concerning safety and health, developing a

competitive workforce that prioritizes health and safety. In addition, the organization sets and

documents the necessary objectives regarding health and safety and communicates to the

employees appropriately (HEALTH & SAFETY POLICY Policy Statement, n.d.).

The policy is supported by other subsidiary procedures such as those that govern the

global operations. The subsidiary policies ensure that Fujitsu observes safety and health

standards at the headquarters, business divisions, contract, site, or country levels. Any company

willing to partner with Fujitsu UK & Ireland must have a BMS that observes health and safety

standards, before they venture into joint business (HEALTH & SAFETY POLICY Policy

Statement, n.d.).

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The Health & Safety Policy is approved by the board of the company. the board ensures

that the company operates while observing the highest safety and health standards. The board

members ensure that the policy is effectively implemented in their respective business units.

There is also the Fujitsu Safety Management System which is approved by the board to stipulate

rules and regulations for implementing the health and safety policies in the organization

(HEALTH & SAFETY POLICY Policy Statement, n.d.).

Digital Business Solutions

Fujitsu UK & Ireland has developed a set of innovative solutions to its business process

that delivers agile results. There are the Minimum Viable Products and Proofs of Business

solutions that integrate innovative technologies to provide the best customer services. Fujitsu's

digital business solution uses advanced digital technologies such as blockchain, quantum

computing, IoT, embedded entrepreneurial culture, and analytics to continuously accelerate the

digital transformation of organizations (Digital Business Solutions: How Fujitsu Works with

Customers : Fujitsu Ireland, n.d.).

Optimized Business Models

Fujitsu differentiates from competitor companies by providing its customers with an

integrated, co-created, and optimized business model, that accelerates digital transformation.

Fujitsu uses an end-to-end business approach to accelerate digital transformation, and ensure

continuous improvement of the existing business processes. The company’s Human-Centric

Experience Design (HXD) initiative allows delivery and management of digital changes. The

HXD provides Fujitsu with the following benefits;

i. Understanding business challenges arising from the organization’s strategy

ii. Look at the challenges of the organization from different perspectives

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iii. Integrate technology and business expertise to build rapid concepts.

iv. Come up with mutual work plans for experimentation.

Innovation Centers

Fujitsu has a specialized team headquartered in Brussels that ensures there is extensive

evaluation and examination of blockchain technology. The innovation center constituent

members from other professions were selected by Fujitsu to collaborate with the company’s

experts. Besides, there is an AI Centre in Paris that works to improve human intelligent digital

solutions. Fujitsu invests heavily in digital technologies, especially the addition of €4 million to

its Global innovation center in Vancouver. The center is meant to increase the company’s

strategic decisions regarding artificial intelligence.

Automated Operations

Fujitsu has utilized digital technologies such as Robotics Process Automation (RPA) to

help customers to enhance its workforce. The processes automate business decisions by

involving human-technological interactions. The automated processes work based on the

emulated human processes to improve process support and accuracy.

AI & Analytics

Fujitsu UK & Ireland utilizes data analytics to achieve analysis of real-time data, thus

improving business growth. Other organizations rely on Fujitsu analytics and AI to generate

maximum returns from investments by prioritizing data analysis in their processes. The

processes help companies improve operations efficiency, reduce risk and fraud, as well as

increase customer engagement. The use of AI & Analytics helps other sector players such as

legal to speed up the classification of legal documents. The process has helped doctors answer

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questions regarding their patients effectively. Also, the process has helped the military reduce

terrorism by using semantic techniques.

Optimized Problem Solving

Fujitsu utilizes quantum-based technologies to solve complex problems. The Digital

Annealer approach gives the organization the ability to solve complex problems containing many

variables using digital circuits. The problems require more time when solved using classical

approaches.

Blockchain Technologies

Blockchain technologies offer two parties desiring to stay anonymous confidence to

interact. The blockchain technologies provided by Fujitsu UK & Ireland eliminate the necessity

of trusted third parties during transactions or the exchange of goods and services. The technology

provides high transparency and reliability through the record of past transactions for verification

and record of data.

Implementing Fujitsu UK & Ireland BMS in the Public Sector

The Fujitsu UK & Ireland is a reliable BMS that can be used by companies in the public

sector to make informed decisions, regarding their operations. Firms can use the organization’s

code of ethics policies to ensure that they engage in ethical business practices. The public sector

will understand the importance of conducting business while adhering to the laws and

regulations governing business operations in various places. Other policies such as those

governing bribery will allow firms in the public sector to ensure there is fairness in all their

operations. The policies protecting human rights ensure that employees of firms in the public

sector are aware of the importance of human rights in the operations of businesses and how that

affects business performance.

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Another important aspect of the Fujitsu UK & Ireland BMS is that it recognizes the

importance of the safety and health of employees in promoting a conducive work environment.

The health and safety policies of Fujitsu can be implemented by the public sector to ensure that

employees or any other stakeholder associated with the business avoid health and safety risks in

the workplace, thus reducing injuries and deaths in the workplace. The management, especially

the senior executive such as the board of directors should be drivers of implementing successful

BMS in an organization. As from the Fujitsu case, the management and the board of directors

ensure that the policies are effectively implemented and the necessary measures are taken to

ensure continual improvement of the business processes. The public sector should emulate

Fujitsu by giving the senior management the responsibility to implement, measure, and control

the performance of the BMS approaches.

The public sector can use the digital solutions process of Fujitsu UK & Ireland to

improve service delivery in various economic sectors. AI & Analytics can be used by local

security agencies to improve security in the respective locations. Similarly, firms can use

automated processes to speed up the service delivery and customer engagement processes in the

organization. The public sector will make informed decisions based on real-time data when using

AI & Analytics technologies utilized by Fujitsu.

Question 2: Link Between Process Framework in Fujitsu and BMS Deployment

The BMS approach adopted by Fujitsu plays a critical role in determining its success.

The company operates in a competitive market, but through the use of various policies that

govern its operations, Fujitsu has managed to achieve prosperity in the various markets. The

policies and processes at Fujitsu are top management responsibilities ensuring that they are

effectively implemented and managed. There is the use of a top-down approach, ensuring

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successful responsibility division among the various departments. The continuous review and

reports regarding the policies also ensure appropriate policies are implemented.

The process framework and the BMS at Fujitsu are linked based on the market nature in

which the organization operates. The market is associated with rapid changes and is often

unpredictable, making Fujitsu develop a BMS that is flexible and can be improved to fit existing

market conditions. Managers in different countries adopt different policies and do not depend on

those stipulated by the management board (Operating Practices : Fujitsu UK, n.d.-b). the process

framework of Fujitsu focuses on aligning the various processes to the operating model of the

firm, but ensuring only a single manager is responsible for every process. BMS deployment at

Fujitsu includes the following activities;

Continuous Development and Improvement

The organization works to achieve quality assurance in its BMS. There is a need to

ensure quality products and services through proper policy implementation. The process

includes;

Product and Process Evaluation

Fujitsu ensures that it continuously improves processes and products through the use of

digital technologies and smart manufacturing approaches. One of the applied manufacturing

technologies includes the use of the COLMIA process simulator (Smart Manufacturing Solution

FJVPS : Fujitsu Global, n.d.). The department responsible for production at Fujitsu creates a bill

of materials that utilize different manufacturing process information. The system allows

individuals to alter the bill of materials information, and as a result, allows them to change the

assembly methods, detect problems, and apply effective assembly processes.

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The COLMINA tool creates an instruction video for the assembly of parts. The video is

displayed on an LCD on the production line’s workbench. The video helps workers to effectively

operate each manufacturing process. Besides, the video records the process times, which is

important for inspection and process evaluation.

Continuous Service Improvement

Fujitsu UK & Ireland achieve continuous service improvement by focusing on the

businesses of its customer more than its IT. The company focuses on maximizing the value

created by IT more than just producing products for the sake of production. As part of the

corporation’s BMS approach, Fujitsu developed Sense and Respond approach, which was

effective on the company’s Service Desk. The approach requires agents to attend to customer

calls, spending time to assess the impact the problem can have on the general business. From the

assessment, Fujitsu stipulates measures to avoid the re-occurrence of the problem again, thus

reducing customer complaints by more than 50%. The Sense and Respond approach has helped

Fujitsu UK & Ireland to achieve a closer link with customers. Additionally, the process has led to

service improvement, reduced costs, and reduced time wastage.

Community Development and Investment

As a method for implementing the health and safety policies of Fujitsu UK & Ireland, the

company recognizes the effects of a healthy and safe community. In a bid to create shared value

for all Fujitsu stakeholders, the company works with hundreds of businesses as well as trains

young individuals. As part of the BMS approach, there is a need to solve social problems both at

the local and global levels.

The community development and investment approach is based on four core themes;

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i. Digital Inclusion- Fujitsu strives to reduce computer illiteracy and ensure more

people have access to technological knowledge.

ii. Social Innovation- Partner with institutions and research centers to find solutions for

social challenges such as the aging population.

iii. Youth Employment- Create employment opportunities for the young generation, thus

responding to the social problem of increased unemployment rates.

iv. Voluntary Society Support- Connect with the local community thus engaging in

strategic decisions to solve societal problems.

Combined Process Approaches

Fujitsu UK & Ireland has a desire to develop powerful products that stand out from those

of competitors. Considering the competitive market of Fujitsu UK & Ireland, combining

approaches has helped the company to keep up with the government demand and those of

individuals.

The cloud-native approach adopted by Fujitsu UK & Ireland helps the company develop

a robust, responsive, and scalable application in private, public, and hybrid environments. The

process is secure and guarantees maximum security, especially the protection of customer

personal information. The combined process achieves quick processes while maintaining the

required ethical practice regulations (Accelerate Application Development : Fujitsu UK, n.d.).

Responsible Business Approach

Sustainability is the heart of Fujitsu UK & Ireland business operations. The company

believes that for it to succeed, there is a need to support society with its active technologies and

services. The sustainability approach is based on three perspectives; Earth and Mankind's

development to ensure the environmental impact as a result of Fujitsu operations is minimized.

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The second perspective is sustainable improvement in the digital society. Fujitsu UK & Ireland

ensures that information Technology resources are handled safely, just like water and energy.

The third perspective is adherence to human rights. The third perspective is in line with the

human rights policy of the company. besides, the perspective emanates from Fujitsu UK &

Ireland’s signatory as UN Global Compact principles. The principles dictate anti-corruption

measures that create a link with the bribery policy of the organization. Fujitsu UK & Ireland has

adopted a Global matrix and regularly reviews the social responsibilities while identifying

improvement concerns (Community Plan Fujitsu UK & I Principles The EMEIA Ambition: Four

Objectives, n.d.).

Robust Management Team

The management team of Fujitsu UK & Ireland comprises line managers and heads of

departments, including a board of directors. The team is categorized according to the department

or regions in which the company has operations (IT Services Leadership Team : Fujitsu UK,

n.d.). The management team extends training to the employees regarding the policies and other

regulations affecting the company’s business. The management ensures that the employees are

reminded of their responsibilities in ensuring a safe and healthy workplace. The management

links the BMS process and the deployment of the approaches through training and

empowerment.

Operating Practices

The supply chain activities of Fujitsu UK & Ireland are integrated to ensure that the

company has full access to its suppliers and customers. The company works closely with

suppliers to ensure that the supply chain companies uphold the corporate values and the

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principles governing procurement activities (Operating Practices : Fujitsu UK, n.d.-b). The

process ensures the company observes all its ethical codes and other business standards.

Integrated Quality Management System

The integrated Quality Management System ensures that Fujitsu UK & Ireland complies

with the legal and ethical regulations. The system entails the various policies, key processes, and

other guidelines regarding the business processes of Fujitsu UK & Ireland (Continuous Service

Improvement - Fujitsu Ireland, n.d.). The system ensures continuous improvement of the process

and proper deployment of the organization’s BMS. As a result, Fujitsu has maintained high-

quality products and increased quality service delivery to its customers.

Goal Oriented Businesses

Fujitsu engages in businesses that are driven by a specific goal. The company utilizes

data and AI to accelerate digital transformation. The “Design the Trusted Future by Data X AI”

framework supports the deployment of goal-oriented businesses. The process is used to enhance

the BMS process of digital solutions, under AI and Analytics, and allows organizations to

capture and implement data effectively (Data × AI Accelerates DX Realization (Part 1): What Is

a Goal-Oriented Business? And How Does It Maximize Data Value? : FUJITSU BLOG - Global,

n.d.). The captured data is used to improve business operations and processes. The framework

contains standardized processes that must be followed to achieve the organization's goals and

includes supporting technologies.

Conclusion

A Business Management System is a crucial tool required by all organizations in the

formulation and implementation of their business processes. The BMS identifies critical

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procedures and guidelines needed to accelerate the business forward and achieve the firm’s

strategic objectives. The case of Fujitsu UK & Ireland shows a perfect example of a

comprehensive BMS. It encompasses policies, processes, and support programs that help the

company achieve its objectives. Fujitsu adopts various strategies to ensure it fits in all business

contexts and complies with legal and ethical practices governing business operations in various

contexts. The BMS should be deployed effectively and business processes linked with the BMS

of the organization. Organizations should adopt the quality management system of Fujitsu to

compete appropriately and increase returns on their investments.

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References

Accelerate Application Development : Fujitsu UK. (n.d.). Retrieved October 1, 2022, from

https://www.fujitsu.com/uk/services/application-services/development/

Brocke, J. vom, & Rosemann, M. (2015). Business Process Management. In Wiley Encyclopedia of

Management (pp. 1–9). John Wiley & Sons, Ltd.

https://doi.org/10.1002/9781118785317.weom070213

CODE OF ETHICS POLICY Policy Statement. (2012).

Community Plan Fujitsu UK & I Principles The EMEIA Ambition: Four Objectives. (n.d.).

Continuous service improvement - Fujitsu Ireland. (n.d.). Retrieved October 1, 2022, from

https://www.fujitsu.com/ie/different/sr/

Data × AI Accelerates DX Realization (Part 1): What is a goal-oriented business? And how does it

maximize data value? : FUJITSU BLOG - Global. (n.d.). Retrieved October 1, 2022, from

https://corporate-blog.global.fujitsu.com/fgb/2020-01-29/data-ai-accelerates-dx-realization-part-

1-what-is-a-goal-oriented-business-and-how-does-it-maximize-data-value/

Digital Business Solutions: how Fujitsu works with customers : Fujitsu Ireland. (n.d.). Retrieved

October 1, 2022, from https://www.fujitsu.com/ie/themes/digital-business-solutions/customers/

Fujitsu UK : Moving forward for a sustainable world. (n.d.). Retrieved October 1, 2022, from

https://www.fujitsu.com/uk/

HEALTH & SAFETY POLICY Policy Statement. (n.d.).

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IT Services Leadership Team : Fujitsu UK. (n.d.). Retrieved October 1, 2022, from

https://www.fujitsu.com/uk/about/local/leadership-team/

Operating Practices : Fujitsu UK. (n.d.-a). Retrieved October 1, 2022, from

https://www.fujitsu.com/uk/about/local/corporate-responsibility/responsible-business-report/

operating-practices/

Smart Manufacturing Solution FJVPS : Fujitsu Global. (n.d.). Retrieved September 30, 2022, from

https://www.fujitsu.com/global/solutions/industry/manufacturing/monozukuri/productline-fjvps/

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