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    Advertising Art Direction - Week 3 - Student Work

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    Neko Magi
    This 3-sentence summary provides the key details about the document: The document discusses a group work assignment for an Advertising Art Direction course at the Technological University of the Philippines. Students are asked to read an article about the best ads in the Philippines from 2021, then answer questions analyzing one of the ads discussed in the article. The questions focus on understanding the ad's producer, purpose, target audience, content, persuasive techniques used in the words and images, truthfulness, and the student's opinion of the ideas presented.

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    Advertising Art Direction - Week 3 - Student Work

    Uploaded by

    Neko Magi
    73 views2 pages
    This 3-sentence summary provides the key details about the document: The document discusses a group work assignment for an Advertising Art Direction course at the Technological University of the Philippines. Students are asked to read an article about the best ads in the Philippines from 2021, then answer questions analyzing one of the ads discussed in the article. The questions focus on understanding the ad's producer, purpose, target audience, content, persuasive techniques used in the words and images, truthfulness, and the student's opinion of the ideas presented.

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    Advertising Art Direction_Week 3_Student Work

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    This 3-sentence summary provides the key details about the document: The document discusses a group work assignment for an Advertising Art Direction course at the Technological University of the Philippines. Students are asked to read an article about the best ads in the Philippines from 2021, then answer questions analyzing one of the ads discussed in the article. The questions focus on understanding the ad's producer, purpose, target audience, content, persuasive techniques used in the words and images, truthfulness, and the student's opinion of the ideas presented.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    73 views2 pages

    Advertising Art Direction - Week 3 - Student Work

    Uploaded by

    Neko Magi
    This 3-sentence summary provides the key details about the document: The document discusses a group work assignment for an Advertising Art Direction course at the Technological University of the Philippines. Students are asked to read an article about the best ads in the Philippines from 2021, then answer questions analyzing one of the ads discussed in the article. The questions focus on understanding the ad's producer, purpose, target audience, content, persuasive techniques used in the words and images, truthfulness, and the student's opinion of the ideas presented.

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    © All Rights Reserved
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    Republic of the Philippines

    Technological University of the Philippines


    College of Architecture and Fine Arts

    Subject: Advertising Art Direction


    Subject Professor/Instructor: Jeanne Leanne S. Diquit
    Semester: First Semester
    School Year: 2022-2023

    Week No. 3
    Student Work

    This is a group work

    “Good design is obvious. Great design is transparent.”— Joe Sparano

    Art Direction is the marriage of art and design to strategy in the development of advertising creative
    ideas. Today’s advertising concepts are highly visual in nearly every medium. Art directors play a key role
    in pushing brands into a compelling and memorable place in the minds of consumers. In this course, you
    will learn the principles of design, layout, typography, photography, and illustration used to craft the look
    and feel of a brand, as well as the strategic thinking necessary to use art direction to advance advertising
    concepts.

    Instructions

    1. Click the link below and read the article “adoboPicks: Industry leaders give us their Best Ads of
    the Philippines 2021” by Adobo Magazine.
    2. Answer the following questions.

    Who produced the ad?


    What was the communication situation?
    Purpose What is it trying to get the viewer to do?
    Audience Who is the target of this ad?
    Subject What is this ad about? What product, service, or idea is it selling?
    Type What kind of ad is it? How does this type of ad persuade people?
    How do the words try to convince the viewer? (Slogans, questions, appeals, etc.)
    How do the images try to convince the viewer? (Lines, colors, composition, etc.)
    How truthful or misleading is this ad? Explain.
    Do you like how the ideas were presented in the ad?

    Note: Turn in your output in PDF format and please submit your work on time.

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