Dana Point Listing Presentation: Prepared Especially For

Dana Point Listing Presentation
August 9, 2011
Prepared especially for:

Dana Point, CA
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Homes Media Solutions All Rights Reserved. The accuracy of all information is deemed reliable, but is not guaranteed.
Personal and Professional Information
August 9, 2011
Dana Point, CA
We appreciate the opportunity to present our marketing plan and analysis to you. The real estate market is changing everyday. Weve put together this comparative market analysis to give you the most up-to-date information available about what is happening in your market area. Some of the properties included in this analysis vary in size and amenities in comparison to your home. To account for these differences weve gone the extra step and included an adjusted market analysis for you, along with a standard statistical analysis. This adjusted market analysis will more accurately indicate a price range in todays market place based on factors like the neighborhood you live in, the actual size of your home, and its specific amenities. This comparative market analysis will provide you with the information necessary to indicate an appropriate price range for your property in todays market. It is very important that we price your home correctly and get your home in "showcase" condition. There are many competing homes on the market, all at different price ranges. Buyers understandably are very selective. The best-looking and competitively priced homes will attract the most qualified buyers. The following pages outline our analysis of the current market conditions, the market value of your home, and our plan to market your home to the widest possible audience in the quickest amount of time. Thank you again for this opportunity. We look forward to a successful partnership. Sincerely,
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Comparative Market Analysis Explanation

The remainder of this presentation contains information that will enable us to compare your home to others like it in the market place. This comparison will help us decide the fair market value for your home in the current market. Once we have decided on a price and tested it, changing market conditions may require adjustments to the price to remain competitive. This comparison is called a comparative market analysis (CMA). It uses the most current and reliable information from the Multiple Listing Service (MLS), real estate firms, and title companies in this community. The homes included in this analysis are a sampling of properties in the area that are currently for sale or that have recently sold. They provide us a base line from which to begin our comparison. Other factors considered in this comparison are square footage, location, amenities, the physical condition of your property, and the effects of any existing financing on your home. At times, the term "fair market value" causes confusion. The definition has three basic parts particular house current condition time frame (usually 30 to 90 days). Put simply, fair market value is the price at which a home will sell within a reasonable amount of time. This CMA will allow us to figure, using the above information, the fair market value for your home. Remember this is just an estimation and the price could vary up or down depending on the motivation of the buyer, seller and any fluctuations in the market.
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Comparable Property Details
Map of Comparable Properties
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Comparable Property Details
Comparable Properties Map Listing Index

Order #
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Address
25081 Sea Vista Dr 25248 Brigantine Dr 25101 Sea Vista Dr 25311 Mainsail Dr 32772 Galapagos Ln 33882 Diana Dr 32522 Via Los Santos 33112 Palo Alto St 33862 Pequito Dr 25692 Eastwind Dr 23921 Wanigan Way 33311 Big Sur St 32941 Staysail Dr 33831 Colegio Dr 32005 Avenida Evita
Date Listed
7/20/2011 4/19/2011 8/3/2011 2/23/2011 1/10/2011 4/1/2011 11/1/2010 7/28/2011 3/1/2011 1/5/2011 5/31/2011 2/15/2011 5/19/2011 2/2/2009 2/15/2011
Listing Price
$544,900 $555,000 $699,000 $589,000 $699,000 $699,999 $450,000 $499,000 $525,000 $550,000 $725,000 $459,900 $549,000 $550,000 $597,000
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Market Analysis
Comparable Property Statistics

Active Properties
Number of Listings Lowest List Price Average List Price Highest List Price Average Price/SqFt Average DOM 3 $544,900 $599,633 $699,000 $308 34
Expired Properties
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Market Analysis
Comparable Property Statistics

Pending Properties
Sold Properties
Number of Listings Lowest Sold Price Average Sold Price Highest Sold Price Average Price/SqFt Average DOM 4 $470,000 $502,525 $535,000 $266 40
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Market Analysis
Summary Analysis
Listing Category Lowest Price

Active Expired Pending Sold Total Averages $544,900 $589,000 $450,000 $470,000 $513,475
Highest Price Average Price

$699,000 $699,999 $725,000 $535,000 $664,750 $599,633 $662,666 $549,800 $502,525 $578,656
$/SqFt
$308 $299 $252 $266 $281
DOM
34 60 81 40
40
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Market Analysis
Sold Property Analysis

Address 33311 Big Sur St 32941 Staysail Dr 33831 Colegio Dr 32005 Avenida Evita Sold Averages
List Price
$459,900 $549,000 $550,000 $597,000 $538,975
Sold Price
$480,100 $525,000 $470,000 $535,000 $502,525
DOM
59 7 26 69 40
% Chg
4.39 % -4.37 % -14.55 % -10.39 % -6.23 %
$/SqFt
$309 $256 $276 $236 $269
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Preparing Your Home For Sale
Why do you need a Real Estate Professional

Do you really have all the time, energy, information, resources, and contacts to properly market and sell your home? Would the process be a smooth one? Would it give you more time to focus on your personal life? Would you be able to get the best price for your home? Below we have listed just a few areas in which we believe a real estate professional truly earns their commission:
When the property is marketed with the help of a qualified real estate professional, you avoid allowing strangers into your home. Real estate professionals will generally pre-screen and accompany qualified prospects through your property. This increases your safety and allows for any last minute preparation.
A real estate professional is best suited to determine a pricing strategy for your property. You dont want to miss opportunities by overpricing or undervaluing your property. Knowledge about the surrounding areas, pricing trends, local information, and experience will ensure you are getting the best price for your home.
A real estate professional has many ways to effectively market your property. Proven marketing methods include flyers, open houses, the internet, local newspapers, and listing in the local Multiple Listing Service (MLS). There is a common misconception that advertising sells real estate. The NATIONAL ASSOCIATION OF REALTORS studies show that 82% of real estate sales are the result of contacts through previous clients, referrals, friends and family, and personal contacts. Keep in mind, advertising is only one part of marketing. The choice of media and frequency of advertising depends a lot on the home and specific market. Overexposure of a property in any media may give a buyer the impression the property is distressed or the seller is desperate. A qualified real estate professional will know when, where and how to advertise your property. Marketing also includes the exposure of your home to other real estate professionals and the general public. In many markets over 50% of real estate sales are cooperative sales; that is, a real estate professional other than yours brings in the buyer. Your real estate professional acts as the marketing coordinator, disbursing information about your property to other real estate professionals through the MLS, open houses, and office meetings. Preparation is critical to marketing your property effectively. A real estate professional is best suited to recommend repairs and cosmetic work that will significantly enhance the salability of your home.
Your real estate professional can assist you with objectively evaluating every buyer's proposal without compromising your marketing position. This initial agreement is only the start of a process that involves appraisals, inspections, and financing - and a lot of potential obstacles. Your real estate professional can help you write a legally binding agreement that will be more likely to make it through this complicated process.
Between the initial sales agreement and closing/settlement, questions may arise. For example, unexpected repairs are sometimes required to obtain financing or a concern with the title could potentially be uncovered. The required paperwork alone is intimidating for most sellers. Your real estate professional is the best person to objectively help you resolve these issues and move the transaction to closing/settlement. Your real estate professional can also meet with other professionals involved in the transaction process. Their industry contacts can make sure any unforeseen issues are handled reliably and quickly.
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Comparable Price Analysis
Comparable Price Analysis

Low Price Average Price High Price
Sold Price $470,000 $502,525 $535,000
Price per Sq.Ft. $276 $266 $236
Approx. Market Value
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Selling Price vs. Timing
You need to price your home prudently from the beginning, when buyer interest will be high. Timing is very important in real estate. The above graphic shows the importance of placing your property on the market at a realistic price from the start. A home attracts the most excitement and interest when it is first placed on the market for sale. A home has its greatest chance for selling when it is newly listed. Pricing your home correctly, from the start, will help it sell in the shortest possible time frame.
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Maximizing First Impressions

Exterior and Curb Appeal
Experts say most buyers make their decision at first sight.
General Exterior
Prospective buyers will react well to signs your home has been meticulously maintained. Manicure landscaping: mow, edge and water lawn, trim hedges, weed and fertilize flowerbeds, and prune trees. Keep driveway clean and free of parked cars, and keep the garage door closed. Repair or replace loose or damaged roof shingles. Minimize cracks or crumbling on walkways, walls, or steps, and keep them clean and free of obstructions like toys or snow. Items from RVs to waste cans left out can contribute to a cluttered or busy appearance. Make sure that from the street, your property appears clear. Inspect appearance of interior window coverings from the curb. Repair any peeling paint or loose caulking on windows or other areas. Take steps to eliminate insect or rodent pests. Pick up after your pets and neighborhood animals. While agents work the lockbox for a key, buyers have idle time to notice details. Apply a fresh coat of paint to the front door. Consider adding pots of flowering plants in the entryway if weather permits. Eliminate cobwebs and groom doorway area windows, porch light, or decorative glass.
Doorway
Interior Appeal
Once inside, experts say most buyers are reaffirming their curbside decision.
Clean, Clear, Light and Bright
Give every room in the house a thorough cleaning and remove all clutter. Hiring a cleaning service may pay for itself by adding to a buyers perceived value of your home. For a sleeker, more spacious look, consider placing furniture from crowded rooms in storage. Clear kitchen counters of everything other than perhaps a few pretty items. Ask yourself: In a model home, would a professional decorator put your choice of items out on the counter? Remember, closets will be opened! Keep closets, cupboards, and even your attic orderly and neat. Since you're anticipating a move anyway, consider holding a garage sale or boxing and storing unused belongings. If necessary, repaint or clean/replace dingy, soiled or strongly colored walls, and window and floor coverings with a light, neutral shade. Bright rooms look bigger, and neutral colors help buyers envision their own furnishings and dcor. Repair dripping faucets, burned out light bulbs, or cracked windowpanes. Repair cracks, holes or damage to plaster, wallboard, wallpaper, and tiles. Subtle scents of potpourri in bedrooms or baths and fresh baked cookies or cinnamon in the kitchen can make your home more inviting. Keep an attractive set of towels in each bathroom to be brought out only for showings.
Warm and Homey
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