230117-Unwto-Barometer-January-2023-New Release

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WORLD

TOURISM NEWS
ORGANIZATION RELEASE
MADRID, 17 JAN 2023

Tourism Set to Return to Pre-Pandemic Levels in


Some Regions in 2023

Madrid, Spain 17 January 2023 – After stronger than expected recovery in 2022, this year
could see international tourism arrivals return to pre-pandemic levels in Europe and the
Middle East. Tourists are nonetheless expected to increasingly seek value for money and
travel closer to home in response to the challenging economic climate.

Based on UNWTO’s forward-looking scenarios for 2023, global international tourist


arrivals could reach 80% to 95% of pre-pandemic levels this year, depending on the
extent of the economic slowdown, the ongoing recovery of travel in Asia and the Pacific
and the evolution of the Russian offensive in Ukraine, among other factors.

All regions bouncing back

According to new data UNWTO, more than 900 million tourists travelled internationally
in 2022 – double the number recorded in 2021 though still 63% of pre-pandemic levels.
Every global region recorded notable increases in international tourist numbers. The
Middle East enjoyed the strongest relative increase as arrivals climbed to 83% of
pre-pandemic numbers. Europe reached nearly 80% of pre-pandemic levels as it
welcomed 585 million arrivals in 2022. Africa and the Americas both recovered about
65% of their pre-pandemic visitors, while Asia and the Pacific reached only 23%, due
to stronger pandemic-related restrictions which have started to be removed only in
recent months. The first UNWTO World Tourism Barometer of 2023 also analyses
performance by region and looks at top performers in 2022, including several
destinations which have already recovered 2019 levels.

UNWTO Secretary-General Zurab Pololikashvili said: “A new year brings more reason for
optimism for global tourism. UNWTO anticipates a strong year for the sector even in the
face of diverse challenges including the economic situation and continued geopolitical
uncertainty. Economic factors may influence how people travel in 2023 and UNWTO
expects demand for domestic and regional travel to remain strong and help drive the
sector’s wider recovery.”

Chinese tourists set to return

UNWTO foresees the recovery to continue throughout 2023 even as the sector faces
up to economic, health and geopolitical challenges. The recent lifting of COVID-19
related travel restrictions in China, the world’s largest outbound market in 2019,

WORLD TOURISM ORGANIZATION (UNWTO) - A SPECIALIZED AGENCY OF THE UNITED NATIONS


C/ POETA JOAN MARAGALL 42, 28020 MADRID, SPAIN. TEL: (34) 91 567 81 00 / FAX: (34) 91 571 37 33 - INFO@UNWTO.ORG / UNWTO.ORG
is a significant step for the recovery of the tourism sector in Asia and the Pacific and
worldwide. In the short term, the resumption of travel from China is likely to benefit
Asian destinations in particular. However, this will be shaped by the availability and cost
of air travel, visa regulations andCOVID-19 related restrictions in the destinations. By
mid-January a total of 32 countries had imposed specific travel restrictions related to
travel from China, mostly in Asia and Europe.

At the same time, strong demand from the United States, backed by a strong US
dollar, will continue to benefit destinations in the region and beyond. Europe will
continue to enjoy strong travel flows from the US, partly due to a weaker euro versus
the US dollar.

Notable increases in international tourism receipts have been recorded across most
destinations, in several cases higher than their growth in arrivals. This has been
supported by the increase in average spending per trip due to longer periods of stay,
the willingness by travelers to spend more in their destination and higher travel costs
due to inflation. However, economic situation could translate into tourists adopting a
more cautious attitude in 2023, with reduced spending, shorter trips and travel closer
to home.

Furthermore, continued uncertainty caused by the Russian aggression against Ukraine


and other mounting geopolitical tensions, as well as health challenges related to
COVID-19 also represent downside risks and could weigh on tourism’s recovery in the
months ahead.

The latest UNWTO Confidence Index shows cautious optimism for January-April,
higher than the same period in 2022. This optimism is backed by the opening up in
Asia and strong spending numbers in 2022 from both traditional and emerging tourism
source markets, with France, Germany and Italy as well as Qatar, India and Saudi Arabia
all posting strong results.

Related links:

UNWTO Tourism Recovery Tracker

UNWTO World Tourism Barometer, Volume 21 Issue 1 July 2023

WORLD TOURISM ORGANIZATION (UNWTO) - A SPECIALIZED AGENCY OF THE UNITED NATIONS


C/ POETA JOAN MARAGALL 42, 28020 MADRID, SPAIN. TEL: (34) 91 567 81 00 / FAX: (34) 91 571 37 33 - INFO@UNWTO.ORG / UNWTO.ORG

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