Edoc - Pub Marketing Plan Banana Chips
Edoc - Pub Marketing Plan Banana Chips
Edoc - Pub Marketing Plan Banana Chips
Introduction
Banana
Bananas
s are vigorous
vigorously
ly growing,
growing, herbaceo
herbaceous
us plants
plants growing
growing in every
every humid
humid
tropical region. Edible bananas are believed to have originated in the Indo-Malaysian
region reaching to northern Australia. They constitute the fourth largest fruit crop of the
world, following the grape, citrus fruits and the apple. orld production is estimated to
Europe, &anada,
&anada, the 'nited $tates and (apan as fresh fruit. India is the leading banana
produ
producer
cer in Asia,
Asia, follo
followe
wed
d by Indo
Indone
nesia
sia and
and then
then by )hili
)hilippi
ppine
nes.
s. The )hili
)hilippi
ppine
nes
s
The )hilippines,
)hilippines, being one of the contenders
contenders for the title, *Banana
&apital of the orld,+ has innumerable banana plantations scattered across Mindanao.
Biggest producing region is $outhern Mindanao capturing almost half of the countrys
of $outhern Mindanao region. %utside Mindanao, the biggest producing provinces are
of bana
banana
na are mostl
mostly
y bac5y
bac5yard
ard or smallh
smallhold
older
er opera
operatio
tions
ns.. Acco
Accordi
rding
ng to a study
study
conducted
conducted by orld Ban5, the few commercial plantings are located in Mindanao
Mindanao where
there are about 43,222 hectares of &avendish bananas being produced for e"port.
Banana has many uses especially in the human diet. 'tili6ation of
banana as food can be in many ways -- from simply being peeled and eaten out of-hand
to being sliced and served in fruit cups and salads, sandwiches, custards and gelatins7
being mashed and incorporated into ice cream, bread, muffins, and cream pies. 8ipe
bana
banana
nas
s are often
often slice
sliced
d length
lengthwi
wise,
se, fried
fried in coo5in
coo5ing
g oil,
oil, and
and re-co
re-coo5e
o5ed
d in sugar
sugar
caramel. Banana puree is important as infant food and can be successfully canned by
the addition of ascorbic acid to prevent discoloration. Because of seasonal gluts and
peris
perisha
habil
bility
ity and
and the
the tonn
tonnag
ages
es of bana
banana
nas
s and
and planta
plantains
ins that
that are not
not suita
suitable
ble for
for
these fruits.
popular.
popular. $un-drying slices of unripe fruits and pulveri6ing
pulveri6ing ma5e banana or plantain flour
or powder. %ne of the most popular unripe banana products is banana chips.
&ommercia
&ommerciall producti
production
on and mar5etin
mar5eting
g of banana
banana chips
chips has been
been
increasing in various parts of the world over the past 4: years and these products are
commonly
commonly found in retail
retail grocerie
groceries
s alongsid
alongside
e potato
potato chips
chips and other snac5
snac5 foods.
foods.
&arinosa and Bungulan bananas are favored for chip-ma5ing in #atin Amerca. In the
)hilippines, the ;$aba< and ;&ardava< varieties are chosen for this purpose.
&ity
&ity. The
The idea
idea stemme
stemmed
d from
from the
the propo
propone
nent<
nt<s
s fondn
fondnes
ess
s for the
the produ
product
ct and
and the
prodigious source of banana in the area. The business and its initial product shall be
named MI#E$ &%M)A= and M8. ='MM= BAAA &>I)$, respectively. The banana
chips shall be distributed mainly to the canteens of the different primary, secondary, and
tertiary schools in 9amboanga &ity. Miles &ompany will also deliver to the grocery stores
The banana chips have a sweet taste. They are made from the ?ilipino banana of
the $aba and &ardava variety. $mooth delicious bananas are pic5ed in their mature
green stage, peeled, thinly sliced, honey sweetened and then fried in vegetable oil.
They are a nutritious snac5 because of the honey content. They do not contain
artificia
artificiall additive
additives.
s. They
They are a nutrien
nutrient-de
t-dense
nse food,
food, contribu
contributing
ting to a healthy
healthy diet by
providing not only potassium but also calcium, carotene, vitamin &, and vitamin B@.
Each chip has an average si6e of 4:-02 millimeters in diameter and thic5ness of
The banana chips are pac5ed by :2 grams in plastics. The label indicates the
business and product name, ingredients, weight, and business address and number.
Vision
In seven to eight years, Miles &ompany will be the biggest banana chips
manufacturer in estern Mindanao and will contribute to the )hilippines banana chips
e"port mar5et.
.
Mission
to the different school canteens, office canteens and grocery stores in 9amboanga &ity.
Values
. >ardwor5 C in devoting energy and talents for the growth and success of the
business
Objectives
. ain access to the office canteens and the grocery stores in 9amboanga &ity
SWOT Analysis
A scan of the internal and e"ternal environment of the business indicates the
followingG
StrengthsG
before frying
and protein
WeaknessesG
Opportunities G
− There are more and more schools that are being put up in the city
− A supportive government indicates that there is a bright future for the firm
ThreatsG
Strategies
Strength-Opportunities:
− E"tensively promote nutritious product to students of the different schools
Weaknesses-Opportunities:
− hen sales volume increases due to increased demand for the product,
Strengths-Threats:
− )ac5age and label product differently to attract even Hun5 food eaters
Weakness-Threats:
three universities, three computer colleges, ad numerous colleges and institutes in the
records a total of three hundred fifty-two schools in all education level including pre-
school in school year 4221-4223. Two hundred forty-five 4:J and one hundred one
number is si" less than the recorded number of schools in school year 422@-4221. The
closing of twelve private elementary schools and the opening of one public high school,
three public pre-elementary schools and two private pre-elementary schools contributed
to the decrease.
and 1@,21K students in the preschool, primary and secondary level in school years
More than ninety percent of the schools in 9amboanga &ity have their own
school canteens. A survey was conducted to thirty different schools located in the city
proper, east and west coast in 9amboanga &ity. Twenty-eight of the thirty schools have
canteens located inside the school and these canteens are owned by a cooperative of
Ten students for each of the twenty-eight schools were handed out
Duestionnaires to determine their purchases and purchase level from the canteens. ?ive
out of ten :2FJ students visit and buy from the school canteen once a day either for
snac5s, lunch, or school supplies7 three students 02FJ seldom go to the canteen less
freDuent than once a wee5lyJ and buy school supplies and drin5s. The remaining two
students 42FJ never go to the canteen because they bring their own food and school
Three out of the five regular canteen goers are li5ely to buy snac5 food. Two out
of these three snac5 buyers prefer commerciali6ed chips li5e &hippy and )iatos and
other Hun5 foods. %ne prefers home made snac5s li5e bico, cassava ca5es, sandwiches,
and bananaDue.
Eleven of the twenty-eight school canteens were selected as targeted place of
distribution of the product. ine out of eleven pre-selected school canteens committed to
buy the product from the business. The Brent >ospital and &ollege Inc. and Immaculate
&onception Archdiocese $chool are the two schools who responded *o+ when as5ed if
they will buy the proposed product. All nine prefer the goods to be on consignment basis.
This term provides that each pac5 of :2 grams honeydipped banna chips is priced at
)@.22. )ayment on the delivered goods for the day shall be made on the ne"t day<s
delivery. The schools were chosen for their large population and the nearness of each
school from another. The latter reason will generate efficiency in the delivery and
collection of payment.
The following are schoolsLcanteens which committed to buy the product, with
Product
Mr. =ummy banana chips are healthy and delicious snac5s. Bananas are dipped
in honey syrup before fried. The product does not contain any preservative or additive.
The banana chips are pac5ed by :2 grams in plastics and are each pac5 is
individually labeled.
Price
Each pac5 of :2 grams of banana chips is priced at )@.22. This is because the
desired gross profit margin is 1:F. A unit cost of )4.3 with a gross margin of this rate
The price of the Mr. =ummy Banana &hips is not greatly different from the price
of the products of the competitors. In fact, the wholesale price of the Member ?ood
ealer and uiwan $pecial Banana &hips, which distributes to retail and convenience
stores, is also )@.22. )rices of other competitors range from )@.:2 to )2.22.
$uch differences in the prices, however, shall have the least significant effect in
the competition. )rice is neither the competency nor strategy of the proposed business.
It shall focus instead in delivering banana chips product, uniDue and special for its honey
content.
?urthermore, the main distribution lin5s of the competitors are the grocery stores
and convenience centers. These stores will sell the products at )K.22 to ):.22. Miles
&ompany shall do direct delivery of its products to the school canteens and stores at
)@.22.
Place or Distribution
The delicious and healthy banana chips product will be distributed mainly to
canteens of the different schools in 9amboanga &ity. Initially, it shall deliver to the
ational >igh $chool est, )ilar &ollege, Brent >ospital and &ollege, $TI &ollege
9amboanga, $outhern &ity &ollege, 'niversidad de 9amboanga - &ity &us and '9
Tetuan &us, 9amboaga &ity >igh $chool Main and Immaculate &onception
Archdiocese $chool.
The first five schools above are located in the west area of the city while the last
three schools are located in the east. $TI &ollege, $outhern &ity &ollege and
$ince the business aims to ma5e it 5nown also to non-school canteen customers,
it will deliver to retail stores in uiwan, Tumaga, &anelar, $ta. Maria, and $an 8oDue.
&ash collection shall be made on the following delivery. iven that delivery shall
be made daily, collection of the day<s delivery shall be made on the following day.
&ollection from these non-school canteens and retail stores shall be made on the ne"t
$aturday of delivery. This is to encourage these customers to buy and patroni6e the
proposed product.
Promotion
The business shall be promoted by word of mouth and through personal selling
efforts of the business proponent. )ac5aging and labeling will be enhanced more to
B. &ompetition
Price
Place of
#o$petitors %usiness
Distribution !of '(g
&ocation
pac"
. NuNuh<s Banana &hips $ta. Maria, &anteens of ) 1.22
9amboanga &ity schools and
offices7
&onvenience
stores
4. Member ?ood ealer Banana &hips &anelar, &anteens of @.22
9amboanga &ity schools and
offices7
&onvenience
stores in 9&
0. Ecoco Banana &hips Manila &ity rocery 2.22
$tores
ationwide
. uiwan $pecial Banana &hips uiwan, 8etail $tores7 @.22
9amboanga &ity Ba5eries
:. ?ood Trade &enter Banana &hips Isabela &ity &anteens of @.:2
schools and
offices7
&onvenience
stores in
Isabela &ity
and 9&
The banana chips products of the competitors listed in the foregoing page are
almost ali5e. E"cept E&%&% banana chips, which uses table banana or sweet plantain
of the Musa acuminata group li5e the lady finger sulaybaguioJ and ;<ros Michael+
lakatanJ bananas, all of the companies use saba and cardava. )eeled and sliced
bananas of these varieties are deep fried and pac5ed in plastics. Miles &ompany,
however, shall soa5 the banana in honey syrup before frying. This shall result more
delicious and nutritious banana chips. This gives Miles &ompany edge over all its
competitors.
Political Factors
agencies li5e the epartment of Trade and Industry and epartment of $cience and
Technology are supportive to entrepreneurs and the whole business sector. The current
political issue involving the 9TE proHect does affect the business directly or indirectly.
Economic Factors
business in the costing of the raw materials and pricing of the finished goods to a great
e"tent, it significantly affects the purchasing power of the money given to students as
allowance.
Socio-Cultural Factors
Mr. =ummy banana chips product competes with other snac5s in capturing the
taste and preference of students who are the end customers of its mar5et. These other
snac5s include the potato chips of (ac5 and (ill &orporation, cheese curls and other Hun5
Technological Factors
Training on banana chip production in the future, can open doors to the use of
technology in the business. Technology, automation can increase the efficiency of the
production, in volume and Duality and can therefore pave the way to banana chips
e"port.
VI. Operational Plan
Raw
Materials
Inventory
Cooling
Packaging
Finished
Goods
Inventory
)roduction shall be daily, the coo5ing in the morning and manual pac5aging in
the afternoon. ?inished goods for the day shall be delivered the following day. oods
Bananas will be peeled and sliced. )eeling and slicing of one bunch and two
hands of bananas will ta5e one hour and fifteen minutes. Ten 5ilograms of peeled and
sliced bananas shall be soa5ed in honey and sprin5led with sugar. The sliced bananas
will be soa5ed in honey syrup for thirty minutes and then drained. They shall be fried,
five 5ilograms first and then the remaining five. A coo5ing strainer shall be used to
facilitate the emerging and sieving from oil of coo5ed banana chips. ?rying will only ta5e
02 minutes for all ten 5ilograms. The coo5ed banana chips will then be spread over large
*bilao+ atop with absorbent paper and will be cooled for one hour without manual or
&ooled banana chips are then pac5aged by :2 grams in plastics. They are
measured first using a small but precise weighing scale and should be :2 grams in
The following table summari6es the banana chips production process with the
The business shall buy its wee5ly supply of seven and a half bunches of bananas
from the farmers in ungcaan, east of 9amboanga &ity. The contact person in the area
is Ms. Marie Atilano, a relative of the business proponent. $he resides in the area and
The business shall operate from Monday to $aturday, from 3 A.M. to :G22 ).M.
)urchase of raw materials and supplies shall be made every $aturday before the
production wee5. Banana chips produced during the day shall be sold in the following
day. )roducts completed during ?ridays are made so for distribution to non-school
canteens and retail stores during $aturdays. This is because very few schools operate
on a $aturday. uring semester brea5s and school holidays, the business shall intensify
&ollection from school canteens shall be made on the following delivery, that is,
on the following day. To encourage non-school canteens and retail stores, however,
collection from these customers shall be made on the ne"t $aturday of delivery.
. Business #ocation
The banana chips production shall be home based. The products shall be made
at the place where the proponent resides. It is a meter by K meter house being rented
by the proponent from a relative, located in 04 $an (ose 8oad, Baliwasan, 9amboanga
&ity. It is one of the two houses in the lot with area of 412 sDuare meters. The other is a
%ne-half of the area of house shall be retained as the personal and sleeping
Duarter of the proponent and the other half shall be made into a pac5aging area.
&oo5ing shall be held outside, in an outdoor 5itchen adHacent to the pac5aging area.
VII. Organi)ational Plan
Initial Organization
The business, a sole proprietorship, shall initially employ only two employees.
The proHect proponent shall be the first and the manager and shall be responsible for the
purchase of raw materials and supplies, delivery of finished goods, dealing with
customers and prospective customers, and managing the finance of the business.
The second employee shall be responsible for the productionG coo5ing in the
morning and pac5aging in the afternoon. >e shall maintain the cleanliness of the 5itchen,
the utensils and coo5ing wares and the production process in general. >e must beG
- 5nows coo5ing
?ive to si" year from now, the following will be the business organi6ation chartG
Manager
- promotes and delivers - maintains the boo5s of the - )roduces banana chips
business
B. )ersonnel &ompensation
Employees of the business shall receive wage eDuivalent to the minimum daily
9amboanga )eninsula. age %rder o. 8IO-0 prescribes the granting of )K:.22
minimum to these employees. The employees of Martin &ompany are also entitled to
government mandated benefits and privilegesG 0 th Month )ay, $$$, )hil >ealth and
)ag-ibig.
receives an eDual pay to that of the other employee. &ompensation of the manager is
charged to operating e"pense while the compensation of the other employee is partly
charged against cost of goods sold and partly against operating e"penses. ?or the
compensation charged to cost of goods sold, he shall receive : centavos for every unit
A. 'nit &osting
'nit cost is derived from the batch cost divided by the number of units each batch
8aw Materials
2 5ilogram banana peeled,
bunch and 4 hands of
bananasJ )@2 per bunch, : per hand ) 12.22
4 botles of honey )1:.22 per bottle :2.22
.: 5ilogram brown sugar )4@.22 0K.22
liter coo5ing oil to be used
only twice to maintain
DualityJ )30.1: .33
Total 8aw Materials ) 022.33
'nits )roduced of :2 gramsJ K2
8aw Materials )er 'nit ) .:3
)ac5aging &ost )er 'nit
)lastic )2.3 per piece ) 2.3
#abel )2.2: per pice 2.23 2.4@
irect #abor )er 'nit 2.:
?actory %verhead ood ): per coo5ing, : 5ilogram of
&oalJ banana per coo5ingJ 2.K
'nit &ost ) 4.3
%ne hundred percent of banana as an input will produce only ninety-five percent of
banana chips as an output. This may be due to the loss of moist content of banana when
fried and cooled. The 2,222 5ilograms of banana, therefore, will produce K,:22 grams
aily production for the first year of operation is K2 units. Annual increase is
proHected at 2 units for the four J additional school canteens to be captured each year.
#. Mar5-up
esired gross profit per unit is 1:F. )rice of the banana chips, therefore, for the first
D. Merchandise Inventory
%nly the goods produced at the last wor5ing day of the year are e"pected to
remain unsold at year end. This based on the assumption that delivery of goods produce
during the day will be delivered on the following day. Ending merchandise units will be
+. %n Account
%nly goods delivered to non-school canteen customers on the last $aturday of the
year are considered to be on account. ?or proHection, a daily sale multiplied by @ days
credit term for non-school canteen customers is eDual to the Accounts 8eceivable at
year end.
$ince all purchases are on cash basis, there shall be accounts payable at the end of
the year.
*. ?i"ed Assets
The following the fi"ed assets to be used in the conduct of the business and their
The straight line method of depreciation is used in computing for annual depreciation
e"pense.
The motorcycle vehicle to be used in the delivery of product shall be purchased from
EM&%8 /eterans, 9amboanga &ity on installment basis. own payment for the
purchase is )0, :22 and eDual monthly installment is )4, :22 inclusive of interest, for 4
months. The present value of this future payments based on the :F per annum interest
offer of EM&%8 is ) :, :@2.22. This amount added to the down payment amount is
Initial proHect cost is estimated at ) 4K,421.00 and shall be financed through a cash
or5ing capital of one J month is allotted for both production cost and operation
e"pense. The cost to acDuire manufacturing eDuipment and the necessary down
payment and installment payment for the first month for the delivery eDuipment are also
)re-%perating E"penses
-. %perating E"penses
%perating e"penses include wages e"pense, licenses and permits, oil, gasoline, and
based on the inflation rate of :F. ages e"pense increases by 2F annually.
The following income statements summari6e the revenue, cost of goods sold and
e"penses of the business. The profitability report shows increasing annual sales and
steady operating e"penses. Annual net income increases every year, by more than )4:,
222.22.
Miles &ompany
I/#OM+ STAT+M+/T
422K-420
in )hilippine )esosJ
200 20!0 20!! 20!2 20!"
The business reports its cash flow statements using indirect method.
The cash flow statements summari6e the firm<s cash inflows and cash outflows or
cash receipts and cash disbursements, respectively. &ash inflows include cash
investments and cash from customers for products sold, while cash outflow include cash
paid for manufacturing costs and operating e"penses, income ta" payment to BI8, and
There are no additional cash investments. )ayment of ta" for the current year
operation shall be paid on the following year before the deadline, April : of the year.
Miles &ompany will have an increasing cash balance at year end because of
increasing sales. The table in the ne"t page is a summary of the company<s cash
transactions.
Miles &ompany
#AS- *&OWS STAT+M+/TS
422K-420
in )hilippine )esosJ
200 20!0 20!! 20!2 20!"
Miles &ompany
BA#A&E $>EET$
422K-420
in )hilippine )esosJ
200 20!0 20!! 20!2 20!"
ASSETS
0,33 1,4K 4K,44 :,@ @1,4:
&ash K.10 2.2 1.:1 @.42 .@0
Accounts @,3 3,K1 2,K0 0,24 :,44:
8eceivable 2.22 2.22 :.22 2.22 .22
Merchandise :4 @ 13 K41
Inventory .42 @.1 3.K0 4.04 .0
:, 4@,13 4@2,3 4K, @00,413
Total current assets 0.K0 @.31 .:2 3.:0 .2@
LA!LTES "
#A$TAL
41,@K
Installment )ayable 3.43 - - - -
Income Ta" 3,30 ,02 :K,2K 11,4 K@,3
)ayable 0.@K 2.42 1.21 K.3 .@:
@,:0 ,02 :K,2K 11,4 K@,3
Total #iabilities .K1 2.42 1.21 K.3 .@:
liabilities and capital of the business. It shows an increasing asset value due primarily to
the increase of cash balance. Its only liability is the income ta" payable which increases
as net income increases. &apital or net worth also increases because of the increasing
0. ?inancial 8atio
1.
A))I&AB#E ?IA&IA#
$TATEMET 8ATI%$
4.1 0 : @.
. &urrent 8atio 4 .21 . .:: :3
&urrent Assets :,0.K0 4@,13@.31 4@2,3.:2 4K,3.:0 @00,413.2@
&urrent
#iabilities 3,300.@K ,022.42 :K,2K1.21 11,4K.3 K@,3.@:
2. 2 2 2 2.
4. ebt 8atio 3 .4 .42 .1 :
Total #iabilities 3,300.@K ,022.42 :K,2K1.21 11,4K.3 K@,3.@:
Total Assets 2,:13.@ 10,1:.0 02,4K0.K @0,4.33 @@2,323.0@
2.: 2 2 2 2.
0. EDuity 8atio @ .1@ .32 .30 3:
Total EDuity :3,2@.K 04,:. 44,K@.3 03:,KK:.2@ :@,@40.12
Total Assets 2,:13.@ 10,1:.0 02,4K0.K @0,4.33 @@2,323.0@
2.0 2 2 2 2.
. ebt to EDuity 8atio 4 .0 .4 .42 1
Total #iabilities 3,300.@K ,022.42 :K,2K1.21 11,4K.3 K@,3.@:
Total EDuity :3,2@.K 04,:. 44,K@.3 03:,KK:.2@ :@,@40.12
:. ross )rofit Margin 2.@ 2.@: 2.@ 2.@ 2.@0
ross )rofit 44:,140.32 02,K03.@0 0@:,K3.00 04,1.4 :24,K.2:
$ales 0:,:2.22 @@,23:.22 :@3,4K4.:2 @1@,@K4.:2 1K,004.:2
@. %perating )rofit Margin 2.: 2.4: 2.02 2.00 2.0:
Income before Interest
Ta" :0,32.: 3,222.:1 @3,33.1@ 44,443.2 41,30.4K
$ales 0:,:2.22 @@,23:.22 :@3,4K4.:2 @1@,@K4.:2 1K,004.:2
&urrent ratio measures the ability of the business to meet current obligations as
they become due. The increasing balance of cash and non-incurring of liability to trade
creditors and lenders contribute to the increasing solvency or current ratio of the
business. The increasing current ratio of Miles &ompany indicates that the company will
ebt ratio, eDuity ratio, and debt to eDuity ratio measure the proportion of liability
to assets, capital to assets, and liability to capital, respectively. These ratios measure the
financial strength of the business and cautions to creditors. The debt ratio of Martin
&ompany increases because of the increasing income ta" payable and shall result to
increase in the debt to eDuity ratio. Inversely, the increasing debt ratio of the business
results to decreasing eDuity ratio. The financial ratios table in the preceding page shows
that the company will be financially strong in the coming operating years because of the
larger proportion of capital than liabilities in the financial structure of the business.
ross profit margin, operating profit margin, cash flow margin and net profit margin
ratios used to measure the profitability of the business. ross profit margin measures
the ability of a firm to control manufacturing costs and to pass along price increases
through sales to customers. But since pricing of the Martin >oneydipped Banana &hips
is based on a desired gross profit rate, the gross profit margin of the business is
The operating profit margin of the Miles &ompany is on an increasing trend. This
indicates the ability of the company to control operating e"penses while sharply
increasing sales. Also, the increasing cash flow margin shows that the business shall
have no problem in converting sales to cash to enable it to e"pand and obtain mar5et
share. There is also an increasing trend of the net profit margin of the business due to
The rate of return of investment shall assure prospective investors or partners that
there is money in the business. Miles &ompany has an increasing rate of return of
investment because of its overall efficiency in managing assets and generating profits.
?or the purpose of capital budgeting analysis, net future cash inflows of the business
shall be matched with the initial proHect cost of ) 4K,421.00. The following cash flow
table shows the short paybac5 period, positive net present vale and a high internal rate
)re-
%perating 422K 422 42 424 420
Initial
Investment 4K,421.00J
Amorti6ation -
/ehicle 4,0@4.0J 41,@K3.43J
et Income
after ta"es 43,30K.@ 1,0K3.@: 2K,1:.12 0,1K3.44 13,@43.@
addG
depreciation @,1@.2@ @,1@.2@ @,1@.2@ @,1@.2@ @,1@.2@
AddG salvage
value of motor 04,032.4K
et
&ashflow 4K,421.00J 0,K:4.K :0,1@.0 @,441.1@ :2,41.43 41,3.KK
&ash
Balance :,4:.4J 01,K44.2
PAY BACK
PERIOD .4K
The above table shows that the high cash inflows provided by the business
operation shall result to a paybac5 period of .4K years. This means that initial
that the business will receive as result of investing into the proHect. The et )resent
/alue of the proHect is ) 041,432.24, and this is the value that will be added to the initial
investment. $ince, the )/ is positive, the proHect could be considered financially viable.
Internal rate of return is defined as the discount rate that eDuates the present value
of the proHects future net cash flows with the proHects initial cash outlay. If the I88 is
compared with the interest offered by ban5s or other ris5-free investment instruments,
the I88 of :F is much higher than the rate offered by investing to government bonds
such as T-bills. This means that this proHect is a more attractive investment.