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    Retail-Management Solved MCQs (Set-6)

    Uploaded by

    Umair Virk
    This document contains 150 multiple choice questions about retail management. The questions cover topics such as factors that attract customers, criteria for selecting retail sites, segmentation factors, pricing approaches, types of retail stores and channels, and definitions of retail management terms. The questions are in a question-answer format with a single correct answer provided for each question.

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    Download as PDF, TXT or read online from Scribd

    Retail-Management Solved MCQs (Set-6)

    Uploaded by

    Umair Virk
    155 views8 pages
    This document contains 150 multiple choice questions about retail management. The questions cover topics such as factors that attract customers, criteria for selecting retail sites, segmentation factors, pricing approaches, types of retail stores and channels, and definitions of retail management terms. The questions are in a question-answer format with a single correct answer provided for each question.

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    retail-management Solved MCQs [set-6] McqMate.com

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    This document contains 150 multiple choice questions about retail management. The questions cover topics such as factors that attract customers, criteria for selecting retail sites, segmentation factors, pricing approaches, types of retail stores and channels, and definitions of retail management terms. The questions are in a question-answer format with a single correct answer provided for each question.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    155 views8 pages

    Retail-Management Solved MCQs (Set-6)

    Uploaded by

    Umair Virk
    This document contains 150 multiple choice questions about retail management. The questions cover topics such as factors that attract customers, criteria for selecting retail sites, segmentation factors, pricing approaches, types of retail stores and channels, and definitions of retail management terms. The questions are in a question-answer format with a single correct answer provided for each question.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 8

    Retail Management MCQs [set-6]

    126. ..... attractions for customers in a retail store

    A. fixtures

    B. floor

    C. transportation

    D. salesforce
    o m
    .c
    Answer: A
    te
    a
    M
    127. A retailer select a site such as,......
    q
    c
    A. he should get return on investment

    B. run business successfully


    M
    C. maximum sale

    D. all the above

    Answer: D

    128. Purchasing products occasionally is,........ Factor

    A. geography

    B. demography

    C. behavioural

    D. none of these

    Answer: C

    129. Income is .....,factor of segmentation

    A. geography

    B. demography

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    C. behavioural

    D. none of these

    Answer: B

    130. Segmentation reduces unecessary........ of the organization

    A. expenses

    B. efforts

    C. production
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    D. all the above
    .c
    te
    Answer: A
    a
    q M
    131. Which element identifies the strategic factors that determine the
    future of a firm? c
    A. evaluation and control.
    M
    B. environmental scanning.

    C. strategy formulation.

    D. strategy implementation.

    Answer: B

    132. . In which of the following pricing approaches is pricing based on


    consumer demand?

    A. functional approach.

    B. business approach.

    C. market approach.

    D. innovative approach.

    Answer: C

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    133. . Consumer do their own picking, pay in cash and carry the
    merchandise away A.

    A. tomated vending

    B. super market

    C. the cash and carry

    D. direct response retail

    Answer: C

    o m
    .c
    134. At what stage is the threat from competitors at its peak in an
    industry?
    te
    a
    A. growth stage.
    q M
    B. embryonic stage. c
    C. mature stage. M
    D. shakeout stage

    Answer: A

    135. The word “retail” has been derived from which word?

    A. Latine

    B. French

    C. Greek

    D. Persian

    Answer: B

    136. Who is the last link in the chain connecting the producer and
    customer ?

    A. wholesaler

    B. agent

    C. retailer

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    D. storekeeper

    Answer: C

    137. Internet marketing and telemarketing are the recent trends in ………..
    business

    A. retail

    B. wholesale

    C. conventional

    o m
    D. manufacturing
    .c
    Answer: A
    te
    a
    138. MRP stands for.
    q M
    c
    A. minimum retail price

    B. maximum retail price


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    C. minimum rate of profit

    D. maximum rate of profit

    Answer: B

    139. Multiple shops are also known as –

    A. self service stores

    B. chain stores

    C. shopping by post

    D. departmental stores

    Answer: B

    140. Door to door selling is carried out by

    A. hawkers and peddlers

    B. cheap jacks

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    C. second shop

    D. retailers

    Answer: A

    141. There is no shop assistants in a

    A. super bazaar

    B. departmental store

    C. multiple shop
    o m
    D. second shop
    .c
    te
    Answer: A
    a
    142. No middle men is involved in – q M
    c
    A. wholesale trade M
    B. retail trade

    C. direct marketing

    D. indirect marketing

    Answer: C

    143. Shopping malls, super markets and hypermarkets come under which
    type of marketing?

    A. wholesale

    B. retail

    C. direct marketing

    D. agent service

    Answer: B

    144. Which of the following statement about retail marketing is true

    A. sells products to other businesses

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    B. sells products to a company that resells them

    C. sells products to final consumers

    D. sells products for one's own use

    Answer: C

    145. A multi channel retailer sells merchandise

    A. over telephone

    B. through retail stores


    o m
    C. over internet
    .c
    te
    D. over more than one channel;
    a
    Answer: D
    q M
    c
    146. E-retailing refers to
    M
    A. sales of electronic items

    B. catalog shopping

    C. computerized store

    D. retailing and shopping through internet

    Answer: D

    147. What is the full form of VAT?

    A. value added tax

    B. very important additional tax

    C. value additional tax

    D. value added theory

    Answer: A

    148. Mail order retailing is the same as:

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    A. Direct selling

    B. In Home retailing

    C. E-tailing

    D. Catalog retailing

    Answer: D

    149. All of the following are types of non store retailing, except

    A. Catalog retailing
    o m
    B. Vending Machines
    .c
    te
    C. Chain store
    a
    D. Direct Mail
    q M
    Answer: C
    c
    M
    150. Person to person interaction between a retailer and a prospective
    customer is:

    A. Direct marketing

    B. Automatic selling

    C. Direct selling

    D. Buying service

    Answer: C

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    Take Quick Mock/Practice test on this topic HERE

    For Discussion / Reporting / Correction of any MCQ please visit discussion page by clicking on
    'answer' of respective MCQ.

    McqMate is also available on

    PlayStore

    o m
    .c
    te
    a
    q M
    c
    M

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