Assignment Brief

Qualification Unit number and title

Pearson BTEC Higher National Diploma 01. Business & The Business Environment
in Business (RQF) (level 4)

Internal verifier Name Unit Tutor

Student Name

Academic Year

Issue Date Submission date Resubmission Date

Industry Analysis Factsheets and Business

Assignment Title
Environment Audit

Submission Format

For LO1 and LO2 submission is in the form of a portfolio of factsheets and an organisational
flow chart document. The factsheets should be written concisely to summarise and highlight
key information and data. You are required to make use of headings, paragraphs and sub-
sections as appropriate. All work must be supported with research and proper Harvard
referencing style citation and bibliography. Inaccurate use of referencing may lead to issues
of plagiarism if not applied correctly.

The recommended word limit for the factsheets is 1,000–2,000 words, although you will not
be penalised for going under or exceeding the total word limit.

In LO3 and LO4, submission is in the form of a report. Your research should be referenced
using the Harvard referencing style in citation and bibliography.
Recommended word limit is 1000 to 1500 for each analysis. However, there is no
penalization on exceeding or going under the word limits as long as the concept is clearly
communicated without any ambiguity.

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Unit Learning outcomes

LO1 Explain the different types, size and scope of organizations.

LO2 Demonstrate the interrelationship of the various functions within an organisation and
how they link to organisational structure.

LO3 Use contemporary examples to demonstrate both the positive and negative
influence/impact the macro environment has on business operations.

LO4 Determine the internal strengths and weaknesses of specific businesses and their
interrelationship with external macro factors

Transferable skills and competencies developed

 Analytical skills to conduct own analysis to draw conclusions.

 The ability to provide information based on collation, analysis and interpretation of
data.
 Creative thinking for presenting information and data in a simplified and informative
manner.
 Digital skills, using different software applications to visually present information and
data concisely.
 Communicating effectively in all forms, written, visual and oral, for operating
efficiently in the international business environment.

Vocational Scenario related to LO1 and LO2(Task-1)

Organisation

A sports company* engaged in the design, development, manufacturing, worldwide

marketing and sales of sports footwear, apparel, equipment, accessories and services. As of
2020, the company employed more than 75,400 people worldwide and the company brand
alone was valued in excess of Rs 32 billion, making it the most valuable brand among
sports businesses.

Role

You are employed as a Junior Insights Strategist for the Strategic Planning team. The team
acts as a key partner to senior leaders, the executive team and the CEO. It provides thought
leadership and an external perspective on the most critical strategic initiatives and pressing

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challenges facing the company. Your key roles include the following:

• supporting data and business analyses to develop business plans

• measuring business performance to compare actual data to forecasted values
• executing market research projects and gathering intelligence on current industry,
technology and consumer trends.
*Select an appropriate local or international sports company that meets local needs
Assignment guidance on LO1 and LO2 and its requirement

You have been tasked with conducting an industry analysis that focuses on the sports
industry in order to gain access to industry perspectives, best practices from other high-
performance companies and insight into high-growth sectors. You will present your
analysis to your line manager and to the management team. The industry analysis will
involve the research and analysis of overall market size (international and national) and
different sub-sectors (public, private, voluntary), and the organisational mapping of one of
the highest-performing companies. Organisations to be considered will include public
National and local sports organisations, local leisure centres), private (gyms, sporting
goods, retailers, manufacturers) and voluntary (local clubs and teams).
You will present this industry analysis as a portfolio of ‘insights’ factsheets, to include:
1. an introduction to sub-sectors and the different types of organisation in the
industry, the market size and the growth of the international business environment
2. a factsheet for a selected sub-sector organisation, with explanation of two chosen
organisations, including background details of the organisations; the products and
services they supply; the size and scope of the organisations; their vision, mission
and business objectives; the organisational and legal structure and information
about their stakeholders.
For business modelling purposes, you will also need to examine the various business
functions in one organisation and create an organisational chart to explore the
interrelationships between the different functions.
In addition to the ‘insights’ factsheets, you will present an organisational flow chart that
shows:
3. an analysis for one of the chosen organisations, using visual mapping to show how
internal departments, for example. finance, marketing, work together to meet
business objectives and how interrelationships are defined by the structure of the
organisation; present the advantages and disadvantages
4. conclusions based on critical impact analysis of different business structures and
the interrelationships between internal departments in successfully fulfilling overall

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 business objectives.
Vocational Scenario related to LO3 and LO4(Task-2)

In your role as Junior Insights Strategist, you have completed the industry insight analysis
and your line manager has now given you another project. This is to complete research into
the external and internal business environment. The sports company*is looking to
expand their distribution channels to include both e-commerce players (for example
Google shopping) and physical retailers (for example JD Sports). To enable the company to
make any strategic decisions, they need you to present a business case to the leadership
team.
*As selected for Assignment 1 to meet local needs
Assignment guidance related to LO3 and LO4

Completion of the project will involve a PESTLE analysis to research the sports retail
market, develop insights and predict future growth potential in new markets. The project
will also involve a SWOT analysis to determine the company position in the marketplace
and the potential opportunities for distribution expansion while minimising risks and
threats.
Your report will include the findings from an external and an internal audit:
 a PESTLE analysis to identify positive and negative impacts of external factors and
influences on the sports retail market, including a ‘traffic light chart’ evaluating level
of competition, funding activity, legal complexity and investment opportunity
available
 a SWOT analysis to explore and explain the organisation’s internal strengths and
weaknesses as a company
 critical analysis of both the external and internal factors, to determine whether the
organisation should proceed with their expansion plans, presented as conclusions
and recommendations.

Recommended Resources

Weblinks
Allied Market Research (2020) Sports Apparel Market by End User. Available at:
https://www.alliedmarketresearch.com/sports-apparel-market
Xtensio (2021) How to Create a Fact Sheet. Available at: https://xtensio.com/how-to-create-a-
fact-sheet
The Sportswear Industry: An Analysis of The Athletic Apparel Market. Available at:
https://creatitive.com/sports-industry-analysis-2019/

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HubSpot (2021) 9 Types of Organizational Structure Every Company Should Consider. Available
At https://blog.hubspot.com/marketing/team-structure-diagrams

BPlan How to Do a SWOT Analysis for Better Strategic Planning. Available at:
https://articles.bplans.com/how-to-perform-swot-analysis
Business Balls Swot Analysis Templates. Available at:
https://www.businessballs.com/strategy-innovation/swot-analysis/
Pestle Analysis.com What is PESTLE Analysis? Available at:
https://pestleanalysis.com/what-is-pestle-analysis/
Swot analysis of Nike. Available at:
https://bstrategyhub.com/swot-analysis-of-nike-nike-swot-analysis

HN Global
HN Global (2021) Reading Lists. Available at: https://hnglobal.highernationals.com/learning-
zone/reading-lists
HN Global (2021) Student Resource Library. Available at: https://hnglobal.highernationals.
com/subjects/resource-libraries
HN Global (2021) Textbooks. Available at: https://hnglobal.highernationals.com/textbooks
HN Global (2021) Reading Lists. Available at: https://hnglobal.highernationals.com/learning-
zone/reading-lists
HN Global (2021) Student Resource Library. Available at: https://hnglobal.highernationals.
com/subjects/resource-libraries
HN Global (2021) Textbooks. Available at: https://hnglobal.highernationals.com/textbooks

Textbooks
Burns, J. and Needle, D. (2019) Business in Context: An Introduction to Business and its
Environment. 7th Ed. Cengage Learning
Worthington, I. and Britton. C. (2018) The Business Environment. 8th Ed. Harlow: Pearson
Morrison, J. (2020) The Global Business Environment: Towards Sustainability? 5th Ed.
Red Globe Press
Wetherley, P. and Otter, D. (2018) The Business Environment: Themes and Issues in a
Globalised World. 4th Ed. Oxford: Oxford University Press.

Evidence
Summary of evidence required by student
checklist

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Task 1-LO1 and Portfolio of factsheets and organizational flow chart (1000 to 2000
LO2 words)

Task 2-LO3 and Report (1000 to 1500 word per analysis)

LO4

Learning Outcomes and Assessment Criteria

Pass Merit Distinction

LO1 Explain the different types, size and scope of organisations LO1 and LO2

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P1 Explain different types M1 Analyse how the structure, size and D1 Provide critical
and purposes of scope of different organisations link analysis of the
organisations; public, to the business objectives and complexities
private and voluntary product and services offered by the of different
sectors and legal organisation. organisations and
structures. structures.
P2 Explain the size and
scope of a range of
different types of
organisations.

LO2 Demonstrate the interrelationship of the various functions

within an organisation and how they link to organisational
structure

P3 Explain the relationship M2 Analyse the interrelationships

between different between organisational functions
organisational functions and the impact that can have upon
and how they link to organisational structure.
organisational objectives
and structure.

LO3 Use contemporary examples to demonstrate both the positive LO3 and LO4
and negative influence/impact the macro environment has on
D2 Critically evaluate
business operations
the impacts that
P4 Identify the positive M3 Apply appropriately the PESTLE both macro- and
and negative impacts the model to support a detailed analysis micro factors have
macro environment has of the macro environment in an on business
on business operations, organisation. objectives and
supported by specific decision making.
examples.

LO4 Determine the internal strengths and weaknesses of specific

businesses and their interrelationship with external macro factors

P5 Conduct internal and M4 Apply appropriately SWOT/ TOWS

external analysis of specific analysis and justify how they influence
organisations in order decision making.
to identify strengths and
weaknesses.

P6 Explain how strengths and

weaknesses interrelate with
external macro
factors.

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