Network Design
Network Design
Management
in Fashion
Industry
Submitted by:
Dishita Kaushik
Divyanshi Goel
Swaraj Patil
Supply Chain Management
A supply chain is a network of individuals and companies who are involved in creating a
product and delivering it to the consumer. Links on the chain begin with the producers
of the raw materials and end when the van delivers the finished product to the end user.
A supply chain includes every step that is involved in getting a finished product or service
to the customer. The steps may include sourcing raw materials, moving them to
production, then transporting the finished products to a distribution center or retail
store where they may be delivered to the consumer.
The entities involved in the supply chain include producers, vendors, warehouses,
transportation companies, distribution centers, and retailers.
Main Supply Chain Models
Continuous Flow Model: This traditional supply chain model works well for companies that
produce the same products with little variation. The products should be in high demand and
require little to no redesign. This lack of fluctuation means managers can streamline
production times and keep tight control over inventory.
Fast Chain Model: This model works best for companies that sell products based on the
latest trends. Businesses that use this model need to get their products to market quickly to
take advantage of the prevailing trend. They need to rapidly move from idea to prototype to
production to consumer.
Flexible Model: Companies that manufacture seasonal or holiday merchandise often use the
flexible model. These companies experience surges in demand for their products followed
by long periods of little to no demand. The flexible model ensures they are able to gear up
quickly to begin production and shut down efficiently as soon as demand tapers off. In order
to be profitable, they must be accurate in forecasting their need for raw materials, inventory,
and labor.
Network Design
The supply chain network design is defined as a working
model that delineates the overall framework of a supply chain
to assess the time and costs required to bring goods to the
market. This model helps a business spot inefficiencies and
potential risks in the supply chain. The model also helps
analyze "what if" scenarios to optimize operations to reduce
costs, improve service and increase responsiveness.
Benefits of Network Design
2. Current and Future Demand: The current and future demands of the company are taken into account
as well and should be grouped appropriately.
3. Service Requirements: The maximum allowable transit time and distance are used to determine the
location of the warehouses to be added to the supply chain.
4. Size and Frequency of Shipment: The size and frequency of the shipment are essential factors for
determining the costs – the higher the frequency, the greater the cost; the smaller the shipment, the
higher the cost.
5. Warehousing and Labour Costs: Warehousing costs are fixed costs and are factored into the decision-
making process. The labor costs are not fixed, and they play a role as well.
6. Trucking Costs: The cost and type of trucking are of considerable importance.
7. Mode of Transportation: Which mode of transportation is used in the running of the supply chain
matters as well.
Importance of network design in supply chain
The supply chain has proved to be the backbone of businesses in the current scenario especially post
COVID-19. The supply chain needs to be stronger and more efficient to meet the uncertain market needs
in various industries.
Organisations need to focus on building a network that can configure their supply chains in a future-
ready and market-oriented way. This means that before configuring and putting the various blocks
together, they need to dig deep into the areas like demand, supply, capacity, storage, technological
requirements. The cost and time required also needs to be studied well.
The rapidly shifting consumer choices and preferences and the uncertain demands of the services and
products make it important to pre-design the network involved in the supply chain. In the e-commerce
environment delivery within 24 hours or next-day-delivery is becoming a new requirement. A delay in the
delivery or unavailability of a product could easily become the reason for a customer to switch brands.
Framework for Network
design descisions
Define Supply Chain Strategy/ Decision Define the regional facility configuration
Fn = cost of shipping one unit for one mile between the facility and either market
or supply source n
If (x,y) is the location selected for the facility, the distance dn between the facility
at location (x,y) and the supply source or market n is given by
Network Optimisation Model