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    IB-OYO-Case Study Questions

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    Ranjith Rao
    This case discusses OYO, an emerging multinational company, and its choices around global growth into new markets. It focuses on global strategy, industry disruption through technology, and how strategic decisions can mitigate cross-border operation risks. Students are asked to analyze OYO's entry into the Indian market, its effectiveness in other Asian and Middle Eastern countries, and potential challenges expanding into developed markets like the US, UK and Japan.

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    IB-OYO-Case Study Questions

    Uploaded by

    Ranjith Rao
    46 views1 page
    This case discusses OYO, an emerging multinational company, and its choices around global growth into new markets. It focuses on global strategy, industry disruption through technology, and how strategic decisions can mitigate cross-border operation risks. Students are asked to analyze OYO's entry into the Indian market, its effectiveness in other Asian and Middle Eastern countries, and potential challenges expanding into developed markets like the US, UK and Japan.

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    IB-OYO-Case_Study_questions

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    This case discusses OYO, an emerging multinational company, and its choices around global growth into new markets. It focuses on global strategy, industry disruption through technology, and how strategic decisions can mitigate cross-border operation risks. Students are asked to analyze OYO's entry into the Indian market, its effectiveness in other Asian and Middle Eastern countries, and potential challenges expanding into developed markets like the US, UK and Japan.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    46 views1 page

    IB-OYO-Case Study Questions

    Uploaded by

    Ranjith Rao
    This case discusses OYO, an emerging multinational company, and its choices around global growth into new markets. It focuses on global strategy, industry disruption through technology, and how strategic decisions can mitigate cross-border operation risks. Students are asked to analyze OYO's entry into the Indian market, its effectiveness in other Asian and Middle Eastern countries, and potential challenges expanding into developed markets like the US, UK and Japan.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    IB Case study (Session 1,2,3) – IB & Globalization

    Case: OYO: A New Global Chain of Hotels Emerges.

    This case is about the core issues related to choosing market for global growth by
    an emerging multinational company. The case focuses on issues related to global
    strategy, Industry disruption, innovation through technology and role of strategic
    business decisions in mitigating risks associated with cross boarder operations.
    Please discuss the Case among your group members and come up with answers
    for the 3 Questions given below. All the groups should go through the case and
    come prepared with the answers in written or PPT form for all the 3 questions
    and submit the same to me before 9 AM on Monday 16th January 2023. Every
    group will be asked to present answer to at least one question during the session
    on next Monday. CR’s can coordinate with different groups and send me the
    consolidated mail.

    Case analysis questions:


    Q1. Analyze the Market and competitive scenario in India when OYO
    launched operations in the country. Why did its value proposition resonate
    with buyers? How did OYO’s business model created value in the hotel
    industry in India?
    Q2. How effective OYO company has been in countries like Malaysia, China,
    Indonesia, UAE, and Saudi Arabia? What common lessons emerge from
    these initial entries?
    Q3. What potential challenges OYO company will encounter in developed
    countries like USA, UK and Japan? As per the analysis of your group, what
    OYO should do to overcome those challenges?

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