MEDIA

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MEDIA

1 Complete the collocations in each sentence with an appropriate word :

broadcast bulletin coverage forecast media brochure campaign

edition manual novel

a) Read the instruction _________________ before using your new word-processor.

b) 'David Copperfield' is an autobiographical ______________________

c) What did it say on the weather ______________________________?

d) This is a party political __________________________on behalf of the Democratic Party.

e) What time is the next news ______________________?

f) This channel doesn't have very good sports _____________________________

g) A first____________________________________ of this book is worth a fortune.

h) The mass _________________________in most countries is dominated by advertising.

i) When does our new advertising ________________________________begin?

j) I spent all of yesterday evening looking at this holiday __________________________

2 Read the text and decide which answer (A, B, C or D) best completes each collocation
or fixed phrase.

After more than fifty years of television, it might seem only too obvious to conclude that it is (1)
_____ to stay. There have been many objections to it during this time, of course, and on a
variety of grounds. Did it cause eye-strain? Was the screen bombarding us with radioactivity?
Did the advertisements contain subliminal (2)_______ , persuading us to buy more or vote
Republican? Did children turn to violence through watching it, either because so many
programmes taught them how to shoot, rob, and kill, or because they had to do something to
(3)__________ the hours they had spent (4)_________ to the tiny screen? Or did it simply
create a vast passive audience, drugged by glamorous serials and inane situation comedies?
On the other hand, did it increase anxiety by (5)__________ the news and (6) ________our
living rooms with war, famine and political unrest?

1) A around B there C ready D here

2) A information B messages C data D communications

3) A counteract B negate C offset D compensate


4) A attached B fixed C glued D adhered

5) A scandalizing B hyping C dramatizing D sensationalising

6) A filling B loading C stuffing D packing

3 Both options make sense. Underline the one which forms a common collocation.

a) I do like Channel 4's reporting/coverage of the big sporting events.

b) We do not have the book in stock. It is out of circulation/out of print.

c) This report comes from our political correspondent/journalist, Edward Ross.

d) The 'Sunday News' has the highest circulation/output of any newspaper in Britain.

e) They are bringing out Sue's book in a new edition/publication soon.

f) Are books subject to banning/censorship in your country?

g) Through market research the advertising company identified their intended/target customer.

h) They are very concerned with the image that the advert projects/gives.

i) At least 50 members of the population/public wrote in to complain about the ad.

j) He sits there for hour after hour, staring calmly/blankly at the screen

4 Complete each sentence, using one of the words:

fiction illiterate literature outline shorthand gist illegible

manuscript prose unprintable

a) The first chapter is based on fact, but the rest of the book is complete _______________

b) David was unable to read the postcard because the writing was _______________

c) I understood the ________________________ of the article, but I didn't read it in detail.

d) Brenda's comments were so insulting they were ______________________

e) Bill had decided to study French ____________________at university.

f) I managed to make notes of the speech in ____________________

g) Old Mrs Brown never went to school and is ____________________

h) Some people feel that Davis's ___________________________is better than his poetry.

i) Sheila left the ___________________________of her novel on a train by mistake.

j) Just tell me the _________________________of the story, don't go into too much detail.
5 Read the text and decide which answer (A, B, C or D) best completes each collocation
or fixed phrase.

With the advent of so-called 'Reality TV, which puts the emphasis on ordinary people doing
ordinary things on TV, the BBC has been much criticised for (1) ___________ down its
schedules. But it worries me that the biggest victims of this never-ending diet of violent
cartoons, immoral dramas and banal docu-soaps is the nation's children. The sheer quantity of
TV watched by the under 16's is truly alarming, with the national (2) ________________for
Britain placed at three and a half hours per day. The programmes that are rubbish easily (3)
_______________the programmes that are decent and watchable. There will no doubt be howls
of (4)_____________________ out there from people who believe that TV is educational.
Educational my foot. Fast-moving visual images (5) _________________no useful educational
purpose and will be forgotten by the next day. A young family near me has recently taken a
(6)_____________________ against TV and given their set away. Their children now do
something truly educational. They read books.

1) A dimming B dumping C dumbing D duncing

2) A medium B norm C average D par

3) A outdistance B outdo C outreach D outnumber

4) A protest B complaint C objection D disapproval

5) A fill B serve C make D form

6) A position B place C stand D stage

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