MEDIA
MEDIA
MEDIA
2 Read the text and decide which answer (A, B, C or D) best completes each collocation
or fixed phrase.
After more than fifty years of television, it might seem only too obvious to conclude that it is (1)
_____ to stay. There have been many objections to it during this time, of course, and on a
variety of grounds. Did it cause eye-strain? Was the screen bombarding us with radioactivity?
Did the advertisements contain subliminal (2)_______ , persuading us to buy more or vote
Republican? Did children turn to violence through watching it, either because so many
programmes taught them how to shoot, rob, and kill, or because they had to do something to
(3)__________ the hours they had spent (4)_________ to the tiny screen? Or did it simply
create a vast passive audience, drugged by glamorous serials and inane situation comedies?
On the other hand, did it increase anxiety by (5)__________ the news and (6) ________our
living rooms with war, famine and political unrest?
3 Both options make sense. Underline the one which forms a common collocation.
d) The 'Sunday News' has the highest circulation/output of any newspaper in Britain.
g) Through market research the advertising company identified their intended/target customer.
h) They are very concerned with the image that the advert projects/gives.
j) He sits there for hour after hour, staring calmly/blankly at the screen
a) The first chapter is based on fact, but the rest of the book is complete _______________
b) David was unable to read the postcard because the writing was _______________
h) Some people feel that Davis's ___________________________is better than his poetry.
j) Just tell me the _________________________of the story, don't go into too much detail.
5 Read the text and decide which answer (A, B, C or D) best completes each collocation
or fixed phrase.
With the advent of so-called 'Reality TV, which puts the emphasis on ordinary people doing
ordinary things on TV, the BBC has been much criticised for (1) ___________ down its
schedules. But it worries me that the biggest victims of this never-ending diet of violent
cartoons, immoral dramas and banal docu-soaps is the nation's children. The sheer quantity of
TV watched by the under 16's is truly alarming, with the national (2) ________________for
Britain placed at three and a half hours per day. The programmes that are rubbish easily (3)
_______________the programmes that are decent and watchable. There will no doubt be howls
of (4)_____________________ out there from people who believe that TV is educational.
Educational my foot. Fast-moving visual images (5) _________________no useful educational
purpose and will be forgotten by the next day. A young family near me has recently taken a
(6)_____________________ against TV and given their set away. Their children now do
something truly educational. They read books.