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    Brand Book

    Uploaded by

    Yamileth Recinos de Arce
    This brandbook document provides guidelines for maintaining the Natalist brand identity across various mediums. It includes the wordmark and rules for its usage, logo sizing recommendations, specifications for the symbol, typography standards using Montserrat font, and an approved color palette with primary and secondary colors. The goal is to inspire consistent branding while allowing flexibility.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Brand Book

    Uploaded by

    Yamileth Recinos de Arce
    37 views16 pages
    This brandbook document provides guidelines for maintaining the Natalist brand identity across various mediums. It includes the wordmark and rules for its usage, logo sizing recommendations, specifications for the symbol, typography standards using Montserrat font, and an approved color palette with primary and secondary colors. The goal is to inspire consistent branding while allowing flexibility.

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    BrandBook

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    This brandbook document provides guidelines for maintaining the Natalist brand identity across various mediums. It includes the wordmark and rules for its usage, logo sizing recommendations, specifications for the symbol, typography standards using Montserrat font, and an approved color palette with primary and secondary colors. The goal is to inspire consistent branding while allowing flexibility.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    37 views16 pages

    Brand Book

    Uploaded by

    Yamileth Recinos de Arce
    This brandbook document provides guidelines for maintaining the Natalist brand identity across various mediums. It includes the wordmark and rules for its usage, logo sizing recommendations, specifications for the symbol, typography standards using Montserrat font, and an approved color palette with primary and secondary colors. The goal is to inspire consistent branding while allowing flexibility.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    You are on page 1of 16

    BRANDBOOK

    Brandbook Page 01

    03
    Wordmark

    07
    Layout & spacing

    Contents 10
    Symbol

    12
    This document contains practical tools to help maintain the integrity
    and spirit of the Natalist brand across all mediums.
    Be inspired not constrained.
    Typography

    14
    Colour
    Wordmark
    BrandBook Page 04

    WORDMARK
    Distinctive mark to be used and with its
    use of colors and colored background.
    BrandBook Page 05

    WORDMARK
    Distinctive mark to be used and with its
    use of colors and colored background.
    BrandBook Page 06

    DO’S &
    DON’TS
    While the wordmark is flexible,
    beautiful, and utilitarian, there Keep proportions locked when Do not use any other typeface as
    are some restrictions to how it scaling a logo
    should be used in order to keep
    the brand’s look and feel consis-
    tent throughout all uses. Some
    examples are shown here.

    Do not set the logo in off-Brand Do not apply a gradient to logo


    Colors

    Do not apply a stroke and fill to Do not put logo in a shape Do not show horizontally
    logo
    Layout & Spacing
    BrandBook Page 08

    LOGO SAFE AREA


    Use the letter “e” proportionately to make
    sure the ‘evolve’ logo always has enough
    room to breathe.
    BrandBook Page 09

    PX SIZES
    600 PX WIDE

    450 PX WIDE

    300 PX WIDE

    MINIMUM SIZE
    100 PX WIDE
    Symbol
    BrandBook Page 011

    SYMBOL
    The Symbol can be used when the brand
    name has already been established.
    BrandBook Page 012

    SYMBOL
    The symbol will be used in the
    following colors and established
    backgrounds
    Typography
    BrandBook Page 014

    Aa Montserrat - Thin

    Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
    Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

    0123456789

    TYPOGRAPHY ~!@#$%^&*()_+{}”:?><

    Aa
    Montserrat
    Montserrat - Light
    Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
    Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

    0123456789

    ~!@#$%^&*()_+{}”:?><
    Colour
    BrandBook Page 016

    Primary colours Secondary colours

    Colour
    Palette
    RGB: 255 / 255 / 255 RGB: 0 / 0 / 0 RGB: 16 / 36 / 70 RGB: 0 / 190 / 241
    CMYK: 0 / 0 / 0 / 0 CMYK: 0 / 0 / 0 / 100 CMYK: 100 / 88 / 43 / 45 CMYK: 70 / 1 / 0 / 0
    HEX: # ffffff HEX: # 000000 HEX: # 102346 HEX: # 00bef1

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