62fe78482e137bae0b900c5b Webflow ScalableCMSWhitepaper

CHAPTER 1
SUPERCHARGE YOUR WEBSITE WITH A SCALABLE CMS 1

Contents
Supercharge your website with a scalable CMS 5
Introduction 6
I. Recognizing the limits of traditional CMS 8
Restricted by templates or reliant 9

on developers: an expensive lose-lose
for marketing teams
How relying on code holds marketers back 11
Speed 12
Feasibility 12
Flexibility 13
Adding up the total cost of 14

ownership for your website
Siloing your CMS adds friction 15
How a decoupled CMS sits in 16

the tech stack
How a traditional CMS adds 17
complexity to decision-making
How a siloed CMS disconnects 18

creatives from the user experience
II. Unlocking the power of a fully integrated, 20

visual-first CMS
With Webflow, anyone can manage 22

their site content end-to-end
Marketing teams regain autonomy 22
Development teams free up resources 23
Creative processes and user 24

experiences thrive
Case study: How MURAL solved 25

engineering dependency with Webflow
Scalable storage + customizable collections 26
Case study: How SmugMug customizes 28

content data at scale
Growing with your enterprise business 30
The CMS API 31
Case study: How Freshly Uses 32

the Webflow CMS API
III. How Webflow solves problems for 34
enterprise engineering teams
Meeting enterprise standards 35
Security 35
Performance 36
Hosting 36
Case study: How Virta Health built a 37

faster, more secure site with Webflow
INTRO
Supercharge
your website with
a scalable CMS
Tear down organizational silos and
build better digital experiences
INTRODUCTION
Building and maintaining an enterprise website will always be

a team effort — but in too many organizations, the marketers,
designers, and developers who share core responsibilities are
siloed and separated.
As consumer expectations for engaging, personalized online

experiences continue to rise, the old methods of producing
and publishing content through traditional content
management systems — or CMSs — are failing.
Competing priorities lead to bottlenecks and slow down

progress. Conflicting processes dilute efforts to create the
best possible experience for the end user. And disparate,
often outdated technologies fracture ownership and
prevent autonomy.
Webflow offers a better way: a visual-first, fully integrated

CMS that increases autonomy and delivers potent functionality
while meeting the highest standards of speed, security, and
scalability for any enterprise business.
If you’re looking for a new approach to powering your

enterprise website with a visual CMS, keep reading.

INTRODUCTION
This whitepaper will cover:

• The problems traditional CMS
solutions leave unaddressed
• How an overreliance on code may be

undermining your marketing team
• Why a fully integrated, visual-first CMS

is the most sustainable path forward

CHAPTER I
Recognizing
the limits of the
traditional CMS
CHAPTER 1 RECOGNIZING THE LIMITS OF THE TRADITIONAL CMS
Most CMS solutions used today fall into one of two

categories: legacy providers that rely on templates,
or headless platforms that rely on code.
And the marketing teams that use these solutions are

often frustrated by one of two limitations: their designers
are too restricted by rigid templates, or their ability to
get work done depends far too much on developers.
Restricted by templates or reliant

on developers: an expensive
lose-lose for marketing teams
Traditional CMS providers — like WordPress — promise to
make content creation easy by using repeatable templates.
But for modern teams, those templates are incredibly
limiting. Designers aren’t able to make their visions for
more engaging or user-centric content experiences a
reality — at least, not without tapping into engineering
resources to update or replace a template through code.
And teams encounter the same core issue with newer

headless CMS platforms like Contentful. Designers can
create more customized front-end experiences, but
they require front-end developers to bring them to life.

CHAPTER 1 RECOGNIZING THE LIMITS OF THE TRADITIONAL CMS
These limitations arise from different types of technology,

but the outcome is the same.
When a time-consuming development cycle is required to

create every new experience, marketing and design teams
can’t fully leverage their website to engage with customers
or generate leads.
Their hands are tied, and they must rely on outside

development support to edit or adjust the site’s visual
design or database models. This typically includes:
• Changing page styles
• Adding new page templates
• Adding new components to existing pages
• Creating new fields for blog posts
• Creating new data attributes

CHAPTER I RECOGNIZING THE LIMITS OF THE TRADITIONAL CMS
How relying on code

holds marketers back
In most enterprise organizations, this reliance on code
means two paths forward for the marketing and content
teams tasked with producing and publishing content:
• Rely on in-house engineering resources

to handle front-end development, or;
• Outsource development work to an agency that

can build, implement, and maintain a separate
CMS into the overall web tech stack.
In both cases, marketing teams lose true autonomy.

Content workflows must incorporate external teams, and
marketers’ ability to execute their work becomes reliant on
roadmaps, priorities, and timelines they can’t control.
When engineering or agency teams have to play a role

in creating or updating content on your website, your
marketing team (and overall performance) will suffer
in three ways: speed, feasibility, and flexibility.

Speed
Involving external teams, whether in-house or agency,

slows down the cycle of planning, creating, and publishing
content. In-house teams are often busy with other priorities,
like building or improving your core product, which means
website updates are often put on the back burner. And
agency teams are often restricted on available hours or
need advance notice to resource and incorporate new
requests into their schedules.
If something as simple as updating the text on a button

requires a product or project manager’s time and energy,
it’s a good sign an overreliance on code is slowing down
your productivity across teams.
Feasibility
When engineers need to incorporate requests from

marketing teams into their cycles, they may push back on
more creative or time-consuming requirements in favor of
simpler, faster updates. And while an iterative approach may
work well in agile software development, it can be incredibly
frustrating for content teams who are fighting for resources
and used to seeing their requests deprioritized and delayed.

If designers and marketers have to repeatedly compromise

on their vision to make more feasible requests, you’ll end up
with a less innovative team, a less engaging website, and a
poorer user experience.
Flexibility
Modern marketing leaders need to stay agile and respond

swiftly to changing circumstances. Across industries, the
expected cycle times for executing campaigns, advertising,
testing, and implementation are speeding up. But when
marketers need to account for weeks-long development
cycles in their content plans, that hinders their team’s
ability to be nimble and proactive.
If engineering resources are needed to get new pages,

banners, or headlines added to your website, your business
is likely missing out on timely opportunities — or possibly
putting your brand reputation at risk by responding too
slowly in times of crisis.
When more teams are involved, more work

is involved. And that means lower levels
of productivity — and higher overhead.

Adding up the total cost of

ownership for your website
In addition to the intangible costs of lost productivity
and the missed opportunities described above, it’s just
downright expensive to build, maintain, and iterate an
engineering-dependent website. The total cost of ownership
for an enterprise website usually sprawls across teams,
functions, and budgets.
The true cost of engineering-dependent websites
• Initial design and development labor
• Site domain purchases and renewals
• CMS to organize data and content
• Web hosting
• Bespoke tech stack with tools, plugins, and services
• Ongoing development labor for

monitoring and maintenance
• Time spent finding and vetting developer talent

(in-house or outsourced)

• Time spent project-managing requests

between teams or agencies
• Opportunities lost due to launch delays,

bottlenecks, and resourcing limitations
Don’t underestimate the compounding costs of continuous

overhead associated with making any code change to a
developer-reliant website. When a marketing team member
needs to update content, build a new page, or add a new
section to the site, that takes time and resources to plan,
communicate, prioritize, code, test, and deploy.
Whether you rely on outsourced development resources,

like an agency, or in-house teams — the total cost of relying
on engineers to make every code change will be steep.
Plus, no matter the type, it’s likely your budgets will hide
a significant portion of the total cost of ownership for
your engineering-dependent website.
Siloing your CMS adds friction

Beyond slowing down marketing teams and running
up organizational budgets, the traditional approach to
content management adds friction by separating the
CMS from the rest of the tech stack involved in content
creation, design, website hosting, and integrations.

How a decoupled CMS sits in the tech
Classic platforms like WordPress or Drupal are monoliths:

the front end and the back end of a website are connected
in an application code base. They contain everything
from the database for content all the way up through the
presentation layer, requiring development teams to write
code to bring content and design to life. These tools include
templates to give non-development teams the ability to
publish and update static content, but as discussed earlier,
creative teams are restricted in what kind of content they
can build with these preapproved pages and layouts.
Code-driven
CMS content fields Content template pages
template creation
With monolithic platforms, all changes to existing templates

must be handed off from content teams to developers.

By contrast, headless CMSs like Contentful provide the

back-end structure, while developers build out the
front-end presentation and connect the layers of the website
via application programming interfaces (APIs). Essentially,
these tools treat the CMS as a microservice by using API calls
to create, preview, deliver, and modify content types like
text, images, and video. While this approach is more modern
than the monolithic platforms, the same limitation remains:
Marketers and designers are reliant on engineers to create
new digital experiences.
How a traditional CMS adds

complexity to decision-making
Beyond the creative process, treating the CMS as a separate

layer introduces complexity and restrictions around deciding
which platform to use in the first place. With traditional
content management solutions, engineering and IT teams
have to integrate the platform with hosting, security,
databases, and other layers of the tech stack that tend to
already be in place. So while the marketing or design team
may have a preference for a specific platform, they may be
overruled by tech teams who feel their chosen tool isn’t
compatible with the existing ecosystem.

How a siloed CMS disconnects

creatives from the user experience
These kinds of CMS solutions aren’t just siloed from other

web-related tools — they tend to be siloed from other
marketing tech.
For years, the process of creating, designing, and publishing

web content has been a multistep process accomplished
across multiple technologies. Copy is written in a text
document, visuals are mocked up in design tools, and
interaction flows are mapped out in UX software. Feedback
and review processes are complicated and version control
can become a nightmare. And once everything is finally
approved, files are handed off to a developer while the
creative team crosses their fingers, hopes for the best, and
waits to see what their work will actually look like once it’s
ready to preview (or is actually published) within the CMS.
This disparate process often leaves writers and designers

unclear about what the end user will actually encounter
once the content is live. Without a seamless, real-time idea
of how content will be experienced, it becomes difficult for
creatives to put themselves in their audience’s shoes and
make improvements accordingly.

Key Takeaways
Traditional CMS solutions are holding
your organization back by:
• Slowing down your marketing team
• Preventing innovative user experiences
• Bloating your total cost of site ownership
• Creating harmful silos within your tech stack
Forward-thinking teams are beginning to demand something

new: a CMS that empowers better user experiences,
streamlines the creative process, and liberates marketing
teams from an overreliance on engineering.
It’s time to talk about the no-code movement and visual

web development.

CHAPTER II
Unlocking the
power of a fully
integrated,
visual-first CMS
Today, most websites and applications
rely on code. But fewer than 1% of
the world´s population can write
code - which stops most people
from bringing ideas to life.
CHAPTER II UNLOCKING THE POWER OF FULLY INTEGRATES, VISUAL-FIRST CMS
Only 1 out of every 125 people in today’s workforce are

fluent in standard programming languages — 1.4 million
fewer than global demand calls for.
That is, until no-code, low-code, and visual-first

development platforms began to remove the barrier
to building for the web: the ability to write code.
These tools apply an abstraction layer over code, translating

the fundamentals into a visual interface that allows any
creator to build a modern website or app. And we’re not just
talking about a simple, static page like the WYSIWYG editors
of the past — rich, dynamic websites full of interactions,
animations, and functionalities.
Webflow delivers on this promise. Combined with our

visual-first Designer, Editor, and other web building
features, the Webflow CMS is a game changer.
Because when the reliance on knowing how to code is

removed from the equation of managing an enterprise
website, marketing teams unlock real autonomy — and
endless possibilities.

With Webflow, anyone can manage

their site content end-to-end
Webflow was built to empower anyone to manage the
end-to-end website experience — from content writing to
visual design to publishing to the web — without writing a
single line of code. And while our platform has evolved in
functionality and sophistication over the years, that core
mission hasn’t changed.
The end result of that mission: marketing teams

regain autonomy, engineering teams free up
resources, and creative processes thrive.
Marketing teams regain autonomy
Webflow gives your creative and marketing teams

invaluable autonomy, and not just over static pages or blog
posts. Designers can build new responsive layouts, styles,
interactions, and animations in the Webflow Designer and
watch as the platform translates their instructions into
clean, semantic code. Writers and editors can create or
update content in the Webflow Editor. And when pages are
ready, teams can publish them straight to the web or share
production-ready code. Creatives no longer need to hand
off files, wireframes, or diagrams — or valuable control —
to developers.

From making simple updates to creating content-rich

experiences, Webflow allows your marketing and
design teams to work faster, publish more, and take
back control over your website.
Development teams free up resources
Giving marketing and design teams the keys to a powerful,

yet flexible visual web development platform like Webflow
brings a dramatic decrease in demands on developers’ time.
Rather than updating button copy or coding new page
templates, in-house engineering teams can focus their
efforts on building and innovating around your
core products — the primary reason why many
engineers benefit from no-code or visual-first tools.
And if you previously relied on agencies or freelance

development support, those budgets should shrink
substantially or disappear completely.

Creative processes and user experiences thrive
Beyond returning control to creative and marketing teams,

Webflow provides a more seamless way for them to build
digital experiences. Content, design, and user experience
teams are no longer separated by siloed tools or fragmented
processes. Instead, they can all work directly in Webflow.
This means creatives no longer have to imagine what the

end result of their work will look like. They can build with
live content, get real-time previews of how it appears with
design, and make immediate adjustments to land on the best
possible experience. Feedback loops get shorter, approvals
get easier, and the overall creative process becomes more
efficient and powerful for every team.
And while visual-first development is all about

empowerment, you can assign roles and permissions
within Webflow to oversee which team members have
access to create, design, edit, or publish content.

Case study: How MURAL solved

engineering dependency with Webflow
Online collaboration software MURAL used a patchwork

of custom-developed tools and technologies to power their
website. And these tools were managed part-time by one
engineer whose priority was usually product development,
not marketing site updates.
The design and marketing team felt the pain of depending

on another team to update the site. They had visually
inconsistent one-off pages instead of a central design
system, needed to file tickets and wait days or weeks for
simple copy changes, and had limited capacity to bring
their own projects to life — let alone respond to requests
and ideas from other teams.
But after migrating their site to Webflow, with ongoing

support from Webflow’s Enterprise team, everything
changed. MURAL’s design and marketing team can now
design and publish new pages more seamlessly thanks to
a unified design system. Any needed changes can be made
by designers, without rounds of feedback and iteration with
engineering. And the marketing team can create, publish,
and edit content on their own terms — no development
resources required.

“Ultimately, we wanted to control our own destiny when it

came to the website, and Webflow gives us the freedom to
make the changes we need without relying on other teams.”
- David Chin, Design Strategist, MURAL
Since making the switch and giving the marketing team

control over their website, site performance improved
significantly. MURAL saw a 37% increase in revenue share
from self-serve visitors and more than doubled their
conversion rate from visitor to free trial sign up.
Scalable storage +
customizable collections
While vital to improving user experience, this
seamless approach to design and content is just
one piece of the Webflow puzzle. Its complement
is the visual database that powers the CMS.
This is how Webflow makes it possible for enterprise

organizations to create rich, complex content
experiences at scale — without writing code.

These items can include pages, parts of pages, or any

custom-created schema. For example, an item could
be as simple as the name of an author you need to
dynamically populate throughout your blog posts or as
complex as the full structure of a resource library. Items
are organized into collections that can be stored and
referenced throughout your website.
Example items you can store in Webflow include:
• Articles
• Images
• Testimonials
• Product descriptions
• Zip codes
• Author bios
• SEO metadata
• CTAs
• Custom code snippets
• Events

Scalable storage of CMS items may seem like table stakes

for an enterprise website. And, frankly, it is. But where
Webflow stands apart is how our platform makes this
database completely customizable, at scale, without
needing to write code.
When your teams need to add or edit data fields within

your CMS, it’s as simple as adding a new field within
the Webflow interface. Anyone can customize the CMS
database — no engineering resources required.
Case study: How SmugMug customizes

content data at scale
When it came time for a site redesign at photography

platform SmugMug, the design team took advantage of the
opportunity to gain more freedom and flexibility by moving
away from their headless CMS with a custom front end that
required developers to implement even the smallest updates.
They persuaded company leadership to make the switch

to Webflow by creating example pages that showed how
easy it was to build layouts, put together interactions and
animations, and publish changes with a click. And since
Webflow checked the boxes for everything else they needed,
such as A/B testing, backup restoration, and autosave,
the team got the green light for the switch.

After moving to Webflow, the content and design team could

experiment with richer, dynamic content. They used the
Webflow CMS to build out and manage the SmugMug Films
section of their site: a creative showcase of contributor
interviews and portfolios. And since adding new videos to the
page only requires plugging and playing, the content team
can add or edit these spotlights on their own — no developer
needed. The team also brings colors from the featured
images into the CMS, making design customization and
cohesiveness a breeze.
“Making the move to Webflow has been a tremendous asset.

Gone are the days of tracking down engineering resources.
Our marketers are happy, our engineers are happy, and most
importance to me, our creatives are happy.”
- Andrew Tower, Creative Director, SmugMug
The focus on improved design and user experience paid off.

After being redesigned in Webflow, the SmugMug website
saw a noticeable uptick in signups and pageviews, with a 52%
increase in conversions and 44% decrease in bounce rate.

Growing with your enterprise business
Supporting scalable storage is just part of our ongoing

commitment to grow with enterprise businesses. As
our own product has grown in popularity, the Webflow
community has pushed the limits of what can be
done with a visual development platform — and we’re
continually investing in supporting bigger and better
storage solutions that include hundreds of thousands
of items to make more powerful websites possible.
Content-rich experiences enterprise businesses are

creating in Webflow
• Blogs, whitepapers, & case studies
• Resource libraries
• Product catalogs
• News and media centers
• Help documentation
• FAQs

• Microsites
• Location pages
• Team member bios
• Templated landing pages at scale
The CMS API

Finally, teams can use the Webflow CMS API to
programmatically add, update, or delete items from the
Webflow CMS, opening up new possibilities for how you
can populate your site with content.
For example, you can use the API to pull data into Webflow
from other sources, like Eventbrite, Airtable, or industry
databases. This allows you to include items like local events
or dynamic rates to your collections and automatically
publish them across your site.
Or, you can use the API to push data or content out from
Webflow to other applications, like a mobile app or CRM.

Case study: How Freshly Uses

the Webflow CMS API
When meal delivery service Freshly wanted to expand their

content marketing efforts, the content team knew they
needed more autonomy. So they replaced an outdated
WordPress instance that frequently required engineering
resources with Webflow, moved their blog to the Webflow
CMS, and integrated analytics tools to keep custom
tracking in place.
Webflow also gave the mobile engineering team the

opportunity to connect the Freshly blog with their mobile
app via the CMS API — passing all new content from the
blog to the app for customers who want to read on the go.
Since making the switch to Webflow, Freshly’s blog

traffic has doubled.
“Now that we´re building in Webflow, we´re much faster to

a live prototype that we can review across browsers and
devices. That means it´s a lot cheaper for us to make changes
on the fly - and we can go live faster.”
- Christopher Patota, Product Manager, Freshly

Key Takeaways
The Webflow CMS empowers your team to:
• Add, edit, and publish content without

writing a single line of code
• Create better user experiences with visual-first tools
• Build content-rich sites with zero engineering resources
• Store and customize database items at scale
• Populate your site with content via API

CHAPTER III
How Webflow
solves problems
for enterprise
engineering teams
In addition to managing content and
visual design, a CMS that’s integrated
with the full website tech stack solves
problems that marketing teams have
traditionally relied on engineers to
scope, prioritize, and address.
CHAPTER III HOW WEBFLOW SOLVES PROBLEMS FOR ENTERPRISE
ENGINEERING TEAMS
Since the Webflow CMS is just one part of our larger website
platform — versus a separate solution that only manages
content — issues that engineering teams care about can be
addressed holistically. Your team only has to support one
tool that handles content, visual development, hosting, code
deployment, and more — all in a single, end-to-end platform.
Meeting enterprise standards

Webflow checks the vital boxes for enterprise expectations
around security, scalable performance, and hosting.
Security
The Webflow security program maps to industry standards
like ISO 27001 and the CIS Critical Security Controls.
Our platform is backed by SOC 2 Type II certification,
and we comply with CCPA and GDPR regulations.
Webflow is hosted primarily in AWS, and our application
security features include two-factor authentication,
SSO capabilities, role-based permissions, custom SSL
certificates, and backups and versioning.
And since Webflow is fully integrated, unlike traditional

CMS platforms like Wordpress, your development team
won’t have to worry about vulnerabilities introduced
by third-party plugins.

ENGINEERING TEAMS
Performance
Webflow supports scalable performance during traffic spikes
and surges with our AWS-powered hosting services and
custom hosting clusters. Our website builder also supports
.Webp images while automatically applying features like
lazy-load photos and scalable responsive images — keeping
page load times optimized while taking the burden off your
content and engineering teams. We also provide enterprise
customers with MSAs and SLAs to guarantee compliance
and 99.99% uptime.
Hosting
Webflow can include fully managed hosting for your website,
powered by the global infrastructure of AWS and Fastly
CDN (content delivery network). All Webflow-hosted sites
meet HTTP/2 standards to ensure fast load times. Our
performance standards meet enterprise needs, with over
10 billion pageviews currently processed every month.
With this kind of infrastructure support in place, the CMS

becomes a tightly integrated layer of the web tech stack
that doesn’t add unnecessary complexity or burdens to
engineering teams. This means less demand on in-house
development resources, lower bills from outsourced
engineers, and fewer bottlenecks.

ENGINEERING TEAMS
Performance and scale are natively built into the

Webflow platform:
• Manages hosting
• Manages local deployments
• Built-in functionality (no plugins or updates to manage)
• Fine-tunes database performance
• Scalable storage
• Performant
• Fast load times
Case study: How Virta Health built a faster,

more secure site with Webflow
When healthcare brand Virta was in need of a rebrand,

the marketing and design teams decided to re-platform
their custom-built site and WordPress blog on a new
CMS — and landed on Webflow as their preferred solution.
But since ensuring HIPAA compliance was a top priority for

the healthcare organization, Virta’s security team needed to
get involved. Webflow’s Enterprise team worked closely with
security stakeholders to answer questions about their unique
requirements. Ultimately, Virta’s leadership concluded that
Webflow was indeed the best choice.

ENGINEERING TEAMS
“The whole plugin ecosystem introduces so many

vulnerabilities that moving away from WordPress worked
out in our favor during the security discussion,” said Garrett
Voorhees, Senior UX Design Manager. And for his design
team, “It came down to that Webflow gives you all the design
control you need without having to go deep into the code.”
“I recommend Webflow to other companies, and I´m delighted

to do it. Webflow provides both power and flexibility, and
dramatically increases the speed of frequent and simple
changes while optimizing our team´s resources.”
- Paul Sytsma, Senior Director of Corporate Marketing, Virta Health
The new website is performing at a higher standard

than Virta’s previous custom-coded site. “Our site loaded
literally twice as fast after switching to Webflow, even
without rigorously optimizing every image,” said Garrett.
The new site has maintained and improved on their SEO
and keyword rankings as well.

ENGINEERING TEAMS
Key Takeaways
• Providing security, performance,
and hosting infrastructure
• Streamlining attention to one platform

instead of multiple layers
• Reducing the need for development

resources and budgets

Start building powerful
web experiences with
a visual-first CMS
As you look to the future of how content and end-to-end
websites will be managed, it’s clear that the current
approaches of relying on templates or writing custom
code are falling — and will continue to fall — short.
Modern marketers need to move fast and work

independently, and engineering teams shouldn’t
be wasting their time updating static content
or managing overly siloed tech stacks.
Visual web development presents a better option:

an integrated, scalable CMS that puts user experience
at the center of how web content is created. Webflow
can relieve the burden of reliance on programming
fluency while giving creative and marketing teams
the freedom they need to do their best work.

CHAPTER 1
Ready to scale
your website
with confidence?
Get in touch with our team of experts
to learn how Webflow Enterprise can
help you build a better website, faster.
Learn more today
You can always check our forums or

Need help or our University, and you can always
have a question?
contact us at contact@webflow.com

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CHAPTER 1

SUPERCHARGE YOUR WEBSITE WITH A SCALABLE CMS 1

I. Recognizing the limits of traditional CMS 8

Restricted by templates or reliant 9

How relying on code holds marketers back 11

Adding up the total cost of 14

Siloing your CMS adds friction 15

How a decoupled CMS sits in 16

How a siloed CMS disconnects 18

II. Unlocking the power of a fully integrated, 20

With Webflow, anyone can manage 22

Marketing teams regain autonomy 22

Development teams free up resources 23

Creative processes and user 24

Case study: How MURAL solved 25

Scalable storage + customizable collections 26

Case study: How SmugMug customizes 28

Growing with your enterprise business 30

The CMS API 31

Case study: How Freshly Uses 32

Meeting enterprise standards 35

Case study: How Virta Health built a 37

Building and maintaining an enterprise website will always be

As consumer expectations for engaging, personalized online

Competing priorities lead to bottlenecks and slow down

Webflow offers a better way: a visual-first, fully integrated

If you’re looking for a new approach to powering your

SUPERCHARGE YOUR WEBSITE WITH A SCALABLE CMS 6

This whitepaper will cover:

• How an overreliance on code may be

• Why a fully integrated, visual-first CMS

SUPERCHARGE YOUR WEBSITE WITH A SCALABLE CMS 7

Most CMS solutions used today fall into one of two

And the marketing teams that use these solutions are

Restricted by templates or reliant

And teams encounter the same core issue with newer

SUPERCHARGE YOUR WEBSITE WITH A SCALABLE CMS 9

These limitations arise from different types of technology,

When a time-consuming development cycle is required to

Their hands are tied, and they must rely on outside

• Changing page styles

• Adding new page templates

• Adding new components to existing pages

• Creating new fields for blog posts

• Creating new data attributes

SUPERCHARGE YOUR WEBSITE WITH A SCALABLE CMS 10

How relying on code

• Rely on in-house engineering resources

• Outsource development work to an agency that

In both cases, marketing teams lose true autonomy.

When engineering or agency teams have to play a role

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Involving external teams, whether in-house or agency,

If something as simple as updating the text on a button

When engineers need to incorporate requests from

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If designers and marketers have to repeatedly compromise

Modern marketing leaders need to stay agile and respond

If engineering resources are needed to get new pages,