MARKETING PLAN

This chapter is all about the marketing process which comprises assessing marketing

opportunities, researching and selecting intended audience, developing marketing designs and

strategies, planning marketing efforts, and organizing, implementing, and controlling the

advertising or promotion strategy.

A. PRODUCT

Our product is classified as a food/ snack item that fits for merienda. A banana ball is a

rounded ball with colors like a banana. The textures are kinda oily and rough because it is coated

with sesame seeds. The smell is aromatic and different according to the flavors that are inside the

banana balls. The target of our business is all people, children and adults will love it.

We believe that the moment we created our business competitors will also arise. One of

the businesses that we believe will be our competitors is "banana cue, marahuya, and turon

vendors". Banana cue and turon, marahuya is one of the easiest products that can be made by a

banana. That's why we can see these banana cues, marahuya, and Turon vendors everywhere.

The second possible competitor that we think is the "nilupak na saging vendors". Linupak

na saging is a delicious native recipe from the province. They use a big wooden mortar to mash

the bananas. This product is very in-demand in every celebration like Fiesta and it is a good

merienda that's why we see them as tight competitors.

 The third possible competitor is the "Banana cheesecake and banana cheese balls". In our

Barangay, many home sellers are making these products and selling them online through social

media. That's why our group thinks that these are the biggest competitor in our business.

Banana balls business already exists in the market but with a change through innovations

and a twist in the product, we know that it will love by our future consumers.

1. PRODUCT SIZE / QUANTITY / CATEGORY

Banana balls belong to the food/ snack category. Banana balls are a rounded shape that is

a medium size and consists of four pieces in every box or package. It is made from banana which

is called "Saba" and with peelings inside of cheese, ube, vanilla, and caramel flavors.

Its color is yellowish when it is not yet cooked and golden brown when it is already cooked. The

smell of banana balls gives you an aromatic smell like caramelized due to liquefied brown sugar.

2. BRAND NAME

A brand name is the identity of the product that is needed to be as friendly and catchy

because its purpose is to be easily remembered by the customers. Brand names include the name

of the product and the logo of the business.

In this study, our group discusses and decided to name our brand "Bananascape". We

think that these brand names will help our business to be easily identified and known by our

future customers.
3. PACKAGING

Food Packaging is the enclosing of food to protect it from damage, contamination,

spoilage, pest attacks, and tampering during transport, storage, and retail sale (New

World Encyclopedia, 2017).

Since our product’s main ingredient is Banana, our group came up into using the

banana leaf as the primary packaging of our product. After putting our product in to the

primary packaging, it would be place inside the paper food box (secondary packaging) so

the customer will also be comfortable on eating it even when they are walking on the

street. It would also help on avoiding certain circumstances like having dirt on the food.

This is the sample primary packaging of our

product. It was made in banana leaf to promote the

eco-friendly materials we’ll use in serving our

product. We also think that through this primary

packaging, our customers will feel the traditional

way of Filipinos eating their food using this leaf.

This would be the example secondary

packaging for our product that has a ribbon around it

to fully secure the food. It has different sizes

depending on the number of products a customer will

This logo will be plastered in front of the box.

It contains our brand and product name. The brand

name BANANASCAPE originated from the words

“Banana” which is the main ingredient and “Scape”

from the word escape because we want our customers

to momentarily escape the stress they were facing at

the time they are eating our product. We want to

provide them food which helps them ease the

heaviness they feel at that time. It also contains our

tagline, “Savor to Escape”.

B. PRICE

In marketing mix, one of the elements is price. It is an amount or value that a customer

gives up to enjoy the benefits of having or using the product or services. Pricing is one of the

important parts of the business because it includes all the expenses that a business did to produce

the certain product or services. It must be affordable and cost-friendly for every customers,

because customers preferred to buy products that were affordable than the expensive one.

One of the related products to our product is the banana cheese balls on a stick. The total

cost on making it was Php 159.00 to make 51 pieces of banana cheese balls. It was served on a

stick with 3 pieces.

TABLE 3.1
Related Price of Competitors

Other Commercial Brand Price/stick with 2-3 pieces and /piece

Bananacue Php 15.00

Turon Php 15.00
Nilupak Php 10.00
Marahuya Php 10.00
Banana Cheese Ball Php 15.00

The table 3.1 shows the other commercial brands and the cost of the different products.

The mention commercial brands are the different competitors of our business. We came up on a

selling price of Php 20.00 per packaging that contains 4 pieces of banana balls. It is because

there was an innovation happen on making our product. It is different from the said competitors

as it offers different fillings and contains one of the ingredients that these different competitors

do not have.
C. PLACE OF DISTRIBUTION

Place is the distribution channel. It refers to the actions and procedures involved in

getting items from the manufacturer to the intended buyers. Making items available in the

appropriate location, at the right time, and in the right amounts is a critical activity for gaining a

larger market share and increasing sales, revenues, and profits. It focuses on the location of the

business, the location of the target market, how these two may be best connected, how to keep

goods in the meantime, and how to transport them.

DIRECT MARKETING
CHANNEL

PRODUCER CUSTOMER

FIGURE 3.1

The figure 3.1 shows direct marketing channel which allows consumers to buy and

receive goods directly from the producer. We will not use transportation because our target

audience is geographically concentrated. Using direct marketing channel, we can avoid the high

markups and costs associated with hiring intermediaries to distribute our products.
 D. PROMOTION

We will use a strategy which is we’ll giving giveaways or make a contest, giving a gift or

bundles and usually referral discounts. We can promote it through different social media

platforms to widen the audience or target market.

What Who When Where How Budget

1. Contest 2 When Market, Guessing the P500

Proponents proposed Palenge or flavor of the 100 units
product School banana balls P5.00/unit
introduced on while
that day. blindfolded.
2. Flyers Proponents 3 days before Here in Brgy. It will be P300
the operation Magapi, distributed to 100 units
covered court different P3.00/unit
where most individuals who
of the people are just passing
passing through.
through.
3. Internet Proponents 5 days before Facebook We will be P100
marketing the operation Instagram posting some The proponents
Twitter pictures and needs internet
videos so that and have to buy
the target lad to access
customer will online.
attract to our
product.
4. Free taste Proponents This will start Here in We will go to P1,500
on the day the covered court cut the produced 300 person
proposed and street. sample product P5.00/unit
product into small pieces
where for free taste.
introduce.
This will be
distributed
within 2 days.
FIGURE 3.2
The table 3.2 shows the different promotional tools for our sales and promotion strategy.
We analyzed the different strategies through table about what, who, when, where, how, and
budget to addressed/satisfy the customers.