Week 8

THE MAIN MOTIVATION OF
INTERNATIONAL TOURISM WHEN

TRAVELING TO VIETNAM
GROUP MEMBERS:
1. NGUYEN HA THU GIANG
2. PHAM THI THANH HUONG
3. NGUYEN THI HONG HANH
01. Concept Map
02. General Push Factors
03. Main motivation,

Pull Factors & Example
04. Q&A
CONCEPT MAP
GENERAL PUSH
FACTORS
OF INTERNATIONAL TOURISTS
1 2 3 4
TECHNOLOGY DEMOGRAPHIC SOCIAL & CULTURE POLITICS

With the development of Normally the elderly who People usually travel when Tourists often go to
the internet, visitors can have enough money and they are on vacation or have places where the political
easily find information time will travel alone or a paid day off. Or come to a situation is stable, there
about accommodation, with friends and relatives. country where the culture is are clear laws, protecting
food, or transportation. almost the same as their international tourists
country
MAIN MOTIVATION 1:
EXPERIENCING NEW
AND DIFFERENT
LIFESTYLE
ACCESSIBILITY
TO THE MARKET
01
THE DEVELOPMENT OF
TECHNOLOGY IN VIETNAM
Technology in Vietnam is developing day by

day, so finding information has also become
easier. In addition to searching for reservations
on famous OTA systems such as Booking,
Agoda, Airbnb, etc international guests can
also book tours through reputable inbound
companies such as Tripadvisor, Vietravel,
Traveloka, Ivivu, etc.
Tourists when booking on Vietnamese TA
platforms will be directly supported and
contacted by staff when needed
DEVELOPMENT OF THE TOURISM SECTOR IN VIETNAM FROM 1995 TO 2020
AVAILABILITY OF
ATTRACTIONS
Vietnam has many central cities that
attract millions of tourists to visit. These
places not only have beautiful scenery but
also have a long history. Typically, Hanoi
capital, Ho Chi Minh City, Ha Long city, Da
Nang City,...
100+ 18M
INTERNATIONAL
DESTINATION
TOURISTS
4 CITIES IN VIETNAM ARE AMONG THE TOP 100 MOST POPULAR DESTINATIONS WORLDWIDE.
CULTURAL LINKS
THE CULTURES OF EASTERN COUNTRIES ARE QUITE SIMILAR,

BUT THERE WILL STILL BE DIFFERENCES IN EACH COUNTRY. SO
VISITORS CAN BOTH DISCOVER A NEW CULTURE WITHOUT
WORRYING ABOUT CULTURE SHOCK

PEACE & International visitors have a clear tendency to change

destinations when the world situation during the year is
STABILITY
volatile, for example, terrorism and disorder increase in major
tourist markets such as the US and Europe.
VIETNAM IS RATED AS A SAFE DESTINATION

FOR TOURISTS, THE ASSESSMENT HAS ALSO
BEEN MADE ON MANY CRITERIA.
A WEBSITE CALLED TRAVELSAFE -
SPECIALIZING IN ASSESSING THE SAFETY OF
COUNTRIES FOR TRAVEL HAS ASSESSED THE
OVERALL RISKS IN VIETNAM AS LOW, BASED
ON THE RATES OF THEFT, SCAM, TERRORISM,
ETC,. .
AFFORDABILITY
Vietnam is one of the countries ranked highly by the World Tourism
Organization in terms of affordable prices for most tourist segments.
In addition, admission tickets at tourist attractions are usually not too
expensive, depending on the tourist destination that you refer to.
ACCOMODATIONS FOODS TRANSPORTATION
ALL KINDS OF ACCOMMODATION FOODS IN VIETNAM IS HIGH VARIETY OF UNIQUE AND

DEPEND ON THE NEEDED QUALITY AND CHEAP AFFORDABLE MEANS OF
TRANSPORTATION
POLITICS
THE VISA EXEMPTION AND ELECTRONIC VISA
ISSUANCE CREATE A GOOD IMPRESSION ON
GUESTS, GIVING THEM A FEELING OF
WELCOME WHEN TRAVELING TO VIETNAM.
VISITORS IN 80 COUNTRIES AROUND THE
WORLD CAN EASILY APPLY FOR E - VISA AND
WILL HAVE IT WITHIN 3 DAYS OF
REGISTRATION.
SOME COUNTRIES IN AFRICA, THE MIDDLE
EAST, SOUTH ASIA, OR COUNTRIES LIKE
ALBANIA, ECUADOR, WILL BE LIMITED OR
MORE CLOSELY EXAMINED THAN APPLYING
FOR A VISA
MAIN MOTIVATION 2:
EXPLORING
NATURAL BEAUTY
THE BRITISH
NEWSPAPER: "THE VIETNAMNET
TIMES:
Vietnam will continue to Vietnam's tourism going

attract tourists, thanks to the wrong way: Tourists
its strange but friendly prefer green travel, not
features skyscrapers
From statista.com
GEOGRAPHICAL
PROXIMITY
Distance is an important
factor that affects many
other factors in choosing a
destination. International
visitors tend to go to
countries having a close
distance from their country
to explore nature. The closer
the distance, the more
tourist travel.
Number of international tourist arrivals to Vietnam in 2021,

by country and territory
AVAILABILITY OF ATTRACTIONS

NHA TRANG BEACH MUI NE BEACH HA LONG BAY
Attractions can be found anywhere all the way through the country and nearly all of them
are open to tourists. From North to South, Vietnam has diverse landscapes and beautiful
scenery with a favorable climate. Vietnam’s coastline hosts various beautiful beaches
ACCESSIBILITY
TO THE MARKET
With the development of the internet,

through google, visitors can easily access
information about destinations in
Vietnam.
Data from Google's tracking tool shows
that international search volume for
Vietnam tourism is growing by 50%-75%,
the fourth highest increase in the world.
736M RESULTS FOR

"TRAVEL VIETNAM"
The countries that are searching the most about Vietnam tourism are the US,
Singapore, Australia, Japan, India, France, Germany, Thailand, Canada, and the UK.
THE DIFFERENT MODES OF TRANSPORT
AIRPLANE BUS
TRAIN MOTOBIKE CYCLO BOAT

Affordability
DA NANG TA XUA HA GIANG

Dong Nghe beach Dinosaur Spine Nho Que River
Visitors can enjoy the natural beauty in Vietnam with just a little cost or even no charge, which is also what attracts many tourists to
Vietnam. Vietnam is one of the countries highly rated by the World Tourism Organization in terms of affordable prices for most tourist
segments
PEACE AND STABILITY
VIETNAM HAS A STABL E POL ITICAL
ENVIRONMENT
Ex: In the condition that Russia is subject to

the West sanctions, vacation destinations are
limited. On March 2, Russian authorities
assessed Vietnam as one of the safe tourist
destinations and without any restrictions for
Russian tourists. Thus, Vietnam has been and
will continue to be one of the best destination
chosen by the Russian people.
POSITIVE
MARKET
IMAGE
It is easy to find articles
and movies about
beautiful landscapes in
Vietnam
Louis Vuitton has decided
to feature Vietnam’s
famous destinations,
including UNESCO World
Heritage sites
MAIN MOTIVATION 3
RELAXATION,
ENTERTAINMENT
AND FOOD
AVAILABILITY OF SERVICES

INTERCONTINENTAL
NOVOTEL PHAN THIET VINPEARL PHU QUOC
PHU QUOC
Many famous resorts, hotels, and restaurants around the world have invested and developed
in Vietnam, for example Accor Hotels, IHG group, Marriot International, Best Western
International… Besides, large groups such as Vingroup, Sun Group also develop resort and
restaurant systems that meet international standards.
In general, the cost of food and entertainment in Vietnam is assessed
lower than others countries in the world.
AFFORDABILITY You can get an abundance of food even when you are on a budget
by going to street vendors. Street food prices in Vietnam are much
lower than in traditional restaurants. Many Western countries charge
five to ten times that amount for the same dish.
FOODS
THE AVERAGE COST FOR ONE THE AVERAGE PRICE FOR ONE PERSON
INTERNATIONAL TOURIST TO VIETNAM FOR ACCOMMODATION IN VIETNAM
CULTURAL Vietnam has cultural similarities in cuisine with many
LINKS countries in the world
ITALY
LATTE Italy is proud of coffee recipes

such as Americano, Latte,
Mocha, and Macchiato
VIETNAM
EGG Egg Coffee is specialties in Hanoi. Both Italians and
Vietnamese appreciate the enjoyment and connection in
COFFEE coffee culture.
AVAILABILITY OF
ATTRACTIONS
Variety of attractions from historical sites

to amusement parks:
· Ho Chi Minh Mausoleum Thang Long
Citadel
· Temple of Literature
· Safari Phu Quoc
· Ba Na Hills
· Sun World Ha Long Complex
ACCESSIBILITY
TO THE MARKET
There are many types of transportation to travel to Vietnam like: airplane, bus,
car, motorbike. If traveling by motorbike, you will have the opportunity to
experience more closely the street food culture and traditional cuisine of
Vietnam, especially in remote and isolated places. If you're lucky, you'll have a
culinary experience in a village and hear stories about the history of specialties
from the locals.
PEACE AND
STABILITY
VIETNAM HAS A STABLE

POLITICAL ENVIRONMENT
Ex: In the condition that Russia is

subject to the West sanctions,
vacation destinations are limited. On
March 2, Russian authorities
assessed Vietnam as one of the safe
tourist destinations without any
restrictions for Russian tourists. Thus,
Vietnam has been and will continue
to be one of the best destinations
chosen by the Russian people.
POSITIVE
MARKET IMAGE
Vietnamese cuisine and resorts are always
appreciated by the international press.
ACCORDING TO THANH NIEN NEWSPAPER, A NEWSPAPER NAMED CN

TRAVELER SPECIALIZING IN TOURISM ANNOUNCED THE WORLD'S 50
BEST RESORTS IN 2022, INCLUDING TWO VIETNAMESE
REPRESENTATIVES, IT IS INTERCONTINENTAL DANANG SUN PENINSULA
RESORT AND SIX SENSE NINH VAN BAY.
PHO RANKED 28TH OUT OF CNN'S TOP 50 DELICACIES IN THE

WORLD, AND BANH MI IN THE TOP 20 BEST STREET FOODS ON
THE PLANET BY HUFFINGTON POST...
Q&A

Week 8

Uploaded by

Copyright:

Available Formats

Week 8

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Week 8

Uploaded by

Copyright:

Available Formats

THE MAIN MOTIVATION OF

INTERNATIONAL TOURISM WHEN

02. General Push Factors

03. Main motivation,

TECHNOLOGY DEMOGRAPHIC SOCIAL & CULTURE POLITICS

Technology in Vietnam is developing day by

THE CULTURES OF EASTERN COUNTRIES ARE QUITE SIMILAR,

PEACE & International visitors have a clear tendency to change

VIETNAM IS RATED AS A SAFE DESTINATION

ACCOMODATIONS FOODS TRANSPORTATION

ALL KINDS OF ACCOMMODATION FOODS IN VIETNAM IS HIGH VARIETY OF UNIQUE AND

Vietnam will continue to Vietnam's tourism going

Number of international tourist arrivals to Vietnam in 2021,

NHA TRANG BEACH MUI NE BEACH HA LONG BAY

With the development of the internet,

736M RESULTS FOR

TRAIN MOTOBIKE CYCLO BOAT

DA NANG TA XUA HA GIANG

Ex: In the condition that Russia is subject to

LINKS countries in the world

LATTE Italy is proud of coffee recipes

Variety of attractions from historical sites

VIETNAM HAS A STABLE

Ex: In the condition that Russia is

ACCORDING TO THANH NIEN NEWSPAPER, A NEWSPAPER NAMED CN

PHO RANKED 28TH OUT OF CNN'S TOP 50 DELICACIES IN THE

You might also like