Business Communication
Business Communication
Business Communication
Informal communication moves freely within the organization and is not bound by pre-defined channels
and communication routes. Informal communication is particularly quick. Informal communication is far
more relational than formal communication and is by nature, a very natural form of communication as
people interact with each other freely
There Are Several Characteristics That Are Specific to Verbal Communication, namely:
The Message Being Communicated Is Directly or Indirectly Related to An Object
We Use Concepts to Communicate Messages
The Content Should Be Understood by both the Sender and Receiver
Cultural Factors Influence the Content of Messages
While Communicating Emotions and Feelings, A Sender’s State of Mind Influences the
Content of Messages
Even though we talk to our friends, family and co-workers on a regular basis, we may not always be
aware of how we’re communicating. Mastering the art of verbal communication will help you in more
ways than one. Let’s explore different types of verbal communication and how your audience factors
into it.
Types Of Verbal Communication
Verbal communication goes beyond words, sounds and languages. You need to know your audience to
talk to them better. Remember that you can follow the Pyramid Principle and start with your main
argument and then follow up with supporting statements. You can classify verbal communication into
four types based on your audience.
1. Intrapersonal Communication
This is your private verbal communication channel. You talk to yourself and articulate your
thoughts. Communicating with yourself will give you more confidence and clarity in your thoughts.
It’ll help you make up your mind, form your sentences, find suitable words and effective ways to
connect with other people. This will help you gain your colleagues’ trust in the workplace.
2. Interpersonal Communication
You can also call this one-to-one verbal communication. This type of communication happens
between two individuals. It helps you understand if you’re getting your thoughts across clearly.
Reactions, responses and verbal and nonverbal cues from the other person will help you understand
whether you’re being understood or not. Make sure that you listen to the other person intently.
Communication doesn’t just mean to talk to someone. It’s also about listening. So, listen, think and
then respond. Take time to think and make sure you don’t offend people with your response.
3. Small Group Communication
The number of people increases in small group communication. You move from communicating
with a single participant to a few more. These small groups could be team meetings, board
meetings or sales meetings. The number of participants is small enough for everyone to
communicate with each other. When you attend small group meetings, be prepared with a topic to
make sure you stay on track. Stay on topic and allow enough time for everyone to present their
thoughts.
4. Public Communication
You may also know this type as ‘public speaking’. Here, an individual addresses a large number of
people at once. Speeches, election campaigns and presentations are a few examples of public
communication. Since the number of people in the audience is larger in this type of
communication, be sure to use words and phrases they’ll understand easily and structure your
thoughts before addressing the audience. The more prepared you are, the more confident you’ll feel
like a public speaker.
Verbal communication is a broad topic. There are various elements that help us organize our thoughts
around it. They are: Tone, Speed, Volume
Advantages Of Verbal Communication
Verbal communication is one of the most important mediums of communication. The stronger your
communication skills are, the easier it is for you to establish trust and build lasting relationships with
others. Here are some benefits of strong verbal communication skills:
It Provides Complete Understanding and There’s Room to Clarify Any Messages That
May Have Been Misunderstood
It’s One of The Fastest Modes of Communication and Is Time-Efficient
There Is Space for Providing Feedback, Which Allows Two Or More People to Engage in
A Conversation at The Same Time
It Allows Speakers to Exercise Influence and Persuade Listeners to Agree with Ideas,
Thoughts and Opinions
It’s Flexible, That Is, You Can Change Your Language and Tone Depending on The
Situation You’re in or The Relationship You Share with An Individual
Q6. KOPPACT
• Non-verbal communication is of 7 types and can be abbreviated as KOPPACT.
• KOPPACT is discussed in detail in the following
1)Kinesics
• The study of body language such as facial expressions, gestures, postures.
• It is the non-verbal behaviour related to the movement of body parts or the body as a whole.
• An open body that takes up a lot of space indicates comfort and domination, while a closed-in body
signals inferiority.
2) Oculesics
Study of eye contact as a form of non-verbal communication.
• Sometimes it is considered a subset of kinesic communication.
Eye contact opens communication channels, signals availability for interaction, listening, immediacy,
and intimacy.
• The absence of eye contact shows negative attributions including rudeness, deceptiveness, insincerity,
unfriendliness.
3)Paralinguistics
Study of non-verbal cues of voice that includes volume, pitch, tone, etc.
• Paralinguistic features of the language are extremely important as they contain intentional and
unintentional cues and can change the message completely.
4)Proxemics
• The study of how we communicate with the space around us, how we arrange personal space, and what
we arrange in it.
• The space within social distance and out of personal distance is called social space. And the space
within public distance is called public space.
5)Artifacts
• Non-verbal messages that are conveyed through physical objects such as a person's clothing, home,
cars, the environment indicate to others a person's personal and social beliefs and habits.
• Clothing can communicate many ideas, including social class, attitudes, style and creativity, and age.
• Accurate or not, these inferences affect how people view and react to others.
6) Chronemics
• Study of how people communicate through their use of time in non-verbal communication.
• The way that an individual would perceive and value time, structure and react to time is a powerful
communication tool and helps set the stage for the communication process.
7) Tactics
• Communicating through the use of bodily contact or touch.
Touch is the most effective means to communicate feelings and emotions.
• When used properly it can create feelings of warmth and trust.
• When used improperly, it can betray the trust and create annoyance.
Sociologists and anthropologists have coined other terms for high and low-context cultures, such as
controlling, subjugated, and harmonious cultures. This terminology refers to the society's norms and
orientation to its institutional and societal concerns. Take, for example, the issue of environmental
protection. In North America and Europe, technological advancements are considered a positive
contribution to studying and controlling the environment. However, in central Africa and parts of Asia,
the natural environment is more revered, so applying a particular technology can be viewed as a threat or
a skeptical manufactured intervention. To oversimplify, one could say that a highly developed country
that utilizes technology is considered to have a high-context culture as opposed to developing countries
that are less technologically advanced, thus low-context.