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    Coffee Shop Marketing Proposal Presentation

    Uploaded by

    JrGomes
    The proposal is for a specialty coffee shop called CAF DE CAF to open a new branch in a university campus. The goals are to increase their presence on campus and make coffee more convenient for students, staff, and guests. They will offer a variety of high-quality coffee blends, drinks, and food items. The marketing plan includes providing excellent customer service, eat-in and take-out options, and hosting events. The shop will be located in a ground floor reception area for easy accessibility. Promotional strategies include email marketing, social media, discounts, and loyalty programs. A timeline outlines the design submission, approval, and outfitting to be ready to open.

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    © All Rights Reserved
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    Coffee Shop Marketing Proposal Presentation

    Uploaded by

    JrGomes
    108 views12 pages
    The proposal is for a specialty coffee shop called CAF DE CAF to open a new branch in a university campus. The goals are to increase their presence on campus and make coffee more convenient for students, staff, and guests. They will offer a variety of high-quality coffee blends, drinks, and food items. The marketing plan includes providing excellent customer service, eat-in and take-out options, and hosting events. The shop will be located in a ground floor reception area for easy accessibility. Promotional strategies include email marketing, social media, discounts, and loyalty programs. A timeline outlines the design submission, approval, and outfitting to be ready to open.

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    The proposal is for a specialty coffee shop called CAF DE CAF to open a new branch in a university campus. The goals are to increase their presence on campus and make coffee more convenient for students, staff, and guests. They will offer a variety of high-quality coffee blends, drinks, and food items. The marketing plan includes providing excellent customer service, eat-in and take-out options, and hosting events. The shop will be located in a ground floor reception area for easy accessibility. Promotional strategies include email marketing, social media, discounts, and loyalty programs. A timeline outlines the design submission, approval, and outfitting to be ready to open.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    108 views12 pages

    Coffee Shop Marketing Proposal Presentation

    Uploaded by

    JrGomes
    The proposal is for a specialty coffee shop called CAF DE CAF to open a new branch in a university campus. The goals are to increase their presence on campus and make coffee more convenient for students, staff, and guests. They will offer a variety of high-quality coffee blends, drinks, and food items. The marketing plan includes providing excellent customer service, eat-in and take-out options, and hosting events. The shop will be located in a ground floor reception area for easy accessibility. Promotional strategies include email marketing, social media, discounts, and loyalty programs. A timeline outlines the design submission, approval, and outfitting to be ready to open.

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    © All Rights Reserved
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    You are on page 1of 12

    PAGE 01/10

    Speciality
    Coffee
    Taste the Experience

    PROPOSAL
    COSMIC VIKINGS RESTAURANTS MGMT.
    PAGE 02/10

    About-
    CAF DE CAF
    "At our coffee shop, we offer a diverse range of

    flavorful coffee and a welcoming ambiance, striving to

    give our customers the ultimate coffee experience. Our

    freshly roasted coffee beans, brewed to perfection,

    leave a lasting impression on coffee lovers, tempting

    them to return for more of the unparalleled taste and

    aroma."
    PAGE 03/10

    Goals
    We intend to open a branch in the

    University campus in order to increase

    our presence and make a cup of coffee

    more coinvinent to the staff, students

    and Guests visiting.


    PAGE 04/10

    Marketing Plan
    Provide a low-cost menu of high-quality
    coffee blends and culinary products.

    Outstanding client service.

    Provide both eat-in and take-out


    alternatives.

    Provide services for special events and


    meetings in the campus.
    PAGE 05/10

    Place
    Segmentation
    Place : Ground Floor, Reception

    We will be easily accissible since we are conviniently

    situated inside campus, thus providiing service within

    campus will be more shorter if not instant.

    u
    PAGE 06/10

    Promotion
    Strategy
    Email Social Media Special Loyalty
    Marketing Marketing Discounts Programs

    Encourage Direct
    Coffee Tasting Coffee
    Student Customer
    events Promos
    Involvement Engagement

    We will apply the following promotional


    strategies to raise brand recognition;
    PAGE 07/10

    Food & Beverages

    Types Of Croissants Types Of Sweets Types Of Fresh


    Sandwiches
    PAGE 07/10

    Food & Beverages

    Varieties Of Coffee Varieties Of Juices Varieties Of Smoothies


    SAMPLE MENU

    coffee menu Non-coffee menu


    Espresso 20 ml $3.9 Green Tea 20 ml $3.9

    Double Espresso 40 ml $5.9 Hazelnut Mocha 40 ml $5.9

    Cafe Latte 300 ml $6.5 Matcha Cream 300 ml $9.5

    Americano 320 ml $4.9 Lemon Tea 320 ml $4.9

    Cappuccino 200 ml $8.5 Orange Juice 200 ml $8.5

    Macchiato 200 ml $7.9 Apple Juice 300 ml $9.5

    smoothies menu
    Pink Smoothie 325 ml $7.9

    Banana Smoothie 350 ml $5.9

    Lettuce Smoothie 300 ml $6.5

    Apple smoothie 310 ml $6.9

    Berry Smoothie 325 ml $8.5

    Lemon Smoothie 350 ml $7.9


    PAGE 09/10

    Design
    Samples
    PAGE 08/10

    Timeline
    01 02 03
    Outlet Desgin Submission Design Approval Outlet Fitouts and Ready to
    operate
    PAGE 10/10

    Let's Discuss

    Please let us know if you have any more queries.


    We would be pleased to assist with clarification.

    +971- 52 -5528352

    www.cosmicvikings.com

    hello@cosmicvikings.com

    @cosmicvikings

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