Airbnb Course Guidebook
Airbnb Course Guidebook
Airbnb Course Guidebook
Guidebook
By Airbnb Empire
Module 1: Course
Introduction &
Preparation
I. How To Get The Most Out of This Course
I. Top Three Action Steps C. Numbers keep things simple and they
make it real and believable.
A. Decide what you want your life to look
like.
2
Effective Goal Structure
I. Goal Timelines
3
Take Inventory of Current Assets And Liabilities
4
Things You Will Need
B. Phone
D. Bank account
F. Start up capital
5
Module 2: Starting
Your Business
I. Setting Up Your Airbnb Account
II. Insurance
1. $1,000,000 protection
5. NOT covered:
b) Loss of earnings
7
Why Form A Business (legal entity)
8
Choosing Your Busines Type
III. S-Corp
9
Business Standards and Practices
A. Use Legal Zoom for cheap origination III. Setting Up Business Bank Account
and use an attorney for a more hands off
A. Tax ID Number (TIN)
approach.
B. Business address
1. Mailing Address
C. Operating Agreement or Article of Incor-
2. Phone number
poration
3. Email address
D. Small deposit
4. Registered agent Services
10
Module 3: Market
Research
I. Market Research: Airbnb App
I. *Take advantage of the free data you can L. Collect profitable zip codes, neighbor-
find on the Airbnb app and website.* hoods, etc. (for later when finding a prop-
erty)
C. Select Filters: (Start general and become C. Do they use instant book
specific)
D. Are there minimum night stays
D. Select Entire Place
E. Most popular amenities
E. Select number of bedrooms (target what
F. Other services
you plan on investing in)
G. Be observant and take notes because
F. Choose Property Type (house, apart-
you will want to emulate this later when
ment, etc.)
you list your property.
G. Choose Pricing ($100+ per night)
12
E. Does the math work in your desired mar-
ket.
A. Number of reviews
B. Number of views
C. Number of wishlists
13
Market Research: Evolve Vacation Rentals
A. Price range
B. Home type
A. Future availability
A. Price ranges
C. Amenities
14
Market Research: AirDNA (Your Secret Weapon)
15
Module 4: Finding
Properties
I. Finding Properties: Zillow
I. Analyze the data from your market research H. Explore pictures (is it nice, deferred
and list out the top trends in your market maintenance, etc.)
that are working the best.
A. Location
IV. Pro Tips
B. Proximity (stores, restaurants, etc.)
A. Price (does the price + estimated ex-
C. Type of property penses pencil out.)
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D. “Hey, I’m interested in your property at
XYZ street, when is a good time to come
by and see it?”
18
Selling The Business Model
I. Once you’ve seen the property and you D. They get an additional layer of insurance
think it would be a good fit then you can fo- through Airbnb and any additional insur-
cus on getting the deal. ance you purchase.
19
Additional Platforms
I. Top Resources
A. HotPads
B. Apartments.com
C. Trulia
D. Rent.com
E. Homes.com
F. Realtor.com
20
Module 5: Running
A Successful
Business
I. Decreasing Upfront Costs
V. Additional Software
Decreasing Upfront Costs
I. Furniture 2. Pixlr
III. Photos
1. GIMP
22
Financial Management
I. *Don’t just start blowing your money on stu- quick but if you squander it you will slow
pid things. Be intelligent about it. That can your growth)
be the difference between scaling your busi-
ness and not. Learn how to manage cash-
flow effectively.*
C. Taxes
23
Scaling Your Business
III. Infrastructure
24
Continuing Education
25
Additional Software
E. https://beyondpricing.com
26
Module 6: Getting
Customers
I. Listing Your Property
28
Optimize Guest Experience
B. Pictures
II. Have enough essential items
C. Aesthetics
A. Toiletries
D. Put in some effort and emulate others.
B. Soap
C. Silverware
V. House Manual
D. Plates
A. “What to do if” instructions
E. Towels
B. Your contact information
F. Cleaning supplies
C. Wifi password
G. Cleanliness
D. Gate codes
1. Make sure your place is not dirty.
E. Local restaurants
2. Clean beds, showers and floors.
F. Emergency services
G. Maintenance
III. Essential Equipment & Amenities
H. Concierge
A. Wifi
I. Other services
B. TV’s
29
Online Marketing & SEO
I. *Airbnb and Google both have algorithms V. Become Superhost (boosts rankings)
that determine how much visibility your list
A. Lifetime rating of 4.8
has when searched.*
B. 50% review rate
30
Module 7: Building
Your Team
I. Business Owner VS Operator
I. Operator Downside
32
Building Your Team
C. Examine documents before you sign C. Individual service (cheaper, flexible and
them. hit or miss on quality)
D. Consulting on legal entities and corpo- D. Craigslist and local Google search.
rate regulations.
V. Interior Designer/Decorator
II. Book Keeper
A. At first you can DIY.
A. Book keeping services ($100-200/
B. Add to team when you have 3+ proper-
month)
ties.
B. More important when you have multiple
C. This will go a long way in creating a fan-
properties.
tastic guest experience. (also helps with
C. Use book keeping software (Quickbooks pictures)
Self Employed)
C. Handles any matters with the IRS. C. Services, fixing equipment, upgrades,
etc.
33
VII. Real Estate Agents/Leasing Agents
34
Module 8:
Automating Your
Business
I. Why Automate Your Business?
IV. Co-Hosting
Why Automate Your Business?
I. Automation Benefits
A. Passive Income
36
The Check In Process
II. Lighting
37
Automation Best Practices
1. Downside is people could lose or B. Sync your Airbnb schedule with Google
take the keys. calendars and then share this with your
maid service. (when to come and clean)
2. Require physical keys
1. Controlled access specifically to
B. Autolocks
cleaners. (can revoke anytime)
1. Brands (August Smart Locks, Nest,
2. Only you have control off the con-
Kwikset)
tents (they are read only)
2. Give temporary codes. (revoked af-
ter stay)
5. User identification.
38
Co-Hosting
B. They can read everything and help man- A. Give your co-host access to property
age the property. (like an Airbnb prop- manager, cleaning services, mainte-
erty manager) nance personnel, emergency contacts,
etc.
C. Can’t send or request money.
B. Gives them a process to follow instead
D. Can’t make a payout. of call you every time something goes
wrong.
39
Module 9: Airbnb
Best Practices
I. Additional Hacks
A. Use Fiverr or Upwork for outsourcing A. You may want an additional layer of pro-
cheap photo editing services. tection on top of your Airbnb Host Protec-
tion.
B. Rent high definition camera equipment.
B. Can be expensive which is why it’s op-
C. Learn basic lighting techniques.
tional. (shop around)
D. *Have a great host profile.* (picture, veri-
fication, description, etc.)
V. Reduce Likeliness of Single Night Stays
41
C. “We hope you enjoyed your stay and we 2. Bicycles, kayaks, etc.
appreciate you taking care of our home”.
B. Leave tea, coffee and snacks for your
guests to use.
C. Less time wasted going back and forth. A. Installing outdoor cameras can prevent
crime and help guests feel more safe
during their stay.
IX. Increase Number of Guests
B. Mobile access, cloud storage, night vi-
A. Get one or multiple pullout beds/ sion, motion detection, etc.
mattresses.
C. Best Outdoor Cameras:
B. Helps from getting filtered out of poten-
1. Arlo Pro 2
tial listings.
2. Nest Cam Outdoor Security Camera
42
Things To NOT Do
43
VIII. Bad Customer Service
44
Module 10:
Documents &
Resources
I. Market Research Resources
VI. Automation
Resources & Software
D. https://www.trulia.com C. https://www.google.com/drive/
E. https://www.realtor.com D. https://www.yourwelcome.com
F. https://www.homes.com E. https://sandiego.craigslist.org/?search_d
istance=2.9&postal=92038
F. https://www.guesty.com
III. Business Resources
G. https://august.com/
A. https://www.legalzoom.com
H. https://get.google.com/trips/
B. https://www.docracy.com
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I. https://primenow.amazon.com/onboard?
sourceUrl=%2Fhome
A. https://www.handy.com/services/maid-se
rvice
B. https://www.mollymaid.com/about-us/co
ntact-national-office/
C. https://www.merrymaids.com
D. https://www.maids.com
E. https://www.uber.com
F. https://www.fiverr.com
G. https://www.upwork.com
A. https://www.pinterest.com
B. https://www.instagram.com
C. https://www.hgtv.com
A. https://pixlr.com
B. https://www.canva.com
C. https://www.gimp.org
D. http://www.photoscape.org/ps/main/inde
x.php
47