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    Case Study Key Account

    Uploaded by

    Ahmad Vicky
    The document provides instructions for analyzing the cubic zirconia gold jewelry market in a given area. It asks the recipient to visit specified stores and submit a PowerPoint report containing: 1) An overview of the CZ jewelry landscape, including a 5Ps marketing mix analysis to rank the top 3 players. 2) An assessment of each player's strengths and areas for improvement in each store. 3) Optional additions such as best selling lines, trends, promotions, and photos. The recipient is to submit their findings and analysis to recruitment@skkjewels.com.

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    Case Study Key Account

    Uploaded by

    Ahmad Vicky
    17 views1 page
    The document provides instructions for analyzing the cubic zirconia gold jewelry market in a given area. It asks the recipient to visit specified stores and submit a PowerPoint report containing: 1) An overview of the CZ jewelry landscape, including a 5Ps marketing mix analysis to rank the top 3 players. 2) An assessment of each player's strengths and areas for improvement in each store. 3) Optional additions such as best selling lines, trends, promotions, and photos. The recipient is to submit their findings and analysis to recruitment@skkjewels.com.

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    The document provides instructions for analyzing the cubic zirconia gold jewelry market in a given area. It asks the recipient to visit specified stores and submit a PowerPoint report containing: 1) An overview of the CZ jewelry landscape, including a 5Ps marketing mix analysis to rank the top 3 players. 2) An assessment of each player's strengths and areas for improvement in each store. 3) Optional additions such as best selling lines, trends, promotions, and photos. The recipient is to submit their findings and analysis to recruitment@skkjewels.com.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    17 views1 page

    Case Study Key Account

    Uploaded by

    Ahmad Vicky
    The document provides instructions for analyzing the cubic zirconia gold jewelry market in a given area. It asks the recipient to visit specified stores and submit a PowerPoint report containing: 1) An overview of the CZ jewelry landscape, including a 5Ps marketing mix analysis to rank the top 3 players. 2) An assessment of each player's strengths and areas for improvement in each store. 3) Optional additions such as best selling lines, trends, promotions, and photos. The recipient is to submit their findings and analysis to recruitment@skkjewels.com.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
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    1.

    Objective
    To get an understanding of how you analyze our brand opportunities in the gold shops. The topic
    will be the cubic zirconia ("CZ") gold jewelry landscape in your area. Cubic Zirconia jewelry is
    defined as gold jewelry with zircon stone. You can get a more detailed definition of CZ through
    the search engine.

    2. Fieldwork Place
    Kindly do store check that we mention on the email.

    3. Desired Output
    Submit your result in Microsoft Powerpoint which contains below elements:
    a. Overview of CZ Jewelry Landscape.
    The overview should include 5Ps marketing mix aspects of the top 3 players. Feel free to
    use quantitative analysis (develop your own scoring/ranking criteria) and/or qualitative
    analysis to determine the top 3 players among categories and determine the rank based on
    your analysis considering each marketing mix assessment.

    5Ps Marketing Mix :


    - Product : What products do they offer?
    - Price : How much do the products cost? Are there any discounts?
    - Place : How is the store? How is the display of the products?
    - Promotion : How do they promote the products? (catalog, flyer or etc)
    - People : How do they interact with the customers?

    You can find the engraved logo inside the jewelry in the store to differentiate which products
    belong to which player :
    • UBS Gold : Engraved Diamond logo of UBS (kindly search in Google : Untung
    Bersama Sejahtera)
    • Ayu Gold : Engraved writing "AYU"
    • De Gold : Engraved writing "AMERO" or "IT"
    • YT Utama Putra : Engraved logo of "YT" or writing "YT" (kindly search in google for
    its logo) or their latest collection "Dancing with Igun"
    • Hala Gold : Engraved logo "Hala"
    • Sandra Dewi Gold : Engraved logo "SDW Gold"
    • Lotus : Engraved "L" logo (kindly refer its logo from Instagram account llpgold) or
    Lotus' latest collection with engraved "Aurora"

    b. What's the strength and what can be improved of each player's execution in each store.

    c. Feel free to add other assessments of each player during your fieldwork observation such as
    the most selling line up, the latest and the future trend prediction, co-marketing program, in-
    store campaign, execution photo, etc.

    Should you have any questions, you can contact recruitment@skkjewels.com.

    Looking forward to getting your submission. Have a pleasant fieldwork!

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