Scribd
Upload
67 views35 pages

Evaluating Messages and Image 1

This document presents an overview of evaluating different types of texts reflecting different cultures. It begins by defining what a text can be, including written, spoken, or media works that convey meaning. It then discusses objectives of recognizing different cultural texts, identifying cultural aspects within texts, and evaluating messages. The document proceeds to explain key concepts of media literacy, including that media messages are constructed and have embedded viewpoints. It concludes by outlining various types of bias that can be present in media texts.

Uploaded by

Whatz Deyt
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
67 views35 pages

Evaluating Messages and Image 1

This document presents an overview of evaluating different types of texts reflecting different cultures. It begins by defining what a text can be, including written, spoken, or media works that convey meaning. It then discusses objectives of recognizing different cultural texts, identifying cultural aspects within texts, and evaluating messages. The document proceeds to explain key concepts of media literacy, including that media messages are constructed and have embedded viewpoints. It concludes by outlining various types of bias that can be present in media texts.

Uploaded by

Whatz Deyt
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 35

EVALUATING MESSAGES

AND/OR IMAGES OF
DIFFERENT TYPES OF TEXTS
REFLECTING DIFFERENT
CULTURES

PRESENTED BY
LOVELY VILLAESTER
JHAY VILLANUEVA
OBJECTIVES:
At the end of this presentation you are expected to:

1. Recognize the different types of texts reflecting different


1 cultures,

2 2. Identify cultural text, and

3. Evaluate messages/images of different types of text


3 reflecting different culture.
WHAT IS "TEXT"?
A "text" isn't limited to something written down. A text can be
a film, an artifact, anything in a language and culture that
conveys meaning.
Text includes any form of written, spoken, or media work
conveying meaning to an audience. Text may use words,
graphics, sounds and images in presenting information. It may
also be print, oral, visual or electronic forms. A text is a unit of
meaning for interpretation and understanding. As such, most
things are (or could be treated as) texts. Within media studies,
a motext could be a TV program, film, video game, website,
book, song, podcast, newspaper article.

Purposive Communication 03
MEDIA LITERACY
"Media literacy is the ability to access, analyze, evaluate,
create and act using all forms of communication. In its
simplest terms, media literacy builds upon the foundation
of traditional literacy and offers new forms of reading and
writing. Media literacy empowers people to be critical
thinkers and makers, effective communicators and active
citizens" (NAMLE).

04
Purposive communication
MEDIA LITERACY
"The term "media literacy" is often used interchangeably
with other terms related to media and media technologies.
To clarify what we mean when we talk about media
literacy, NAMLE offers these definitions:

04
Purposive communication
MEDIA LITERACY
Media refers to all electronic or digital means and print or artistic visuals used to
transmit messages.
Literacy is the ability to encode and decode symbols and to synthesize and analyze
messages.
Media literacy is the ability to encode and decode the symbols transmitted via
media and the ability to synthesize, analyze and produce mediated messages,
Media education is the study of media, including hands on experiences and media
productions
Media literacy education is the educational field dedicated to teaching the skills
associated with media literacy.

04
Purposive communication
KEY CONCEPT TO
MEDIA LITERACY

1. All media messages are constructed


2. Media have embedded values and point of views
3. Media messages are constructed using a creative language
with its own rules.
4. Each person interprets messages differently
5. Media have commercial, ideological or political interest
07
08
Bias in Omission
Bias in emphasis
Bias in language
Bias in photos
Bias in source
Bias in headlines
Bias in repetition
Bias in number and statistics
Bias in diversity
Bias in point of view
Thank you!

You might also like