Unlocking The Future of HR
Unlocking The Future of HR
Unlocking The Future of HR
UNLOCKING
THE FUTURE
OF PEOPLE
& ORGANISATIONS
Our robot co-worker
Lexica is an Artificial Intelligence and it has illustrated every image in this report.
Each trend image was made by us typing in the headline. The images are not censored.
Appendix
Introduction
A stellar moment in history
Megatrend brief
How to use HR trends
Trend map
Five different clusters of HR trends
Timeline of trends: Now, Near, Future.
Trends: Leadership & organisation
Trends: Life & career
Trends: People & talent
Trends: Work & technology
Trends: Culture & workspace
Reach out
38 HR trends are developed by Thomas Geuken, Kristian Mehlsen and through interview
with CEO’s and HR departments in international companies (kept anonymous).
The whitepaper is published by the Copenhagen Institute for Futures Studies (CIFS).
Please note that the HR trends do not necessarily reflect any official viewpoints by CIFS.
If you have any questions or comments, you are welcome to reach out to Futurist, Author, state certified psychologist
and Associated Director, Thomas Geuken, tg@cifs.dk.
We live in pivotal times of change. Back in 2016, the Copenhagen Institute for
Futures Studies conducted an international research project focusing on the future
of work, workforce, and workplace. Its aim was to guide strategic decision-making
within a 10-year horizon.
When the COVID-19 pandemic hit the world back in 2019, our previous trends
for the ‘future of work’ accelerated at an unprecedented rate. By 2022, the notions
of remote and hybrid work were no longer the ‘future’ anymore, but a reality for the
many. This was particularly true for knowledge workers, who disproportionately
accommodated these new ways of working.
Now in the pandemic’s aftermath, leaders within the field of Human Resources
(HR) are faced with the responsibility to assist, mentor, and guide their companies
into an unknown, post-pandemic future.
HR is finally being handed the torch and given a golden opportunity to step up and
take charge of transforming and futureproofing organisations, work-practices,
leadership- and workplace models, and our resulting company culture. To boldly
create a ‘visionary winning strategy’ to drive and motivate profound organisa-
tional change.
The biggest question is how HR departments set future directions for organisations
and companies to adapt, align, and embrace all the changes happening in the
world both inside and outside the company. Organisations need to repurpose the
role of HR by breaking the instrumental mold.
This is not merely a technical or structural exercise but one with great strategic
responsibility, not only to the people in organisations, but also for the future of
their business proposition.
This new report from Copenhagen Institute for Futures Studies tries to accom-
modate this transformative journey and guide executive decisionmakers in finding
their own voice, unique organisational makeup, and to ‘surf’ the global tides of
historical change. The world has already been set in motion and organisations
need HR to navigate and rebalance two profound paradigms: 1) The future need
of organisations to accommodate the fast-pacing changes in the business environ-
ment, and 2) Shifting employee work expectations as too where, how, and why
they work for you?
The relationship between people and organisations is in the mist of being refor-
matted and reinterpreted – HR needs to assist tailoring a new systemic equilibrium
of rebalancing these two paradigms in a relevant, value creating, and lifeful manner.
AN OUTSIDE-IN PERSPECTIVE
Megatrends are reshaping the landscape of HR to such an extent that it will barely
be recognisable in the future. CIFS has conducted a research initiative to identify
and qualify strategic choices about the future of work and explore related challenges
ahead. Our research identified 38 future trends of significant strategic importance
for organisations to be aware of.
These key trends can be used to develop actionable insights that will assist your
company in adapting to important megatrends and embracing the future of people
who live in organisations towards 2030+.
THE WORLD OF HR
SEEN THROUGH THE LENS OF MEGATRENDS
Megatrends provide plural points of reference in an uncertain and complex world.
We do know, for example, that we will become more globalised, population
growth will continue, and that we need to address a lot of environmental issues
in more sustainable ways. We are also entering an increasingly ageing society.
Our cities will transform themselves into megacities fuelled by the sprawl of
urbanisation, and more people will focus on ‘liveability’ – that is, access to life
services – as a key component to a good life. In general, people will seek greater
individuality and personal empowerment, focusing on their own health and well-
being. From a technological and scientific standpoint, many engineering advances
are already on the horizon, with artificial intelligence and automation impacting
our lives to become more seamless and convenient. Big tech is promising techno-
logies of multi-layered reality, such as VR, AR, and the metaverse – many of
which will likely enter both our social and work spheres. They offer us greater
interconnectedness. All this happens pointing to a more advanced and complex
service and network-based economy where costumers and work expectations are
accelerating. Wealth will grow but be even more concentrated. All this while the
biotech revolution is hastened with the potential to change our fundamental
DNA as a species. Welcome to the impact of megatrends!
On behalf of the Copenhagen Institute for Futures Studies we herby share our 38
future trends of HR, hoping that they’ll guide and assist you to boldly go where
you have not gone before. To set new directions or perhaps tweak your HR initia-
tives for people to live better lives and thrive in our future organisations and
work culture. Simply put - it is good business to be in ‘good company’ – literally
speaking.
S I N C E R E LY Y O U R S
Thomas Geuken
There are three use-cases for the HR trend catalogue: 1)To futureproof your
existing HR strategies and initiatives; 2) To innovate new HR strategies and ini-
tiatives, and 3) To create your own internal HR thought-leader program that
drives the overarching business transformation within your organisation and
industry.
HR CLUSTERS ARE
Leadership & Organization
Life & Career
People & Talent
Work & Technology
Culture & Workspace
8 TH E FUTUR E OF PEOPLE & ORGANI SATI ONS
For better strategic application of trends, we have divided all 38 trends into three
time-horizons:
Vision now
4-6 years
Plan now
2-4 years
Act now
1-2 years
E
T UR
FU
R
A
E
N
T
EN
ES
R
P
• Competitive creativity
• Play is the way
• Wellbeing in the workplace
• Digital dexterity
• Soft skills required
• The quantified employee
• Your robot colleague
• Network leadership
• Rapid project deployment
• Wirearchy & open organisations
• Holacracy
• Asynchronous work
• Generational career-shifting
• Identity & career-crafting
• Life-long learning
• Professionalisation of life
14 TH E FUTUR E OF PEOPLE & ORGANI SATI ONS Lead ers hi p & o rga ni s a t i o n
Network
leadership
Megatrends driving HR trend
Greater Interconnectedness |
Network Economy |
Individualisation & Empowerment
In the future, the new landscape of networked leadership will move away from
the notion of integrated factories or conventional companies and towards more
highly coordinated networks and ecosystems with a multitude of approaches to
mobilising, orchestrating, and engaging talent, skills, leaders, and ideas. The nature
of HR challenges facing managers are constantly changing and evolving.
Networked leadership is shifting the focus from developing skills and competen-
cies to development stages, where the responsibility for employee growth and
development will be transferred from HR, managers and trainers towards indivi-
duals and guided through stages of progression. Leadership will spread through
networks, rather than reside in a person or role, raising a question: what condi-
tions do we need for leadership to flourish in the network?
16 TH E FUTUR E OF PEOPLE & ORGANI SATI ONS Lead ers hi p & o rga ni s a t i o n
Distributed
leadership
Megatrends driving HR trend
Individualisation & Empowerment |
Network Economy |
Greater Interconnectedness
Moving from the rigid 9-to-5 work schedule towards a 24/7 work culture seems
to be the trend for both individuals as well as businesses. In a more global and
complex business environment, the demand for more flexibility grows. There is
also widespread recognition that an employee’s productivity is largely dependent
on the individual. Variability in lifestyles will contribute to this, as will a greater
scientific understanding of chronotypes, the behavioural manifestation of under-
lying circadian rhythms (sleep-awake cycles).
Millennials especially, will continue breaking down the industrial, linear approach
towards work and career, cycling between focused periods where individuals
work hard, followed by extended “breaks” for leisure, learning, or other pursuits
– they will introduce an alternative “work beat” to today’s organisations.
Given the stress and pressure associated with a 24/7 culture there will need to be
greater focus on attention-management, not time-management and provide hyper
individualised work-setups by scaffolding organisation around the employee for
optimal work deliveries and quality of life.
Millennials and Generation Z tend to reject the prospect of a career within one
single field and are a lot more prone to frequent career-shifts within their working
lives. What is today a growing trend will in the future become a dominant reality:
a majority of employees will not expect to stay at an organisation for the long-
term, unless truly convinced otherwise. This coincides with the normalisation of
the gig economy, where multiple, temporary jobs, for some, are preferred to one
steady career.
Work in the future, especially for people in developed economies, will be a defining
aspect of life and thus, their identity. As boundaries blur between private life and
professional life, more and more individuals are craving a meaningful association
between the representation that defines them, their competencies, and their inte-
rests and values; something that goes beyond their occupational responsibilities.
The boundaries between professional life and private life will increasingly blur
to such an extent that they are virtually indistinguishable. Both professional and
private interests are more aligned than ever. In the West, there is less and less of
a distinction between the tools we use, our language and behaviours, and the
clothing we wear, for example.
We complete personal tasks at work and work tasks at home. Even after office
hours, people tend to think about work or talk about it with their friends and
family in their so-called private life. After Covid-19 many office workers have
working stations at home, and have workspaces that reflect their interests and
their home environments..
As our work and professions become an integral part of our identity it is increa-
singly difficult to separate between different areas of life. In an accelerating and
complex environment we will be required to be more agile and flexible and often
find ourselves fulfilling professional responsibilities and functions through ac-
tivities that simultaneously coincide with our personal interests.
Using the logic imbued by the workforce of one requires organisations to rethink
compensation and employee benefits in the future. We are likely to see much
more salary differentiation and organisations that focus on developing a benefits
packages most suited to specific employee needs: “choose your own adventure”
in terms of compensation. This includes taking into account particular lifestyle
attributes, location, local context, gender, creative stimuli, roles and responsibilities,
and merit. It is detrimental to consider all employees as one, rather than a diverse
group of individuals with different needs and interests.
Benefits and compensation should reflect this diversity and be a much more dyna-
mic and complex mix of access to opportunities, money, insurance, or other perks.
Additionally, as project-based work and shared labour pools become more popular,
there will be more task-oriented and performance-based compensation.
The currency to attract highly specialised talents are employability. They engage
in company projects in order to stay relevant or become even more valuable for
future potential hiring. Remote work give companies a unique chance to harvest
talent from everywhere.
Going above and beyond simply meeting the bare minimum requirements of a
job has long been the working norm. This supercharged work ethic has been a
way workers have made themselves stand out to their employers, and over time
has become standard. However, the counter-trend tang ping (“lying flat” or “quiet
quitting”) is a rejection of societal pressure to overwork and a rat race with a
perception of diminishing returns.
Somewhat related is the “the great resignation” wave, which empowered employees
to demand more from their work experiences and work-like balance. But it’s
also likely a byproduct of the psychological fallout from living through the coro-
navirus pandemic, and the subsequent burnout that affected millions.
Although Generation Z – and Alpha, soon – are so-called ‘digital natives’, there
is no ‘statistically significant correlation’ between younger generations and digital
dexterity at the workplace. This should be viewed positively by organisations,
given that employees will not have to be grouped along age-based lines for training.
However, across all ages, Gartner reported that less than 1 in 10 had digital
dexterity.
The importance of these soft skills is often undervalued, and there is far less
training provided for them. There tends to be an assumption that everyone
knows and understands the importance of these less-tangible skills. Developing
personal accountability, interpersonal negotiation skills, adaptability and flexibility,
creative thinking, and inclusion can all increase performance.
There is a growing movement towards concept selling, where you are no longer
selling a product or service, but rather, selling a vision or fulfilling a purpose.
Businesses are increasingly becoming ideologically-driven and no longer primarily
focused on intellectual property and competitive advantage. As such, visions and
ideology plays an important role in shaping the direction of an organisation,
where customers buy into the product, technology, company, or services because
of what it stands for – people are joining a shared vision and a business-journey
for the betterment of the planet and people. Profit from purpose.
This is equally important for work culture, as well as current and potential emplo-
yees, in that they align with the organisation’s direction ideologically. Similarly, the
workplace should embody such ideological underpinnings and may come to dictate
workplace location. At the same time, however, there is a challenge in avoiding
ideological bias and maintaining operational efficiency.
This requires shaping work and designing work processes according to the tenden-
cies and predisposition of different generations, all while keeping within the
strategic mission and vision of the organisation in question.
We live in world with competing value-systems across generations and the political
spectrum. The value pendulum of the public discourse has moved from listening
to logic, facts and science towards emotions, sensations and populism. Trust in the
institutions of society are eroding and it is a struggle to find a common ground in
a complex and accelerating world.
A key dimension is identity politics. Here a new ecology of mind and a new voice
of the next generation is on the rise. A new ecology where generalizations and
objectifications of gender, race, sexuality and ethnicity is not accepted. This is an
emerging language to better understand our place in history and undo the
wrongs in the past – exemplified by cancel culture. Universities are implementing
‘safe-zones’ – zones where students are ‘safe’ from old predisposition and judg-
mental stereotypes and preconceptions of what is sexuality, biological gender,
cultural ethnicity nor neurologic conformity. Will safe-zones become expected
in our workspaces too?
Increasingly social innovation and related concepts are becoming a business impe-
rative, in which success is being judged on the contributions made to improving
socio-environmental conditions globally. This includes social investment, social
innovation, and a general set of core business ethics and operational values. It
calls into question the fundamental role of organisations. To what extent will pri-
vate entities be required to support social well-being by providing or facilitating
public services or engaging in activism?
Over the next decade, demographers expect that up to one billion women will
enter the global workforce. In many OECD countries, more women than men earn
university degrees. Around the world, women’s purchasing power is increasing
at a faster rate than men’s.
This increase is due to women’s higher educational attainment and not due to
closing the wage gap between equally qualified men and women.
Women appear in studies to be better prepared for the skill-sets required at the
future workplace. Research shows that women typically outperform men in soft-
skills such as team-building, displaying emotional intelligence, setting clear expec-
tations, and exhibiting other traits often associated with effective knowledge work.
Increasingly, smart drugs are being used in workplaces and schools to enhance
an individuals’ ability to perform – called nootropics. Some drugs, like Modafinil,
reduce the need for sleep and the effects of sleep deprivation, while others, like
Ritalin, increase learning and concentration. Still, others enhance mathematic
abilities or reduce nervousness. Electronic stimulation of the brain may also be
used to enhance language and mathematical ability, attention span, problem
solving, memory, and coordination.
In many industries today we have fully legitimate ghost workers: Ghost writers
for books, celebrities and musicians on social media – as well as for people in the
most powerful political offices. Ghost workers are here to stay.
In the way out of the Covid-19 pandemic, we now realize; there are few places
left where knowledge workers cannot perform their work, as the exponential
development of information and communication technologies (ICT) drives new
hybrid work practices, greater mobility and remote work. In the future, we will
be “mobile in the moment” – the office is where we put our connected device. As
a result, the number of digital nomads – individuals who leverage telecommuni-
cations technologies to perform their work duties, and more generally conduct
their lifestyle – is growing.
First, occupancy rates in office spaces is falling, posing a facility and investment
challenge. Second, there is a leadership challenge in building, managing, and
motivating efficient asynchronous teams remotely. As a result, the workplace is
no longer just a place to perform a work task, but rather, needs to be viewed as
a strategic asset that drives the core elements of the company’s brand, culture,
business strategy, and value proposition.
The Global Future of Work Report from 2022 shows that 40% percent of the
workforce can be “productive anywhere”. This group had interesting commona-
lities: These workers had more autonomy, positive mental health, a desire to
participate in learning, advanced digital fluency that enabled them to evaluate
and adopt technology to get the job done, strong social bonds at work, and
work-life enhancement, which means that they felt their work added to their
ability to enjoy other areas of their lives.
These practices can be used to address areas such as employee health, engagement
and motivation, as well as lowering absentee rates and increasing productivity, or
driving sustainability at the workplace – all areas with a huge potential for cost
savings.
More and more data are being gathered about people whenever they work, shop,
travel, or are on the internet. With perhaps hundreds of billions of sensor-equipped
devices being connected to the internet over the next 10 years, the amount of data
gathered will grow exponentially. No place will remain untouched, especially
work, the workforce, and the workplace. Automated analysis of this “big data”
can help companies know their customers better, predict market movements,
improve employee performance, and boost efficiency in work processes. An issue
is that when you look for patterns in very large and complex data sets, false patterns
may appear that have little or nothing to do with reality, including the identificati-
on of false positives. User-generated “dirty data” will also render inaccurate HR
results.
This means that exhibiting care when trusting big data analyses and focusing on
true interpretation and smart execution, but the internet of everything and data-
driven work, embedded in a smart ecosystem is a likely future.
While the science is still largely immature, many hypotheses also posit that your
genes influence several personality traits, so there may be additional requirements
for genome sequencing. Enabled by new science and technology, organisations
will take a more introspective look at their resources, undoubtedly including
their employees. With millions of Apple watches and wristbands with sensors
sold globally, HR of the future will need to get access to private health data (small
data) in order for them to tailor-fit the optimal work conditions for every single
employee.
Robotics are omni-present. Artificial Intelligence is in our chatbot, they are making
music, telling stories, app’s translating what we say into different languages with
a click on our smartphone, in our TV’s, Apple watches, in our production lines
and doing science discoveries in our labs. They are everywhere.
We live in a multipolar world. The assumption that Western attitudes and be-
haviours will persist as the dominant workplace narrative is a damaging notion.
Organisations should be conscious of Eastern management practices, workplace
and workforce structures, and attitudes towards work. This will be especially im-
portant as non-Western companies get up to speed and garner greater influence in
the global marketplace.
The key is to adapt global values to local culture in order to ensure operational
efficiency and productivity is optimised, and outcomes and opportunities are
fully realised. The challenge is in considering cultural nuance across different
markets while at the same time maintaining outward and inward brand consisten-
cy. Thus, large, growing companies will demand a particular formalisation in
their work. This will entail a degree of process standardisation, where tasks and
projects are structured and integrated in a seamless way.
As organisations and work are becoming more fluid and demand a higher degree
of agility, it is necessary for the physical workplace to be scalable and adaptable.
To address changing needs, the workplace will be required to consist of dynamic
spaces that accommodate several work styles (e.g., influenced by personality,
gender, generation, culture etc.) and can meet the needs of several different as-
signments, or projects. Dynamic and adaptive activity-based workplaces should
have the physical space available, integrated with tools and technology, and be
emotionally aligned to any number of objectives, whether it be learning, increasing
focus, enhancing collaboration, or facilitating social interaction.
Workspaces are declining in size and increasingly becoming a part of open and
flexible office landscapes. Driven by the need to reduce costs and make the work-
place more flexible, standardised workspaces are becoming the norm. However,
corporations that allow groups of workers to shape their office environment
report greater productivity increases. The BYOD phenomenon already allows
users to use the input devices with which they are most comfortable, but “bring
your own workspace” (BYOW) would allow users to bring (or select) their own
desk, chairs, and other amenities. Further, virtual workspace personalisation via
IT platforms and devices, including employees’ self-procured technology could
be one way to create a sense of personal control over the workspace.
The devices being used will allow workers to develop local immersive work
experiences regardless of where they find themselves. With this, however, comes
new security challenges in access and how data is managed – cloud-based security
protocols will likely be the standard approach.
The focus of work in the future will gravitate towards outcomes, where success
is defined in terms of outcomes achieved and less in terms of input (hours) or out-
put (an amount produced or number of sales). Outcomes are defined as meaning-
ful changes, usually betterments, that are not always directly resulting from speci-
fic inputs or outputs but aligned with an overarching organisational vision.
Get the best out of people (talent), not the most out of resources (effectiveness).
For example, an outcome could be measurable, such as growing the business in a
region by ten percent, regardless of employees or hours it takes and number of
sales, or immeasurable, such as improving employee happiness.
According to the World Economic Forum’s Global Risks Report 2019 mental
health problems now affect an estimated 700 million people. Psychological stress
is related to a feeling of lack of control in the face of uncertainty. Additionally, a
new WHO survey, shows that the COVID-19 pandemic has disrupted or halted
critical mental health services in 93% of countries worldwide while the demand
for mental health has been increasing. Mental health is a bomb under govern-
mental health system. Organisations will to a larger extent become tomorrow’s
health-care providers for employee’s and will be held responsible their well-being.
Well-being is going to be a top agenda for the future of HR.
The creative mind cannot be turned off and on like a factory engine, and people
in creative work can’t help thinking about their work when they have time off.
Conversely, it also benefits them to take “creative breaks” at work. Such creative
breaks can take the form of physical or mental games that take the mind off the
task at hand and returns with renewed energy. Science and scientific break-
throughs are indeed creative work and has many similarities to artistic work.
In a similar manner, play and games can also be central parts of innovation, and
it can often be difficult to distinguish innovation sessions from silly games. Breaks
from work that are used for other things than eating or smoking are in general
healthy for the mind and body – and the mind works best in a healthy body. In
the Industrial Age, such playfulness was suppressed; you had to be “grown up”
and “serious” to succeed. Only realism was socially and academically accepted in
literature and movies – anything else was seen as silly escapism.
Today, when more and more jobs in the production and service industries are
automated and the creative industries are growing, imagination and playfulness
in return become increasingly important parameters for success. HR around the
world is forced to create better engagement, stronger ties and to create a culture
there is fun and better fit for humans. As exemplified by Elon Musk: alike an
“overgrown teenager” he has started several projects involving space travel, electric
sports cars, super-fast trains, flamethrowers, and interfacing the brain with chips.
For instance, the big five tech, exemplified by Apple and META, are balancing
reproductive reality and the demands of professional life by paying for their female
employees’ egg freezing and paid expenses for abortion procedures. The so-called
“perks arms race” might also include things like sponsoring genome sequencing,
which empower employees with information to make better decisions. Yet, the
challenge lies in finding the appropriate balance between supporting and caring
for employees and being perceived as invasive.
Just recently CitiCorp opined that ”the metaverse economy could be worth $13
trillion by 2030”. This happened at the same time a plot of virtual real estate sold
for record USD 2.43 million in Decentralland – just a virtual piece of land in the
metaverse.
Facebook changed its name to META in 2021 to kick start the next social tech
wave. The metaverse is going to pioneer how and where we work together.
Their invitation is for people and organisations to live and work in and out of
virtual worlds. It is a new platform for organisation and workers around the
world to engage in a truly hybrid work model. Get the best from two worlds: Be
in the office only wearing slippers – at home.
Try to imaging your own work – now done without stationary computers. The
metaverse is going to be fully integrated into wearables and devices where our
personalised avatars will be our vehicles for work, play, and virtual experience.
What does it actually mean to deliver HR services in the metaverse?
Seen before as an unpractical gimmick and relic of media frenzy, virtual reality
headsets are being taken seriously by many organisations as exemplified by Accen-
ture purchasing over 60,000 VR-headsets for their own VR training program.
The company LARVOL and its staff of 150+ only meet in the metaverse.