Corporate Writing

QUESTIONS:
i. Write an online feature article on FCI’s Bachelor of Corporate Communication

program to persuade students that the degree is worth pursuing.
ii. Write a radio announcement to inform the public that FCI lecturers teaching the
Bachelor of Corporate Communication program will be giving talks on their
courses. Include any information you deem necessary.
Feature article:
A Degree in Corporate Communications: The corporate world’s favourite
Today, content reigns supreme in the world of digital technology. Everything, including the
content on your website, postings on your social media accounts, feature articles, and live
broadcasts on your social media accounts, requires material that is pertinent and captivating.
As a result, if you choose to major in corporate communications, you will be given the
opportunity to develop content in a diverse assortment of formats, styles, and categories.
Clarity of communication has never been more important in the business world than it is right
now. As a result, earning a degree in corporate communications will equip you with
important skills for pursuing a career that will fulfill you, regardless of whether you write
talking points for the CEO of a large organization or create content for customers at a small
advertising firm.As I myself am a student from the FCI’s Bachelor of corporate
communication program, I can say that this degree is definitely worth pursuing. This is
because it provides a strong foundation in corporate communication, human resources, and
marketing. It also relates to subjects such as media relations, public relations, and event
management. Furthermore, this program is designed to prepare students for a diverse range of
careers in the field of communications which includes social media managers, marketing
managers, public relations specialists, event planners and more. Additionally, the bachelor's
degree in corporate communication can help you develop skills that will help you succeed not
just as a communications professional but as an employee overall as corporate
communication fundamentally includes internal messaging, external messaging, research and
development and marketing strategies which allows students from this degree to be an all-
rounder and is able to excel in every part of the company.
That being said, a corporate communications degree is also a great way for you to learn about
the complex world of business and communication as it will give you the skills and
knowledge to work in a variety of industries, from marketing and public relations to
government and non-profits. Just as how communications is an integral part of life, corporate
communications is vital to a company because it's not just about delivering messages, it's also
about understanding how people communicate with each other. Therefore, a corporate
communications degree can give you the tools that you need to succeed in this ever-changing
world of communication. Corporate communications is important for any company looking
to succeed because it remains a crucial aspect of any companies marketing strategy.
Corporate communications can be used to reach out to employees, customers, suppliers and
the general public in order to get their message across. Other ways that a company use
corporate communications is by having their internal messages disseminated externally via
email, press releases, and other electronic means, or through in-person events like
conferences or presentations.
Over the past few years, the communications business has witnessed a major increase
alongside the rapidly growing demand for experts in the field of communication. According
to the most recent figures, the total revenue generated by communications services around the
world is over $4 trillion, and this number is still expanding. This indicates that the importance
of communication experts is continuing to rise. A communication degree can be completed in
just three years, which is considerably less time than is required for most other degree
programs. As a result, graduates with a background in corporate communication have
additional time to acclimate themselves to the working world and other aspects of the
business world. Corporate organizations prefer employees who have a stable foundation in
corporate writings and marketing communication because it benefits the company more than
a normal mass communications degree. Corporate communication major holders also have a
higher advantage than other communication graduates because corporate organizations prefer
employees who have this foundation.
In a nutshell, after completing the first two years of the degree, I am confident that I did not
make the wrong choice. This degree has provided me with a significant amount amount of
corporate knowledge, which enables me to feel more confident when confronting future work
life culture in the upcoming years when I graduate. For example, I do not need to start from
scratch by learning all of the different types of writing styles and genres; instead, I am able to
easily carry out my workload. On the contrary, the course requires a significant amount of
participation in the form of speaking, writing, and creative activities so be prepared for a very
engaging degree program!
If you enjoy interacting with other people and public speaking, have a creative bent of mind,
possess good communication skills, are open to new ideas and inquisitive to learn new things,
then the Bachelor of Corporate Communications is most certainly the right degree program
for you. What exactly are you looking forward to? Are you prepared to pen down your
success story?
Radio Announcement:
Universiti Tunku Abdul Rahman (UTAR),

Faculty of Creative Studies (FCI)
Bandar Sungai Long
43000 Kajang.
“A GLIMPSE INTO CORPORATE COMMUNICATIONS” 30 SEC. LIVE RADIO SPOT
DO YOU REALLY KNOW WHAT’S CORPORATE COMMUNICATIONS ALL ABOUT? OR IS IT JUST

ANOTHER COMMUNICATIONS DEGREE TO YOU? WELL, CORPORATE COMMUNICATIONS
ACTUALLY COVERS SUBJECTS LIKE PR, MARKETING AND HUMAN RESOURCES AS WELL.
SOUNDS INTERESTING RIGHT? THEN WHY NOT JOIN US FOR A TALK AT UTAR’S
MULTIPURPOSE HALL WHICH WILL BE CONDUCTED BY FCI CORPORATE COMMUNICATIONS
LECTURERS AND KNOW MORE ABOUT THE COURSES THAT ARE OFFERED IN THE
CORPORATE COMMUNICATIONS DEGREE.

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QUESTIONS:

i. Write an online feature article on FCI’s Bachelor of Corporate Communication

A Degree in Corporate Communications: The corporate world’s favourite

Universiti Tunku Abdul Rahman (UTAR),

“A GLIMPSE INTO CORPORATE COMMUNICATIONS” 30 SEC. LIVE RADIO SPOT

DO YOU REALLY KNOW WHAT’S CORPORATE COMMUNICATIONS ALL ABOUT? OR IS IT JUST

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