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    Challenges of Non Profit in Financing

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    Mangani Isaac
    The document discusses how non-profits can use customer relationship management (CRM) systems like Insightly to increase productivity and fulfill their missions. According to a survey of 248 non-profit professionals, 71% had difficulty organizing donor information before implementing a CRM system. CRMs help non-profits track donors, manage projects and collaborations, and realize returns on investment within months for increased staff productivity and better donor relationships. The document provides examples of how specific non-profits have benefitted from CRM systems.

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    Challenges of Non Profit in Financing

    Uploaded by

    Mangani Isaac
    31 views9 pages
    The document discusses how non-profits can use customer relationship management (CRM) systems like Insightly to increase productivity and fulfill their missions. According to a survey of 248 non-profit professionals, 71% had difficulty organizing donor information before implementing a CRM system. CRMs help non-profits track donors, manage projects and collaborations, and realize returns on investment within months for increased staff productivity and better donor relationships. The document provides examples of how specific non-profits have benefitted from CRM systems.

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    The document discusses how non-profits can use customer relationship management (CRM) systems like Insightly to increase productivity and fulfill their missions. According to a survey of 248 non-profit professionals, 71% had difficulty organizing donor information before implementing a CRM system. CRMs help non-profits track donors, manage projects and collaborations, and realize returns on investment within months for increased staff productivity and better donor relationships. The document provides examples of how specific non-profits have benefitted from CRM systems.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    31 views9 pages

    Challenges of Non Profit in Financing

    Uploaded by

    Mangani Isaac
    The document discusses how non-profits can use customer relationship management (CRM) systems like Insightly to increase productivity and fulfill their missions. According to a survey of 248 non-profit professionals, 71% had difficulty organizing donor information before implementing a CRM system. CRMs help non-profits track donors, manage projects and collaborations, and realize returns on investment within months for increased staff productivity and better donor relationships. The document provides examples of how specific non-profits have benefitted from CRM systems.

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    Increase donations

    and give back more


    How non-profits use customer relationship management (CRM) to fulfill their missions.

    an eBook by
    About this eBook

    Non-profit organizations measure their bottom lines on a different scale than their
    corporate peers. The outcomes that matter often come down to funds raised and constituents
    served. Despite this fundamental difference, businesses and non-profits still have much in common.
    Both types of organizations must initiate, nurture and grow relationships with “customers” – whether
    those are actual consumers or donors, volunteers and the public. At the same time, both businesses and
    non-profits must manage their resources wisely, plan for the future and pursue goals aggressively
    – regardless of how many (or few) people they have on their teams. Just as customer relationship
    management (CRM) systems can help small businesses succeed, they can help accelerate and grow
    non-profit organizations.

    This eBook is designed to help you determine why a CRM


    solution is right for your non-profit organization. Insightly
    surveyed 248 non-profit professionals who revealed how they
    use CRM with project management to solve their biggest
    problems. As these results show, CRM can help non-profits
    maintain relationships, grow contacts and expand influence
    to fulfill their missions.
    The challenges facing non-profits...
    Most non-profits are attempting to meet deep needs without deep pockets. They’re raising funds, and delivering
    programs and services, often with limited staff and a mandate to maximize resources. No organization wants to
    see wasteful processes – but for non-profits, the problems of such inefficiencies are magnified.

    One of the primary areas where many non-profits


    struggle is in donor management. When we asked
    survey respondents about which donor management What kind of donor management
    problems they faced before adopting CRM, one issue problems were you having prior to
    rose to the top of the pile: organization. From the group implementing a CRM?
    of customers surveyed, 71 percent indicated they had
    difficulty organizing information before they implemented Difficulty organizing information:
    a CRM system. Additionally, 43 percent said they had
    trouble managing donor relationships, and 30 percent 71%
    cited challenges collaborating with team members. About Difficulty managing donor relationships:
    one-third of respondents cited project management
    43%
    and a general lack of productivity as additional hurdles.
    Difficulty collaborating with team members:
    30%
    Difficulty managing projects:
    We are an all-volunteer team, so fitting in work
    and collaborating around our busy daytime work 28%
    schedules has been greatly enabled by Insightly.
    – Jeanette Johnson, director of marketing,
    Greater South Loop Association
    ...and the solutions that support better outcomes.

    In addition to donor management, many non-profits must close deals that bring in critical revenue. Chris
    Nare, vice president of laboratory services and sales at a member organization of America’s Blood Centers, is
    charged with this role. His efforts to track new business development, bring in new hospital customers, and
    identify new FDA blood donor testing opportunities were challenging, especially when his growing organization
    relied on a spreadsheet to manage these processes. Nare talks about the value of his CRM investment in terms
    any organization can understand: “I spent $144 this year on Insightly and in my first six months using the
    solution, I was able to close an account that was worth more than $500,000. To me, that is beyond valuable.”
    In addition to streamlining processes and effectively tracking leads like America’s Blood Centers member organizations
    must do, the non-profits we surveyed name donor management as their No. 1 pain point. In fact, 43 percent
    of them said tracking donors, including their contribution activities, helps them share communication updates to
    maintain more highly productive and personalized relationships.

    I volunteer as a court-appointed special advocate (CASA).


    My use of Insightly is 100 percent related to my CASA
    work. I use it to document activities and conversations;
    manage my CASA calendar and keep important files.
    – Kevin Neuse, volunteer, CASA
    Can a CRM make our non-profit team more productive?

    To make sure as many funds as possible go directly to supporting its mission, a non-profit has to protect the productivity
    of its team. This is where CRM has the potential to offer the greatest benefit to small staffs. When you can’t waste
    time on menial tasks like sorting through business cards, scouring spreadsheets, or writing hundreds of emails, CRM
    can make a significant difference. In addition to small staffs, many associations and non-profits have volunteer team
    members. A CRM solution that is accessible and easy to use allows these transitional staff members to be on-boarded
    quickly and seamlessly without extensive resources dedicated to training.
    In our survey, we found that more than one-third of respondents had seen a staff productivity bump of more
    than 50 percent after implementing Insightly. More than half of respondents said their productivity rates had
    climbed between 10 and 49 percent.

    How much has a CRM helped


    increase staff productivity?
    Insightly has helped greatly increase our
    staff productivity, data organization,
    and reporting. We also now have a faster More than 75%: 15%
    response time when dealing with clients and 50–74%: 19%
    donors due to Insightly’s team collaboration
    tools, calendar notifications, etc.” 25–49%: 23%

    – Matt Nilsen, operations manager, NAME 10–24%: 30%


    (National Association of Marriage Enhancement)
    Up to 10%: 14%
    If we choose a CRM, how long will
    it take for our investment to pay off?

    When budgets are tight, return on investment How long did it take to realize a return on
    (ROI) needs to be quick. That has been the
    your investment after you began using a CRM?
    experience for most of our non-profit customers.
    Of those who participated in the survey, 90 Less than a month: 33%
    percent realized their ROI in less than a year.
    1–3 months: 26%

    Nearly 60% of those surveyed saw return 3–6 months: 20%


    on their Insightly investment within 6–9 months: 7%
    three months of implementation. 9–12 months: 5%

    More than one year: 10%

    Insightly took us out of the old school into the new school.
    We now have an easy-to-use CRM solution that beats our
    previous pen-and-paper or Excel spreadsheet process.
    – Neill Flack, general manager, The British-Norwegian Chamber of Commerce (BNCC)
    How often do non-profit
    professionals use Insightly CRM? How often do you
    use your CRM?

    Insightly’s ease-of-use, intuitive features and extensive


    Every day / can’t live without it
    online support and tutorials make it the right tool. In fact,
    30%
    it’s confirmed in the respondents’ answers to this question:
    how often do you use your CRM? Almost 80 percent said they Two to three times per week
    use Insightly at least once a week. 34%

    30% of survey participants said they use Insightly Once a week


    every day and can’t live without it. 15%

    Once every few weeks


    8%

    Once every few months


    6%
    Insightly gives us the ability to remain organized
    Other
    without missing important activities. I couldn’t
    7%
    manage as many customer processes without a
    CRM to track actions and alert me to next steps.

    – Robert Curtiss, owner, First-Fundraising


    Conclusion and summary of results
    As our survey responders indicated, implementing a CRM is worth it for non-profits. It’s not just about running
    your organization. It’s about running it better – so you can do the most good.

    Q&A
    Q: How long will it take to realize a return on investment
    from Insightly CRM?
    A:  59 percent of non-profit professionals surveyed saw a return
    on their Insightly investment in three months or less. Plus,
    studies show CRM generates $8.71 in revenue for every $1 spent
    (Nucleus Research).

    Q: How much does CRM increase staff productivity?


    A: 57 percent of respondents said their productivity went up between
    25 and 100 percent after implementing Insightly.

    Q: Do you have any insight into the benefits of well-


    executed project management?
    A:  89 percent of high-performing organizations value project
    management. Why? Project management boosts the success rate
    of strategic initiatives by 16 percent. (PMI’s Pulse of the Profession
    Survey: 2015, 2014)
    About Insightly CRM
    Insightly is the easiest customer relationship management solution (CRM) to use for managing deep customer
    relationships. Customers use Insightly’s tightly integrated CRM and project management features to attract
    new donors, track post-donation interactions and drive repeat bequests. CRM users can also integrate leads
    gained from paid social promotion directly to Insightly, helping them gain donors from social media, as well.

    See how Insightly could change your non-profit organization — for the better.

    About TechValidate
    TechValidate is the world’s only customer content creation
    platform. TechValidate helps companies harness the voice
    of their customers for fact-based marketing.

    Sign up for a free 14 day trial.

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