1 Ass

1.
12 Components of a business plan are as follows:
a. Mission Statement, Goals and Objectives:

Mission statement: It means the concise statement that summaries an organisation
purpose.
Goals: It means a broad statement of desired results of an organisation which are
aimed to achieve in long run.
Objectives: Measurable, time-bounded, specific targets of an organisations which
are set to achieve goals.
b. Event Evaluation:
It is a process of assessing the impact, success and effectiveness of an event.
c. Administration:
It refers to the coordination and management of activities and resources to achieve
specific objectives and goals.
d. Leadership and Management:
Management involves planning, organising and controlling resources whereas
leadership involves setting a direction and vision of an organisation.
e. Logistics/Operations:
It refers to the current activities that are involved in running a business-like
manufacturing, distribution, production and customer services.
f. Financial Planning:
It is the process of setting goals, developing a strategy, creating a budget to
achieve goals within specific time-period.
g. Marketing:
It involves satisfying and identifying customers demands and needs through the
promotion, creation and distribution of products or services.
h. Planning Cycle:
It is a ongoing process of developing strategies, implementing plans, setting goals
and evaluation results to inform future results.
i. Human Resources:
It refers to the people who work for companies’ recruitment.
j. Event Resources Development:
It refers to materials, people and equipment that are needed to plan and execute
and event.
2. Steps that are must fellow for negotiating a contract are:

 Determine the requirements of administration
 Clarify each party’s position of the event
 Set a time span deadline
 Establish time and date for communication
 Document all necessary decisions
 Obtain feedback
 Reach a final agreement
 Stive to have mutual outcomes
3. Five Steps that taken by event coordinator for developing a site plan are:
a. Create the header page:
Make a clear and under stable header page to enlist all the requirements.
b. Pen down all the elements related to event:
All the necessary elements are than written on a single piece of paper in
one area to avoid confusions.
c. Create categories:
Categories can be like parking, food services etc.
d. Develop detail requirements:
This may help to look upon each single areas of categories.
e. Inspect site and review plan:
Last are important step to look after the inspect site and plan review.
4. Six needs that are looked up by the event coordinator for developing site plan are:
 Accessibility of seating and staging equipment
 Availability of emergency exits and adjacency of local community
 Security of overall site
 Parking
 Medical Facilities
 Consignment of dock areas
 Utility infrastructure
 Water sources
 Emergency services
 Special areas like:
a. Marshalling yards
b. Change rooms
c. Lockers
d. Storage areas etc.
5. Four elements that a security and emergency services plan should have a look upon:
 Prevention:
It is a responsibility to prevent any emergencies from happening to the best of
ability.
 Control:
This implies to have proper planning and developing sound emergency
services policies that can form part of security and emergency services plan.
 Awareness:
This is knowing that something unusual is happened or is about to happen.
 Reporting:
Two forms:
1. Collecting data about emergency situation
2. Efficient and timely reporting
6. The 9 Ps to be included tin marketing plan as an event coordinator are enumerated
below:
 Product: the events that are organized and managed are called products. These can
be divided into various forms such as corporate events, weddings, etc.
 Price: the fees charged by the event coordinator for the services provided is called
the price. Pricing strategy is mainly based on competition, target market, etc.
 Promotion: to promote the services, various marketing activities are undertaken by
the event coordinator. This is called as promotion.
 Place: the geographical location used for provision of services is called place. Place
must be suitable for the target market and the event type.
 People: people are the skilled and professional individuals involved in the
management and organization of the events.
 Partnership: partnership is the maintenance of relationships with other businesses
and organizations that can sponsor the events for efficient management and
organization.
 Packaging: it refers to enclosing a package in a container such as jars, boxes, bottles
or other wrapping material. The components and the design of packaging must be
selected wisely to attract the target audience.
 Position: position refers to how the customer will perceive the service. To market
position for an event coordinator can be based on the type of event being organized.
 Program: program is the complete schedule of the event including various activities
such as entertainments, workshops, etc.
7. Three examples for risk managements are:

 Having first aid team readily available for for the health risks to attendees and
team members.
 Having backup plan for the avoidance of any weather related issue such as tents,
indoor location, etc.
 Having backup team for the technological issues such as cyberattacks, technical
difficulties.
8. A contingency plan is refers to the plan that assist the event coordinators to handle the
unexpected circumstances and situations that may arise in future while persuasion the event.
9. Here are 11 points-

i. Give an overview of the event in brief to the staff and volunteers.
ii. Roles and responsibilities must be explained well.
iii. The logistics related to the event must be reviewed clearly.
iv. Safety and security measures must be reviewed.
v. Necessary support and training must be provided.
vi. All the policies and procedures including code of conduct, dress code, rules, etc. must
be explained.
vii. Proper guidelines including protocols, channels, etc. must be provided clearly.
viii. Feedback process must be explained clearly.
ix. Maintenance of open door policy must be ensured.
x. All the disciplinary measures must be explained well and clearly.
xi. Participation of the staff and volunteers must be encouraged by allowing questions
from them.
10. Followings are the types of training that must be scheduled for the staff and volunteers
 Job related training focusing on the tasks and responsibilities.
 Training related to emergency, safety and security issues to prepare them in
handling unexpected situations.
 Customer service training for positive customer relations.
11. Define the following:

 Logistics-
The detailed coordination, planning of the operations of event.
 In-kind-
Non-monetary donations or services.
 Contract Rider-
A document that modifies, adds or clarifies the terms and conditions of
existing contract.
 Honoraria-
A fee paid to professional performer or speakers.
 Open-ended Question-
A question that allows for a board and free form responses without any
predetermined answers.
 Paraphrase-
Restating any information or a message in own words
 Contract-
A legally binding agreement between parties.
 Branding-
The process of creating and promoting a unique image, design, identity that
distinguishes an event
 Accreditation-
This is a process of evaluating and certifying that an organisation or program
meets desired standards.

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12 Components of a business plan are as follows:

a. Mission Statement, Goals and Objectives:

2. Steps that are must fellow for negotiating a contract are:

7. Three examples for risk managements are:

9. Here are 11 points-

11. Define the following:

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