1.

Consistency: Coca Cola has been consistent in its communication strategy over the years,
using the same brand identity and messaging to connect with its audience. This
consistency has helped to build brand recognition and loyalty among consumers.
2. Emotional appeal: Coca Cola's communication strategy often focuses on creating an
emotional connection with its audience. The company's advertisements typically feature
happy, energetic people enjoying their products, which helps to reinforce the positive
emotions associated with drinking Coca Cola.
3. Storytelling: Coca Cola has been successful in using storytelling to convey its brand
messaging. The company has used a variety of mediums such as TV commercials, print
ads, and social media to tell stories that resonate with its audience.
4. Social responsibility: Coca Cola has also focused on corporate social responsibility in its
communication strategy, highlighting its efforts to support sustainability and community
development. This helps to build trust and credibility with consumers who are
increasingly concerned about ethical business practices.
5. Digital engagement: Coca Cola has embraced digital channels as part of its
communication strategy, using social media platforms like Facebook, Twitter, and
Instagram to connect with its audience. This has allowed the company to reach a wider
audience and engage with consumers in real-time.

Overall, Coca Cola's corporate communication strategy has been effective in building and
maintaining a strong brand identity, connecting with consumers on an emotional level, and
demonstrating social responsibility.
Coca Cola takes great care in managing its corporate identity, image, and reputation. Here are
some of the ways in which the company deals with these aspects:

1. Corporate identity: Coca Cola has a well-defined corporate identity that includes its logo,
color scheme, and brand messaging. The company has maintained consistency in its
branding over the years, which has helped to establish a strong brand identity and make
the company easily recognizable. Coca Cola's corporate identity is also reflected in its
packaging, advertising, and other marketing materials.
2. Corporate image: Coca Cola has a positive corporate image that is associated with its
products, as well as its social and environmental responsibility initiatives. The company's
advertising campaigns often focus on positive emotions such as happiness and
togetherness, which helps to reinforce the positive image of the brand. Coca Cola also
sponsors major events and sports teams, which helps to further reinforce its positive
image.
3. Reputation management: Coca Cola takes reputation management seriously and actively
monitors and responds to any negative publicity or criticism. The company has a
dedicated team that is responsible for managing its reputation and ensuring that any
issues are addressed promptly and transparently. Coca Cola also communicates regularly
with its stakeholders, including customers, investors, and the media, to maintain
transparency and build trust.
4. Corporate social responsibility: Coca Cola is committed to corporate social responsibility
and has implemented various initiatives to support sustainability, community
development, and environmental protection. These initiatives help to build a positive
reputation for the company and demonstrate its commitment to ethical business
practices.
Overall, Coca Cola's management of its corporate identity, image, and reputation is a critical
aspect of its business strategy, and the company invests significant resources in ensuring that it
maintains a strong and positive reputation among its stakeholders.

The global corporate communication strategy of Coca Cola is focused on building and
maintaining a strong brand identity, connecting with consumers on an emotional level, and
demonstrating social responsibility. The company uses consistent messaging and branding
across all channels, including traditional and digital media, to reinforce its brand identity.
Coca Cola also leverages storytelling to create an emotional connection with its audience and
highlights its corporate social responsibility initiatives to build trust and credibility with
consumers. Overall, the company's corporate communication strategy is aimed at
establishing a positive corporate image and reputation while driving sales and revenue
growth.

Around the world, it is nearly impossible to find a person that has never heard of Coca-Cola or consumed a Coca-
Cola product. Coca-Cola has been building strong relationships with loyal consumers, brand image, and the asso-
ciations with their brand since its inception into the soft drink industry over 125 years ago. Millions of people
consume soft drinks on a daily basis, and Coca-Cola is the number one choice among consumers worldwide.

Sports - Coca-Cola has had tremendous success within the field of sports. The company has recently marked its
eighty-fourth year of continuous support of the Olympic games. Coca-Cola sponsors the FIFA World Cup, as well
as the Rugby World Cup and the National Basketball Association (NBA). Coca-Cola is also the official soft drink of
NASCAR, connecting the brand with one of the world's fastest growing and most popular spectator sports.

The Coca-Cola Company has become a worldwide icon. There is little to no dispute that it is one of the most reco-
gnizable brands in modern history. Throughout the 125 years that the Coca-Cola Company has been operating in
Atlanta, Georgia, it has placed itself at the forefront of all things happiness. Since 1923, when the famous slogan
"Enjoy Life" was introduced, Coca-Cola has built a solid foundation around this campaign.
Nearly half a century later in 1979, Coca-Cola presented another campaign, solely based on happiness: "Have a
Coke and Smile, and again in 2009 when the current campaign "Open Happiness" was launched.
Coca-Cola has driven itself to make the world happy with its product, and has greatly succeeded. The images
connected with Coca-Cola will forever live in the hearts and minds of people all over the world. From the famous
Christmas polar bear commercials, to the popular Santa Clause advertisements, Coca-Cola will always be imbed-
ded in the holiday season.
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Santa Clause - 2011 marked the eightieth year since Santa Clause became an icon. In 1931, Coca-Cola's Santa
Clause advertisements began to run in popular magazines such as The Saturday Evening Post. He was first de-
picted as a kind, jolly man in a red suit, according to Coca-Cola's website. However, after thirty years of the Coca-
Cola Santa Clause, there were numerous versions of Santa Clause. Some magazines portrayed Santa as tall and
skinny, or even an elf in some instances. The image for Santa, like all things, lives in the era in which it

exists, and largely depends on the advertising campaigns that are ran.
The Polar Bears - Although not as popular as the Santa Clause ads, the polar bear advertisements really chan-
ged the course of the company in 1993 when it introduced the "Always Coca-Cola" campaign. Before that cam-
paign, the polar bears, created in France in 1922, were used sporadically for nearly seventy years.
According to Coca-Cola's website there have been many polar bear television spots since the 1993 debut, inclu-
ding two commercials for the 1994 Olympic Games, in which the polar bear slid down a luge and soared off a ski
jump. Bear cubs were also introduced in a holiday advertisement, in which the bear family selects its
Christmas tree.
The Secret Formula - While "the secret formula' is not necessarily an 'image', it is still an idea that many people
associate with Coca-Cola. The secret formula to making Coca-Cola is one of the most widely kept secrets of the
business world and has been for over 125 years. The recipe was kept at the SunTrust Bank in Atlanta, Georgia
until recently, when it was moved to its permanent location at the World of Coca-Cola.
The Olympics - Coca-Cola has been in partnership with the summer and winter Olympics for 84 years, making it
the longest standing partner of the Olympics Movement, according to the official website of the olympics move-
ment