Communication and Technology

PURPOSIVE COMMUNICATION
TOPIC: COMMUNICATION AND TECHNOLOGY

2ND SEMESTER | A.Y. 2022-2023
PROF. JANET
messaging in the past decade that is now
TECHNOLOGY giving way to internet-based applications.
• Refers to all equipment and programs that • “Filipinos like to keep in touch” Isberto said.
are used to process and communicate
information. SLOWEST IN ASIA-PACIFIC
• The Philippines social media usage was in
COMMUNICATION IN SOCIAL MEDIA stark contrast to its internet speed. Fixed-
• These are various modes through which we broadband speed here is among the
communicate with each other. slowest in Asia Pacific, while mobile
• In the past, these modes took the form of connections are among the fastest,
handwritten messages, typewritten according to the most recent Akamai report
messages, short telegrams, computer- • There appeared to be a relationship
encoded texts, as well as landline between poor fixed broad band
telephone conversations and audio/video speed and time spent on social media.
recorded messages. • The Philippines, Brazil and Argentina have
§ Today, with the rapid rise and spread of an average fixed-line broadband speed
internet connectivity, the old forms of of 4.2 megabits per second (mbps),5.5
communication have given way to new mbps, respectively.
forms that make communication easier and • The fastest was South Korea, with 26,3
faster. mbps, and its citizens just spend about an
hour and 11 minutes a day on social
PINOYS TOP SOCIAL MEDIA USERS ACCORDING media.
TO STUDY by Miguel R. Camus (2017)
INTERNET USE ON THE RISE
• Filipinos spend more time on social media • According to the report, the Philippines’
sites than anyone else in the world, going internet and social media users grow by
online roughly 4 hours and 17 minutes a over 25 percent, up 13 million and 12
day. million over last year , respectively.
• Filipinos spend most of their online time on • Mobile was also fast growing platforms,
sites such as Facebook, Snapchat, and accounting for 38 percent of all Web
Twitter, said report. Called Digital in 2007 traffic in the country, up almost a third over
and prepared by social media platform 2016.
Hoot suite and United Kingdom-based • The Philippines, so far had social media
consultancy We are social Ltd. penetration rate of 58 percent , higher
than the average of 47 percent in
US AMONG BOTTOM HALF Southeast Asia.
• Brazilians and Argentinians followed • Around the world, internet users grew 10
closely behind, spending 3 hours and 43 percent, or an additional 354 million
minutes and 3 hours and 32 minutes on people , while active social media users
social media, respectively, the report said. jumped 21 percent, or additional 482
• The United States, where many of these million.
social media players were founded, is • Global active netizens using mobile phones
among the bottom half, with Americans and other devices surged 30 percent, or
spending an average of just 2 hours and 6 another 581 million people.
seconds per day.
• The least active were the Japanese, who DIGITAL CONNECTIVITY
log on an average of just 40 minutes daily. • The total internet penetration rate stood to
• “It’s probably due to the cultural dynamics 50 percent, or 3.77 billion people , the
that made us the text messaging capital of report showed.
the world.” Said Ramon Isberto, • “Half of the world’s population is now on
spokesperson for telecoms giant PLDT and line, which is a testament to the speed with
Smart, referring to the mobile phone text which the digital connectivity is helping to
PURPOSIVE COMMUNICATION
TOPIC: COMMUNICATION AND TECHNOLOGY
2ND SEMESTER | A.Y. 2022-2023
PROF. JANET
improve people’s lives”, said Simon Kemp’
a consultant at We are Social.
• “The increase in internet users in
developing economies is particularly
Encouraging, Kemp added.
• The report compiles data from the world’s
largest studies of online behavior,
conducted by organizations including
Global Web Index, GSMA Intelligence,
Statista and Akamai in “ a comprehensive
state” of social media reference.
• The 2016 report has been downloaded
70,000 times and read 2 millions times on
slide share so far.
SYNTHESIS
• The rapid rise and spread of Internet
connectivity, the old form as of
communication have given way to new ones
that make communication easier and
faster.
• Technology tools in communication such as
social networking sites , for example, are
used to connect to distant family and
relatives or old friends to meet new ones
or to share the most trivial to the most
important information or ideas.
• Each tool has its own strengths and
weaknesses. Whatever tool is used, it is
important to always be responsible in
conveying ideas or delivering messages

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