Distribution

Unit 1 FACT SHEET Nicole Forber
Distribution
Distribution refers to the way in which a media product reaches the audience. The
three different distribution methods for magazines are retail subscription and digital
download.
Distribution Company for Take A

Break
Frontline:
https://frontlinedistribution.co.uk/
The distribution company for Take A
Break is Frontline. Frontline was
created and born out of a vision to
create the first dedicated magazine circulation and distribution business managed by
a range of specialists and experts in its field. The idea first came about in 1986
through magazine publisher Emap. Its value increased and gathered recognition
within the industry and Frontline gained their first joint venture partner in 1988 which
was Haymarket Media Group. Two years after Frontline's first venture, they entered
a further partnership with BBC Worldwide and Immediate Media company making
them the largest magazine sales and distribution company in the UK. Emaps vision
is to create long term profitable features for the futures for the fantastic range of B2B
brands that they own. Emap aims to: engage with their niche industry communities
across multiple platforms, serve their audiences with journalism,great advice and
provide networking for their communities to enable them to successfully develop
their businesses and careers.
Distribution Methods
Retail
The method of retail distribution refers to the
selling of a magazine in a shop. It is the
transaction of money for a product. These
products can be found in a variety of different
shops such as: Supermarkets like Tesco,
Morrisons, Asda, Newsagents, Book and
stationery shops like WHSmiths and
Waterstones and also service and
petrol stations. Take A Break
magazine can be found in all of
these shops and stations at the price
of £2.30. This would be convenient and good for the target audience as it's an easy
and cheap purchase. Therefore as it is a cheap purchase for a Take A Break
magazine, the preferred target audience for this magazine can commit to a
purchase. In stores the preferred target audience for this magazine are able to
preview and enable them to flick through the content before buying.
Subscriptions
https://www.greatmagazines.co.uk
For a subscription it can either be a
regular routine of a one-off payment
to subscribe to a service or product.
For Take A Break magazine you can
either get a subscription for digital or
print and digital there is no option for
just an option of print.
For the print and digital copies there
are a range of prices. For an annual
subscription of Take a Break digital
and printed version, the price is £35.99 saving £19.21 a year, for this subscription
you pay each year. For a monthly subscription the price is £3.40 by paying monthly
where you save £14.40 a year with this monthly subscription. For a one off
subscription and payment for one year it is £38.80 saving £16.40 for the year for 12
issues. These subscriptions you get a digital downloaded copy and a printed one
each month.
People apply for the print and digital download subscriptions as if you are about it is
easy access to the magazine through the digital device therefore giving you
something to read and also if the printed version of the magazine gets ruined or lost
there is also a backup as you have the digital downloaded copy.
People subscribe to these magazine subscriptions because it guarantees you a copy
of the magazine and gets delivered to you directly at your door. These subscriptions
can be given as a gift to some people. Most people use subscriptions because often
you save money through applying to a subscription. This is not the case for Take A
Break because each magazine is £2.30 for an issue each month so if you times this
by 12 it is a total of £27.60 a year, in some cases of Take A Break subscriptions it is
cheaper however not necessarily.
Digital Download
For Take A break magazine digital
download version, for an annual
subscription the price is £20.99 saving
£7.81 a year for one magazine which is
directly sent online. For the annual subscription the payment is an annual recurring
payment. However there is also another subscription which is a monthly subscription
which is £2.09 saving £3.02 a year as this payment is by paying monthly recurring.
But for the digital version there is an option of paying £25.99 for a one of payment
which is 12 issues for a year of Take a Break magazines.
By having digital versions of Take A Break magazines they guarantee you a copy of
the magazine each month and is directly sent to you. Take a Break digital downloads
are also easy access on all digital devices such as phones, ipads, computers etc.
The reason some people buy digital copies of magazines instead of printed copies is
because you cant lose or damage a digital copy.

Distribution

Uploaded by

Copyright:

Available Formats

Distribution

Uploaded by

Document Information

Original Description:

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Distribution

Uploaded by

Copyright:

Available Formats

Unit 1 FACT SHEET Nicole Forber

Distribution Company for Take A

You might also like