Checklist-A Beginners Guide To Local SEO Workbook

A Beginners Guide to Local SEO
Make a copy of this workbook and re-name accordingly

Use the templates and checklists in this workbook to help you get to grips with your local SEO
ur local SEO
Is there a keyword or search phrase that you don't have content for? Use this tab to make a note of any gaps / ideas
Keyword or Search Phrase

For example: affordable divorce lawyer in Charlotte
n't have content for? Use this tab to make a note of any gaps / ideas
Content Idea Blogs Post / Web Page

A price comparison of local divorce lawyers A webpage that will sit under Services
table into a new tab in your spreadsheet and fill in the details.
Category Details Notes
Topic:
Title:
Unique Value Proposition:
H1 Heading:
Body Copy:
H2 Heading:
Body Copy:
H2 Heading:
Body Copy:
Summary:
Clear Call to Action (CTA):

table into a new tab in your spreadsheet and fill in the details.
Category Details Notes
Topic: Local Small Business Online Tips
Title: Tips for local small business online
Unique Value Proposition: Learn how to get more calls from your website and social media
H1 Heading:
Body Copy:
H2 Heading:
Body Copy:
H2 Heading:
Body Copy:
Summary:
Clear Call to Action (CTA):

Website Checklist
Webpage URL Target Keyword Phrase - NAP - does the page include the
For example: what is the
Divorce target
lawyer businesses
Yes name, address and
Title Tag - use your keyword phrase H1 Heading - There should only be one H1 heading on each
followed by city and
divorce lawyer state NC - page.
- charlotte All lawyer
Divorce other headinsg should
Charlotte NC be H2 or H3 etc. Remember
Content - Is it localized?
Does it contain
Content your location
is localized keyword
but needs to sound
Image Alt Text - Image descriptions should be short and to the point, but
you should
Divorce include
laywer your targeted
Charlotte Northkeyword
Carolinaphrase and location keywords
URLs - Most website platforms allow you to Meta Description - Think of the meta
set custom URLs for your pages, so whenever desciption
sodomalaw.com/divorce-lawyer-charlotte-nc. likeNC
In Charlotte, an ad and write
if you're
Schema MarkupUse this tab to help you check your schema markup.You shouldn’t use the local business schem
Does your homepage or individual location pages have local business schema added?
Does the schema markup use the business's local phone number?
se the local business schema on every page of your site. The easiest guide for where to use schema is to think about how you
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Getting Started with Google Business ProfileUse this tab to check your GBP is set up well and t
Have you cliamed your listing?
Is the business name correct?
Is your address listed correctly?
Is your map pin in the correct place?
Is a local phone number listed as the primary number or if you're using call tracking, is the tracking number li
Is your homepage (or individual location page if you're a multi-location business) linked to in the URL field?
Have you uploaded high quality photos or added videos?
Have you added an appropriate Primary Category?
Have you included all other relevant categories as Additional Categories?
Google Posts
Are you using the right template for what you're sharing?
Is the image thumbnail size correct (1200 by 900 pixels)? Will any of the important image elements or text be
Have you optimized the thumbnail text so that you're maximising your message in the small space available?
Have you included a call to action (CTA)?
Do you have UTM tracking on your CTA link?
Set up a reminder to regularly add new Google posts each week / month
Google Q&A
Make a list of FAQs that you want to include as Q&As on your GBP.
Add the FAQs as Q&As in your Google Business Profile, then answer them, but be sure the answer is listed as
Are all your answers upvoted so they appear as the primary answers? (You can use friends and family to help
Set a weekly reminder to check the Q&A section on your GBP profile and make sure that any questions added
ts and Q&As correctly. If you'd like to learn more about how to optimize and manage your GBP listing ch
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Getting Citations SortedUse this tab to help you get on top of your citations. Do a quick Google search for your business n
Citation site/directory NAP Info Correct / Incorrect? Notes
For example: www.citationsite.com Incorrect Wrong phone number listed
earch for your business name. Go through the first 2 pages of results and make sure that any site listing your NAP info is displaying t
Status
Needs fixing
Follow these 3 easy steps to help you get more reviews and manage them like a pro.
Step 1.
Set up a reviews page on your website
Step 2.
Create a proactive followup process
Step 3.
Set up a way to monitor and respond to all of your reviews
nd manage them like a pro.
Make the URL something easy to remember such as yourdomain.com/reviews.
If your customers check out at a register, display a sign with the same message and review URL, or better yet,
You need to monitor all of your review sites so you know when new reviews are received. Here’s where BrightLocal’s Reputati

Checklist-A Beginners Guide To Local SEO Workbook

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A Beginners Guide to Local SEO

Make a copy of this workbook and re-name accordingly

Keyword or Search Phrase

Content Idea Blogs Post / Web Page

Category Details Notes

Unique Value Proposition:

Clear Call to Action (CTA):

Category Details Notes

Topic: Local Small Business Online Tips

Title: Tips for local small business online

Clear Call to Action (CTA):

Make the URL something easy to remember such as yourdomain.com/reviews.

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