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    How To Solve Media Plan Case Study: Prof. Avadhesh Yadav

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    The media plan allocates a budget of Rs. 3 crore across print publications to promote new non-stop flights from Mumbai to New York. Key publications selected are The Times of India, The Economic Times, and Outlook Traveller based on their readership demographics matching the target audience of professionals aged 35-59. The plan includes advertisements in weekly rotations over two months to optimize coverage and spending.

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    How To Solve Media Plan Case Study: Prof. Avadhesh Yadav

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    The media plan allocates a budget of Rs. 3 crore across print publications to promote new non-stop flights from Mumbai to New York. Key publications selected are The Times of India, The Economic Times, and Outlook Traveller based on their readership demographics matching the target audience of professionals aged 35-59. The plan includes advertisements in weekly rotations over two months to optimize coverage and spending.

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    The media plan allocates a budget of Rs. 3 crore across print publications to promote new non-stop flights from Mumbai to New York. Key publications selected are The Times of India, The Economic Times, and Outlook Traveller based on their readership demographics matching the target audience of professionals aged 35-59. The plan includes advertisements in weekly rotations over two months to optimize coverage and spending.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    43 views8 pages

    How To Solve Media Plan Case Study: Prof. Avadhesh Yadav

    Uploaded by

    Tom sikl
    The media plan allocates a budget of Rs. 3 crore across print publications to promote new non-stop flights from Mumbai to New York. Key publications selected are The Times of India, The Economic Times, and Outlook Traveller based on their readership demographics matching the target audience of professionals aged 35-59. The plan includes advertisements in weekly rotations over two months to optimize coverage and spending.

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    Prof.

    Avadhesh Yadav

    How to solve Media plan case study


    Q.1. CASE STUDY:
    Create a Media Plan for the new non-stop Mumbai- New York flight
    aboard brand new Boeing 777-200 LR. The ticket is priced at 5, 50,000
    per seat. The schedule will last two months. The advertisements are in
    colour. The budget for the print campaign is three crore (30000000).

    Magazine: Single and/ or double spread


    Newspaper: Half page
    Use rate card given below

    Dallies Readership Rates Magazine Readership Rate (


    ( in sq Full
    000’s 000’s
    cm) page)
    colour
    The Times 8092 4110 India Today 6263 660000
    of India
    The 3947 2085 Outlook 2281 390000
    Hindustan
    Times

    The Hindu 3786 1415 Chitralekha 1250 172500


    (Gujarati)
    The 1638 1570 The Week 1219 275000
    Deccan

    M- 7738307681 avadheshjd@gmail.com aactindia.org


    Prof. Avadhesh Yadav

    Chronicle
    The 1178 2950 Reader’s 2321 120000
    Economic Digest
    Times
    Mid-day 785 339 Outlook 341000 260000
    Traveller
    Dainik 21244 3132 India Today 10683 375000
    Jagran
    (HINDI) W
    Dainik 17379 2569 Sarita 4191 150000
    Bhaskar (Hindi) W
    Navbharat 2958 750 Grihshobha 4121 275000
    times (Hindi) M

    Rate: Quarter page size equals 400 sq.cm. (25 cm (h) x 16 cm (w))

    M- 7738307681 avadheshjd@gmail.com aactindia.org


    Prof. Avadhesh Yadav

    SOLUTION:

    Demographic Profile:
    Age: 35 to 59
    Gender: M/F
    Education: Graduate and above
    Occupation:
    a. Corporate managers both private and public sectors
    b. Entrepreneurs
    c. Traders
    Income: Rs 50,000 and above

    Psychographic profile:
    a. Frequent travellers
    b. Those who are always under time pressure.
    c. Those who want to combine business with pleasure

    MEDIA PLAN
    Vehicles CPM Size No of Reasons for vehicle

    M- 7738307681 avadheshjd@gmail.com aactindia.org


    Prof. Avadhesh Yadav

    Insertions Amount selection / non


    selection
    The Times 0.50 4 13152000 Demographics and
    of India Psychographic of
    the product and
    vehicle is a perfect.
    CPM IS LOW,
    Reach is very high
    and very
    prestigious
    The 0.52 Nil To avoid
    Hindustan duplication
    Times

    The Hindu 0.37 Nil Geographic


    selectivity. Its
    publish in south
    The 0.95 Nil Geographic
    Deccan selectivity. Its
    Chronicle publish in south
    The 2.50 5 11800000 Demographics and
    Economic Psychographic of
    Times the product and
    vehicle is a perfect
    match. Though
    CPM is high it is
    the most

    M- 7738307681 avadheshjd@gmail.com aactindia.org


    Prof. Avadhesh Yadav

    prestigious for the


    Target group.
    Mid-day 0.43 Nil Prestige of the
    product does not
    match with the
    prestige of the
    vehicle
    Dainik 0.14 Nil Geographic
    Jagran selectivity. Its
    publish in North
    Dainik 0.14 Nil Geographic
    Bhaskar selectivity. Publish
    from Central and
    Western India, Not
    available in
    Mumbai
    Navbharat 0.25 3 1800000 For corporate
    times managers and
    entrepreneurs from
    UP and Bihar. Also
    to get maximum
    discount from TOI
    group as a
    combination rates
    for TOI, ECO
    Times and

    M- 7738307681 avadheshjd@gmail.com aactindia.org


    Prof. Avadhesh Yadav

    Navbharat Times
    India 105.38 3 1980000 Most prestigious
    Today Business magazine
    for TG, Low CPM,
    Outlook 170.97 Nil To avoid
    duplication also
    CPM is very high
    Chitralekha 138 3 517500 Chitralekha is very
    (Gujarati) popular amongst
    Gujarati Traders
    and Entrepreneurs
    in Mumbai.

    The Week 225.59 Nil High CPM to avoid


    duplication with
    India Today. The
    magazine is
    popular in south
    Reader’s 51.70 Nil The prestige of the
    Digest product does not
    match with vehicle
    Outlook 0.76 3 780000 Low CPM and
    Traveller Demographics and
    Psychographic of
    the product and
    vehicle is a perfect

    M- 7738307681 avadheshjd@gmail.com aactindia.org


    Prof. Avadhesh Yadav

    match.
    India 35.10 Nil Hindi speaking
    Today readers not the
    primary target
    (HINDI) W
    Sarita 35.79 Nil Geographic
    (Hindi) W selectivity and also
    the vehicle is
    targeting house
    wives, not
    matching with the
    TG of the product
    Grihshobha 66.73 Nil Geographic
    (Hindi) M selectivity and also
    the vehicle is
    targeting house
    wives, not
    matching with the
    TG of the product
    Total 30029500

    Date of Insertions

    M- 7738307681 avadheshjd@gmail.com aactindia.org


    Prof. Avadhesh Yadav

    1st Week 2nd Week 3rd Week 4th Week


    TOI/ ET/IT/CL TOI/NBT/OT ET/IT
    ET/NBT

    5th Week 6th Week 7th Week 8th Week


    TOI/CL/OT ET/IT NBT/CL TOI/ET/OT

    M- 7738307681 avadheshjd@gmail.com aactindia.org

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