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    Anuj Tanwar
    The document provides 20 multiple choice questions testing knowledge of key concepts and tools related to internet-enabled business and e-commerce. The questions cover topics such as different types of e-commerce models (B2B, B2C, C2C), marketing and sales tools (CRM, CMS, SEO), payment systems (payment gateways, mobile wallets), customer experience platforms (reviews, feedback, chatbots), analytics (web tracking, testing), and more.

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    Anuj Tanwar
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    The document provides 20 multiple choice questions testing knowledge of key concepts and tools related to internet-enabled business and e-commerce. The questions cover topics such as different types of e-commerce models (B2B, B2C, C2C), marketing and sales tools (CRM, CMS, SEO), payment systems (payment gateways, mobile wallets), customer experience platforms (reviews, feedback, chatbots), analytics (web tracking, testing), and more.

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    The document provides 20 multiple choice questions testing knowledge of key concepts and tools related to internet-enabled business and e-commerce. The questions cover topics such as different types of e-commerce models (B2B, B2C, C2C), marketing and sales tools (CRM, CMS, SEO), payment systems (payment gateways, mobile wallets), customer experience platforms (reviews, feedback, chatbots), analytics (web tracking, testing), and more.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    23 views2 pages

    Great

    Uploaded by

    Anuj Tanwar
    The document provides 20 multiple choice questions testing knowledge of key concepts and tools related to internet-enabled business and e-commerce. The questions cover topics such as different types of e-commerce models (B2B, B2C, C2C), marketing and sales tools (CRM, CMS, SEO), payment systems (payment gateways, mobile wallets), customer experience platforms (reviews, feedback, chatbots), analytics (web tracking, testing), and more.

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    Great, here are 20 multiple choice questions on internet-enabled business:

    1. What is the term for business conducted over the internet? a) E-commerce b) E-business c)
    Online marketing d) Digital commerce

    2. Which of the following is an example of a B2B e-commerce website? a) Amazon b) eBay c)


    Alibaba d) Etsy

    3. Which of the following is an example of a C2C e-commerce website? a) Walmart b) Airbnb c)


    Best Buy d) Target

    4. Which of the following is an example of a B2C e-commerce website? a) Alibaba b) Zillow c)


    Expedia d) Gap

    5. Which of the following is NOT an example of a social media platform used for e-commerce?
    a) Facebook b) Instagram c) TikTok d) Snapchat

    6. What is the term for personalized, data-driven marketing? a) Mass marketing b) Target
    marketing c) Direct marketing d) Digital marketing

    7. Which of the following is an example of a customer relationship management (CRM)


    system? a) Salesforce b) QuickBooks c) HubSpot d) Trello

    8. Which of the following is an example of a supply chain management (SCM) system? a) SAP b)
    Microsoft Office c) Adobe Creative Cloud d) Dropbox

    9. Which of the following is an example of a content management system (CMS)? a) WordPress


    b) Slack c) Zoom d) Canva

    10. What is the term for the process of improving a website's ranking in search engine results?
    a) Search engine optimization (SEO) b) Search engine marketing (SEM) c) Pay-per-click (PPC)
    d) Cost-per-click (CPC)

    11. Which of the following is an example of a payment gateway? a) PayPal b) Google Wallet c)
    Apple Pay d) Venmo

    12. Which of the following is an example of a customer review platform? a) Yelp b) TripAdvisor
    c) OpenTable d) GrubHub

    13. Which of the following is an example of a customer feedback tool? a) SurveyMonkey b) Slack
    c) Trello d) Asana

    14. Which of the following is an example of a chatbot platform? a) Intercom b) Mailchimp c)


    Hootsuite d) Buffer

    15. What is the term for the practice of tracking user behavior on a website? a) Web tracking b)
    User tracking c) Behavior tracking d) Web analytics

    16. Which of the following is an example of a customer loyalty program? a) Starbucks Rewards
    b) Amazon Prime c) Costco Membership d) Netflix Membership

    17. Which of the following is an example of a mobile wallet? a) Apple Pay b) Google Wallet c)
    PayPal d) Venmo
    18. What is the term for the process of testing different versions of a website to determine
    which performs better? a) A/B testing b) Split testing c) Multi-variant testing d) All of the
    above

    19. Which of the following is an example of a customer service chat platform? a) Zendesk b)
    Basecamp c) Dropbox d) Slack

    20. What is the term for the practice of using data to predict future outcomes? a) Predictive
    analytics b) Business intelligence c) Data warehousing d) Data mining

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