Case Situational-Approach

Leader: Kristine Marie Quanico
Members: Ivy Nicole Muescan

Ranz Ardeno
Neil Christian Sevillena
Getting the Message Across

Ann Caldera is the program director of a college campus radio station (WCBA) that is supported
by the university. WCBA has a long history and is viewed favorably by students, faculty, the
board of trustees, and the people in the community.
Ann does not have a problem getting students to work at WCBA. In fact, it is one of the most
sought-after university-related activities. The few students who are accepted to work at WCBA
are always highly motivated because they value the opportunity to get hands-on media
experience. In addition, those who are accepted tend to be highly confident (sometimes naïvely
so) of their own radio ability. Despite their eagerness, most of them lack a full understanding
of the legal responsibilities of being on the air.
One of the biggest problems that confront Ann every semester is how to train new students to
follow the rules and procedures of WCBA when they are doing on-air announcing for news,
sports, music, and other radio programs. It seems as if every semester numerous incidents arise
in which an announcer violates in no small way the FCC rules for appropriate airtime
communication. For example, rumor has it that one year a first-year student disc jockey on the
evening shift announced that a new band was playing in town, the cover was $10, and
everyone should go to hear the group. Making an announcement such as this is a clear
violation of FCC rules: It is illegal.
Ann is frustrated with her predicament but cannot seem to figure out why it keeps occurring.
She puts a lot of time and effort into helping new DJs, but they just do not seem to get the
message that working at WCBA is a serious job and that obeying the FCC rules is an absolute
necessity. Ann wonders whether her leadership style is missing the mark.
Each semester, Ann gives the students a very complete handout on policies and procedures. In
addition, she tries to get to know each of the new students personally. Because she wants
everybody to be happy at WCBA, she tries very hard to build a relational climate at the station.
Repeatedly, students say that Ann is the nicest adviser on campus. Because she recognizes the
quality of her students, Ann mostly lets them do what they want at the station.
Questions
1. What’s the problem at WCBA?

WCBA is a campus radio station that is supported by their university. The problem is
that, at WCBA, those who are accepted tend to be highly confident in their own radio
abilities. Most of them also lack a full understanding of the legal responsibilities of being
on the air. New recruits seem to not have full responsibility and tend to violate the rules
of the Federal Communications Commission, also known as the FCC. Every semester,
numerous incidents arise in which an announcer violates, in no small way, the FCC rules
for appropriate airtime communication. Ann Caldera is very frustrated and wonders if
her leadership style is lacking since she is the program director of the radio station. Even
if she puts a lot of time and effort into helping new DJs, they just don't get the message
that working at WCBA is a serious job and obeying the FCC rules is a necessity.
2. Using SLII as a basis, what would you advise Ann to do differently at the station?
SLII is a high directive–high supportive style and is also called a coaching approach. This
coaching style requires that the leader involve himself or herself with followers by giving
encouragement and soliciting follower input. Using SLII as a basis will focus more on
communication towards the objective of adhering to the policies of the radio station. This
will limit more supporting behavior, which could be undermining the seriousness of the
FCC guidelines. I would advise Ann to give the new recruits the basic principle of giving
instructions on what policies are to be respected and how to follow them. She needs to
give them a more structured and disciplined environment so that her students will not
slack off and take the WCBA radio seriously and know the full understanding of the legal
responsibilities of being on the air.
3. Based on situational leadership, what creative schemes could Ann use to reduce FCC
infractions at WCBA?
Ann needs to make her employees and pupils aware of the seriousness of their jobs in
order to decrease FCC violations. Ann must first thoroughly train her new hires
regarding the values and objectives of the station through a handout and meeting. In
order to maintain everyone's attention on the fundamental functioning principle, she
should secondly attentively monitor the learning process during the directing method.
Third Ann needs to assess the performance of the staff. Finally, in order to encourage
employees to express their opinions and to increase devotion to their work, Ann must
maintain a high level of communication in the environment.

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Case Situational-Approach

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Leader: Kristine Marie Quanico

Members: Ivy Nicole Muescan

Getting the Message Across

1. What’s the problem at WCBA?

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