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    Analysis of TV Advertisement of 3 Different Soap Brands: Integrated Marketing Communication

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    Mesbahul Alam
    This document analyzes and summarizes the target audiences, communication objectives, message strategies, and execution frameworks of television advertisements for three soap brands: Dove, Lux, and Pears. For each brand, the analysis identifies the target demographic, discusses the objective of promoting the brand's qualities or image, examines the messaging approach used, and describes how the advertisement is executed to appeal to viewers. The document aims to understand how each soap brand crafts its advertising strategy and message.

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    Analysis of TV Advertisement of 3 Different Soap Brands: Integrated Marketing Communication

    Uploaded by

    Mesbahul Alam
    23 views9 pages
    This document analyzes and summarizes the target audiences, communication objectives, message strategies, and execution frameworks of television advertisements for three soap brands: Dove, Lux, and Pears. For each brand, the analysis identifies the target demographic, discusses the objective of promoting the brand's qualities or image, examines the messaging approach used, and describes how the advertisement is executed to appeal to viewers. The document aims to understand how each soap brand crafts its advertising strategy and message.

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    This document analyzes and summarizes the target audiences, communication objectives, message strategies, and execution frameworks of television advertisements for three soap brands: Dove, Lux, and Pears. For each brand, the analysis identifies the target demographic, discusses the objective of promoting the brand's qualities or image, examines the messaging approach used, and describes how the advertisement is executed to appeal to viewers. The document aims to understand how each soap brand crafts its advertising strategy and message.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    23 views9 pages

    Analysis of TV Advertisement of 3 Different Soap Brands: Integrated Marketing Communication

    Uploaded by

    Mesbahul Alam
    This document analyzes and summarizes the target audiences, communication objectives, message strategies, and execution frameworks of television advertisements for three soap brands: Dove, Lux, and Pears. For each brand, the analysis identifies the target demographic, discusses the objective of promoting the brand's qualities or image, examines the messaging approach used, and describes how the advertisement is executed to appeal to viewers. The document aims to understand how each soap brand crafts its advertising strategy and message.

    Copyright:

    © All Rights Reserved
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    Download as pdf or txt
    of 9

    INTEGRATED

    MARKETING
    COMMUNICATION

    Analysis of TV
    advertisement of 3
    different soap brands

    Presentation By

    Name Roll No. PRN No.


    Anirudh Tiwari 45130 22020141030
    Anirbanjyoti Kar 45128 22020141028
    Pemila Sherpa 45236 22020141136
    Nabil Akhtar 45220 22020141030
    Mesbahul Alam 45212 22020141112
    Mayank Mishra 45208 22020141108
    BRANDS CHOSEN

    Dove Lux Pears


    DOVE ADVERISEMENT ANALYSIS

    Target Audience
    Dove soap advertisements typically target women of all
    ages, races, and ethnicities.

    The brand is known for promoting body positivity and self-


    confidence, so their ads often feature diverse models with
    different body types, skin colors, and ages.

    Commnication Objective
    The communication objective of Dove soap advertisements
    is to promote the brand's products as being gentle,
    moisturizing, and nourishing for the skin.

    Dove aims to challenge conventional beauty standards and


    promote body positivity by featuring diverse models with
    different body types, skin colors, and ages in their ads.
    DOVE ADVERISEMENT ANALYSIS

    Message Strategy
    Dove advertisements often feature diverse models with
    different body types, skin colors, and ages to showcase the
    inclusivity of the brand and to connect with a wide audience.

    Type of Appeal
    Dove's advertisements typically use emotional appeals such as
    empathy, empowerment, and self-confidence. They aim to
    make the viewer feel good about themselves and their
    appearance, and to challenge societal beauty standards that
    can be harmful to women's self-esteem.

    Execution Framework
    Dove advertisements often feature diverse models with
    different body types, skin colors, and ages to showcase the
    inclusivity of the brand and to connect with a wide audience.
    LUX ADVERISEMENT ANALYSIS

    Target Audience
    Fans of Virat Kohli and Anushka Sharma
    People who use Lux soap
    Young adults and couples
    Urban consumers

    Commnication Objective
    The communication objective of the advertisement is to
    promote Lux soap as the choice for achieving a "moonlit
    glow" on the skin,.

    It aims to reinforce the brand's heritage as the soap of


    choice for film stars.
    LUX ADVERISEMENT ANALYSIS

    Message Strategy
    The overall message strategy of the advertisement is to
    associate the use of Lux soap with the idea of achieving a
    radiant and glowing skin that is desirable and captivating.

    Type of Appeal
    The Lux soap ad featuring Anushka Sharma and Virat Kohli is
    using emotional appeal as its primary strategy to evoke
    feelings of admiration, attraction, and romance in viewers.

    Execution Framework
    The advertisement tells a straightforward tale of Virat's
    fascination with Anushka's glowing complexion after using
    Lux soap.
    PEARS ADVERISEMENT ANALYSIS

    Target Audience
    Pears soap brand primarily targets people who value
    natural and gentle skincare products.

    It is also marketed towards people who are looking for a


    soap that is free of harsh chemicals and artificial
    fragrances.

    Commnication Objective
    The communication objective of Pears soap brand is to
    position itself as a gentle, natural, and trustworthy skincare
    brand.

    It aims to to position Pears soap as a gentle and natural


    alternative to harsher soaps, emphasizing its mild and
    moisturizing properties.
    PEARS ADVERISEMENT ANALYSIS

    Message Strategy
    The message strategy of Pears soap brand is to
    emphasize its use of natural ingredients and gentle
    formulations.

    Type of Appeal
    Pears soap brand primarily uses emotional appeal in its
    communication. It’s advertisements often use emotional
    storytelling to connect with the audience on a deeper level.
    They may use music, voiceovers, or other techniques to
    create an atmosphere that resonates with the viewer.

    Execution Framework
    Pears soap brand's executional framework revolves around
    its use of natural and gentle imagery in its communication.
    Its executional framework is focused on creating emotional
    connections with the audience, emotional storytelling to
    promote positive change and self-confidence.
    THANK YOU

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