How data analytics is improving the

automotive industry
Ever since Karl Benz invented the first car in 1886, the automotive industry has seen a
significant boom in business, to say the least. 
From the first car to the introduction of the Ford Model T, the first mass-market car, to the
introduction of the Tesla Roadster, the first all-electric sports car, the growth of the
automotive industry has been astronomical.
In the last 140 years, the industry has improved significantly with contributions from
visionaries like Gottlieb Daimler, Ferdinand Porsche, Ferruccio Lamborghini, Enzo Ferrari,
Kiichiro Toyoda, Henry Ford, and most recently, Elon Musk.
Vehicles have now become very intertwined with our lifestyle and culture.
Along the way, the industry has changed how it has operated. While it once relied heavily on
human intervention and intelligence, it now relies on more technology-backed tools to make
decisions on design, manufacturing, marketing and sales.
One such widely-used tool is data analytics.
Data analytics is improving automotive design
Do you remember the cars of the late 1980s and the early 1990s? 
This period is widely considered to be the dark age of automobile design, because of the soap
box-like design of the vehicles from that era.
Modern automobiles, however, have ditched these boxy designs in favour of flowing lines
and aggressive body panels.
These elements not only improve the look of the vehicle but also improve key performance
metrics like fuel efficiency (battery efficiency in electric vehicles), drag, braking performance
and speed. 
Fuel efficiency or battery efficiency, for example, relies heavily on how much drag the
vehicle experiences. The higher the drag, the lower the efficiency. 
The flowing design of modern vehicles also improves their aerodynamics, reducing drag,
which results in better fuel efficiency.
These design improvements are thanks to data analytics, which helps engineers and designers
gain insight into how their designs are impacting the overall performance of the vehicle.
Data analytics can also help engineers and designers create 3D models of the vehicle and run
computer simulations based on real-world conditions to measure these metrics.
By leveraging the power of data analytics in the design process, manufacturers can reduce
research and development costs and prototyping costs to a significant extent.
Data analytics is optimising production lines
Early automotive production relied heavily on manual labour. Even today, certain artisan
automotive manufactures use a very high percentage of manual labour in their production
lines. Manual labour is slow and inefficient, however.
In response to this, mass markets brands like Toyota and Volkswagen have shifted to a
mostly automated production line with minimal human intervention, which is fast, reliable
and more efficient than manual production lines.
Volkswagen, for example, produced close to nine million vehicles in 2020 thanks to their
optimised production line.
These production lines depend on data analytics to function efficiently and smoothly. Sensors
and cameras placed in the production line collect a vast amount of data, which is then
processed by data analytics tools and fed into the pieces of equipment that run the production
lines. 
Without data analytics, the equipment that supports automated production will become
obsolete.
Analytics is helping us reduce accidents and fatalities
According to recent statistics, fatalities as a result of automotive accidents have decreased
from 3,798 in 1970 to 1,195 in 2019 in Australia alone.
The decrease in fatalities is largely thanks to better road safety regulations and better safety
standards implemented in modern automobiles.
Automotive manufactures are now including more than 50 sensors in their vehicles to collect
data from the vehicle and its surroundings, which can then be analysed and used in lifesaving
technologies like collision detection, airbag deployment, and driver eye-tracking.
Without big data analytics, this kind of technology would not be as effective as it is now.
Data analytics is reshaping the automotive industry
Automobiles are a vital part of modern society, given their role in supporting large-scale, life-
changing mobility. The industry has constantly made improvements to make transportation
better, and data analytics has helped them make these advancements.
With data analytics, automakers are creating faster, safer, and more reliable vehicles. This
will only get better in the future.

How data analytics can support our fight

against climate change
On the 26th of February 2021, an iceberg, 1,270 square kilometres in area, broke off from an
ice shelf in Antarctica. 
The iceberg was larger than New York City.
In isolation, this news might not be very concerning for many people. Unfortunately, this is
part of a chain of events caused by climate change.
Climate change has become one of the most debated topics around the world. Scientists keep
insisting on taking necessary measures to combat climate change but politicians and ordinary
citizens still deny climate change and don’t take heed of these warnings.
Personal opinion aside, climate change is real, and can become worse if we do not take the
necessary actions to address it.
Scientists have warned that our actions will increase the global temperature by 2.5℃ to 4℃
by the end of the century, triggering an irreversible chain of events that could make life
almost impossible for every living organism on the face of the earth.
That’s why we need to be using all the tools in our arsenal to ensure a safe living
environment for future generations.
Data analytics is one tool that can become our ally in our fight against global warming and
climate change.
Data analytics can gauge the damage of human behaviour 
Analysing the damage caused by our mistakes of the past is an important part of the recovery
process. 
As humans, we’ve made plenty of mistakes. Chief among them are destroying our forests,
ruining our atmosphere with fossil fuel emissions, and littering the environment with plastic
waste.
Gauging the effects of our mistakes, however, is not an easy task. 
Scientists use sensors, satellite images and other tools to collect data on these effects, which,
in turn, can be used to determine the extent of the damage and future climatic conditions.
Forest conservationists, for example, have been using the data collected from these endpoints
to analyse the extent of damage to our forests, which are essentially the lungs of our planet as
they regulate carbon dioxide in the atmosphere.
Environmental agencies working in Antarctica were also able to predict the effects of global
warming on glaciers in the pole, including the event outlined earlier in the post by using data
analytics. 
Identifying these effects of climate change can help us educate politicians and ordinary
citizens and mobilise them to participate in the fight against climate change. Moreover, the
insights from these analytics can help us make plans to protect our planet more effectively.
Analytics can help us adopt best practices to combat climate change
Although some of the effects of our mistakes are irreversible, there is still time to make
informed decisions that can help us progress in our battle against global warming.
Adopting cleaner and natural sources of energy to meet our needs is one proven way to
reduce emissions; a major contributor to global warming.
Natural sources of energy like wind and solar power require specific setups to provide us
with energy. With data analytics, we can identify the most suitable locations to build solar
farms and wind turbines, which can provide clean energy in line with our demand.
Data analytics is also helping organisations around the world measure their carbon footprint.
This data can help organisations adopt best practices to reduce their impact on the
environment. 
Forest conservation efforts also rely on these insights to identify lands that could be
reforested.
Data analytics is our ally in our fight against climate change
Climate change is one of the biggest existential threats to mankind right now. 
Centuries of irresponsible behaviour and decisions have accelerated global warming, which
can make life for future generations extremely challenging, if not impossible.
Fortunately, there’s still time to right our wrongs. Data analytics can be an invaluable
resource in this process.
Data analytics platforms in the gaming
industry: What’s the big deal?
The video game industry is one of the most competitive and lucrative industries in the digital
business environment. According to Statista, in 2020, PC gaming and console gaming
sectors, alone, raked in $110 billion in revenue, with over two billion active players around
the world.
The largest players in the industry are companies like Tencent, Apple, Sony and Microsoft,
who reach out to millions of gamers with their games, consoles and other peripheral
accessories.
Sony’s Playstation 4, for example, has been sold to over 112 million gamers worldwide, and
the Playstation 5 can’t be shipped fast enough to meet existing demand.
The appeal of gaming reaches far beyond teenagers and millennials. Game developers are
continuously developing new games that resonate with a more mature audience.
With this trend, the gaming industry is set to become bigger and better.
In the midst of this competition, there is one thing that unites the giants in the gaming
industry, and that’s data analytics.
The gaming industry might, perhaps, be the most data-savvy industry there is right now.
Everything from game development to video game marketing and everything in between is
based on high-quality data, and data analytics platforms provide companies with this
resource.
Data analytics deliver graphically superior games
Modern games have a high graphical fidelity compared to games of the past. Developers have
pioneered many technologies that help them achieve these hyper-realistic visuals.
Motion capturing, for example, allows game designers to capture the performance of an
actual human being and replicate it across the characters of the game world. 
Characters designed this way not only have more realistic human expressions but also
possess more realistic movement, which has long been an unachievable goal for game
developers.
This technology, in particular, collects vast amounts of data through sensors and infrared
cameras positioned strategically to capture every single movement of human actors. Big data
analytics platforms then process this data to provide actionable insights to be used in game
design.
Another impressive feature seen in modern games is global illumination, which realistically
replicates how light reacts to different material in the game environment. Game developers
use data from the real world processed through analytics platforms to make sure global
illumination reaches a high level of graphical fidelity.
Data analytics tools power effective anti-cheating techniques
Gone are the days where gamers would be able to type in “leave me alone” (as GTA fans
would know) to get their way out of trouble. 
Modern games include robust anti-cheat solutions to prevent mischievous gamers from
gaining an unfair advantage!
Data analytics platforms play a huge role in creating these solutions by analysing the gaming
behaviours of millions of players to detect fraudulent gameplay. Suspicious accounts also get
flagged by these platforms to penalise any gamer (which includes banning accounts) who
does not adhere to the rules set in place by game developers.
Data analytics is helping us create sophisticated, open-world games
Early video games were not only restricted in visual fidelity but also in the complexity of the
game, or the lack thereof.
Most modern games, however, have vast open worlds that players can explore and interact
with. Modern games also allow for community gaming, meaning that gamers can get into
teams and go up against other teams in competitive team-based events. Some of the most
popular games in recent times like PUBG and Fortnite fall into this category.
Sophisticated communal games like these are not only interesting for the gamers who play
them but are also cash cows for developers. 
The level of sophistication seen in these game world designs, however, requires vast amounts
of data to be processed and analysed to be executed effectively. Data analytics platforms are
delivering on that front too.
Data analytics is taking the gaming industry to the next level. Are we ready?
The gaming industry has fast become one of the most lucrative, competitive and innovative
industries.

How streaming analytics is helping companies

decide which shows to produce
Streaming platforms are all the rage these days with every major media company now
offering their streaming services for their audience.
Netflix used to be the only major player in the streaming industry a few years ago, but
newcomers like Hulu, Apple TV+ and Disney Plus have now started to break the monopoly
of Netflix.
To understand how much the new streaming services have grown, one need only look at
Disney Plus. The service has seen a meteoric rise in viewership and subscriber base, which is
very impressive considering Disney only started its streaming service in 2019.
Its impact has been such that it now looks like every single show Disney is offering on the
streaming platform will be successful.
The influx and the success of streaming services on the market, though, is the result of
changing audience preferences and the increased accessibility to the internet, which is
likewise fueled by the widespread use of smartphones.
The streaming industry is even eating away at the market share of theatres. All this boils
down to the quality of content provided on these streaming platforms. 
One tool that is helping creators create quality content is data analytics, more specifically,
streaming analytics.
In this blog post, we will explore how streaming analytics is helping these platforms produce
successful TV shows, movies, and documentaries.
Streaming platforms are using viewing statistics to improve their existing offerings
Streaming platforms have multiple flagship shows which they bank on to attract new viewers.
Stranger Things, Sherlock Holmes and Peaky Blinders are such shows, and each has millions
of fans. There is a good reason for this phenomenon.
These shows ran for multiple seasons and got progressively better with every season, which
was the only reason fans kept tuning in.
Sherlock Holmes, for example, was picked up by Netflix from BBC because decision-makers
at the streaming giant figured out that there is a demand for clever shows like it. Netflix not
only bought the show but also increased the production quality. A factor that contributed to
creating higher customer engagement.
Data analytics played a huge role in Netflix picking up the show. If streaming analytics
hadn’t revealed the potential of the show, the streaming platform would not have picked it up
and the show would have stayed a small-time production on the BBC. The same is true for
Peaky Blinders.
The point here is that streaming analytics is helping these companies validate their decisions
and improve the production quality of their existing shows.
Data analytics is helping produce new shows
Annually, streaming services spend billions of dollars on content creation. The financial
stakes are high, which is why decision-makers at these organisations use streaming analytics
to ensure they make the correct production decisions and avoid investing financial resources
on potentially unsuccessful productions.
Netflix, for example, has realised there is demand for shows that are grounded in reality or
shows that are based on real events. In response to these findings, they have allocated
millions to making movies and TV shows in this genre.
An example of this kind of decision making is Netflix’s decision to make a docuseries about
the Gamestop and Wall Street saga.
Disney Plus too is making more Marvel TV shows, because analytics have revealed that there
is demand for long-form superhero entertainment. Initially, Marvel only planned on making
TV shows on Disney Plus. This has now been increased due to positive reception by fans for
shows like Wandavision, and The Falcon and The Winter Soldier.
The bottom line here is that streaming companies use streaming analytics to make creative
decisions on how they produce entertainment.
Streaming analytics is helping streaming platforms produce higher quality content
It seems like ever since Netflix became a phenomenon, more and more companies are trying
their hand at streaming.
Most of these streaming services are using data analytics to make decisions on what content
to produce, axe or improve.
As for us, the audience, streaming analytics is giving us quality entertainment to binge on.