International Business
International Business
International Business
Mercantilism
Mercantilism (mid-16th century) - it is in a country's best - interest to
maintain a trade surplus - to export more than it imports
it advocated government intervention to achieve a surplus in the balance of
trade
it viewed trade as a zero-sum game (one in which a gain by one country
results in a loss by another)
Mercantilism is problematic and not economically valid, yet many political
views today have the goal of boosting exports while limiting imports by
seeking only selective liberalization of trade
Absolute Advantage
David Ricardo asked what happens when one country has an absolute advantage
in the production of all goods
The theory of comparative advantage (1817) - countries should specialize in the
production of those goods they produce most efficiently and buy goods that they
produce less efficiently from other countries
even if this means buying goods from other countries that they could produce
more efficiently at home.
U.S. firms might also set up production facilities in those advanced countries
where demand was growing limiting the exports from the U.S.
As the market in the U.S. and other advanced nations matured, the product would
become more standardized, and price the main competitive weapon
Producers based in advanced countries where labor costs were lower than the
United States might now be able to export to the U.S.
If cost pressures became intense, developing countries would begin to acquire a
production advantage over advanced countries
The United States switched from being an exporter of the product to an importer
of the product as production becomes more concentrated in lower-cost foreign
locations
➤ According to the product life-cycle theory
the size and wealth of the U.S. market gave U.S. firms a strong incentive to
develop new products
initially, the product would be produced and sold in the U.S.
as demand grew in other developed countries, U.S. firms would begin to export
demand for the new product would grow in other advanced countries over time
making it worthwhile for foreign producers to begin producing for their home
markets
Producers based in advanced countries where labor costs were lower than the
United States might now be able to export to the United States
If cost pressures were intense, developing countries would acquire a production
advantage over advanced countries
Production became concentrated in lower-cost foreign locations, and the U.S.
became an importer of the product
Factor endowments
Demand conditions
Relating and supporting industries
Firm strategy, structure, and rivalry
Factor Endowments
Factor endowments refer to a nation's position in factors of production
necessary to compete in a given industry
A nation's position in factors of production can lead to competitive advantage
These factors can be either basic (natural resources, climate, location) or
advanced (skilled labor, infrastructure, technological know-how)
Demand Conditions
Demand conditions refer to the nature of home demand for the industry's product or
service
The nature of home demand for the industry's product or service influences the
development of capabilities
Sophisticated and demanding customers pressure firms to be competitive
Firm strategy, structure, and rivalry refers to the conditions governing how
companies are created, organized, and managed, and the nature of domestic rivalry
The conditions in the nation governing how companies are created, organized, and
managed, and the nature of domestic rivalry impacts firm competitiveness