Apple uses a 360 degree annual performance review process where employees are rated in categories like teamwork and innovation. Employees receive feedback weekly and goals are tiered from organizational goals down to individual employee goals. Glassdoor reviews from Apple employees praise the shared vision and supportive culture but note a lack of transparency between organizations. The summary provides an overview of Apple's performance review process, feedback practices, and tiered goal setting approach, as well as key takeaways from employee reviews.
Apple uses a 360 degree annual performance review process where employees are rated in categories like teamwork and innovation. Employees receive feedback weekly and goals are tiered from organizational goals down to individual employee goals. Glassdoor reviews from Apple employees praise the shared vision and supportive culture but note a lack of transparency between organizations. The summary provides an overview of Apple's performance review process, feedback practices, and tiered goal setting approach, as well as key takeaways from employee reviews.
Apple uses a 360 degree annual performance review process where employees are rated in categories like teamwork and innovation. Employees receive feedback weekly and goals are tiered from organizational goals down to individual employee goals. Glassdoor reviews from Apple employees praise the shared vision and supportive culture but note a lack of transparency between organizations. The summary provides an overview of Apple's performance review process, feedback practices, and tiered goal setting approach, as well as key takeaways from employee reviews.
Apple uses a 360 degree annual performance review process where employees are rated in categories like teamwork and innovation. Employees receive feedback weekly and goals are tiered from organizational goals down to individual employee goals. Glassdoor reviews from Apple employees praise the shared vision and supportive culture but note a lack of transparency between organizations. The summary provides an overview of Apple's performance review process, feedback practices, and tiered goal setting approach, as well as key takeaways from employee reviews.
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How Apple Manages Productivity (And Ideas to Consider)
Many people dream of working at Apple, and with good reason. In addition to discounts on its products, Apple is consistently working to increase employee retention and prioritize its employees.
So how does Apple help its employees feel valued? One possibility is a strong performance management process.
Unfortunately, Apple doesn't make it easy to emulate the process. The company keeps most of its performance review system private, but they've shared a few secrets to give you some ideas for your own performance management process.
Apple's Performance Management Practices
Apple's performance management process relies on strong communication to create a picture of each employee's contribution to the organization.
It includes three main features that make it stand out:
360 annual performance reviews
Apple's annual performance review process includes semi-annual reviews and annual reviews. Each employee is reviewed by three or four supervisors, in addition to being reviewed by direct reports and co-workers, making it a 360-degree process. This helps Apple get a more comprehensive view of each employee's performance and provides new perspectives on how each employee impacts the business and where improvements can be made.
Employee performance is measured in three categories: teamwork, innovation and results.
Under this category, employees receive one of three ratings: Exceeded Expectations, Meets Expectations, or Needs Improvement.
This not only helps employees understand how management and other team members view their performance, but also helps HR identify employee skill gaps. Managers can then work to help underperforming employees develop the skills needed to excel, or HR can focus their efforts on recruiting new employees with skills current employees lack.
An employee's annual salary increase is directly linked to their performance review and ranges from 0- 8% of their current salary.
Return message
Apple is reserved about its specific feedback practices, but based on our research, we've found that feedback is a key component of Apple's performance rating system.
Apple includes ongoing feedback and employees receive feedback once a week. Whether feedback is provided via review or written into their performance management system, ongoing feedback provides insight into performance and helps Apple employees understand where they can improve their day-to- day efforts.
Tiered Goals
Apple's performance management strategy focuses on how people achieve organizational goals through the use of tiered objectives.
Tiered goals start with the main vision of the organization and are reinterpreted for each department and employee to ensure individual and team performance is aligned with those goals.
Related: Why and how to use cascading targets
What Apple employees say
Communication, employee engagement, and high levels of performance are critical to Apple's performance management process.
Your strategy sounds good on paper, but only Apple employees can tell us whether this method actually works. Let's take a look at some anonymous Glassdoor reviews to see what Apple employees have to say. professional
"It's all about a shared vision executed so well by our fearless leaders."
“Others have been very supportive. You are surrounded by people who care about changing the world and value your well-being.”
"Most people at Apple are very smart, but thankfully not intimidating. Everyone was very friendly and willing to let me in."
Lack
"A lack of transparency between different organizations can lead to unnecessary duplication of work or a general shift in priorities."
"Promotion and advancement depend entirely on your manager's willingness to be your supporter, which is sometimes separate from your results, hard work, or historic accomplishments."
"They need to reduce unnecessary processes, streamline the employee appraisal process, and make it more transparent."
Insights for your organization
While we don't know every detail of Apple's performance review process, you can still use its general tactics to inform your organization's processes.
