Application of Cost-Volume-Profit Analysis in Decision-Making by Public Universities in Vietnam
Application of Cost-Volume-Profit Analysis in Decision-Making by Public Universities in Vietnam
Application of Cost-Volume-Profit Analysis in Decision-Making by Public Universities in Vietnam
Journal of Asian Finance, Economics and Business Vol 7 No 6 (2020) 305 – 316 305
Oanh Thi TuLE1, Phong Thi Thu TRAN2, Thuan Van TRAN3, Cong Van NGUYEN4
Received: March 30, 2020 Revised: April 11, 2020 Accepted: May 01, 2020
Abstract
This paper aims to examine the application of cost-volume-profit (CVP) analysis by public universities in Vietnam. In the context where
Vietnam is gradually transferring financial autonomy to public universities, the conduct of a CVP analysis in relation to these public
universities is particularly urgent. Research samples were collected in 2018 and 2019 by surveying Vietnamese public universities. After
collection, the data is synthesized by excel file, conformity check, data cleansing and data analysis on SPSS software by tools such as
Frequency statistics, price statistics, and means. The results show that: (1) universities used the CVP analysis in decision-making, (2)
information related to the CVP analysis used for decision-making by administrators remained simplistic and lacked cost-control details,
and (3) the application of the CVP analysis by university administrators for decision-making was neither comprehensive nor coordinated.
The findings also show that, given the current conditions in Vietnam, increasing the governance in public universities is essential, as is
contributing to reducing costs, increasing universities’ income, providing the best service to students, and improving the quality of training.
The study calls for the flexible application of the CVP analysis, which will provide information to help managers at Vietnamese public
universities make the best decisions.
decisions of the leaders were focused on the short term and the relevant output volume: total cost, unit price, unit cost
not associated with more modern management methods such variable, and unit margin. Using the information from a CVP
as responsibility accounting in order to assign expenditures analysis, managers will find the relationship between cost
and revenues to each department; it would produce balanced (C), output volume (V) and profit (P). The CVP analysis is
scorecard to promote the power of the system synchronously, an effective way to forecast costs, realize target profits, and
towards achieving the universities goals in the long term. analyze a company’s decisions. Until now, the CVP analysis
Limited information provision in Vietnamese public has been more widely used in business than in education.
universities has reduced their effectiveness.
The CVP analysis is a technique whereby each change 2.1. Studies on CVP Analysis in Business
in cost, volume, and price will comes across with profit
(Kaplan & Atkinson, 2007). Over time, the CVP analysis Researching the use of the CVP analysis in decision-
has become increasingly popular and generated useful making, Buşan and Dina (2009) showed the CVP relationship
information, related to control production output, plan and as the way of developing total revenue, total cost and
make decisions such as types of products, their volume, operating profit. The volume of production, unit prices, unit
expanding or narrowing a product line, break-even point variable cost, or fixed cost help managers answer various
of output, revenue and time, and consumption to achieve questions such as: How will income and costs be affected if
the target profit (Bauer & Bauer, 2018). According to the volume sold out is unchanged? What will happen if unit
Gean and Gean (2015), the CVP analysis is an important prices increase or decrease? Whether to expand business in
method to capture the reaction and the relationship between foreign markets?
activities, costs, volumes and profits, providing a wealth Fixed costs in hotels tend to be high, so when the revenue
of relevant information useful for decisions in short term. drops significantly below break-even, the losses will be high.
The CVP analysis is aimed at determining the output that Therefore, the traditional cost-volume-profit analysis model
adds value to the business, emphasizes the impact of fixed is widely used in the hotel industry to determine break-even
costs, break-even points, target profits that determine sales point. Phillips (1994) looked at the basic cost-volume-profit
volume and revenue estimates. Making price decisions and analysis model and described how to include uncertainties
price structures is simpler when using the CVP analysis. In in the decision-making process. It has therefore been shown
addition, the CVP analysis provides users with information to determine probabilities for different expected levels of
about the safety margin of a fall in sales that can be maintained return, and also to consider some other inherent operational
before sales reach break-even, and imminent losses if sales difficulties of the basic cost-volume-profit analysis model.
fall in the next stage. As regards the multidisciplinary company analysis
The CVP analysis, applied to universities like businesses, based on a micro approach, Kim (2015) developed a
includes determining fixed costs, variable costs, break- micro approach to find break-even points and target profit.
even points for each course; number of required students in This study attempted to develop a systematic approach to
each course; continued training, narrow or stop for classes, refine the answers of two basic issues in the CVP analysis:
courses, or majors; how many training courses are needed break-even point and target profit. Jiang and Shen (2017)
for the school to meet its profit goals, etc. The application conducted an analysis of the restaurant’s cost, break-even,
of the CVP analysis model analyzes the cost of the number safe operation level, and the impact of restaurant profit due
of students and the income, determine the minimum number to changes switch factor. This result helped the restaurant
of students trained to break even, balance the budget and manager make better decisions by analyzing multi-element
determine enrollment targets for the next year, etc., is positioning in the service industry and examining the
essential. Therefore, this study considers and evaluates: (i) relationship between the key elements of the service industry
the situation of cost classification for the CVP analysis in and the profit due to factor change.
Vietnamese public universities, (ii) the reality of using CVP Punniyamoorthy (2017) stated that the CVP analysis
analytical information to make decisions in Vietnamese was a tool to assess the impact of changes in value, volume,
public universities, (iii) the request information on the CVP variable costs or fixed costs on benefits. Moreover, CVP
analysis from university leaders to make a decision, and (iv) was the basis for pricing, deciding short-term options, target
the suggestions for applying the CVP analysis to decision- costs and value of the exchange.
making in Vietnamese public universities. Lulaj and Etem Iseni (2018) argued that the CVP analysis
was an important content to plan and make decisions in
2. Literature Review business. The research was carried out in manufacturing
and service businesses, using a combination of econometric
The CVP analysis is conducted based on a series of models to make this research accurate and effective. The
basic assumptions about the relevant parameters that limit results showed that the amount of produced products had
Oanh Thi Tu LE, Phong Thi Thu TRAN, Thuan Van TRAN, Cong Van NGUYEN /
Journal of Asian Finance, Economics and Business Vol 7 No 6 (2020) 305 – 316 307
a positive impact on the sales for service companies and teaching activities. The result showed that large, non-profit
increased profits for the manufacturing business, there was teaching hospitals in urban areas had higher fixed costs and
an important relationship between production and sales. lower variable costs, lower revenue and return on assets
Stoenoiu (2018) conducted a study on the sensitivity of the (ROA). In contrast, non-profit rural hospitals tended to have
indicators used in the CVP analysis. The research was based lower fixed costs, higher variable costs, higher revenues and
on the need to optimize and manage costs due to unforeseen higher ROA.
economic events in all areas. Therefore, this study analyzed Some authors are interested in the aspect of applying
the dependency relationship among the three CVP indices to CVP analysis in the education sector and the public sector
highlight the need for permanent monitoring and optimization such as Goddard (2006), Cropper and Cook (2000). These
of these variables to provide a reliable basis for management studies use survey methodology to evaluated the application
decisions. The research showed the extent and significance of the CVP analysis to the accounting work of universities
of the changes toward one or more variables due to the direct and showed the benefits of applying this technology to
relationship and inversion between these variables. universities. However, studies indicated that the challenge
Referring to the CVP analysis, Enyi (2019) compared of using a cost-based operating system is complex and
the effect of the weighted contribution margin (WCM) expensive, so the benefits should be weighed against the
and the reversed contribution margin ratio (RCMR). The cost. Goddard (2006), when investigated the relationship
result showed that WCM lacked analytical efficiency and between accounting and new public management (NPM)
generates suboptimal products mix because it ignored the at the UK Local Government tried to consider management
inverse relationship between a product’s contribution margin from the perspective of participants and pointed out the
ratio (CMR) and its break-even point (BEP). The paper accounting knowledge and NPM related to governance
suggested the use of the RCMR with the effects of the CMR/ and local government responsibilities. Cropper and
BEP measurement. Cook (2000) described the current state of cost in higher
education, reviewed recently-published documents and
2.2. Studies on CVP Analysis in the Education analyzed organizations’ progress in implementing a CVP
Sector and the Public Sector analysis. The study results found that the implementation
of the CVP analysis is slow and, therefore, it is necessary
The research by Witte and López-Torres (2015) was based to increase the pressure of change from donor agencies and
on the previous study with inputs, outputs and contextual central government. At the same time, research results have
variables, as well as the data sources used in the articles shown that many universities are not happy with their cost
to conduct the research in the education. The study clearly accounting system and are looking to change them. With
showed the difference in effectiveness between education the financial resources available to universities becoming
and economics. Regarding quantitative research, Upping and increasingly limited, it is necessary to offset the costs from
Oliver (2012) conducted the survey with 78 financial directors the revenues of the courses to better manage the source.
of public universities in Thailand to assess factors affecting The balanced scorecard is an effective management
the change of accounting information for planning and control tool. Philbin (2011) points out that developing and applying
purposes. The research showed the basic factor affecting the a balanced scorecard with financial and non-financial
information conversion process was the low efficiency due measures can improve governance efficiency of governance
to the lack of technology resources and the staff had only in universities. From there, it will bring intangible benefits
practical knowledge about private enterprises. The study also to stakeholders such as students, faculty, the state and the
emphasizes the role of the information system – including whole society. Research has identified ways to develop
CVP analysis – in supporting the operational environment balanced scorecard-based reports that include economic and
under government budget reduction and strengthening non-economic measures to improve university management
financial responsibility in public universities. performance by providing tangible benefits for stakeholders.
Agasisti and Johnes (2010) studied the heterogeneity and To identify barriers for university and industry cooperation,
the effectiveness evaluation in Italian universities resulting and develop recommendations for the internal ecosystem
from the rapid change of the higher education environment of technology commercialization, Alibekova, Tleppayev,
in Europe since the mid-1980s when the Italian government Medeni, and Ruzanov (2019) conducted a survey of experts.
transfers financial autonomy to universities. The study had Survey results showed that the main barriers for cooperation
useful information on changes in cost structure and technical between universities and the industry are: lack of resources
efficiency that lead to a decline in profitability in typical to build university-industry links, lack of time due to high
universities. Liu, Forgione, and Younis (2012) compared teaching load, poor qualification of technology transfer
the CVP structure of large urban hospitals with non-profit managers, and incomplete connection with the industry.
teaching activities and small-profit hospitals without rural Based on the results of expert surveys, the study proposes an
Oanh Thi Tu LE, Phong Thi Thu TRAN, Thuan Van TRAN, Cong Van NGUYEN /
308 Journal of Asian Finance, Economics and Business Vol 7 No 6 (2020) 305 – 316
ecosystem development to commercialize university-based There were 55 valid answers from 53 public universities.
technologies, in which the following economic activities are Due to the low response rate (40%), the sample size of the
important: human resources, finance and intellectual property study was calculated using the following formula (Nguyen
management system and intermediary infrastructure. & Nguyen, 2015):
The study by Abdullahi, Bello, Mukhtar, and Musa
(2017) on the use of the CVP analysis as a management ntt = n*re
tool for decision-making in small businesses of Bayero
University, Kano, was conducted on the main database In which:
that collected by structured questionnaires. The hypotheses n is the required sample size
were tested by the Mann-Whitney U-test and the Pearson ntt is the minimum sample size in practice
correlation coefficient. The study concluded that small
re is the response rate (%)
businesses were less interested in using the CVP analysis
and other management accounting tools. Since then, the According to this formula, the actual sample size required
study also recommended the use of the CVP analysis in small for the study is:
businesses in general and small businesses in universities in
particular to improve productivity. ntt = 102*(55/138) = 41.
In the study of factors affecting the industry and
university cooperation in education in the hotel industry The number of samples collected in this study was
in Vietnam, Nguyen & Nguyen (2020) considered that the 55, which is appropriate for analysis. A total of 55 people
process factor has the most positive factor, followed by the participated in this study, of which people who have more
contextual factor. The study also revealed that the benefit than 10 years of work experience accounts for 27%; 49.1%
factors were significantly associated with educational of respondents have from 5 to 10 years of work experience
cooperation, affecting university and industry hotel allianecs. (20; 36.4%). Furthermore, 76.4% of respondents have
Le (2017) considered management accounting as a tool for a postgraduate degree, the remaining have a university
financial autonomy at public universities, in which, the degree. The results of the demographic survey show
author proposed classification of variable costs and fixed that respondents are suitable subjects to collect relevant
costs; identify the object of cost collection by training level information on the management accounting application of
and training system; assess the cost fluctuation impact on public universities.
the financial performance of the school. The mention of the Regarding the surveyed universities, among 53
CVP analysis for short-term decision-making is unclear. universities, 16 are fully autonomous, 29 are partially
Some other indirect studies related to finance in public autonomous and eight are not autonomous. In terms of age,
universities. Zulfaris, Mustafa, Mahussin, Alam, and Daud 25 universities have operated over 50 years (accounting
(2020) when studying the relationship between student for 47.2%), 16 universities have operated from 20 to 50
and money management behavior showed that all financial years (accounting for 30.2%), only a small number of
knowledge and socializing of the parents have a positive universities have operated for less than 20 years. Regarding
relationship with money management; meanwhile, peer location, the majority of universities are located in the
influence and self-control have a negative relationship North (30; 56.6%), the number of universities located in the
with money management. The study also asserts that Central and South are relatively similar (20.8% and 22.6%
most students admit they cannot control themselves in respectively). Compared to the overall distribution level
managing their money and that their parents are playing of 138 Universities (Vu, 2017), universities located in the
an essential role in securing their money management. North accounts for 54%; universities located in the Central
Sabri, Cook and Gudmunson (2012) when studied about and the South are 20% and 27% respectively. Thus, the
the financial well-being of Malaysian college students that distribution of the sample of 53 universities is appropriate
show the experiences of childhood consumers such as the (see Table 1).
habit of saving contribute to helping students earn a lot of The collected data is processed on SPSS 20 software
money (saving money, current financial situation, financial combined with analyzing and comparing the results with
management skills) and a level of financial literacy related statistical secondary data to achieve the research objectives.
to financial well-being. Steps of the research are as follows: (i) entering data into
excel file, checking the validity of answers, eliminating
3. Research Methodology blank and incomplete answers; (ii) checking and cleaning
The study was conducted by sending questionnaires to the data; (iii) analyzing data on SPSS 20 software with the
finance departments of 138 public universities in Vietnam. following tools: Frequency statistics and mean.
Oanh Thi Tu LE, Phong Thi Thu TRAN, Thuan Van TRAN, Cong Van NGUYEN /
Journal of Asian Finance, Economics and Business Vol 7 No 6 (2020) 305 – 316 309
such as controllable and uncontrollable costs and direct and when making decisions. More detailed information for
indirect costs for each department are not prepared or receive decision making is shown in Table 3.
the attention of accountants (see Table 2). In terms of frequency, most respondents agreed that the
finance departments of universities provide information for
4.2. Information for Decision-Making the board of administrators’ decision-making; the percentage
of “agree” and “totally agree” were over 60%. It was found
When asked about the use of the CVP analysis when that 81.8% of respondents used the information to decide the
making decision to choose one of many options, 55/55 wage of teachers and that about 78.2% used the information
university administrators said they consulted the accountants’ for making decisions about joint training courses. It was also
information. This shows that the board of administrators found that 76.4% used the information for determining tuition
attributes great importance to the accounting information fees for short-term training classes. Furthermore, there was
Table 2: Cost Classification, Reporting and Allocation in the Public Universities Vietnam
Percentage (%)
Make decision N Mean
S1 S2 S3 S4 S5 S4 & S5
1. Breakeven point for each course 55 3.62 3.6 3.6 29.1 54.5 9.1 63.6
2. Determine repeat class size 55 3.71 1.8 9.1 21.8 50.9 16.4 67.3
3. Calculate the unit cost for 1 student 55 3.73 1.8 7.3 21.8 54.5 14.5 69.0
4. Identify joint training courses 55 3.93 0.0 5.5 16.4 58.2 20.0 78.2
5. Calculate the cost of short-term
55 3.82 3.6 3.6 16.4 60.0 16.4 76.4
training courses
6. Set unit price of lecture hours 55 4.04 0.0 1.8 16.4 58.2 23.6 81.8
Notes: S1 (Strong Disagree) and S5 (Strong Agree)
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Journal of Asian Finance, Economics and Business Vol 7 No 6 (2020) 305 – 316 311
only a small percentage of respondents who disagreed with 4.3. Requirements for the Application of CVP
using information for decision making (from 0% to 3.6%). Analysis in Making-Decisions
For more details, see the comparison that is made in Figure l:
Regarding mean values, all information serving In order to evaluate the requirements for the application
university administrators’ decision-making has high mean of the CVP analysis in public universities in Vietnam, this
values from 3.62 to 4.04. Information used to make the paper evaluates the opinions of the financial department
decision on the unit price for lecture hours has the highest on the necessity of the following contents: (i) preparing
mean value of 4.04, and it is followed by the mean value for cost reports and (ii) providing information for decision-
using information for making the decision on joint training making. The results from Table 4 show that the finance
(mean value of 3.93) and the mean value for using the department said that it is necessary to prepare cost reports
information to determine tuition fees of short-term courses for decision-making (with mean values of 3.45 to 4.05), in
(3.82). The information that is not used much is the break- which making cost reports based on the cost factors had the
even point for each course (mean value of 3.62). highest agreement, followed by making reports based on
Therefore, in terms of information used for decision- the cost for one student and for each department (unit and
making, according to accountants of public universities, the faculty), with mean values of 3.96 and 3.85 respectively.
accounting and finance department provides basic information Regarding frequency (see Figure 1), three types of reports
serving as a basis for the board of administrators; specifically, that have the highest level of the agreement are reported by
the department provides information for deciding the wages departments and students, by variable and fixed costs, and
of teachers, joint training courses, and sizes of repeat classes. by factors (from 47% to 53%). Reporting by factors and by
Accounting information is a reliable and effective basis for departments had the response of “strongly agree” with rates
administrators when making decisions related to the opening of 29% and 27% respectively. The reporting by controllable
of short-term training courses, joint training, repeat classes and uncontrollable costs had the lowest rate of agreement,
(the scale and break-even points thereof), cost per student, and and the response rate for “disagree” was about 13%. The
the wage of teachers. necessity of providing information on CVP analysis for
Percentage (%)
Report N Mean
S1 S2 S3 S4 S5 S4 & S5
By variable costs and fixed costs 55 3.75 0.0 7.30 27.30 49.10 16.40 65.50
By direct and indirect costs (per student) 55 3.96 0.0 5.50 20.00 47.30 27.30 74.60
By direct and indirect costs (per department) 55 3.85 0.0 10.90 12.70 56.40 20.00 76.40
By factors (salary, scholarship, outside services 55 4.05 1.80 1.80 14.50 52.70 29.10 81.80
By controllable and uncontrollable cost 55 3.45 0.0 12.70 36.40 43.60 7.30 50.90
Notes: S1 (Strong Disagree) and S5 (Strong Agree)
Oanh Thi Tu LE, Phong Thi Thu TRAN, Thuan Van TRAN, Cong Van NGUYEN /
312 Journal of Asian Finance, Economics and Business Vol 7 No 6 (2020) 305 – 316
administrators’ decision-making is shown in Figure 2 and the most (with a mean value of 4.04), and the remaining
Table 5. information such as break-even point and analysis of changes
In terms of mean values (Table 5), respondents agreed in costs, volume, and profit had similar mean values (3.91
on the information provided for administrators’ decision- and 3.95). In terms of frequency, all information had a high
making, with mean values ranging from 3.91 to 4.04. The level of “agree” and “strongly agree”, with rates from 69.1%
information to achieve the targeted profit was appreciated to 80% (see Figure 3).
Table 5: Requirements for decision making
Percentage (%)
Making decision N Mean
S1 S2 S3 S4 S5 S4 & S5
Breakeven point information 55 3.91 0.0 1.8 29.1 45.5 23.6 69.1
Information to achieve the target profit 55 4.04 0.0 1.8 18.2 54.5 25.5 80.0
Analysis of changes in costs, volumes and
55 3.95 0.0 0.0 27.3 50.9 21.8 72.7
profits
Notes: S1 (Strong Disagree) and S5 (Strong Agree)
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