The document proposes assisting India's 13 million kirana stores with a digital platform to help with supply chain management challenges like inventory management and integration with suppliers. It would do this through a mobile app called Suvidha that provides features like analytics, POS management, payments, and e-commerce integration. The app aims to address kirana stores' issues like stockouts, demand fluctuations, and high manual work through automated forecasting, order placement, and performance tracking. It would be technically integrated with other platforms and use computer vision for bill processing. Delivery partners would help with distribution, while revenue streams include advertising, subscriptions and commissions. Key metrics like onboarding, retention and order volume would measure the solution's success.
The document proposes assisting India's 13 million kirana stores with a digital platform to help with supply chain management challenges like inventory management and integration with suppliers. It would do this through a mobile app called Suvidha that provides features like analytics, POS management, payments, and e-commerce integration. The app aims to address kirana stores' issues like stockouts, demand fluctuations, and high manual work through automated forecasting, order placement, and performance tracking. It would be technically integrated with other platforms and use computer vision for bill processing. Delivery partners would help with distribution, while revenue streams include advertising, subscriptions and commissions. Key metrics like onboarding, retention and order volume would measure the solution's success.
The document proposes assisting India's 13 million kirana stores with a digital platform to help with supply chain management challenges like inventory management and integration with suppliers. It would do this through a mobile app called Suvidha that provides features like analytics, POS management, payments, and e-commerce integration. The app aims to address kirana stores' issues like stockouts, demand fluctuations, and high manual work through automated forecasting, order placement, and performance tracking. It would be technically integrated with other platforms and use computer vision for bill processing. Delivery partners would help with distribution, while revenue streams include advertising, subscriptions and commissions. Key metrics like onboarding, retention and order volume would measure the solution's success.
The document proposes assisting India's 13 million kirana stores with a digital platform to help with supply chain management challenges like inventory management and integration with suppliers. It would do this through a mobile app called Suvidha that provides features like analytics, POS management, payments, and e-commerce integration. The app aims to address kirana stores' issues like stockouts, demand fluctuations, and high manual work through automated forecasting, order placement, and performance tracking. It would be technically integrated with other platforms and use computer vision for bill processing. Delivery partners would help with distribution, while revenue streams include advertising, subscriptions and commissions. Key metrics like onboarding, retention and order volume would measure the solution's success.
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Idea: Assisting Kirana stores in India with Supply chain management solutions using advanced data and
technological tools
Summary:
India has more than 13 million kirana stores and they play a crucial role in the $600-billion grocery retail industry of the country. Kirana stores contribute 10% of India’s GDP and employ 8% of India’s workforce. Kirana retail modernization needs a scaled digital platform across regions and the country to enable
(1) development of localized and regional consumption insights, (2) POS management, (3) inventory management, (4) digital payments, (5) integration with the wholesale Suppliers and FMCGs for a lean B2B Supply Chain, (6) allow store owners to monitor and manage business performance easily through a mobile app, and (7) enable them to participate in eCommerce by becoming a Seller on the integrated digital retail platform of India.
Challenges faced by Kirana stores:
Major challenges faced by kirana stores are
One of the biggest challenges is dealing with stock outages and late deliveries. This can be caused by a number of factors, such as inaccurate forecasting, supplier failure, and natural disasters. Another challenge is managing inventory. Because kirana stores carry a large variety of products, it can be difficult to track stock levels and ensure that the right products are available at the right time. Managing inventory also requires a lot of manpower, which can be difficult to manage when the store is already short-staffed. Finally, kirana stores often have to deal with last-minute changes in demand, which can be difficult to accommodate due to the lack of planning and forecasting.
When a kirana store is hit by a natural disaster or faces a stock crisis, the role of supply chain management is crucial in helping them recover. Supply chain management ensures that the right goods and materials are delivered to the store at the right time, so they can continue to function and keep serving their customers.
Target Customers:
Our target customers will be assisting the owners of 13 million Kirana stores and their families.
Customer Journey:
Install the app -> Register an account -> verify his details -> Success Matrix
1. Number of Customers onboarded
2. Session Length 3. Time in App 4. User Acquisition 5. Churn Rate 6. Volume of order placed (Basket Size) 7. Ticket Size 8. User Retention 9. Customer Life time value (CLTV) 10. Cart Abandonment Rate
Feasibility
Technological Feasibility: - App will be build keeping user centricity in mind and will be technically integrated to all Reliance platforms and social media apps like Whatsapp from where Kirana owners can place order. They can also take a picture of the bill and data will be extracted from the image and stored in our database for giving forecasting recommendations and managing bills.
Operational Feasibility: - We will be providing delivery partners like Rapido, to ease the supply chain distribution issue.
Financial Feasibility: - The major channels of revenue will be in-app advertising, paid subscriptions, minor payment gateway commissions, Product placement charges.
Script
Hello, we are team pandora from IIM Shillong and our big idea is to provide holistic business solution to Kirana stores in India with using advanced data and technological tools through our Suvidha App
India has more than 13 million kirana stores and they play a crucial role in the $600-billion grocery retail industry of the country. Kirana stores contribute 10% of India’s GDP and employ 8% of India’s workforce. Kirana retail modernization needs a scaled digital platform across regions and the country. We have seen the first hand issues of these kirana owners in Shillong who faces challenges like (3) inventory management, (4) digital payments, (5) integration with the wholesale Suppliers etc.
Lets understand these issue by understanding the pain-point of our user
User Persona
So in order to resolve these issues we have come up with Suvidha App which will provide services like
1) development of localized and regional consumption insights, (2) POS management, (3) inventory management, (4) digital payments, (5) integration with the wholesale Suppliers and FMCGs for a lean B2B Supply Chain, (6) monitor and manage business performance easily through a mobile app, and (7) enable them to participate in eCommerce by becoming a Seller on the integrated digital retail platform of India.
The complete user journey will be hassle free and will require no-pre requisite business Knowledge
Feasibility
Technological Feasibility: - App will be build keeping user centricity in mind and will be technically integrated to all Reliance platforms and social media apps like Whatsapp from where Kirana owners can place order. They can also take a picture of the bill and data will be extracted from the image and stored in our database for giving forecasting recommendations and managing bills.
The Documents module allows users to upload, manage, edit and share any documents along the supply chain. Improve information management, certify provenance, ensure authenticity and demonstrate production standards.
Operational Feasibility: - We will be providing delivery partners like Rapido, to ease the supply chain distribution issue
Financial Feasibility: - The major channels of revenue will be in-app advertising, paid subscriptions, minor payment gateway commissions, Product placement charges.
Success Matrix
1. Number of Customers onboarded
2. Session Length 3. Time in App 4. User Acquisition 5. Churn Rate 6. Volume of order placed (Basket Size) 7. Ticket Size 8. User Retention 9. Customer Life time value (CLTV) 10. Cart Abandonment Rate
