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    BCG Matrix

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    Fritz Ignacio
    The document presents data in a table and figure showing the BCG matrix for a company's revenues, profits, market share, and industry growth rate by region. The table shows revenues, profits, market share, and growth rate for Europe/Middle East/Africa, Asia/Pacific, Latin America/Caribbean, total international markets, and North America. The figure is a graphical representation of the BCG matrix comparing relative market share to industry growth rate.

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    BCG Matrix

    Uploaded by

    Fritz Ignacio
    45 views1 page
    The document presents data in a table and figure showing the BCG matrix for a company's revenues, profits, market share, and industry growth rate by region. The table shows revenues, profits, market share, and growth rate for Europe/Middle East/Africa, Asia/Pacific, Latin America/Caribbean, total international markets, and North America. The figure is a graphical representation of the BCG matrix comparing relative market share to industry growth rate.

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    The document presents data in a table and figure showing the BCG matrix for a company's revenues, profits, market share, and industry growth rate by region. The table shows revenues, profits, market share, and growth rate for Europe/Middle East/Africa, Asia/Pacific, Latin America/Caribbean, total international markets, and North America. The figure is a graphical representation of the BCG matrix comparing relative market share to industry growth rate.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    45 views1 page

    BCG Matrix

    Uploaded by

    Fritz Ignacio
    The document presents data in a table and figure showing the BCG matrix for a company's revenues, profits, market share, and industry growth rate by region. The table shows revenues, profits, market share, and growth rate for Europe/Middle East/Africa, Asia/Pacific, Latin America/Caribbean, total international markets, and North America. The figure is a graphical representation of the BCG matrix comparing relative market share to industry growth rate.

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    © All Rights Reserved
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    BCG Matrix

    RELATIVE INDUSTRY
    PERCENT PERCENT
    REGION REVENUE PROFITS MARKET GROWTH
    REVENUE PROFITS
    SHARE RATE
    Europe, Middle East, and
    10,522 1,508 8% 0.90 15
    Africa 9
    Asia and Pacific 5,605 1,048 6% 0.70 8
    5
    Latin America and Caribbean 2,328 454 2% 0.50 12
    2
    Total International 18,455 3,010 16% 0.30 10
    16
    North America 78,576 12,412 67% 0.20 -20
    68
    TOTAL 115,486 100 18,432 1.00    
    Table ##
    BCG Matrix Table

    RELATIVE MARKET SHARE


    20

    15

    10
    INDUSTRY GROWTH RATE

    0
    1.00 0.90 0.80 0.70 0.60 0.50 0.40 0.30 0.20 0.10 -
    -5

    -10

    -15

    -20

    Figure ##. BGC Matrix

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