Advance Corporate Strategy

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Advanced Corporate Strategy

ST104x

How does diversification add value

We have discussed so far, the various motives for diversification. As you may have already
inferred from our discussion so far, there are some motives that have the potential to add
value to the firm while there are other motives that may or may not add value and some
motives that lead to value destruction.

Of all the motives for diversification, the one with the clearest logic for value addition and,
thereby, superior firm performance is economies of scope. By sharing activities or resources
across multiple businesses, a firm can incur lower costs, which, in turn, can improve a firm’s
performance. These economies of scope will be higher when the firm’s businesses are related
to each other. Thus, we can strongly expect that firms with related diversification will perform
better than those firms that are not diversified or those that are diversified into unrelated
businesses.

Motives such as increasing market power and creating financial economies also have the
potential to improve firm performance but the potential is often not fully realized. In the case
of market power, there is sufficient competition in many industries such that firms are rarely
in a position to use their monopoly power in one business to capture market share or raise
prices in another industry.

In the case of financial economies, the advantage that internal capital markets have over
external capital markets is that the internal providers of capital such as the Corporate Office
have access to more information or better information than the external providers of capital
and thus are in a better position to decide whether to invest and how much to invest in a
particular business.

However, this advantage is balanced by disadvantages such as escalation of commitment


whereby the Corporate Office may fund a business even when it is not viable. It is relatively

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Advanced Corporate Strategy

ST104x

easier for an external capital provider to walk away from a failing business compared to an
internal provider of capital.

Further, the different businesses in a diversified firm may compete for funds from the
corporate office and the final allocation of capital by the corporate office may not be the best
way to allocate capital due to all the politicking and influence activities that go on inside a
firm. Again, external capital markets may handle such influence activities better than internal
capital markets.

A discussion of how firms can improve their financial performance by reducing their tax
burden through diversification is beyond the scope of this course. When firms diversify
because of low performance in their existing business, the motive is easy to understand.
However, it is difficult to predict how such diversification will affect their performance. Finally,
motives such as diversifying employment risk, managerial agency and hubris can be expected
to destroy value as discussed next.

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