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    Sample Strategic-Plan

    Uploaded by

    Gene Ian
    This document outlines a strategic plan for a polvoron business called Moringa Oleitera Polvoron. The business produces a healthier version of polvoron that uses moringa instead of milk powder as the primary ingredient. The plan discusses the mission to deliver high quality products at reasonable prices while respecting customers, partners, and staff. Long term objectives include selling the moringa polvoron in various retail stores and marketing directly at the manufacturing facility. Strengths include product versatility while weaknesses include seasonal demand fluctuations.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Sample Strategic-Plan

    Uploaded by

    Gene Ian
    27 views10 pages
    This document outlines a strategic plan for a polvoron business called Moringa Oleitera Polvoron. The business produces a healthier version of polvoron that uses moringa instead of milk powder as the primary ingredient. The plan discusses the mission to deliver high quality products at reasonable prices while respecting customers, partners, and staff. Long term objectives include selling the moringa polvoron in various retail stores and marketing directly at the manufacturing facility. Strengths include product versatility while weaknesses include seasonal demand fluctuations.

    Original Description:

    EXAMPLE OF STRATEGIC PLAN

    Original Title

    SAMPLE STRATEGIC-PLAN

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    This document outlines a strategic plan for a polvoron business called Moringa Oleitera Polvoron. The business produces a healthier version of polvoron that uses moringa instead of milk powder as the primary ingredient. The plan discusses the mission to deliver high quality products at reasonable prices while respecting customers, partners, and staff. Long term objectives include selling the moringa polvoron in various retail stores and marketing directly at the manufacturing facility. Strengths include product versatility while weaknesses include seasonal demand fluctuations.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    27 views10 pages

    Sample Strategic-Plan

    Uploaded by

    Gene Ian
    This document outlines a strategic plan for a polvoron business called Moringa Oleitera Polvoron. The business produces a healthier version of polvoron that uses moringa instead of milk powder as the primary ingredient. The plan discusses the mission to deliver high quality products at reasonable prices while respecting customers, partners, and staff. Long term objectives include selling the moringa polvoron in various retail stores and marketing directly at the manufacturing facility. Strengths include product versatility while weaknesses include seasonal demand fluctuations.

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    © All Rights Reserved
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    URDANETA CITY UNIVERSITY

    San Vicente West Urdaneta, Pangasinan


    COLLEGE OF HOSPITALITY AND TOURISM MANAGEMENT

    STRATEGIC PLAN
    GROUP 5
    MERLINE, GENE IAN S.
    MILLARES, TRICIA ANNE MAE
    MORENO, RENE S.
    OBAL, JOHN ARVIE R.
    OLIVAS, MARY JANE R.
    BUSINESS NAME
    MORINGA OLEITERA

    POLVORON

    THE COMPANY NAME MOP SHORT FOR

    MORINGA OLEITERA POLVORON,


    ORIGATED FROM THE PRODUCT ITSELF.
    BUSINESS DESCRIPTION
    MOS T PEOPL E K N OW THA T P O LV O RO N I S M A DE O F

    POWDERED MI L K . TH E M O RI NGA O LEI TERA

    POL VORON I S AN ADAPTA TI O N O F THE O RI GI N AL

    POWDERED MI L K POL VO RO N; HO WEV ER,

    MAL UNGGA Y WAS UTI LI Z ED I N I TS P LA CE A S T H E

    PR I MARY I N G RE DI E N T. THE P RO DUCT' S NA M E I S

    MAL UNGGA Y POL VORON. WE CHO S E THE

    " MALUNGGA Y" S I N C E I T I S EA S Y TO FI ND A ND I S

    KNOWN AS A " MI RAC L E V EGETA BLE, " S O US I N G I T I N

    THE PRODUC T WI L L BE EA S I ER BECA US E P EO P L E AR E

    ALR EADY FAMI L I AR WI TH I T. A LS O , I T WI LL BE

    S I MPLER TO E N C OURAG E P EO P LE TO EA T

    VEGETABLES BE C AUS E S O M E P EO P LE, P A RTI CUL AR L Y

    THE YOUNG , DON ' T C O NS UM E A LO T O F

    MAL UNGGA Y.
    BUSINESS DESCRIPTION
    IN ADDITION TO BEING A PARTICULARLY

    NUTRITIOUS VEGETABLE, MALUNGGAY HAS A

    VARIETY OF BENEFICIAL APPLICATIONS. IT CAN

    HELP FIGHT HUNGER, POVERTY, AND CHRONIC

    MALNUTRITION SUFFERED BY MILLIONS OF

    WOMEN AND CHILDREN TODAY. THIS

    POLVORON IS CONSIDERED A HEALTHY SNACK

    AND DESSERT BECAUSE IT IS LOW IN FAT BUT A

    SOURCE OF DIETARY FIBER. IT IS ALSO A GOOD

    SOURCE OF MINERALS SUCH AS CALCIUM AND

    PHOSPHORUS; AND VITAMINS SUCH AS

    VITAMIN C.
    MISSION
    TO DELI VER TH E H I G H ES T-Q UA LI TY

    PR ODUCT A T TH E MOST REA S O NA BLE

    PR I CE, THE FI N E S T C US TO M ER

    EXPERI ENCE I N TH E MARK ET, A ND

    R ES PECT FOR OUR S TAFF, BUS I NES S

    PAR TNERS, AN D
    VISION
    TO PRODUC E AN D S E L L LO CA LLY

    S OURCED P OL VORON T HA T S O DELI CI O US

    AND S ATI SFYI N G , TH AT EV ERY CUS TO M ER

    WHO LEAVES OUR S TORE DO ES S O WI TH

    A S MI L
    SWOT ANALYSIS
    Strength - One strength of a polvoron business is its

    versatility in offering various flavors and packaging options,

    catering to a diverse range of customers' preferences and

    occasions, such as gift-giving, events, or personal

    consumption
    Weaknesses - One weakness of the polvoron business is

    its heavy reliance on seasonal demand, as sales tend to be

    highest during holidays and special occasions, leaving the

    business vulnerable to fluctuations in consumer

    preferences and economic factors outside of its control.


    SWOT ANALYSIS
    OPPORTUNITIES
    - Similar items available on the market are not reliable or

    2
    more expensive
    - Loyal Customers
    -Decrease in costs of raw materials used
    - Health benefits that receive in this polvoron

    THREATS
    -Those who are health aware tend to avoid desserts and

    sweets, especially if they have diabetes.


    - Competitors have a strong brand name
    -Changing of customers taste
    LONG TERM OBJECTIVE

    O U R L O N G T E R M O B J E C T I V E I S T O S O L D

    M A L U N G G A Y P O L V O R O N I N V A R I O U S

    S U P E R M A R K E T S , A S W E L L A S S A R I - S A R I S T O R E S ,

    M I N I G R O C E R Y S T O R E S A N D O T H E R C O U N T R I E S

    I N T H E W O R L D . I T W I L L A L S O B E M A R K E T E D A T

    T H E M A N U F A C T U R I N G F A C I L I T Y T O E N S U R E

    T H A T A L L P O T E N T I A L B U Y E R S H A V E A C C E S S T O

    IT.
    CONTACT US

    0 9 0 9063302 7

    Mor i n gaOl e i t e r a Po l v o r on@g mai l . com

    www. Mor i ng a O l e i t e r a Po l v or oncom

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