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    Presentación Ingles. Act Proy 5

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    JULIA ANDRE COHEN CANTILLO
    Dreamy Sweet is a confectionery business started in 2021 in Sucre, Colombia that aims to satisfy customers with handmade desserts. The business name is inspired by transporting people to a state of tranquility with each bite. Dreamy Sweet prides itself on creating strong ties with customers through good communication and trust. The business offers various desserts like chocolates, shortbreads, cupcakes, and chocolate-dipped strawberries that are packaged in eco-friendly cardboard boxes with windows to display the products inside. Market research was conducted to identify the target market and branding strategy.

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    Presentación Ingles. Act Proy 5

    Uploaded by

    JULIA ANDRE COHEN CANTILLO
    14 views13 pages
    Dreamy Sweet is a confectionery business started in 2021 in Sucre, Colombia that aims to satisfy customers with handmade desserts. The business name is inspired by transporting people to a state of tranquility with each bite. Dreamy Sweet prides itself on creating strong ties with customers through good communication and trust. The business offers various desserts like chocolates, shortbreads, cupcakes, and chocolate-dipped strawberries that are packaged in eco-friendly cardboard boxes with windows to display the products inside. Market research was conducted to identify the target market and branding strategy.

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    Dreamy Sweet is a confectionery business started in 2021 in Sucre, Colombia that aims to satisfy customers with handmade desserts. The business name is inspired by transporting people to a state of tranquility with each bite. Dreamy Sweet prides itself on creating strong ties with customers through good communication and trust. The business offers various desserts like chocolates, shortbreads, cupcakes, and chocolate-dipped strawberries that are packaged in eco-friendly cardboard boxes with windows to display the products inside. Market research was conducted to identify the target market and branding strategy.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    14 views13 pages

    Presentación Ingles. Act Proy 5

    Uploaded by

    JULIA ANDRE COHEN CANTILLO
    Dreamy Sweet is a confectionery business started in 2021 in Sucre, Colombia that aims to satisfy customers with handmade desserts. The business name is inspired by transporting people to a state of tranquility with each bite. Dreamy Sweet prides itself on creating strong ties with customers through good communication and trust. The business offers various desserts like chocolates, shortbreads, cupcakes, and chocolate-dipped strawberries that are packaged in eco-friendly cardboard boxes with windows to display the products inside. Market research was conducted to identify the target market and branding strategy.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 13

    Dreamy Sweet

    Julia Cohen
    DELICIAS CASERAS HECHAS CON AMOR
    something to think about

    "There is no more sincere


    love
    than the love of food ".

    - GEORGE BERNARD SHAW


    who is my service
    aimed at?
    Dreamy sweet was born in March 2021 in the
    department of Sucre, which has an approximate
    population of 904,863. This project began with
    the illusion of craving each person with our
    handmade products, satisfying the need to
    sweeten the heart of that special person with a
    detail, giving the possibility of designing their
    boxes to be made in a personalized way for each
    one of them.
    Name and identity

    DREAMY SWEET

    LThe name of the brand is based on the word dream since with
    each bite of our products we want to transport people to that
    state of tranquility and fantasy, and the logo on the sleeve
    represents the base of the confectionery in each product.
    Name and identity

    DREAMY SWEET

    The identity of the brand is not only about selling products but
    about creating ties with customers and good communication and
    trust. We take care of listening and pleasing our customers, in
    addition to addressing concerns, accepting mistakes and
    rewarding customer loyalty with certain tastings
    products offered
    This project offers products such as desserts,
    chocolates, shortbreads, brawnies, cupcakes, cakepops,
    and chocolate-dipped strawberries.
    CUPCAKES
    desserts
    Popsicles and hearts in
    chocolate
    Butter cookies
    Performed activities
    Market research has been carried out, identification
    of the target market, the name and brand of the
    product has been designed knowing its potentialities
    and disadvantages. Promotion and marketing
    strategies have been proposed to enhance the
    brand.
    PACKAGING YOUR PRODUCT

    The final package and packaging proposal of the product is based especially on
    some square boxes made of cardboard that are quite resistant and with
    windows that allow you to see the product inside them, they are made of
    ecological material to contribute to the environment and some of these When
    products require long-distance transport, a reusable bag is used to make it
    easier to move and reach the customer in optimal conditions.

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