Tata Motors Introduces "Keys To Safety"

Tata Motors introduces “Keys to Safety”
A package of offers for safe and convenient personal mobility options with easy financing
Drive home a Tiago for just Rs. 5,000/month
Special benefits for frontline heroes
Mumbai, 18 May, 2020: Tata Motors today, India’s leading auto brand, today announced the rollout of “Keys to
Safety” - a holistic package of offers to accelerate its endeavor of providing safer cars for all, particularly to help
maintain norms of social distancing as the ongoing lockdown lifts nationwide in a calibrated manner. Easy
financing, affordable EMIs with long tenure loans and special offers for frontline warriors are the hallmarks of
this package.
Customers of the 4-star GNCAP safety rated Tiago car can now drive home their preferred variant with a
customised EMI plan starting at just Rs. 5,000 every month for 6-months. This EMI amount (for a loan amount
up to Rs. 5 Lakh), then gradually increases over a maximum tenure of 5 years. As an additional benefit,
customers can choose from three value adding options while paying their final EMI. (i) They can pay their last
bullet EMI in full (approximately Rs. 90,000 on loan of Rs. 5 Lakhs) and take full ownership of the vehicle (ii)
Return the vehicle to financing partner Tata Motors Finance in case of any financial difficulty, or (iii) choose to
refinance this final EMI.
On its entire range of cars and SUVs, Tata Motors is offering 100% on road funding. Customers can also take
advantage from the long tenure EMI schemes (up to 8 years) thus lowering the amount of their monthly EMI
payment.
Furthermore, to thank and support the brave COVID frontline warriors (doctors, healthcare professionals,
essential service providers and police), special benefits of up to Rs. 45,000 are being offered on cars and SUVs
of Tata Motors (except the Altroz).
Elaborating on the ‘Keys to Safety’, Mr. Vivek Srivatsa – Head, Marketing, Tata Motors Passenger
Vehicles Business Unit said, “At Tata Motors, we manufacture cars that are proudly Indian with international
quality, design and safety. In the current times, with safety as the top priority, customers are seeking personal
mobility options that are affordable and convenient to avail. Accordingly, we have designed this package to offer
choice and enhance their entire experience of owning and driving our entire range of cars & SUVs.”
Customers can enquire, request a test drive, make bookings and select their preferred financing option via the
recently launched ‘Click to drive’, an end-to-end online platform from the comfort and safety of their homes or
call the nearest dealer. Over 270 showrooms and 318 workshops are already operational with a new set of
standard operating procedure (SOPs) for enhanced safety defining minimal interactions and maintaining prudent
social distance norms during interactions between customer and dealer staff.
All discussions are being done virtually using digital tools and any meetings, if necessary, are being conducted
with prior appointments and post verification of all requirements. Documents for vehicle insurance and
registration are being collected via mail or specially installed drop boxes and vehicle deliveries are being done
only after all formalities are completed.
Test drives are being offered on demand at the customer’s preferred location. To maintain social distancing, only
one person drives the vehicle with a dealer staff member sitting in the rear seat to avoid any physical contact.
Following every test drive, the vehicle is fully sanitised including replacing protective covers shielding the interiors
of the vehicle that come in contact while driving.
Please Note – All offers are available on the entire BSVI passenger vehicle range, except for the Altroz
For more information, visit https://cars.tatamotors.com/shopping/offers
#StayHomeStaySafe
About Tata Motors
Tata Motors Limited (BSE: TATAMOTORS), a USD 44 billion organization, is a leading global automobile manufacturer of
cars, utility vehicles, pick-ups, trucks and buses. Part of the USD 110 billion Tata group, Tata Motors is India’s largest and
one of the few OEM’s offering extensive range of integrated, smart and e-mobility solutions. It has operations in India, the
UK, South Korea, Thailand, South Africa, and Indonesia through a strong global network of 134 subsidiaries, associate
companies and joint ventures, including Jaguar Land Rover in the UK and Tata Daewoo in South Korea.
With a focus on engineering and tech enabled automotive solutions catering to the future of mobility, Tata Motors is India’s
market leader in commercial vehicles and amongst the top four in the passenger vehicles market. With ‘Connecting
Aspirations’ at the core of its brand promise, the company’s innovation efforts are focused to develop pioneering technologies
that are sustainable as well as suited to evolving aspirations of the market and the customers. Tata Motors strives to bring
new products that fire the imagination of GenNext customers, fueled by state of the art design and R&D centers located in
India, UK, US, Italy and South Korea. Internationally, Tata commercial and passenger vehicles are marketed in countries,
spread across Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS, and Russia.
To know more, please visit (www.tatamotors.com; also follow us on Twitter: https://twitter.com/TataMotors)
Media Contact Information
Tata Motors Corporate Communications E-mail: indiacorpcomm@tatamotors.com
Tel: +91 22-66657613 www.tatamotors.com

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Tata Motors introduces “Keys to Safety”

For more information, visit https://cars.tatamotors.com/shopping/offers

About Tata Motors

To know more, please visit (www.tatamotors.com; also follow us on Twitter: https://twitter.com/TataMotors)

Media Contact Information

Tata Motors Corporate Communications E-mail: indiacorpcomm@tatamotors.com

Tel: +91 22-66657613 www.tatamotors.com

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