FOR/QSP/CTC

Rev. No / Date: 00/27.10.2020

TSM COURSE PLAN
Page 1 of 5
Approved By: Director

Course Plan – MBA

Academic Year
2022-23 Trimester III
Course
Course Title Advanced Business Analytics 22MT37
Code
Course
Dr. B. Nataraj Credits 3
Facilitator
Total no. of
E-Mail bnataraj@tsm.ac.in 24
sessions

Programme Outcomes (POs):

1. Apply knowledge of management theories and practices to solve business problems. (PO1)
2. Foster Analytical and critical thinking abilities for data-based decision making. (PO2)
3. Ability to develop value-based leadership ability. (PO3)
4. Ability to understand, analyze and communicate global, economic, legal, and ethical aspects of
business (PO4)
5. Ability to lead themselves and others in the achievement of
organizational goals, contributing effectively to a team environment (PO5).

Course Outcomes:

• Embrace the fundamentals of statistical analysis and its applications in solving business
problems. (PO2, PO4)
• To make students understand the business applications of R and Python Programming
Languages.(PO1,PO3)
• To appreciate and understand various types of analytics in solving complex business
problems. (PO2,PO5)

COURSE CONTENT:

Module I: Introduction to Business Analytics, four types of analytics and its implications- difference between
statistics and analytics, Importance of descriptive statistics and inferential statistics, Getting Started and Basics of R,
R as a calculator, Vectors and matrices, Getting help and loading packages, Data Pre-processing using R

Module II: Exploratory Data Analysis with R, Summary statistics, Simple Data visualisation using R, Inferential
Statistics: Using R to perform one-sample tests: t-test, Wilcoxon signed-rank test, Use R to perform two-sample
tests: Wilcoxon test, paired t-test, Use R to perform one-way analysis of variance and Kruskal-Wallis test and
interpret the results.
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TSM COURSE PLAN
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Approved By: Director

Module III: Concepts of correlation and simple linear regression, perform correlation and regression analysis using
R, interpret results from correlation and regression, perform residual analysis to check the assumptions of
regression.

Module IV: Fundamentals of Python programming language, Anaconda Navigator- getting started with Jupyter
Notebook- Basics of spyder- understanding the basics of Numpy- Pandas- Matplotlib- seaborn libraries in Python -

Module V: Descriptive statistics- Frequency distribution- simple data visualization using Python. Performing simple
linear regression using Python. Business Problem Solving using Python programming Language.

Text Book:

1. Kumar Rahul, Dinesh Kumar U (2022), Machine learning using R- Wiley India

2. Manaranjan Pradhan and Dinesh Kumar U. (2021). Machine Learning using Python. Wiley India.
3. The R Book, Michael J. Crawley, Wiley Publications,2nd Edition, 2017
4. Field, A.P., Miles, J. and Field, Z., 2015. Discovering statistics using R/Andy Field, Jeremy Miles,
Zoë Field.
5. Hunt, J., 2019. A Beginners Guide to Python 3 Programming. Springer.

Continous Assessment component:

Evaluation parameter Descriptions Marks

Class participation Students will be assessed based on 10
their participation in class
Assignments Students will be assessed by 25
periodical assignments submitted
Mid Term A Mid-term examination will be 25
conducted, which later will
be converted to 25 marks
End Term An End-term examination will be 40
conducted, which later will
be converted to 40 marks
Total marks 100
 FOR/QSP/CTC
Rev. No / Date: 00/27.10.2020
TSM COURSE PLAN
Page 3 of 5
Approved By: Director

SESSION PLAN

Session Date Topics to be covered Session Objectives Reading Material

No. ( LO If applicable)
1 Introduction to Business Materials to be
21.02.2023 LO1, LO2, LO3
Analytics circulated in class
2 four types of analytics and its Materials to be
implications- difference circulated in class
22.02.2023 LO1, LO2, LO3
between statistics and
analytics
3 Importance of descriptive Materials to be
statistics and inferential circulated in class
23.02.2023 LO1, LO2, LO3
statistics, Getting Started and
Basics of R
4 R as a calculator, Vectors and Materials to be
27.02.2023 LO1, LO2, LO3
matrices circulated in class
5 Getting help and loading Materials to be
packages, Data Pre-processing circulated in class
28.02.2023 LO1, LO2, LO3
using R

6 Exploratory Data Analysis Materials to be

02.03.2023 LO1, LO2, LO3
with R, Summary statistics circulated in class
7 Simple Data visualisation Materials to be
09.03.2023 LO1, LO2, LO3
using R circulated in class
8 Inferential Statistics: Using R Materials to be
17.03.2023 to perform one-sample tests: t- LO1, LO2, LO3 circulated in class
test
9 Wilcoxon signed-rank test, Materials to be
Use R to perform two-sample circulated in class
20.03.2023 LO1, LO2, LO3
tests: Wilcoxon test, paired t-
test
10 Use R to perform one-way Materials to be
analysis of variance and circulated in class
21.03.2023 LO1, LO2, LO3
Kruskal-Wallis test and
interpret the results.
11 Concepts of correlation and Materials to be
23.03.2023 LO1, LO2, LO3
simple linear regression circulated in class
12 perform correlation and Materials to be
24.03.2023 LO1, LO2, LO3
regression analysis using R circulated in class
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Rev. No / Date: 00/27.10.2020
TSM COURSE PLAN
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Approved By: Director
13 interpret results from Materials to be
28.03.2023 LO1, LO2, LO3
correlation and regression circulated in class
14 perform residual analysis to Materials to be
04.04.2023 check the assumptions of LO1, LO2, LO3 circulated in class
regression
15 Fundamentals of Python Materials to be
programming language- circulated in class
05.04.2023 LO1, LO2, LO3
Anaconda Navigator

16 getting started with Jupyter Materials to be

10.04.2023 LO1, LO2, LO3
Notebook circulated in class
17 Basics of spyder- Materials to be
11.04.2023 understanding the basics of LO1, LO2, LO3 circulated in class
Numpy
18 Pandas- Matplotlib- seaborn Materials to be
13.04.2023 LO1, LO2, LO3
libraries in Python - circulated in class
19 Descriptive statistics Materials to be
17.04.2023 LO1, LO2, LO3
circulated in class
20 Frequency distribution- simple Materials to be
18.04.2023 data visualization using LO1, LO2, LO3 circulated in class
Python
21 Performing simple linear Materials to be
01.05.2023 LO1, LO2, LO3
regression using Python circulated in class
22 Business Problem Solving Materials to be
02.05.2023 using Python programming LO1, LO2, LO3 circulated in class
Language
23 Students Case Presentation-I Application
04.05.2023 LO1, LO2, LO3 oriented business
problem solving
24 Students Case Presentation-II Application
06.05.2023 LO1, LO2, LO3 oriented business
problem solving
 FOR/QSP/CTC
Rev. No / Date: 00/27.10.2020
TSM COURSE PLAN
Page 5 of 5
Approved By: Director

ASSESSMENT RUBRICS – For Assignment and Class participation:

Parameters Rubric 1 Rubric 2 Rubric 3 Weights

(marks)
Assignments Follow the correct Understand Quality of 25 marks
format and Business assignment (5
instructions (15 Implications (5 marks)
marks) marks)

Dr. B. Nataraj Professor S.Murali

Signature of Faculty-in-charge Signature of the Director